2015 Prospectus - ACE Lesotho MTB Team powered by Unitrans

ACE-The Sufferfest Lesotho MTB Team Africa’s Newest & Most Exciting UCI MTB Cycling Team
ACE-The Sufferfest
LESOTHO MTB TEAM
2015 PROSPECTUS
Africa’s Newest &
Most Exciting
UCI Mountain Bike Team
Pride of the Continent - The World’s First Black African UCI MTB Team
ACE-The Sufferfest Lesotho MTB Team Africa’s Newest & Most Exciting UCI MTB Cycling Team
Table of Contents:
1. Introduction
2. Vision & Goals
3. Achievements’
4. Media & Market Opportunities
5. Rider Profiles
6. Investment Opportunities
7. Calendar of Events
8. Contact Details
Pride of the Continent - The World’s First Black African UCI MTB Team
ACE-The Sufferfest Lesotho MTB Team Africa’s Newest & Most Exciting UCI MTB Cycling Team
1. INTRODUCTION TO ACE LESOTHO MTB TEAM
optimism to believe that Lesotho can produce world class athletes in
the future if given the right support.
ACE Lesotho MTB Team is a UCI MTB Team with a difference. The
purpose of the team is to identify cycling talent from the developing We Need Your Support
nations of Africa, particularly Lesotho and give those riders an It has not been an easy road for the team so far. In the 2014 season the
opportunity to cycle on the world’s biggest MTB stages. We have a team only had 3 bikes between 7 team riders and we had to share bikes
proven record of seeing young riders aspiring to big dreams, developing between race categories or loan bikes, but that did not stop us. Ranked
self-confidence and rising above the poverty and hopelessness that they a lowly 162 in the UN Development Index, Lesotho has little or no
were born into. Four of the 2014 team members have lost either one attractive market potential for African distributors so finding the right
or both parents, which is not uncommon in a country with such a high partners and sponsors has been difficult. We need your support!
HIV/AIDS rate.
Great Brand Ambassadors
We stand out from the rest of the crowd and provide your brand with
Not Another Charity Case
Before dismissing this proposal as another charity case - one of many great ambassadors. The polite and courteous upbringing of our riders
that you receive (and your brand is already committed to other great leads them to be natural appreciative and loyal ambassadors. The
causes) please consider our results. This team is bridging the gap stunning scenery of Lesotho, which is renowned for its harsh nature,
between social upliftment and a Pro Team endorsement. You may well also provides a great backdrop for you to highlight your brand.
discover that our team is actually achieving better results than some of
the teams you are already considering for sponsorship. We started off
our racing programme well-off the pace of international standards, but
we are quickly improving and are currently ranked in the top half of UCI
rankings. We are matching other “factory” and “pro” teams in those
rankings.
The Switzerland/ Colorado/ Columbia of Africa
Lesotho has great potential to produce good MTB riders. Its high altitude,
mountain topography and climate reminds many of Colorado US and
Switzerland in Europe. Its people can be compared to Columbians with
a good power to rate ratio and natural VO2 max. There is justified
2. VISION & GOALS
The standard of competitive cycling in Lesotho has been growing at an
exponential rate over past seasons. Lesotho riders are setting the pace
for African MTB and have already made an impact on the international
cycling scene. This proposal sets out our plans and how you can be part
of this exciting team and grass-roots cycling initiative.
We have succeeded in becoming the first indigenous (black) African
team to be licensed as an International Cycling Union MTB Team and
in 2015/16 we plan to build on our successes towards RIO 2016 Olympic
Games.
Pride of the Continent - The World’s First Black African UCI MTB Team
ACE-The Sufferfest Lesotho MTB Team Africa’s Newest & Most Exciting UCI MTB Cycling Team
VISION:
Riders: We are committed to showcasing the talent of
Lesotho cyclists on the international stage and providing
each aspiring rider with a positive and safe environment to
develop to their full potential in the sport of cycling, whilst
at the same time inspiring the next generation of riders to
take up the sport.
Partners: We are committed to providing our partners and
sponsors with a unique platform to promote products,
services and social responsibility and to be loyal, industrious
and inventive in our approach bringing our partners
unrivalled value for investment.
GOALS:
Ÿ To see the team represented in at least 30 international
quality races in 2015/16 with an estimated total of
30,000 competitors and 500,000 spectators.
Ÿ To see riders racing in World-Class Races - World Cup,
World Championship and Olympic Games 2016.
