CALL FOR ENTRIES 2014/15
INTRODUCTION
I am delighted to launch the RSA Student Design Awards
programme for 2014/15.
The RSA Student Design Awards (SDAs) is a global curriculum
and competition that challenges emerging designers to tackle
real-world social, economic and environmental issues through
design thinking. Each year the SDAs work with industry
partners to develop briefs that challenge design students to
apply their skills to pressing issues. We also work closely with
colleges and universities around the world to embed the briefs
in their curricula.
The 2014/15 RSA Student Design Awards reflect exciting
changes and developments at the RSA as we define a new
world view that will guide the organisation into the next few
years. We have termed this renewed purpose the ‘Power to
Create’: the notion that by unleashing the capacity and creativity
of individuals and communities to turn their ideas into reality,
society will not only stand a better chance of solving our biggest
problems, but will also become more fulfilled and happier
in the process.
The RSA and the RSA Student Design Awards aim to lead,
foster and support the ‘Power to Create’ by helping people
to unlock inherent creativity. We want to empower people to
be capable, active participants, revealing and enabling vast
resources of creative potential.
Alongside ‘The Power to Create’, the RSA has developed
objectives in three areas: Design, Enterprise and Manufacturing;
Education and Creativity; and Public Services and Communities.
As always, the briefs that form the SDAs this year address
important social, environmental and economic issues, but
additionally, they draw on and relate to these three key areas
of the RSA’s work. To this end, our briefs this year focus on
issues such as how we can design environments that foster
creative thinking, how we can better embrace circular economy
principles in consumer products, and how communities can
make the most of their heritage, amongst many others.
Following major changes to the programme last year – most
notably the move to online submissions – I am pleased to
announce a few more updates to the scheme that I hope will
make the SDAs even better:
1Early Bird Rates: students and new graduates registering and
submitting their work before midnight on 4 February 2015 (one
month before the final submission deadline on 4 March) will pay
a reduced entry fee of £25, instead of the standard fee of £35.
This early bird rate can also be used by universities paying on
behalf of their students (please contact us at sdaenquiries@
rsa.org.uk to arrange this).
2Animation brief: in a continuing effort to widen the scope of
disciplines that can actively engage with the SDAs, we are
running a multimedia brief asking entrants to produce an
animation to accompany an audio file of unique RSA content
from our esteemed public events programme. This brief follows
directly from the worldwide success of the RSA Animate and
RSA Shorts series. Please note that due to the nature of this
brief, there are additional entry guidelines; more information can
be found within the Moving Pictures brief (see page 6).
3Workshop programme: All students working on the RSA
Student Design Award briefs will be invited to attend a series
of workshops throughout the Autumn and Winter 2014/15 to
encourage the development of innovative design thinking,
collaboration and tangible skills (such as how to increase
commercial awareness) to increase employment prospects.
Registration for the 2014/15 programme is now open and I
invite all prospective entrants to register to receive regular
updates and reminders about key dates. Like last year,
submissions will be taken electronically through our online
platform. Specific guidelines about how to enter and pay the
entry fee can be found on our website or in the Guidelines for
Entry at the end of this pack.
As always, I am keen to increase engagement and
participation at colleges and universities across the UK and
abroad, so if you would like to find out more about having one
of the team come and give a presentation at your institution,
please get in touch.
Finally, I would like to announce that we will continue to
mark the 90th anniversary of the RSA Student Design
Awards (1924–2014) with a variety of events and publications
throughout the rest of the year. I look forward to a fruitful 91st
year with inspirational and innovative responses to the 2014/15
briefs from emerging designers around the world.
Thank you to the dedicated students, faculties and sponsors
that continue to make the RSA Student Design Awards a
success.
Sevra Davis
Manager, RSA Student Design Awards
September 2014
CONTENTS
2 INTRODUCTION
3 CONTENTS
5 CREATIVE CONDITIONS
7 MOVING PICTURES
9 WATER FOR ALL
11 THE DAILY DIET
13 HUMAN BY NATURE
15 FAIR PLAY
17 MOBILITY CITY
19 HERITAGE BY DESIGN
21 GUIDELINES & CONDITIONS FOR ENTRY
ALL ENTRANTS
24 ADDITIONAL GUIDELINES
& CONDITIONS FOR ENTRY
MOVING PICTURES
RSA STUDENT DESIGN AWARDS
CALL FOR ENTRIES 2014/15
www.thersa.org/sda
[email protected]
Page 3/24
15.10.2014
RSA STUDENT DESIGN AWARDS
CALL FOR ENTRIES 2014/15
www.thersa.org/sda
[email protected]
Page 4/24
15.10.2014
CREATIVE CONDITIONS
Brief
Design and develop a vision and business case
for an environment or situation that prompts
and fosters creative thinking.
