AD OPS SOCIAL OPS WEB OPS DESIGN DATA OPS

Gartner Digital Marketing Transit Map
Search
Engines
OTT Video
Program
Guide Promo
Media
Companies
In-Game
Ads
Embedded
Merch
Programmatic
TV
Gamification
Tools
Automated Content
Generation
SEM Platform Dynamic Creative
Digital Asset
SEO Tools
Mgmt
QR Codes
Venues
Content Marketing
Online Ad Networks
Compliance
Social Advertising
Data
Exchange
In-app Ads
DOOH Media Svcs
Data
Providers
MOBILITY
Geotargeting
Microlocation
Management
Consultants
Geofencing
Consumer
3D Printing
Mktg Resource
Agile Mktg PM
Mgmt
Marketing
Servcice
Providers
MARKETING OPS
Data
Warehouse
Site Retargeting
Lead
Mgmt
Digital
Agencies
Statistical ID
Media Metrics
Crowdsourcing
Customer Analytics
Idea Mgmt
Connections to
Sales and Service
Product Station
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Social
Networks
Social TV
Persona Mgmt
Mobile App
Analytics
Real-Time
Decisioning
Census and
Panel Data
Predictive
Campaign
Analitics
Emotion
Detection
Web Content
Mgmt
WEB OPS
Campaign Media
Mgmt
Agencies
Connection to CMO
Vendor Station
Mobile
Analytics
Marketing
Analytics
Web
Analytics
A/B Testing
Email
Mktg
Mobile App
Marketplace
Social
Analytics
Tag
Mgmt
Digital
Retailers
Social Apps
Communities
Blogs
Digital Wallet
Microsensors
DM HUB
HUB
DM
Smart Kiosks
Business
Process
Outsource
E-Commerce Social Mktg
Mgmt
Enablers
DMP
Attribution
Programmatic Trading
Mobile Ad
Networks
Line Connection
Product
Search
Social Search
Site Search
Mobile
Payments
Loyalty
Mktg
Social Commerce
Digital Offers
Video Ad Mgmt
Mobile
Media &
Targeting
Natural
Language
Questioning
Reviews
Online Video Publishing
& Recs
Advocacy Mktg
Mobile Commerce
Responsive Design
Mobile Search
Virtual
Actors
SOCIAL OPS
Personalization
Mobile Apps & Content
Search Retargeting
IT Service
Providers
Media Labs
UX Design
Ad Exchanges
Connection to IT
Product
Design
DESIGN
Ad Verification
Video Ad
Networks
Advanced
Visualization
User Groups
Rich Media
Search
AD OPS
The digital sphere is always evolving. Gartner for Marketing Leaders keeps the CMO and
her leadership team connected to the research, so they can keep the competition guessing.
For more information: gartner.com/dmtransitmap
COGFMLGFDMTRNS103114
Augmented
Reality
Automatic Content
Recognition
DATA OPS
Agency Holding
Companies
Connection to BI
Connection to
General Advertising

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