Kia Ora th Welcome to the 29 issue of Tourism New Zealand’s China Market News. The following items are covered in this edition: 1 China visitor statistics 2 ADS approved tour guides 3 Investigations 4 PKP updates 5 Dad, Where are we going? 6 Tour guides events 7 Shopping 8 Tour coaches The China Market Development Unit now comprises of Cici Huang and Elly Guo. You can contact us at: Cici Huang [email protected] 04-462-8050 Elly Guo [email protected] 04-462-8051 1 1. Chinese visitor statistics The number and types of Chinese visitors travelling to New Zealand for the period July to September are summarised below: 1 The number of Chinese visitors travelling on low value ADS tours for the period July to September 2014 is 20,476 pax, down 17% when compared to 24,763 pax the same period last year. 2 The number of Chinese visitors travelling on high value ADS tours is down 14%, from 4,287 to 3,668 visitors for the period July to September 2014 when compared to the same period last year. The number of FIT visitors travelling to New Zealand has increased by 3%, from 8,746 to 8,985 pax. Table 1: ADS visitor arrivals 18000 Total ADS 16000 14000 12000 2011/12 10000 2012/13 8000 2013/14 6000 2014/15 4000 2000 0 Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Source: Ministry of Business, Innovation and Employment Table 2: ADS tours Low Value VS High Value (mono + premium dual 1 + premium dual 2) 12,000 ADS Group Arrivals 2014/15 10,000 8,000 Mono Premium Dual 2 6,000 Premium Dual 1 4,000 Low Value Dual 2,000 0 Jul Aug Sep Oct Nov Dec Jan Feb Mar Source: Ministry of Business, Innovation and Employment Note: the statistic for Oct is incomplete, and the final arrivals for October will be presented in the next issue of eNewsletter. 1 Low value represents ADS visitors spend 4 days or shorter in NZ North Island only and visit both Australia and New Zealand. 2 High Value represents ADS visitors spend 5 days or longer in NZ. 2 2. ADS approved tour guides There are currently 257 ADS accredited tour guides and approximately 100 active trainee guides enrolled with ServiceIQ. Contact details for those tour guides who have demonstrated that they meet all TNZ’s tour guide requirements can be found on our corporate website here. 3. Investigations During the course of our routine administration of the ADS Code of Conduct, we have identified and dealt with 11 numbers of potential breaches of the Code, seven were confirmed breaches. As a result the following actions were taken: 4. One corrective action was required Two ITOs were placed on probation Two ITOs are still under investigations Four tour guides were given demerit points PKP updates In 2014, TNZ increased the programme to 19 PKP travel agencies across China (five in Beijing, seven in Shanghai, one in Hangzhou, two in Guangzhou and four in Shenzhen) and 12 Inbound Tour Operators(ITO) in New Zealand. For a full list of PKP travel sellers, please click here. Focus of this year’s PKP programme is to promote mono-New Zealand quality group tours and also FIT products. 5. “Dad, where are we going?” Since the last two episodes of TV reality show “Dad, Where are we going?” (“Dad”) aired, a marketing campaign has gone live in China promoting New Zealand as a holiday destination, featuring some of the experiences and regions visited by the celebrities. For more information click here. In conjunction with the marketing campaign, travel trade partners will be selling official Dad itineraries, in addition, our trade team has also put together four suggested itineraries (in Chinese) ranging from six days to 15 days in New Zealand for trade partners to use and promote. Suggested itineraries are available here. 6. Tour guides events We have now extended the deadline for you to register your interest in in attending: 1) tour guide Up-skilling Workshop (focus on Maori tourism), and 2) Cocktail Function – Awards Night; both are free of charge to you. The new deadline for registration is Tuesday 31 March 2015. Please register by emailing to [email protected]. This is a great opportunity, not only you are provided with a free workshop by a professional trainer, you are also meeting with other tour guides to celebrate the success and receive awards for doing a great job in tour guiding services in the past year. Without your commitment, we are not able to proceed any further in organising and coordinating either of the two events. 3 7. Shopping We have become aware that organised shopping activity has returned to the itinerary for the ADS tour groups. We would like to remind that organised shopping is to form NO part of the itinerary and should your clients/Chinese visitors request to go shopping , a signed copy of a consent form from visitors on the tour group needs to be obtained by either the Chinese travel seller and/or the responsible ADS ITO. 8. Tour coaches We are expecting the ADS market to be very busy over summer and there will be a lot of opportunities, with likely pressure on supply creating good opportunities for operators with star graded vehicles. If you know someone who wants to operate in this market, star grading is a requirement and now is the time to get ready. VTNZ and Bus and Coach Association are both happy to explain the requirements and the process. Key contact is Tania Allison at BCA, she can be contacted at [email protected], or 04 499 7334. Star grading is in place to ensure visitors have the best experience possible by ensuring consistent standards of coaches, accommodation and tour guides etc. Both the New Zealand and Chinese governments are committed to grading and quality assurance programmes as the best way to be satisfied the agreed standards are being met at all times. BCA have checked with VTNZ and the internal process, it should be possible in most circumstances to complete the whole process within a week, including the time for an operator to receive the star grading decals. It could be as quick as three days in larger centres. The associated cost of the initial inspection is $103 and recheck is $26. If you have any questions, please email to [email protected]. Thanks, China Market Development Unit 4
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