Challenge and scope
This brief asks you to think about when and
where people are most inspired and what
are the conditions that best encourage and
nurture creative thinking and innovation. You
are asked to develop, design and communicate
a vision that will inspire and delight, whilst also
paying attention to the commercial realities of
implementation.
You should anticipate how and when people are
most creative, imaginative and productive – this
could be in a learning environment, at work, at
home, in the public realm (virtual or physical),
or somewhere else entirely that unleashes
individual and/or collective creativity.
Creativity is a strategic tool and, together with
design thinking, it has been enthusiastically
embraced by business in recent years;
creative thinking is no longer viewed as
an add-on incurring additional costs, but
rather as a valuable tool that can determine
how organisations and companies are run,
structured and how they do business. As such,
working out how to best foster and nurture
creativity is becoming increasingly imperative
to improve business growth and innovation and
to find solutions to a range of social, economic
and environmental challenges.
You are asked to think about how creativity can
be unleashed in a range of different contexts
and fields, not just the traditional ‘creative
industries’. Different people and professions
have different ways of doing things and so we
want to widen the context in which creativity
is released and accepted. You may want to
think about how various people can exercise
and embrace creative thinking for the greatest
social benefit – from school children to the
teachers that teach them, from accountants to
engineers, and from factory workers to office
personnel. You are also encouraged to think
about how creativity can benefit people in both
a personal and professional context.
Your response should be built on strong humancentred research and insights, but the power
of intuition should not be underestimated.
Solutions from all disciplines are encouraged
and welcomed, but proposals should be holistic
in nature. Entrants should also bear in mind
the offline and online incentives for people to
inhabit, populate, acquire, or use your solution.
For the purposes of illustration, the following
would all be viable responses:
–a new vision for a classroom or school
environment that encourages children to think
creatively and learn in new ways
–a design for a new public space that inspires
collective creativity
–a concept for a place of work that will
encourage people to tackle issues differently
in creative ways
–an architectural or interior design solution that
cultivates creativity and collaboration
–a service design solution that helps people to
be more innovative
–a product or furniture design solution that
anticipates and responds to people’s needs to
work creatively
–a holistic digital or online environment (such
as an online forum, ‘chat room’, or video
game) that stimulates imagination
–a behaviour change strategy that fosters and
supports acceptance of alternative ways of
working
–a communications campaign or social media
solution
… and many others are possible.
RSA STUDENT DESIGN AWARDS
CALL FOR ENTRIES 2014/15
www.thersa.org/sda
[email protected]
CREATIVE CONDITIONS
Brief devised in collaboration with Russ Camplin,
Design Manager, Property Portfolio Strategy and
Tim Yendell, Head of RBS Choice & Design
Page 5/24
Page 1/2
15.10.2014
AWARDS
RBS Award of £3500 for
the best design project
RBS Award of £1000 for
the best business case
The judging panel may decide on more than
one winner and will allocate the cash awards
accordingly. RBS will also consider a possible
placement for the winning student/s and may
help the winning student/s to have their project
prototyped; this will be decided at
RBS’s discretion.
In addition, all short-listed entrants will receive
mentoring on their project and will be invited
to the RBS Chairman’s Lunch in summer 2015.
More information provided overleaf.
How this brief will be judged
1
2
3
4
5
6
Social and environmental benefit 15%
Execution 15%
Research 15%
Design thinking 20%
Commercial awareness 15%
Magic 20%
SPONSOR
Judging criteria
There are six judging criteria that your entry will
be measured against.
1. Environmental and social benefit
How does your design benefit the environment
and society?
2. Research
Where did you go to research this issue?
Whom did you speak with or interview? What
questions did you ask? What did you learn?
3. Design thinking
We want to know about your thought processes
and insights. Your insights might be researchbased or intuitive, or a combination of both,
but the judges want to see you relate the final
concept clearly to these insights. What journey
did you go through to get to the final result? 4. Commercial awareness
Does your design make sense from a financial
point of view?
5. Execution
We are looking for a design that is pleasing and
looks and feels well-resolved.
6. Magic
We are looking for a bit of ‘magic’ – a surprising
or lateral design solution that delights.
