agrofood West Africa 2 nd International Trade SHOW Agriculture & Livestock Food, Beverage & Packaging Technology Food, Beverages & Hospitality Valuable synergies: agrofood West Africa is held in conjunction with plastprintpack West Africa 2 - 4 DECEMBER 2014 Accra - Ghana Organiser: Accra International Conference Centre www.agrofood-westafrica.com Institutional Partners: Key figures agrofood & plastprintpack West Africa 2013 Top governmental support from West Africa and Europe 1,326 professional visitors from 37 countries High decision makers rate among visitors: 81 exhibitors from 86% 21 75% countries of exhibitors would recommend agrofood West Africa 2013 see Post Show Report 2013 West Africa agro Read what they said: Hon. Nii Lantey Vanderpuye Deputy Minister of Trade & Industry: “As a peasant agricultural country that seeks to transform itself into modern agricultural and industrialized economy, the “agrofood & plastprintpack West Africa 2013” international show should be seen as a significant contributor to achieving sustainable development.” On behalf of Hon. Clement Kofi Humado Minister of Food & Agriculture: “This fair is targeted to the West Africa Region; there is opportunity to harness the vast market and also to exchange technologies that are available in the sub-region. However, this exhibition should not be only a platform to sell technologies and equipment/machinery but also for technology transfer and capacity building for recipients of the technologies.” H.E. Thomas Wimmer Acting Ambassador, Embassy of the Federal Republic of Germany to Ghana: “agrofood & plastprintpack West Africa” – again two trail-blazers for more trade and investment in Ghana and the region. Again, after WACEE’13 three weeks ago, we are witnessing a – very international – event: Mr März from fairtrade and Mr Martens from the German Delegation of Industry and Commerce: Congratulations for setting up this impressive event!” Mr Alain Reocreux ADEPTA - The French Association for the Development of International Trade in Agricultural and Food Processing Techniques: “We thank the organizer fairtrade for inviting us to exhibit at this first edition of agrofood West Africa. The French Pavilion, located in the main entrance of the hall, features 19 French companies showcasing latest solutions and innovations for farming (animal or vegetal), processing and packaging.” Mr Mark E. Wild Sales Manager - FAWEMA: “agrofood West Africa is an ideal platform to meet potential clients, to gain an idea of the market, to identify target industries in the area and to study possible strategic alliances with partners already present in Ghana.“ Mr Jean-Jacques Bozec Area Sales Manager – GEA Westfalia, Separator Group: “The business discussion with visitors and other exhibitors were very helpful in order to deepen our knowledge of the market. And we see over more than 30% of the contacts we made at our booth as potential customers, this clearly reflects the high quality of the visitorat.” agrofood West Africa West Africa is ready for business With 1,326 professional visitors from 37 countries, a share of 75% of decision makers and 9% from outside Ghana discussing business with 81 exhibitors from 21 countries, agrofood & plastprintpack West Africa 2013 have set a new benchmark for Ghana and West Africa. Exhibitors as well as visitors made valuable business contacts and expect a positive impact on the development agro According to VDMA-The German Engineering Association, West African imports of agricultural machinery have reached 175.3 million Euro in 2013 compared to 180.5 million Euro in 2012 and 167.8 million Euro in 2011. of the Ghanaian and West African industry. Top-level ministers, diplomats and CEO’s gave agrofood & plastprintpack West Africa 2013 a fantastic kick-off. It is on this background and responding to the growth, demand and vitality of West Africa’s industry, that fairtrade organises the 2nd edition of agrofood West Africa on 2-4 December 2014, again at the Accra International Conference Centre. West African imports of agricultural machinery and equipment (in million Euro) 180 180.5 170 175.3 167.8 160 150 140 130 135.4 Source: VDMA Graph: fairtrade 2014 120 2010 West Africa 2012 2013 West African imports of food processing and packaging machinery and equipment (in million Euro) 600 West African imports of food processing and packaging machinery, between 2010 and 2013, have increased from 341 to 600 million Euro, a plus of 75%. 