GSMA Mobile World Congress 2015

About
GSMA Mobile World Congress 2015
The mobile ecosystem continues to expand at
lightning speed with endless innovation and new
applications of connected technology. Featured at the
GSMA Mobile World Congress are the latest and
greatest innovations in the largest mobile industry
exhibition driven by leading mobile operators,
vendors, and content owners from across the world.
Join C-level attendees, experience premier exhibitors,
participate in captivating conference sessions – all
coming together in Barcelona at Mobile World
Congress – the place where the mobile industry is
Creating What’s Next.
The must have social media tool
for Mobile World Congress.
Tweetwall
Engage with 85,000 attendees
Sponsorship Packages
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Tactical awareness
Drive traffic to stand
Up to 10 Tweets per hour
Max 140 characters per Tweet
Include avatar logo
Tweets colour coded for
standout identity
► Attendee re-Tweets manually
monitored and filtered
► Platinum Sponsor
► Gold Sponsor
► Silver Sponsor
10 Tweets per hour daily
► Day Package
► Four-Day Package
[email protected]
Media & Advertising Opportunities
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Mobile World Live TV
Reach a Potential Audience of 150,000+ Industry Experts
During the four days of Mobile World Congress, the award winning Mobile World Live TV
is broadcasted on up to ten large screens and over 50 Plasma TVs and NFC Tap-n-Go
Points strategically located in high traffic flow areas. In addition, Mobile World Live TV is
streamed on www.mobileworldlive.com, our event mobile apps, a dedicated TV
Catalonian business channel, and reached an additional 20,000 delegate hotel rooms in
over 100 attendee hotels in Barcelona in 2014.
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► Broadcasted on 10 larges screens and over
50 Plasma TV’s and NFC Tap-n-Go Points
► Streamed on www.mobileworldlive.com and
event mobile apps
► Reaching 50,000 users online
► Reaching 20,000 delegate hotel rooms
Mobile World Live TV
Reach a Potential Audience of 150,000+
Pick & Mix Advertising Options
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Keynote sponsorship at MWC
Three minute advertorials
On-stand CEO Interview
:30 second adverts
:15 second adverts
:10 second adverts
[email protected]
:30 second adverts broadcast once per hour between 08:30-18:00
:10 & :15 second adverts broadcast twice per hour between 08:30-18:00
On-stand CEO interviews broadcast 3 times per day between 08:30-18:00
Three minute Advertorials broadcast 3 times per day between 08:30-18:00
All adverts & Advertorials broadcast more frequently between 19:00-08:30
Production services available on request
Media & Advertising Opportunities
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Mobile World Live TV
Stand out – be seen – be heard!
Mobile World Live TV
Platinum Sponsor
Package Includes
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Platinum Sponsor branding around all large screens
3 minute advertorial broadcasted 3 times per day
Two :30 second advertisements played once every hour
:10 second MWLTV/sponsor bumper ads twice an hour
Brand wrap on Jumbo Truck at South Entrance
Sponsor plaques on TV’s throughout the venue
MWLTV Keynote sponsorship
Managing Editor sponsor mentions
[email protected]
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Studio sponsor branding
Sponsor logo on all MWLTV collateral
100,000 MPU banner impressions
Co-branded MWLTV MPU banner
Media & Advertising Opportunities
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Position your company in front
of the Congress audience with
a mix of advertising across
MWLTV channels
Mobile World Live TV
Gold Sponsor
Package Includes
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► Sponsor logo on all MWLTV collateral
Gold Sponsor branding around all large screens
► 50,000 MPU banner impressions – www.mobileworldlive.com
Sponsor plaques on TV’s throughout the venue
► Co-branded MWLTV MPU banner – www.mobileworldlive.com
:30 second advertisement played once every hour
:10 second MWLTV/Sponsor bumper ads twice an hour
Branding on one DigiVan in outdoor catering area
Studio sponsor branding
All adverts & advertorials to be broadcast more frequently between 19:00-09:00
Production services available on request
[email protected]
Media & Advertising Opportunities
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Broadcasting all the latest news
and developments from the
exhibition floor
Mobile World Live TV
Silver Sponsor
Package Includes
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Silver Sponsor branding around all large screens
Sponsor plaques on TV’s throughout the venue
:30 second advertisement played once every hour
:10 second MWLTV/sponsor bumper ads twice an hour
Studio sponsor branding
► Sponsor logo on all MWLTV collateral
► Co-branded MWLTV MPU banner –
www.mobileworldlive.com
All adverts & advertorials to be broadcast more frequently between 19:00-09:00
Production services available on request
[email protected]
Media & Advertising Opportunities
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► Home to official content from
Mobile World Congress
► 224,000 unique visitors in
February 2014
MobileWorldLive.com
MobileWorldLive.com Standard Advertising Options
► MPU Banner (300x250)
► Homepage Advertorial at MWC
► Homepage Advertorial at MWC
[email protected]
Media & Advertising Opportunities
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Engage with MWC attendees
over a 30-day period with
MobileWorldLive.com
30-Day Package at MWC
Gold Sponsor
Package Includes
► Permanent Gold Sponsor Logo on MobileWorldLive.com
masthead
► 100,000 MPU banner impressions
► Advertorial on MobileWorldLive.com Homepage
► Five advertorial places in MWL Daily newsletter
► Advertorial each day in the official MWL e-Show Daily
newsletter
► Logo on MWL.com advert within MWC Exhibition Catalogue
[email protected]
Media & Advertising Opportunities
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A Year-round Targeted Marketing Opportunity
► Delivered daily to 73,000 strong opt-out
community
► Average daily open rate 20%
► During MWC, MWL Daily become the e-Show
Daily newsletter that is sent out daily to 260,000
recipients
► Daily open rate 24%-28%
► All registered attendees of MWC
Mobile World Live Daily
Newsletter
e-Mobile World Daily Options
► Banner (550x90) during MWC
► Advertorial during MWC*
*20% premium for top slot
[email protected]
Mobile World Live Daily Standard Advertising Options
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Advertorial, standard 10-day pack
Advertorial, standard 25-day pack
Banner, standard 10-day pack
Banner, standard 25-day pack
Advertorials & banners 30 days prior to MWC
Advertorials & banners 10 days after MWC
Media & Advertising Opportunities
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Targeting the Booming Apps Market
► GSMA’s weekly e-Newsletter
► Features critical news, analysis, and features in
a consolidated format
► Essential reading for app platform vendors,
developers and operators
► MWL Apps reaches 8,000 opt-in readers globally
► Average daily open rates of 27%
Mobile World Live Apps
Newsletter
Mobile Apps Briefing Standard Advertising Options
► Advertorial
► Newsletter Banners
[email protected]
Media & Advertising Opportunities
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