Submission requirements
All entries must be submitted through our
online entry system, accessed via sda.thersa.
org. If you are unable to submit online, please
contact us by email at: [email protected]
Entries should comprise the following (please
note there is an upload limit of 10mb on all files
submitted):
–4 x A3 PDFs (portrait or landscape),
describing your proposal, your insights and
research, the benefits you believe your
proposal will create, and possibilities of
implementation and scalability
–1 x A4 PDF or Word document of no more
250 words describing your ‘Big Idea’
–no more than 10 scanned pages of your
sketchbook or computer modelling/sketches
(if applicable) illustrating your development
process
–business case: please write a business
case for your proposal not to exceed two
sides of A4. For more information on how to
write a business case, visit the online toolkit,
accessed via sda.thersa.org
RBS will be looking, in particular, for highly
innovative and forward-thinking responses that
could be adopted by employers or employees
in both the short and long-term. Responses
should demonstrate how the design might be
implemented and applied in the future, with
reference to research. The ingenuity of the
solution will be a key factor when reviewing the
entries.
Key dates
Commercial awareness workshops
All entrants working on this brief will be invited
to attend a workshop about how to develop
and refine their commercial awareness skills,
including how to develop a business plan, at an
RBS office. These workshops will provide an
opportunity for participating students to learn
important skills that will be relevant for their
responses to this brief and for their larger skill
set. The workshops will be held during October
and November 2014 and will be organised
regionally to allow as many students as possible
to attend. The locations are likely to be London
and Edinburgh. Further information and
confirmation of the dates for each region can
be found on the RSA Student Design Awards
website in coming weeks.
1 September 2014
Briefs launch and pre-registration opens
Mentoring
All short-listed entrants on this brief will
be invited to a mentoring session with a
designated mentor. The mentors will be
matched to entrants based on the theme of
their project. The mentors will help short-listed
entrants develop their projects and prepare for
interview, where possible.
Sponsor information
RBS is recognised as a pioneer in providing
choice to its employees in the way they work.
Their Choice Programme has evolved over a
number of years to explore, develop and deliver
a flexible approach to how and where people
work and their working environment. This brings
benefits for both the individual in terms of work
life balance and the business through effective
use of property resources.
5 January 2015
Registration and submission opens
4 February 2015
Deadline for ‘Early Bird’ submissions
4 March 2015
Deadline for online registration and submission
16 March 2015
Judging begins
20 May 2015
Winners announced
This is the third year that RBS has been
involved in the RSA Student Design Awards
and our aim is to encourage and support as
many students as possible in their design
studies to prepare them for their careers in a
professional design environment.
RSA STUDENT DESIGN AWARDS
CALL FOR ENTRIES 2014/15
www.thersa.org/sda
[email protected]
CREATIVE CONDITIONS
Brief devised in collaboration with Russ Camplin,
Design Manager, Property Portfolio Strategy and
Tim Yendell, Head of RBS Choice & Design
Page 6/24
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15.10.2014
RBS Chairman’s Lunch
All short-listed students on this brief will be
invited to attend a lunch and reception to
celebrate their work at a major RBS office
in London. This event is an opportunity for
entrants to talk about their project with an
informed and interested audience, which will
included members of the RBS Executive Team
and the Chairman of RBS. In addition, design
industry representatives will be in attendance
and students are encouraged to find out
about professional opportunities in a range of
businesses.
MOVING PICTURES
Brief
Conceive and produce an animation to
accompany one of the two selected audio files
that will clarify, energise and illuminate the
content.
Challenge and scope
The RSA is an enlightenment organisation
committed to finding innovative practical
solutions to today’s social challenges.
Through its ideas, research and 27,000-strong
Fellowship it seeks to understand and enhance
human capability so we can close the gap
between today’s reality and people’s hopes for
a better world.
As part of this mission, RSA Animate was
developed and became an unprecedented
success. The series combines complex ideas
with the animation genius of Andrew Park from
Cognitive Media. On the back of this success
RSA Shorts was born. RSA Shorts provides a snapshot of a big
idea, blending voices from the RSA Public
Events programme and the creative talents
of illustrators and animators from around the
world. It responds to the ever-increasing need
for new ideas and inspiration in our busy lives
and acts as a jolt of ‘mental espresso’ that will
awaken the curiosity in all of us.
