Style Guide - Chi Alpha Campus Ministries, USA

Style Guide
Introduction
To Chi Alpha personnel and staff:
Welcome to the Chi Alpha Style Guide. The purpose of this guide is to help those who
wish to use our logo, name, brand use them properly and consistently. There are many ways to
showcase our brand—on t-shirts, pamphlets, online, banners, and the like—and there are many
ways to do so incorrectly. The National Chi Alpha Ministry Center wishes to have an image
consistent among our 300+ campuses and we hope this style guide will help you to do so.
Chi Alpha Campus Ministries, U.S.A.
Assemblies of God U.S. Missions
1445 N. Boonville Ave.
Springfield, MO 65802
Phone: 417-862-2781, ext. 1425
Fax: 417-865-9947
[email protected]
www.chialpha.com
Scripture taken from the HOLY BIBLE, NEW INTERNATIONAL VERSION®. Copyright ©
1973, 1978, 1984 by International Bible Society. Used by permission of Zondervan Publishing
House. All rights reserved.
© 2014 by The General Council of the Assemblies of God
1445 N. Boonville Ave., Springfield, MO 6802
All rights reserved. Printed in U.S.A.
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The Ministry
Chi Alpha Campus Ministries, U.S.A. is a ministry affiliated with the Assemblies of God
found on more than 300 secular campuses across the country. The National Chi Alpha Ministry
Center makes its home in Springfield, Missouri at the National Leadership and Resource Center
(NLRC). The statements and values below are in line with the values of the Assemblies of God.
Mission Statement
We reconcile students to Christ, equipping them through Spirit-filled communities of prayer,
worship, fellowship, discipleship and mission to transform the university, the marketplace and
the world.
Vision Statement
We are a Spirit-empowered, diverse community of believers on university campuses, declaring
in word and lifestyle our faith in Jesus Christ, equipped to fulfill our purpose in God's global
plan.
Core Values
These core values represent Chi Alpha Campus Ministries’ most deeply held beliefs. They serve
to guide our decisions, our leadership practices, and our community life. All our organizational
actions will reflect these core values.
1. Community
Community is a covenantal value shaping our mission to the university, and our priority
to come together for biblically commanded action. The salvation of Jesus offers the
forgiveness of sins and the incorporation into the people of God. As a collegiate
community we are to be "salt and light" showing to the world what it means to
authentically love God and one's neighbor.
2. Creativity
God is first revealed in Scripture as a creative God. We are committed to achieving
commitment that appreciates the proven with an adaptive open eye to what He has in
store today and beyond. His Spirit will release to us new ways, ideas, and plans.
3. Diversity
A diverse community reflects a reconciliation of students to Jesus across all campus
demographics. Each student possesses unique gifts, and we seek to encourage their full
implementation in the community. We also accept diverse methods and approaches to
ministry. We celebrate these unique ministry expressions as the demonstration of what
God is doing on our campuses and encourage their effective application.
4. Excellence
Striking performance, exceptional virtue, and continuous improvement exemplify
excellence. Excellence goes the "second mile" by doing the best possible job. It calls out
of us far more than we can possibly imagine. Excellence guides how we make significant
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choices. It causes us to discover our true God-given capabilities. Excellence depicts our
approach to leadership, work, organization, and our life together.
5. Integrity
Integrity describes the state of sound moral uprightness. It is characterized by honesty,
truthfulness, respect, and sincerity. Integrity in its simplest biblical definition means
wholeness or completeness. Integrity invites oneself into a partnership with the Holy
Spirit. This fosters an atmosphere of credibility and plausibility among those to whom we
minister and within our communities on campus. Integrity promotes long-term success.
6. Servant-Leadership
Servant-leadership is a practice that places the good of those led and their progressive
maturity over the self-interest of the leader. It shares power and status for the sake of the
common good of each individual and the community. Its chief motive is to serve-first, as
opposed to lead-first. The final goal is to empower others to become servants themselves.
Name Use
In the Bible, the apostle Paul wrote in 2 Corinthians 5:20, “We are therefore Christ’s
ambassadors, as though God were making His appeal through us. We implore you on Christ’s
behalf, be reconciled to God.”
Our movement of campus ministries finds its identity in this passage. We believe that
God longs to have each and every person be reconciled to Himself, and that the way that
reconnection happens is through the representation of his people. Each of us who takes on the
identity of “Christian” becomes Christ’s ambassador – or christou apostoloi in Greek, which we
shorten to the first letters “Chi” and “Alpha” or XA. Our name is our constant reminder that each
of us has a real part to play in this world. We each can carry Him within us to bring Him closer
to the people around us.
The following are correct ways to use our name:
• Chi Alpha Campus Ministries, U.S.A.
• Chi Alpha or XA
• Chi Alpha Christian Fellowship (For use on a particular campus, but not the ministry as a
whole)
The following are incorrect ways to use our name:
• Chi Alpha Campus Ministries, USA
• Chi Alpha Campus Ministries USA
• Chi Alpha Campus Ministries U.S.A.
