“The passion of a man and his team”

PRESS RELEASE
Wednesday 19 March 2014
“The passion of a man and his team”
The adventure begins
In 2001, when the new owner of Clos des Jacobins came to Saint-Emilion, Hubert de Boüard’s future as a consultant began. On that
day, the Belgian animated film director Gérald Frydman asked him to come and look after Clos des Jacobins which he had just
bought. Hubert de Boüard accepted and the adventure commenced.
Gradually requests came from other properties: Château Haut Corbin, which has since become Grand Corbin, Châteaux Chantegrive,
Fieuzal and Clos la Madeleine, then La Pointe in Pomerol and Laroze in Saint-Emilion. Amongst the last to join the club are Châteaux de
Ferrand, de Pressac and Trianon in Saint-Emilion, Cambon la Pelouse and Lamothe Bergeron in Haut Médoc, and then recently Château
Siran in Margaux and the estates of CA Grands Crus, Château Meyney in Saint-Estèphe and Grand Puy Ducasse in Pauillac.
Career of a vineyard child
Winegrowing is in Hubert de Boüard’s genes. He grew up surrounded by his family’s vines at Château Angélus, which at the time was a
Saint-Emilion Grand Cru Classé. This childhood is the single most influential experience in his life. For him winegrowing is simple: it is a
question of balance, respecting people and protecting the environment. His father bought him his first pair of secateurs, when he was 7, so
he could go out and prune the vines. He spent his holidays working in the local vineyards and wineries, while others were enjoying
themselves in Bordeaux or Parisian clubs. Hubert de Boüard is a graduate oenologist from Bordeaux University. His teachers were Emile
Peynaud and Jean and Pascal Ribereau-Gayon. At weekends he worked in the vineyards of Château Thieuley in La Sauve-Majeure or on
Patiras Island across from Pauillac. His first study periods took place at Château Figeac with Thierry Manoncourt in Saint-Emilion, in the
Beaujolais region and Burgundy. At the beginning of the 1980’s thanks to Michel Bettane, he began exploring Burgundy, met Henri Jayer,
Denis Mortet, Dominique Lafon and many others. He came to understand that protecting the environment is an essential part of
winegrowing and that oenological good practice is based on common sense: tilling the ground, ageing wines on their lees, etc. And
scientific logic has its role to play also.
When he returned in 1985, he took over the family estate at Angélus and has never stopped putting his observations into practice. He is a
pioneer and an innovator, who brushes aside past certainties and has challenged a number of established techniques, trying to act more in
favour of ecosystems and greater authenticity in the wines produced. In his scientific role, he strives to champion purity and brilliance,
offering his expertise as an oenologist to defend the expression of the complex diversity of the various Bordeaux terroirs. Hubert de
Boüard recommends massal selection, ageing on the lees, increasing leaf surface area and natural cultivation of grass in the vineyard. He
wonders about pruning, soil biodiversity, regulating the load on vine plants, planting densities, soil tilling techniques and adapting root
stocks to grape varieties and soil types. And he did all this twenty years before some, who realised that there was an impact on wine quality
and expression, started to do the same. Noticed very early on by a number of critics and professionals, he was elected Winegrower of the
Year by Jacques Dupont and Pierre Crisol of the Gault-Millau Magazine at the end of the 1980’s and Man of the Year by Revue du Vin de
France in 1996 and in 2012. Hubert de Boüard is a close friend of Michel Rolland, who contributes to his projects and helps him set up
many experiments, which will ultimately move modern viticulture and oenology forward. In 2014, his winegrower’s passion is alive and
very active through consulting, which remains his main activity. He advises his clients both on vine husbandry and agronomic issues:
planting, root stocks, massal selection and rational agriculture directed at preserving ecosystems. He provides advice on setting up
vinification and ageing cellars and of course programmes harvests, winemaking, ageing and analytical and microbiological studies.