In exactly the same way as the RSA Shorts,
the audio files for this brief are taken from the
RSA Public Events Programme. We’re looking
to you to create an inspiring animation that
will elaborate on and evolve the words of the
speaker. In order to develop the speaker’s
ideas further, we would advise that you carry
out broad research around the topic. AWARDS
2 x The Patricia Tindale
Legacy Award of £1000
you communicate world-changing ideas and
concepts. Your work has the potential to be
viewed by thousands of intelligent, engaged
and passionate RSA followers worldwide. When considering and producing your
animation, please bear in mind the following
points:
– you must use one of the two selected audio
clips and you may not re-order the content
or further edit the transcript in order to suit
your work
– your final submission must be the full length
of the audio clip (1:00 minute)
– your submission should combine clarity with
attention to detail and wit, aiming to make
the content ‘come alive’ and introduce a
new audience to the RSA and its renowned
lecture and public events programme
The two audio files to choose from are:
In addition to the cash awards, the winning (and
possibly the short-listed) animations will be
featured on the RSA’s YouTube channel. The
winning and commended entrants will be added
to the pool of the RSA’s animators and may be
commissioned for further work. Please note
that the above opportunities are at the RSA’s
discretion.
The RSA Staff Choice Award will be awarded
to the short-listed entry responding to either
audio file with the most votes from RSA staff
following a staff screening in Spring 2015.
Please note that the judging panel may decide
on more than one winner for each audio and will
allocate the award/s accordingly.
File A: ‘Curiosity – Why Our Future
Depends On It’ by Ian Leslie
Originally recorded on 5 June 2014, edited
highlights available here:
www.thersa.org/events/video/vision-videos/
ian-leslie-curiosity
(excerpt length: 1:00 minute)
The rewards of curiosity have never been
higher, yet it remains misunderstood and
undervalued.
Drawing on the latest research into this
fundamental human trait, author Ian Leslie
looks at what feeds curiosity and what starves
it, and reveals that curiosity is not a gift, but a
habit that parents, schools, workplaces and
individuals need to nurture if it is to thrive.
Entries will be judged according to the
innovative way in which the audio content
is interpreted. Technical skill will be taken
into consideration, but what we really value
is the originality and creativity with which
RSA STUDENT DESIGN AWARDS
CALL FOR ENTRIES 2014/15
www.thersa.org/sda
[email protected]
MOVING PICTURES
Brief devised in collaboration with Sarah Wishart and
Alex Francis in the RSA Public Events team
Page 7/24
Page 1/3
15.10.2014
RSA Staff Choice
Award of £500
How this brief will be judged
1
2
3
4
5
Social benefit 15 %
Execution 15 %
Research 20 %
Design thinking 20 %
Magic 30 %
SPONSOR
The Patricia Tindale
Legacy to the RSA
Download
‘Curiosity – Why Our Future Depends On It’
– audio file (2.6gb)
‘Curiosity – Why Our Future Depends On It’
transcript – PDF file (1gb)
File B: Design and Society
by Alice Rawsthorn
(excerpt length: 1:00 minute)
(Originally recorded on 18 March 2013, edited
highlights available here): www.thersa.org/
events/video/vision-videos/design-and-society
Design is one of the most powerful forces in
our lives. It is so ubiquitous that it determines
how we feel and what we do, often without our
noticing. When deployed wisely, it can bring us
pleasure, choice, strength, decency and much
more. But if its power is abused, the outcome
can be wasteful, confusing, even dangerous.
Given this ubiquity and power, designers have a
duty to address their social responsibilities.
3. Design thinking
We want to know about the thought processes
and insights that led you to develop your
animation. What journey did you go through to
arrive at the final result? Your sketchbook and
storyboards will be used to judge this criterion.
4. Execution
We are looking for an animation that is
technically well-crafted and presented to the
best of your ability.
5. Magic
We are looking for a bit of ‘magic’ – an
animation that is delightful and clever, making
best use of the content.
Submission requirements
All entries must be submitted through our
online entry system, accessed via sda.thersa.
org. If you are unable to submit online, please
contact us by email at: [email protected]
Entries should comprise the following:
In the inaugural RSA Tindale Lecture, leading
design critic Alice Rawsthorn explores how
designers are rising to the challenge of fulfilling
their public duty by collaborating with specialists
from other disciplines to address some of our
most pressing environmental, technological and
social challenges - and to improve the quality of
daily life for everyone.
Download
Design and Society – audio file (2.6gb)
Design and Society – PDF file (1gb)
Judging criteria
There are five judging criteria that your entry will
be measured against.
1. Social benefit
How does your animation benefit society
by increasing accessibility and clarifying the
content?
2. Research
What research went into your animation? Does
your submission make clever use of existing
material or knowledge around the issue? Your
sketchbook and storyboards will be used to
judge this criterion.