• CACMUSA or XACMUSA
• CACM or XACM
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Our Logo and Colors
The “circle logo” is comprised of circles within circles. In the smaller circler are the
letters X and A made up of dots with chialpha.com underneath. In the outer circle are the
lowercase words “chi alpha campus ministries” with >> separating chi alpha and campus
ministries. The text is in the Eurostile font. The logo has distressing and is turned 15 degrees to
the right.
Agreement for Logo Use
Chi Alpha Campus Ministries, U.S.A. grants a non-exclusive license to chartered Chi Alpha
groups and affiliated personnel only to use this artwork, hereafter referred to as logos, for
promotional purposes.
Acceptance of this agreement is subject to the following terms:
1. To use logos indicates acceptance of this agreement.
2. You may not use the logos in any manner that may possibly disparage, bring into
disrepute, or derogate Chi Alpha Campus Ministries, U.S.A. or its members.
3. You may not alter the appearance of the logos in any way. The logo must stand by itself
so as to avoid unintended associations with any other objects, including, but not limited
to, type, photographs, illustrations, borders, and edges. You may not incorporate the logo
or any of its parts into any other logo, unless the other logo is owned by a local Chi Alpha
group and you have the legal authority to use it.
4. You may not use the logos in any manner that implies sponsorship or endorsement of any
other non-Chi Alpha event, product or service.
5. You agree to indemnify Chi Alpha Campus Ministries, U.S.A. for any loss or damage
caused to them arising out of your use of this logo.
6. Chi Alpha Campus Ministries, U.S.A. reserves the right to review your use of the logos
and may at any time require you to discontinue your use of the logo.
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7. Chi Alpha Campus Ministries, U.S.A. reserves the right to revoke and terminate this
agreement, in which case you will immediately thereafter cease any and all usage of the
logos and shall not use any name or trademark similar in design or color.
The color of the circle logo is red with the RGB and CMYK color model of
RGB
• Red 237
• Green 33
• Blue 36
CMYK
• Cyan 0
• Magenta 99
• Yellow 100
• Key (black) 0
For Pantone, use 1797 U.
The official colors of Chi Alpha are red, gray, black, and white.
Publication Requirements
Official Chi Alpha resources and products must go through the proper approval process
within the NLRC. This includes reorders and reprints. Publications should include a copyright
line, a “fair use” permission line if needed for Scripture verses, the U.S. Missions logo, and the
Chi Alpha circle logo. Connection, booklets, and brochures need to have a BGMC line. See the
U.S. Missions Style Guide on for use of the U.S. Missions logo and name.
Copyright Line:
© [year] by The General Council of the Assemblies of God
1445 N. Boonville Ave., Springfield, MO 6802
All rights reserved. Printed in U.S.A.
Fair Use Permission Line:
Scripture taken from the HOLY BIBLE, NEW INTERNATIONAL VERSION®.
Copyright © 1973, 1978, 1984 by International Bible Society. Used by permission of
Zondervan Publishing House. All rights reserved.
BGMC Line:
Special thanks to BGMC for funding this project.
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Photos
For the Directory
An annual mass email will be sent out to all affiliated staff asking for updated or new
photos. It will also be announced on the staff Facebook group as another reminder. Photos in
the directory should be of high resolution and something nice you would give for a job
application. A headshot-style image is preferred. If your photo was taken by a professional
photographer, we will need a release form from him or her. We accept releases provided by the
photographer or you can email [email protected] for a copy of our photographer release form.
Those who fill out a CMA or CMIT application should email their photo to
[email protected]. For missionaries who have children in their photo, it is wise to make sure
these are updated annually as the children grow. During national events, a photo booth is a good
way to acquire updated photos that meet our needs.
In designing the annual directory, these photos will be edited to be black and white in
color and cropped if needed. If an affiliated staff member does not provide a photo, a blank box
with “Photo not available” will be in place of the photo. There should not be any photos
substituted for a missionary who has not sent in a suitable photo.
For Other Publications and the Web
Publications should not use stock photos where possible. Chi Alpha will provide photos
to the designer from our photo library, whether they are of students or campus buildings. The
Reach the U Institute is a good opportunity to capture photos like these. Photos require releases
from the people in the pictures. Please email [email protected] for a copy of the model release
form.
Article Submission and Writer’s Guidelines for Connection
Chi Alpha welcomes submissions for our publications under the following guidelines:
1. Please keep in mind our Assemblies of God views as well as our broad audience of
readers, which include donors, alumni, and missionary affiliates.
2. Pitches for story ideas, already written article submissions, and photos can be emailed
to [email protected]. The issues of Connection are planned ahead of time and may not
mesh well with your story idea or article; however, there is always the blog and eBytes to consider.
3. With your pitch, please include an estimated word count, names of people you would
interview, and date the article could be finished. If you have been published before,
please provide a link or copy of the published piece as an attachment.
4. We highly encourage writers to submit digital high resolution photos concerning the
article he or she is writing with the finished piece. Photos require releases from the
people in the pictures. Please email [email protected] for a copy of the model release
form.
5. Writers should send a photo of him/herself as well as a two-to-three sentence bio to
include with the byline.
6. Pitches and written submissions should be attached as a Word document, not in the
body of the email. Photos should also be attached to the email, not in the body of the
email or in the Word document.