Ÿ To win at least 3 National Championship titles.
Ÿ To initiate a grass-roots development programme for
children, involving at least 100 local children.
Ÿ To provide 365 day media coverage through website,
Facebook and Twitter.
Pride of the Continent - The World’s First Black African UCI MTB Team
ACE-The Sufferfest Lesotho MTB Team Africa’s Newest & Most Exciting UCI MTB Cycling Team
3. PROVEN TRACK RECORD OF
ACHIEVEMENT
We have a proven track record of delivering on
promises:First African team to register as UCI MTB Team
ü Team ranked in top half of UCI world rankings =
44th out of 109 teams
ü First black African woman to win a podium spot
in UCI accredited race.
ü Competition at the highest level
ü 2014 Commonwealth Games
ü 2014 Youth Olympic Games
ü 2014/ 2013 World MTB Championships
ü 2014/ 2012 UCI World Cup
ü 7 x 2014 National Championship Titles
ü Over 20 International level races in 2014
ü 2000+ Followers on Facebook with weekly
reach of 5,000 - 30,000.
Pride of the Continent - The World’s First Black African UCI MTB Team
ACE-The Sufferfest Lesotho MTB Team Africa’s Newest & Most Exciting UCI MTB Cycling Team
4. CYCLING MEDIA AND MARKET OPPORTUNITIES
Ÿ Cycling is the fastest growing sport in South Africa and has a conservative participation of
1,000,000 people and value of €63million ¹
Ÿ Race audience:
Audience Type (based on 2014 Figures)
Frequency
Live Television
Live Internet & Replay (Redbull)
Live Internet & Replay (360Live)
TV Highlights
Online Articles
Website Visits
Facebook reach (5,000 - 35,000 per week)
Printed Newspapers (local)
Spectators & Competitors at races
TOTAL AUDIENCE
2 races
1 race
3 races
2 races
3 articles
Year
Year
3 articles
Year
Estimated
Audience
200000
100000
30000
50000
540000
40000
100000
50000
40000
1150000
Ÿ Team Pit Concept: Ÿ Visible presence at all events
Ÿ Branding appears on TV, photos and to spectators
Ÿ Great platform to demonstrate team bikes , components, tools and gear
Ÿ Easy for media, fans and competitors to interact with riders.
Ÿ Attractive and recognisable team kit with options for branding.
Ÿ Association of brand with
Ÿ Social upliftment story
Ÿ Rugged mountain country with harsh conditions
Ÿ Upcoming cycling nation with good prospects for Rio 2016
¹ http://www.moneyweb.co.za/moneyweb-business-of-sport/cycling-is-the-new-golf
Pride of the Continent - The World’s First Black African UCI MTB Team
ACE-The Sufferfest Lesotho MTB Team Africa’s Newest & Most Exciting UCI MTB Cycling Team
PHETETSO MONESE
22/09/1984
TEBOHO KHANTSI
01/01/1991
LIKELELI MASITISE
02/02/1993
2014 NATIONAL XC
CHAMPION
GLASGOW 2014 CWG
2nd 2014 NATIONAL XC
CHAMPIONSHIPs
GLASGOW 2014 CWG
UCI RANK 127
UCI RANK 157
2014 NATIONAL XC
CHAMPION
2 x PODIUM SA MTB CUP
2014
Full profile and results on
http://mtbcrosscountry.com
/riders/phetetso-monese/
Full profile and results on
http://mtbcrosscountry.com
/riders/teboho-khantsi/
TSEKO TSELILE
31/05/1994
LICHABA WEST
18/02/1995
MALEFETSANE LESOFE
22/03/1996
2014 NATIONAL U23 XC
CHAMPION
2014 UCI WORLD CUP
2013 NATIONAL XC JUNIOR
CHAMPION
2013 TOP 20 UK RANKINGS
UCI RANK 291
UCI RANK 558
2014 NATIONAL XC JUNIOR
CHAMPION
2014 NANJING YOUTH
OLYMPIC GAMES
Full profile and results on
Full profile and results on
http://mtbcrosscountry.com/riders/ts
eko-shelile/
http://mtbcrosscountry.com/riders/lic
haba-west/
KATLEHO MANASI
20/09/1997
ACE LESOTHO TEAM
UCI RANK 44
2014 NATIONAL MARATHON
JUNIOR CHAMPION
2014 AFRICAN YOUTH
GAMES
LESOTHO NATION
WORLD RANK 31
UCI RANK 146
Full profile and results on
http://mtbcrosscountry.com
/riders/likeleli-masitise/
UCI RANK 77
UCI RANK 90
Full profile and results on
http://mtbcrosscountry.com/riders/m
alefetsane-lesofe/
5. RIDER PROFILES:
Full profile and results on
http://mtbcrosscountry.com/riders/k
atleho-patrick-manasi/
Pride of the Continent - The World’s First Black African UCI MTB Team
ACE-The Sufferfest Lesotho MTB Team Africa’s Newest & Most Exciting UCI MTB Cycling Team
6. INVESTMENT OPPORTUNITIES
We are looking for CASH SPONSORS and PRODUCT SPONSORS.