– 1 animation file in an appropriate format
(.avi, .mpg, .mpeg, .mov, .mp4, .wmv)
– 1 x A4 PDF or Word document of no more
250 words describing your ‘Big Idea’
– No more than 10 scanned pages of your
sketchbook/storyboards illustrating your
development process
Sponsor information
The RSA Events programme is host to a
range of world-changing talks, debates, and
film screenings, all made available for free, for
everyone. You can book to attend RSA Events
for free, and you can also listen to or watch our
events live online. Find out about RSA Events
coming up by following @rsaevents on twitter
or visiting: www.thersa.org/events
The Patricia Tindale Legacy Award is an annual
award administered through the RSA Student
Design Awards programme to celebrate
and honour the memory of the late Patricia
Tindale, the first and final Chief Architect at
the Department of the Environment. For more
information on the Patricia Tindale Legacy to
the RSA, please visit:
RSA STUDENT DESIGN AWARDS
CALL FOR ENTRIES 2014/15
www.thersa.org/sda
[email protected]
MOVING PICTURES
Brief devised in collaboration with Sarah Wishart and
Alex Francis in the RSA Public Events team
Page 8/24
Page 2/2
15.10.2014
www.thersa.org/fellowship/journal/archive/
spring-2013/news/legacy-patricia-randalltindale-19262011
Key dates
1 September 2014
Briefs launch and pre-registration opens
5 January 2015
Registration and submission opens
4 February 2015
Deadline for ‘Early Bird’ submissions
4 March 2015
Deadline for online registration and submission
16 March 2015
Judging begins
20 May 2015
Winners announced
WATER FOR ALL
Brief
Lighten the burden of water collection for
women in the developing world.
Challenge and scope
The collection of water forms a significant
part of the daily routine for most people in
developing countries. According to the United
Nations, Sub-Saharan Africa alone spends
40 billion hours a year collecting water (this
equates to the entire annual workforce of
France), and it is largely women who bear this
responsibility. This collected water is used for
not only drinking, but many basic everyday tasks
including household cleaning, laundry, personal
hygiene, growing crops, preparing food, caring
for livestock, etc. This brief asks you to design
a way to reduce the amount of time and effort
women spend collecting water in developing
countries.
Your response might be a new brand, product,
service or even an entirely new business model.
For the purposes of illustration only, the
following would all be viable responses:
–a service solution – such as a scheme that
encourages and eases collecting water
for others in a local community. How might
people be encouraged to collect for others?
How might communities share the load? In
areas where currency is little-used, how could
such behaviour be rewarded?
–a system approach – such as a communitybuilt water refill station. How might people
obtain water? How might it be sustainably
built and maintained? How would it fit within
the local cultural environment?
–a product/pack design that facilitates water
rationing. How might low-income consumers
get more out of the little water they have?
How might it ease the task of carrying water
for particular uses?
AWARD
Unilever Award of £1500
–a new brand interpretation – taking an
existing Unilever brand and re-imagining it for
increased water efficiency
–a behaviour change proposal – that reduces
water consumption. What are the different
scenarios of water use? What opportunities
are there for conserving water? How might
the collection frequency be reduced?
… and many others are possible.
Understanding the issue
We are living in a world where temperatures
are rising, water scarcity is increasing, energy
is ever more expensive, food supplies are
uncertain and the gap between the rich and
poor is expanding.
Please note that the judging panel may decide
on more than one winner and will allocate the
award accordingly.
With the global population increasing by around
200,000 people per day, the impact of those
day-to-day water related tasks is expected
to grow. With more families to keep clean,
hydrated and nourished, the rapid increase
in water scarcity will amplify the value of the
daily water that a family endeavours to collect.
It is estimated that in just 6 years, two-thirds
of the world’s population will be living in water
stressed conditions, with an estimated 1.8 billion
people living in absolute water scarcity by 2025.
How can design help families to realise the
increasing value of water and use it cleverly to
stretch even further?
How this brief will be judged
1
2
3
4
5
6
RSA STUDENT DESIGN AWARDS
CALL FOR ENTRIES 2014/15
www.thersa.org/sda
[email protected]
WATER FOR ALL
Brief devised in collaboration with Neil Smith, Design
Partner, Unilever Home Care
Page 9/24
Page 1/2
15.10.2014
The cash award is intended to support the
development of the proposed solution. Unilever
will endeavour to help the winning entrant/s
access experts to gain advice and support
on developing their project. Unilever will also
consider a possible placement for the winning
entrant/s and may help the winning entrant/s
to have their project prototyped; this will be
decided at Unilever’s discretion.