2011 567.4 500 558.2 600.0 400 300 341.3 200 100 2010 2011 2012 2013 Source: VDMA Graph: fairtrade 2014 West African food imports (in billion US$ ) 15 According to WTO-World Trade Organization, West African food imports, in 2013, have reached 13.89 billion US$, compared to 13.37 billion US$ in 2012 and 13.23 billion US$ in 2011. West African exports of food products summed-up to 12.28 billion US$ in 2012 after 12.20 billion US$ in 2012. Thus food trade with West Africa sums up to a 26.17 billion US Dollar business! 10 13.23 13.37 13.89 10.46 5 0 2010 2011 2012 2013 Source: WTO-World Trade Organization Graph: fairtrade 2014 agrofood West Africa 2014 at the Accra International Conference Centre Situated in Ghana’s capital, with ready access to Kotoka Airport and first-class hotels, the multi-purpose Accra International Conference Centre has a 6,000-person capacity. For large-scale conferences and events, there is no finer venue – the Accra International Conference Centre is a centre of attention for everyone doing business in West Africa. fairtrade – Valuable business contacts ISO quality management. UFI quality norms. Ever since its foundation in 1991, fairtrade ranks among the leading organisers of professional international trade fairs in the emerging markets of North and West Africa, the Middle East and Eastern Europe. Managed by its shareholder and headquartered in Heidelberg, Germany, fairtrade maintains a powerful network of agencies and partnerships throughout the world. Since 2003, fairtrade operates a subsidiary company in Algiers, Eurl fairtrade expo. At fairtrade, we focus on achieving an ever higher degree of customer satisfaction with innovative products, providing excellent service and generating valuable business contacts for exhibitors and trade visitors alike. Our management system is ISO 9001 : 2008 certified. Being a member of UFI The Global Association of the Exhibition Industry, fairtrade organises events according to the UFI quality norms. Sustainable success in Africa, THE MIDDLE EAST and Europe ever since 1994 The event is organised by fairtrade who, ever since 1994, successfully organise top quality international trade fairs on the African continent - especially in Algeria, Egypt, Ghana and Morocco - in the Middle East, especially in Iran and in Eastern Europe, namely in Ukraine. fairtrade has a wealth of experience in organising international agrofood and plastprintpack technology trade fairs such as: fairtrade headquarters since 1991 UkrPlastik fairtrade Algiers since 2003 Heidelberg Org. in coop. with Palar Samaneh Org. by FMP in coop. with Forum7 and fairtrade agrofood West Africa Accra Lagos plastprintpack West Africa plastprintpack Nigeria 9 KEY FACTORS FOR YOUR SUCCESS! agrofood West Africa 2014 – West Africa’s No 1 agrofood event! 1 Top governmental and institutional support from within West Africa and from Europe. Organised with the participation of: Ministry of Food & Agriculture Ministry of Trade & Industry 2 Embassy of Germany Embassy of France Embassy of Italy Partner of fairtrade in Ghana The Delegation of German Industry and Commerce in Ghana (AHK Ghana) offers substantial information and assistance to enter the Ghanaian market. 3 Strong media partners 4 Excellent visitor base 1,326 registered industry professionals from 37 countries (2013). Detailed evaluation of the visitor statistics, visitors by interest etc. see Post Show Report 2013 5 High rate of decision-makers 75% of the visitors were decision-makers (2013). CEOs / Managing directors (44%), sales and marketing directors (13%), production managers (5%), project managers (5%), technical managers (3%), IT directors (2%), financial directors (2%) and purchasing directors (1%). 6 Top quality exhibitors 81 top quality exhibitors from 21 countries (2013) 7 The Industry Portal The agrofood Industry Portal allows exhibitors and visitors to connect before, during and after the event. 8 High satisfaction rates 86% of the exhibitors recommend the event. 