Experience and expertise
Hubert de Boüard Consulting since its inception has always striven to give the best advice based on detailed oenological analyses in order to
help properties produce the truest expression of their wines. This year, when Hubert de Boüard will be making his thirtieth vintage of
Angélus, his firm is launching a new logo focussing on the concept of consulting provided by a man with considerable hands-on
experience. The droplets above the B echo the characteristic dots above the ‘u’ in Hubert de Boüard’s surname and allude to the quest for
balance and the measured appropriateness of his interventions for each individual property and wine. Hubert de Boüard Consulting seeks
to make wines reflect their terroir and environment and ensure they express purity, brilliance and balance. The vision is based on Man and
the balance of Man surrounded by Nature, striving to make wines that express and reflect their terroir. Oenologist Philippe Nunes arrived
in 1998 as technical director at Château la Fleur de Boüard in Lalande de Pomerol. He joined Hubert de Boüard Consulting in the middle of
the 2000’s. In 2008, a scientific laboratory was opened to support the quest for purity and balance in the soils. In 2012, Matthieu de Boüard
joined the firm after two years’ professional experience abroad.
Although he works in Lebanon, South Africa, Thailand, Spain and Portugal, Hubert de Boüard has always focussed his efforts on the
Bordeaux area, considering that his priority was to remain available for properties which trust his services.
l’équipe
Philippe Nunes
Matthieu de Bo ü ard
Delphine Diez
Marlène Quinveros
www. huber td eb o u a r d co n su l t in g.co m
Denis Gissou
members
SAINT-EMILION GRAND CRU CLASSÉ
Château La Commanderie
Château de Ferrand
Château Grand Corbin
Château Haut-Sarpe
Clos des Jacobins
Château Jean Faure
Château Laroze
Clos la Madeleine
Château de Pressac
Château Villemaurine
SAINT-EMILION GRAND CRU
Château Adaugusta
Château Bernateau
Château Le Castelot
Château Cheval Noir
Château du Grand Cardinal
Château Haut Segottes
Château Le Jurat
Château Magnan La Gaffelière
Château Montlabert
Château Roc de Boisseaux
Clos Saint Vincent
Château Trianon
Vignobles Bardet
SAINT-EMILION
Château Les Fougères
Château de Séglady
AROUND SAINT-EMILION
Château Lyonnat, Lussac Saint-Emilion
Château Munch, Lussac Saint-Emilion
Vieux Château Palon, Montagne Saint-Emilion
Clos Bertineau, Montagne Saint-Emilion
POMEROL
Château La Pointe
LALANDE DE POMEROL
Château Haut Surget
Château Sergant
FRONSAC
Château de Carlmagnus
PESSAC-LEOGNAN
Château de Fieuzal, Grand Cru Classé
GRAVES
Château de Chantegrive, Graves
Château Haut Peyrous, Graves
MEDOC
Château Grand Puy Ducasse,
Pauillac Grand Cru Classé
Château Meyney, Saint-Estèphe
Château Sérilhan, Saint-Estèphe
Château l’Aura de Cambon, Margaux
Château Siran, Margaux
Château Branas Grand Poujeaux, Moulis
Château Mayne Lalande, Listrac
Château Bernadotte, Haut-Médoc
Château Cambon la Pelouse, Haut-Médoc
Château Lamothe Bergeron, Haut-Médoc
Château Haut Maurac, Haut-Médoc
Château Blaignan, Médoc
Château Grand Bouchon, Médoc
BORDEAUX SUPERIEURS
Château Laurence,
Château au Vignoble,
BORDEAUX
Château Boutillot
Château Gallion
COTES DE BORDEAUX
Château de Francs,
Francs Côtes de Bordeaux
Château de La Pierre Levée,
Castillon Côtes de Bordeaux
Château des Milles Anges,
Cadillac Côtes de Bordeaux
Château Clos Chaumont,
Cadillac Côtes de Bordeaux
OTHER REGIONS
Château Puy Redon,
Vin de Pays de l’Atlantique
Château de Berne,
Côtes de Provence
Château de Brézé,
Saumur-Val de Loire
WORLD
Ostatu, Espagne
Anwilka, Afrique du Sud
Klein Constantia, Afrique du Sud
IXSIR, Liban
GranMonte, Thaïlande
Poças Junior, Portugal
PRESS CONTACTS
Emmanuelle Ponsan
(33) 07 87 12 61 19
[email protected]
BP n° 7 - 33500 Pomerol
T/F: 05 57 48 59 12
Géraldine Bertrand
(33) 06 83 42 62 89
[email protected]
[email protected]
www.hubertdebouardconsulting.com

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