Social and environmental benefit 20%
Research 10%
Design thinking 10%
Commercial awareness 25%
Execution 15%
Magic 20%
SPONSOR
Judging Criteria
There are six judging criteria that your entry will
be measured against.
1. Social and environmental benefit
How does your design benefit society and the
environment?
2. Research
Where did you go to research this issue?
With whom did you speak or interview? What
questions did you ask? What did you learn?
3. Design thinking
We want to know about your thought processes
and insights. Your insights might be researchbased or intuitive, or a combination of both,
but the judges want to see you relate the final
concept clearly to these insights. What journey
did you go through to get to the final result? 4. Commercial awareness
Does your design make sense from a financial
point of view?
5. Execution
We are looking for a design that is pleasing and
looks and feels well-resolved.
6. Magic
We are looking for a bit of ‘magic’ – a surprising
or lateral design solution that delights.
Submission requirements
All entries must be submitted through our
online entry system, accessed via sda.thersa.
org. If you are unable to submit online, please
contact us by email at: [email protected]
Entries should comprise the following (please
note there is an upload limit of 10mb on all files
submitted):
–4 x A3 PDFs (portrait or landscape),
describing your proposal, your insights and
research, the benefits you believe it will
create, and possibilities of implementation
and scalability
–1 x A4 PDF or Word document of no more
250 words describing your ‘Big Idea’
–No more than 10 scanned pages of your
sketchbook or computer modelling/sketches
(if applicable) illustrating your development
process
–Optional: films, animations or other moving
image media to further support your proposal
Key dates
1 September 2014
Briefs launch and pre-registration opens
5 January 2015
Registration and submission opens
4 February 2015
Deadline for ‘Early Bird’ submissions
4 March 2015
Deadline for online registration and submission
16 March 2015
Judging begins
20 May 2015
Winners announced
RSA STUDENT DESIGN AWARDS
CALL FOR ENTRIES 2014/15
www.thersa.org/sda
[email protected]
WATER FOR ALL
Brief devised in collaboration with Neil Smith, Design
Partner, Unilever Home Care
Page 10/24
Page 2/2
15.10.2014
Sponsor information
Every day, people reach for Unilever products.
In fact, 150 million times a day, someone
somewhere chooses a Unilever product.
However, with scale comes responsibility.
So we’re developing new ways of doing
business through which we can minimise our
environmental impact and improve health
and hygiene for communities. This is a huge
challenge, but that’s why Unilever is pursuing
the concept of a circular economy. A circular
economy presents the biggest opportunity we
have to make a real difference; however, to
do this we need designers who can re-think
products or services that make this a reality.
To this end, building on the strength of the
Unilever brand and thinking about our Five
Levers for Change, we’re asking you to re-think
how Unilever might lighten the burden of water
collection for women in the developing world
by providing relevant and desirable products or
services.
Unilever is working to create a better future
every day, with brands and services that help
people feel good, look good and get more out
of life. Our priority is to our consumers and we
aim to help more than a billion people improve
their health by 2020, through access to safe
drinking water, better sanitation and improved
hygiene. Another key priority is to develop
wider solutions to help halve our consumers’
water impact at home. How might design give a
helping hand to low-income consumers trying
to reduce their water use and better meet their
basic water needs?
THE DAILY DIET
AWARD
Paid internship at
Waitrose in the graphic
design team
Brief
Design a way to make healthy eating appealing
to young people.
people are often less popular and successful
than those which the user finds genuinely
appealing and willingly choses.
Challenge and scope
Poor diets are a major issue affecting young
people across the UK with millions of people
eating over the recommended daily amounts
of sugar, saturated fat, salt and calories and
not enough portions of fruit and vegetables.
More than 1 in 3 children aged 11–15 years are
overweight or obese and obesity levels have
tripled in 15 year-olds over the last ten years.
Eating poorly and being overweight as a young
person predisposes people to numerous health
problems, including diabetes, cardiovascular
disease and mental health disorders. Eating
well can prevent these problems. The specific
actions we want to encourage young people
to do are:
This brief is therefore not about educating
people about the importance of eating more
healthy, but rather about exploring approaches
and designing solutions that practically help
people make better eating choices or make
better choices more appealing.
– replace an unhealthy meal with one that is
lower in sugar, fat and salt
– eat more portions of vegetables
– drink fewer sugary drinks, replacing these
with water or sugar free options
Types of solutions
There are many marketing campaigns teaching
people of the dangers of eating badly and
showing them how to eat better, but these have
limitations. Behavioural economists have shown
that awareness of the right actions doesn’t
necessarily convert into changed behaviour.