9 Accommodation & shuttle We take care of your safe stay and transportation before and during the event. The 5 star Mövenpick Ambassador Hotel Accra is the official accommodation partner. Set in the heart of Accra‘s city center and just a 5 minute ride from the AICC-Accra International Conference Centre, the Mövenpick Ambassador Hotel stands as the largest 5 star hotel in Ghana. Safe & fast shuttle service between airport, hotel and AICC before and during the event. Exhibitors and visitors benefit of special rates. Contact: Moevenpick Reservation Department, Tel: +233 302 611 000, E-mail: [email protected] - please mention „FairTradeMesse” when doing the reservation. West Africa agro Exhibition program agro West Africa • Agricultural machines, farming tractors, harvesting equipment • Milling and mixing installations/equipment • Dryers, silos and storage systems • Livestock and poultry breeding • Stable equipment • Poultry equipment • Feeding equipment • Milk processing equipment • Seeds, seedlings • Greenhouse and greenhouse plastics and equipment • Pesticides and fertilizers • Equipment for fish farming • Irrigation systems • Veterinary syringes • Analytical equipment food+bev tec West Africa Process technology • Slaughtering and meat processing technology • Beverage technology • Noodle technology • Dairy technology • Fish processing technology • Vegetable and fruit technology • Bakery technology • Confectionery technology • Ice cream technology • Delicatessen and convenience food technology • Aroma-, essences- and spice-technology Packaging technology • Packaging machines • Packaging materials Refrigeration and air-conditioning technology • Refrigeration installations • Ventilation, air conditioning and heating technology Conveying, transport and storage installations Ingredients and auxiliary materials food+hospitality West Africa Food and beverages • Dairy and milk products • Meat and meat products • Fish and seafood products • Vegetables, fruits and dried fruits • Groceries: pasta, rice, oils, fats, sugar, tea, coffee… • Frozen food • Canned food • Bakery products, confectionery, biscuits, cookies and fine breads • Sweets and chocolates • Convenience food • Speciality food • Health/organic food • Snacks and ice cream • Beverages and drinks • Food and drink ingredients Hospitality, hotel, shop and catering equipment • Foodservice equipment • Catering technology • Professional kitchen equipment • Restaurant and bar equipment • Hospitality information systems • Retail technology, shop-fittings, product display • Hotel supplies and services • Vending and dispensing equipment agrofood West Africa ALL-IN-ONE PACKAGE “We’ve thought of everything!” Going to a trade fair can certainly keep you busy! You have to invite customers, prepare your presentations and set your own schedule. Wouldn’t it be nice if you didn’t have to worry about every little detail? If you could just “talk business” at your leisure? Full exhibition service Your perfect presentation • A high powered media campaign which will attract precisely the target group of buyers! Exhibitors can register for three different options: • Exhibitor’s presentation in the fairtrade Industry Portal - an interactive online community allowing exhibitors and visitors to communicate 24/7 all year round • Technical connections and top quality construction – to highlight your products! booth entry – so that new customers can find your • Catalogue name and address once the trade fair is over! and e-invitations – to enable your customers • Invitations to visit your booth! of your exhibition goods including customs • Transport clearance – we take good care of your exhibits! • Booth staff / specialists – so you can do business without worries on your mind! • General security service and general cleaning of the exhibition area! Option 1 – raw exhibition space. The minimum stand area is 18 sqm. Option 2 – exhibition space including booth construction, Octanorm standard. The minimum stand area is 9 sqm. Option 2 includes the following standard features of modular booth construction: • stand area with carpet • side and back walls • 1 spot 100W per 3 sqm of stand space • 1 table and 3 chairs (as an example for a 9 sqm stand) • 1 wastepaper basket • 1 socket 220V, 1kW • fascia with company name Option 3 – outdoor exhibition area. The minimum stand area is 24 sqm. • Forum – so you can present your products! We‘ll be your back-up team! contact international contact for west Africa Delegation der Deutschen Wirtschaft in Ghana Delegation of German Industry and Commerce in Ghana fairtrade GmbH & Co. KG Ms Leonie Ganser Kurfürsten-Anlage 36 D-69115 Heidelberg, Germany ISO 9001:2008 certified Tel.: +49-62 21-45 65-13 Fax: +49-62 21-45 65-25 [email protected] www.fairtrade-messe.de Delegation of German Industry and Commerce in Ghana ms Victoria A. Agbai pmB 25 Tuc - Accra office: mezzanine floor • World Trade centre no. 29 independence Avenue Accra-ghana Tel.+ 233-(0)-302 631681-3 • fax: + 233-(0)-302 631684 [email protected] • www.ghana.ahk.de
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