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7. Articles will be edited for grammar, style, content, and length.
Payment
Writers must agree to sign a Work for Hire contract and, if we do not already have one on
file, submit a W-9 form. Missionary writers who have a national account with us will have their
payment included with their monthly check. Other writers will receive a check in the mail. We
pay $10 for each blog entry we accept, and pieces written for e-Bytes are on a volunteer basis.
The following are our rates for written pieces used in Connection:
Word Count
50-100 words
101-350 words
351+ words
Payment
$15
$25-$50
$75
The Web
Chialpha.com is the official website of Chi Alpha Campus Ministries, U.S.A. and has
many resources for staff and students. Xaexpeditions.com is a fantastic resource for Chi Alpha
students and staff going on missions trips. Onemorefriend.org is an initiative of XAi.
XANetwork.org is the official website of the XA Network, which connects Chi Alpha alumni to
network, train, and plant churches and Chi Alpha groups.
Social Media
National Chi Alpha has several Facebook groups and pages:
• Chi Alpha Campus Ministries, U.S.A.: National page that students, alumni, affiliates, and
friends can “like.”
• Chi Alpha U.S.A. Staff: Closed group for affiliated staff and staff spouses to join. By
invitation only and suggestions must be approved by an administrator.
• Chi Alpha CMITs 2013-2014: Closed group for affiliated CMITs and second year CMITs
(CMITe) to join. By invitation only and suggestions must be approved by an
administrator.
• XAi USA Staff Network: Closed group for XAi staff members to join. By invitation only
and suggestions must be approved by an administrator.
• Chi Alpha Expeditions: Page that students, alumni, affiliates, and friends can “like.”
• Give a Year Alumni Network: This open group is meant for those who have given a year
as a result of The World Missions Summit or the Chi Alpha give a year challenge.
• XA Network: This fan page helps connects XA grads to transform our culture in the
marketplace. This is something friends can “like.”
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These are other mediums Chi Alpha utilizes:
• Instagram
o chialphausa
o xaexpeditions
• Twitter
o ChiAlphaUSA
o XA Expeditions
o xamissions
o XANetwork
• Pinterest (XAi), username xainternationals
• Vimeo, username XA Expeditions
• YouTube, username Chi Alpha
Chi Alpha App
Chi Alpha has an app available for use on Google phones, iPhones, and Windows
phones. The app currently includes weekly audio messages, articles, videos, and prayer
connections. The app was created with The Church App by Subsplash.
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APPENDIX
Publications
Our publications include:
Chi Alpha
Connection: An eight
page printed
newsletter mailed to
alumni, donors, and
missionary affiliates
once per quarter.
Often simply referred
to as Connection.
e-Bytes: An
electronic
newsletter sent to
all affiliated
members of Chi
Alpha on the first
Friday of the
month. The eBytes newsletter
send-out date
should not coincide
with the monthly
U.S. Missions enewsletter.
Annual Directory: A
directory is printed
once a year with
photos and contact
information of all
affiliates for that
academic year.
Spirit Life: Learn
about being led by
the Spirit and how a
group can move
with order and
freshness into the
realm of spiritual
gift expression.
Expeditions
Magazine: An
annual magazine
devoted to missions.
Read missions
stories from other
Chi Alphans and
find your short- or
long-term
opportunity to give a
year and pray about
a lifetime.
Expeditions was
changed to a booklet
style magazine in
2013.
Springboard: This
eight-lesson study
will prepare your
college seniors for
the transition from
college to the
workplace. Includes
facilitator and
reproducible student
handbooks plus
DVD.
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Booklets:
Chi Alpha
Leadership and
the Local Church:
This booklet
outlines four
models of the Chi
Alpha personnellocal church
relationship.
Building a Community
on Campus: This
booklet discusses how
to build an effective
campus ministry on the
college campus.
Connecting: A
Practical Help for
Launching College
Ministry: A How to
Guide for a
establishing a
campus ministry at a
local college or
university.
Crossing Cultures:
Here and Now: Lisa
Espineli Chinn shares
foundational attitudes
and practical steps on
developing friendships
with international
students.
Going to College:
Ten Strategies:
This booklet by
Curt Harlow is a
great tool for any
high school junior
or senior.
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Brochures:
Beyond College:
Great for college
seniors! This
brochure highlights
post-college
opportunities in Chi
Alpha.
CMIT: Campus
Missionary in
Training: Gives a
brief overview of
the need for more
Campus
Missionaries and
Chi Alpha's entry
level missionary
training.
CMIT: 6 Steps to
a NationallyApproved CMIT
Program (not in
store): Explains to
prospective CMIT
campus programs
the process of
applying to be a
national CMIT
program.
Student Brochure:
This brochure
introduces students
to Chi Alpha and
invites them to be a
part. (Great for
handing out on
campus.)
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Where to Find Us:
Gives a brief
overview of what
Chi Alpha is and a
list of what
campuses we are
located on, sorted by
state.
Why Reach the
Campus: Contains a
brief overview of
Chi Alpha and a
clear presentation of
why reaching
college students with
the Gospel is so
vital.
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