For example, a survey showed 85% of people
know we should eat five portions of fruit and
vegetables a day, but only 47% reported eating
five or more portions of fruit and vegetables on
the day before.
Our behaviour is profoundly influenced by what
our friends are doing, the way the environment
around us is designed and options that are
more prominent, cheap or convenient. Equally,
behaviour change solutions that are imposed on
This could mean, for example, that people on
the move have options other than motorway
greasy spoons; that healthier snacks are made
as appealing as crisps and chocolate; or that
the offering in school canteens is dramatically
rethought. It is important to remember that
changing lifestyle patterns is difficult, disruptive
and slow and often requires incentives.
Solutions that show a real empathy with the
decisions young people are making on a daily
basis will be rewarded.
RSA Fellows’ Award of
£1250
For full details of the Awards, please see page 2.
Please note that the judging panel may decide
on more than one winner and will allocate the
award/s accordingly.
It is important to remember that personal
choice, value for money, convenience, and
a desire for filling food are very prevalent in
young people and therefore any solution must
accommodate these as well as encourage
healthy eating. You might ask yourself: how can
healthy eating be made cool?
For the purposes of illustration only, viable
responses could include:
– a new or re-imagined consumer brand and/
or product
– a service which facilitates healthy eating
– a redesigned building or public space that
encourages healthy food choices
– a digital tool which encourages better choices
… and many others are possible.
RSA STUDENT DESIGN AWARDS
CALL FOR ENTRIES 2014/15
www.thersa.org/sda
[email protected]
THE DAILY DIET
Brief developed and devised in collaboration with Shift
Page 11/24
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15.10.2014
Mentoring sessions
at Shift
How this brief will be judged
1
2
3
4
5
6
Social benefit 15%
Execution 20%
Research 15%
Design thinking 20%
Commercial awareness 10%
Magic 20%
SPONSOR
COLLABORATOR
Judging criteria
There are six judging criteria that your entry will
be measured against.
1. Social Benefit
How does your design tackle the issue?
2. Research
Where did you go to research this issue?
With whom did you speak or interview? What
questions did you ask? What did you learn?
3. Design Thinking
We want to know about your thought processes
and insights. Your insights might be researchbased or intuitive, or a combination of both,
but the judges want to see you relate the final
concept clearly to these insights. What journey
did you go through to get to the final result? 4. Commercial Awareness
Does your design make sense from a financial
point of view?
5. Execution
We are looking for a design that is pleasing and
looks and feels well-resolved.
6. Magic
We are looking for a bit of ‘magic’ – a surprising
or lateral design solution that delights.
Submission requirements
All entries must be submitted through our
online entry system, accessed via sda.thersa.
org. If you are unable to submit online, please
contact us by email at: [email protected]
Entries should comprise the following (please
note there is an upload limit of 10mb on all files
submitted):
– 4 x A3 PDFs (portrait or landscape),
describing your proposal, your insights and
research, the benefits you believe it will
create, and possibilities of implementation
and scalability
– 1 x A4 PDF or Word document of no more
250 words describing your ‘Big Idea’
– No more than 10 scanned pages of your
sketchbook or computer modelling/sketches
(if applicable) illustrating your development
process
– Optional: films, animations or other moving
image media to further support your proposal
Please note: your submissions must not have
your name, university or other identifying marks
on them to ensure that work is judged fairly. If
any entries do contain entrant, college or tutor
names, we will contact you and ask you to resubmit your work without these, or remove them
ourselves.
Sponsor information
This brief is sponsored by Waitrose and was
devised in collaboration with Shift.
Awards
Paid internship at Waitrose in the
graphic design team
Remuneration: £2,500
Duration: 12 weeks
Location: Waitrose Headquarters, Bracknell,
Berkshire
The winning entrant will have the opportunity to
work in the small but highly productive graphic
design studio at the business headquarters
in Bracknell, Berkshire. The placement will
provide real working experience and the
student can expect to complete more than one
piece of published work. This will involve taking
the brief, presenting their own creative work
and managing production, which will include
commissioning and art directing photography,
illustration and artwork. The scope is varied and
covers own label packaging, promotional brochures,
magazines, corporate identity and more.
Mentoring sessions at
Shift
Duration: Monthly 2 hour sessions, for up to 4 months
Location: Shift offices, Farringdon, London
The winning entrant/s will have the opportunity
to attend a series of mentoring sessions with
Shift, specialists in product design for social
change. The student/s will meet various
members of the team, including experts in
product and service design, digital development,
social impact measurement, business planning,
branding and communications. They will gain
insights into product and service development
processes, be promoted via Shift’s networks
and benefit from one-to-one advice on how to
develop their winning idea.