In order to compete at international level and to give the best exposure to
Ÿ Use team photos/ news etc for brand marketing.
Ÿ A loyal and committed team who will treasure your brand/ products,
give great feedback and always act as responsible brand ambassadors.
PREMIER LOCAL SPONSOR/ SUPPLY PARTNER:
our sponsors and partners, our minimum annual budget for 2015/16 is
€40.000/ $50,000/ R500,000.
We are structured our sponsorship into 3 levels:
TITLE SPONSOR (Maximum two title sponsors):
Ÿ Minimum investment of €15.000 / $20,000/ R200,000 per annum as
cash or in-kind product or services sponsorship.
Ÿ The official Team name will include the Sponsor’s Brand Name on all levels
of publicity, media, communication, clothing and branding opportunities.
Ÿ The Official Team name including sponsors brand will feature on the
International Cycling Union database.
Ÿ The Sponsor Brand will feature very prominently on the Team Kit, both
chest and back of team jersey and on shorts.
Ÿ Team branding will give prominent exposure at the Team Pit Area at all
events where the team is participating. The Gazebo will act as a team
area, VIP reception and a hub for promoting your products at events.
Ÿ Full access to team/ individual athletes for marketing purposes.
Ÿ A loyal and committed team who will treasure your brand/ products, give
great feedback and always act as responsible brand ambassadors.
Ÿ Minimum investment of €1000/ $1,300/ R13,000 per annum as cash or
in kind product or services sponsorship or discount on product.
Ÿ Small sponsor logo to appear on team jersey, website and Team Pit
branding.
Ÿ Regular Social Media feedback and interaction.
Ÿ A loyal and committed team who will treasure your brand/ products,
give great feedback and always act as responsible brand ambassadors.
MAIN SPONSOR:
Ÿ Minimum investment of €4.000/ $5,000/ R50,000 per annum as cash or
in kind product or services sponsorship.
Ÿ Large sponsor logo to appear on team jersey, website and Team Pit
branding
Ÿ Regular Social Media feedback and interaction.
Pride of the Continent - The World’s First Black African UCI MTB Team
ACE-The Sufferfest Lesotho MTB Team Africa’s Newest & Most Exciting UCI MTB Cycling Team
7. PROPOSED CALENDAR - MAIN OBJECTIVES
1
UCI World Cup
alternatively
May 2015
Nove Mesto (Czech Rep.)
May 2015
Albstadt (Germany)
Aug 2015
Mont-St Claire-Anne (Canada)
Aug 2015
Windham (USA)
2
African XC Championships
May 2015
RWANDA
3
World MTB Marathon Series
Feb 2015
South Africa
April 2015
South Africa
Mar 2015
South Africa
Apr 2015
South Africa
May 2015
South Africa
Jun 2015
South Africa
Jun 2015
Italy
Aug 2015
Vallnord (Andorra)
Sep 2015
Lesotho
4
5
6
7
SA MTB Cup XC Series
UCI World MTB Marathon
Championships
UCI World MTB XCO
Championships
Lesotho Sky Stage Race
Pride of the Continent - The World’s First Black African UCI MTB Team
ACE-The Sufferfest Lesotho MTB Team Africa’s Newest & Most Exciting UCI MTB Cycling Team
8. Contact Information:
Team website: http://www.ace-lesotho-mtb-team.info
Team Facebook: Lesotho ACE MTB Race Team
Team Twitter: @lesothocycling
Team Manager: Mark West
[email protected]
Mobile Lesotho: +266 63050135
South Africa: + 27 (0)781927471
U.K.: +44 7547180429
Pride of the Continent - The World’s First Black African UCI MTB Team

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