Stevia 3.0: How to formulate with different blends of Stevia PureCircle offers an innovative portfolio of stevia ingredients and formulation solutions Be assured that your portfolio will benefit from access to continuous natural innovation High purity stevia sweeteners and combinations to naturally reduce calories without sacrificing taste Flavour and sweetness enhancers that offer synergies with stevia sweeteners and clean labeling options PureCircle Alpha Reb A 97 SG95 NSF-01 New Flavour Ingredients 2 © PureCircle Limited 2012 The next generation of stevia: Stevia 3.0™ Stevia 1.0: Stevia extract Uncharacterized Variable Low purity Stevia 2.0: High purity Reb A Consistent product Improved taste Scalable calorie reduction Stevia 3.0™: Customized solutions Superior taste profile Flavours and Sweeteners Deeper reduction levels PureCircle is pioneering the next generation of stevia solutions through unmatched innovation: SG95 PureCircle Alpha Stevia-Sucrose New Flavour products Combinations of stevia ingredients Optimal ingredient blends 3 © PureCircle Limited 2012 The next generation of stevia: Stevia 3.0™ How can Stevia 3.0 help optimize your formulations? • A range of proprietary ingredients and customizable ingredient combinations to deliver the optimal taste and caloric reduction for your specific application • Superior taste profile with more rounded sweetness • Deeper calorie reductions through ingredient synergies Stevia 3.0 blends are application specific and dependent on: • Application • pH • Flavour system • Extent of calorie reduction 4 © PureCircle Limited 2013 SG95 Composition • Combination of nine steviol glycosides Sweetness Intensity • 220 times sweeter than sugar Performance • • Rounded natural sweet taste when used with sugar Works well in blends in delicate flavor systems, high potential in savoury/complex flavour systems Key Application • • Complex flavour systems (chocolate, coffee, etc.) Savoury systems (sauces, etc.) 5 © PureCircle Limited 2012 Reb A 97 Composition • Single glycoside purified to high concentrations Sweetness Intensity • 290 times sweeter than sugar Performance • • Delivers upfront sweetness Intensity 10.0 Sweetness Key Application: • • • 5.0 0.0 0.00 0.30 1.00 1.30 Alpha Reb-A 2.00 2.30 3.00 Time (min.sec) 3.30 Delivers upfront sweetness Moderate to high sweetness replacement due to high sweetness maximum 4.00 4.30 CSDs Juices Flavored waters 5.00 6 © PureCircle Limited 2012 PureCircle Alpha Composition • Proprietary combination of steviol glycosides Sweetness Intensity • 260 times sweeter than sugar Performance • Key Application: Sweet Aftertaste • 10.0 Intensity Cleanest taste profile with reduced linger/bitterness Delicate /lightly flavored systems (flavored waters, etc.) 5.0 0.0 0.00 0.30 1.00 1.30 2.00 2.30 3.00 Alpha Reb-A 3.30 Time (min.sec) 4.00 4.30 5.00 7 © PureCircle Limited 2012 Sensory Profile: Reb A vs. Alpha vs. SG95 Reb A and Alpha can achieve similar sweetness Alpha and SG95 have significantly less Anise (licorice) notes than Reb A 8 © PureCircle Limited 2012 Time-Intensity (Aftertaste) Profile of Stevia Sweet Aftertaste Intensity 7.0 6.0 5.0 4.0 3.0 2.0 1.0 0.0 0.00 0.30 1.00 1.30 2.00 2.30 3.00 3.30 4.00 4.30 5.00 Time (min.sec) n=6, trained panel Alpha SG-95 Key Insights: • PureCircle Alpha provides a lower sweet aftertaste, and can provide a similar sweetness to Reb A with a significant reduction in sweet linger. • Reb A provides higher initial sweetness • SG-95 has delayed sweetness but more rounded profile • Time intensity profiles are being used to create stevia blends that optimize sweetness profiles and minimize negative attributes such as bitter and metallic Reb-A 9 © PureCircle Limited 2013 Next generation of sweetness Taste Parity with Sugar and Caloric Reduction 0% 100% Alpha/SG95 /NSF-01 SG 95/ NSF-01 Alpha SG95/ Alpha Reb A/ NSF-01 SG95 Reb A Alpha/NSF-01 10 © PureCircle Limited 2012 Intensity (%SE) Relative Time-Intensity Profiles of Stevia Sweeteners Time (seconds) © PureCircle Limited 2013 Stevia 3.0™ Development Approach • Start with the sweetness factor charts • • • • Flavour Modifier Taste each sweetener individually to determine profile contributions • • They serve as a guide, and will be application specific Acid Profile Blend accordingly to best match sweetness and flavour Use stevia solutions for development for accuracy and quickness Be mindful of steviol equivalents Optimize stevia, then acids, then flavours, and lastly modifiers Mouthfeel Modifier (Bulking Agent) Tertiary Sweetener (Caloric or nonCaloric) Primary Sweetener Secondary Sweetener 12 © PureCircle Limited 2013 Stevia 3.0™ Development Approach: Flavour Synergies • • • • • Citrus: • Reb A complements peely and bitter citrus flavors • SG95 complements juicy citrus notes • Alpha can enhance or suppress depending on concentration Berry: Varies with fruit Tropical: • Reb A enhances chemical notes • SG95 and Alpha are complementary Orchard (apple, pear): SG95 is complementary Earthy/Herbal: • Reb A enhances bitter, roasted and earthy notes • SG95 maintains (complementary) • Alpha suppresses roasted and earthy notes (smooth or flatten profile) Flavour Modifier Acid Profile Mouthfeel Modifier (Bulking Agent) Tertiary Sweetener (Caloric or nonCaloric) Primary Sweetener Secondary Sweetener 13 © PureCircle Limited 2013 PureCircle Confidential © PureCircle Limited 2013 Beverage Applications • • • • • • • • • Acid and temperature stability Sweetness and flavour quality stable through shelf life Achieving desired sweetness levels with Reb A alone may be difficult in some beverages The use of Alpha allows for greater sugar reductions with cleaner taste Blending small amounts of caloric or non-caloric sweetener provides improved sweetness profiles Stevia shows excellent synergy with fructose, sugar and several polyols Acid blends (e.g. citric acid + malic acid or lactic) can contribute to a better sweetness and flavour profile Salts can help achieve improved flavour profile (Na salts) Blending stevia sweeteners enables better preservation of flavours and acids, and creates more sugar-like profiles © PureCircle Limited 2013 Advocacy Services Operations The PureCircle Advantage – Everything stevia 100% dedicated to stevia development and success Fully Integrated Supply Chain Control from leaf to finished product Commitment to Sustainability - Carbon & Water Footprint Study Innovative Solutions Stevia solutions and natural flavors - 2011 Sustainability Commitment PureCircle Insights Group - Proprietary research to drive new product concepts and messaging Stevia PureCircle Trust Mark - On-pack education and strong base of trust PureCircle University - In-house application support Global Stevia Institute - Promotes accurate and consistent information about stevia Strategic Global Partnerships Leading sugar and application companies We Grow Joy Campaign Consumer resource for stevia education © PureCircle Limited 2013 Thank you! We appreciate your interest in PureCircle ingredients and look forward to assisting with your upcoming projects. PureCircle Australia: Susan Denyer Business Manager – Australia & NZ Email: [email protected] Phone: 61 418 484 962 Web: www.purecircle.com
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