Waitrose is the food retailing arm of the John
Lewis Partnership, and has over 170 branches
throughout England, Scotland, and Wales.
Waitrose values the role of good design when
communicating with its customers.
Shift, formerly known as We Are What We Do,
is a not-for-profit organisation with 10 years’
experience designing products and services for
social change. They aim to shift the everyday
behaviours of individuals and tackle major
social, environmental and health issues.
They create useful and desirable consumer
products and services designed to facilitate
positive choices, having a major, sustainable
impact on the issues they address.
They are based in London, with an office in
San Francisco, and work on projects locally
and all over the world. For more information see
shiftdesign.org.uk
Key dates
1 September 2014
Briefs launch and pre-registration opens
5 January 2015
Registration and submission opens
4 February 2015
Deadline for ‘Early Bird’ submissions
4 March 2015
Deadline for online registration and submission
16 March 2015
Judging begins
20 May 2015
Winners announced
RSA STUDENT DESIGN AWARDS
CALL FOR ENTRIES 2014/15
www.thersa.org/sda
[email protected]
THE DAILY DIET
Brief developed and devised in collaboration with Shift
Page 12/24
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15.10.2014
RSA Fellows’ Award of £1250
Please note that the judging panel may decide
on more than one winner and will allocate the
award/s accordingly.
HUMAN BY NATURE
Brief
Design a means of encouraging people to
care for their own human microbiome (the
community of beneficial microbes that live
inside our bodies).
Challenge and Scope
Our body is a community containing many
trillions of useful microbes which all work
together to keep us healthy (forming, feeding
and defending us). We are an ecosystem in
the same way as a rainforest is. How does our
‘microbiome’ work? What happens when it goes
out of balance? How can we help to keep it in
balance? How can we apply these lessons to
the planet we live on as well as the world within
us?
In our bodies bacterial cells outnumber our cells
10:1. We are not individuals; we are ecosystems.
Popular understanding that microbes cause
illness is changing. We need them. They regulate
our bodies, help prevent diseases and disorders,
and even affect mood and personality. These
new biomedical discoveries could influence
how we look at health, nutrition, medicines and
our lifestyle decisions in the future.
AWARD
Paid internship at the
Eden Project
these are intertwined and consequently, how
we can best nurture our own microbiomes for
optimum health and sustainability.
For the purposes of illustration, the following
would all be viable responses:
– services and/or systems that help people
take care of their microbe community
– a campaign to change people’s perception
about microbes
– products that promote a healthy microbiome
diet (eg pro and prebiotics, fermented foods
etc)
– creating ‘good microbe’ friendly spaces or
environments
– a game that encourages outdoor activities
and healthy eating
– explore scenarios that imagine the future of
health
Exhibition piece in the
‘Human Microbiome’
exhibition at the Eden
Project
For full details of the Awards,
please see page 2.
Please note that the judging panel may decide
on more than one winner and will allocate the
award/s accordingly.
… and many others are possible.
Examples of how to look after your microbiome
include:
– nutrition and a balanced diet - what you eat
affects your microbe communities too
– probiotics, prebiotics and synbiotics microbe-rich foods which could help our
microbiome
– wellbeing – get enough sleep, keep calm,
don’t get stressed
– exercise – take in oxygen, burn off calories
– interact with the outside: the environment is
full of microbes, most of which are good for
you
How this brief will be judged
1
2
3
4
5
6
This brief asks you to think about the future
of the planet, the future of human health, how
RSA STUDENT DESIGN AWARDS
CALL FOR ENTRIES 2014/15
www.thersa.org/sda
[email protected]
HUMAN BY NATURE
Brief devised in collaboration with Celine Holman, Project
Manager for ‘The Human Microbiome’ at the Eden Project
and Dr. Jo Elworthy, Director of Interpretation at the Eden
Project.
Page 13/24
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15.10.2014
Social and environmental benefit 25%
Execution 10%
Research 20%
Design thinking 20%
Commercial awareness 5%
Magic 20%
SPONSORS
Judging criteria
There are six judging criteria that your entry will
be measured against.
(if applicable) illustrating your development
process
Awards
1. Social and environmental benefit
How does your design benefit the environment
and society?
2. Research
Where did you go to research this issue?
With whom did you speak or interview? What
questions did you ask? What did you learn?
3. Design thinking
We want to know about your thought processes
and insights. Your insights might be researchbased or intuitive, or a combination of both,
but the judges want to see you relate the final
concept clearly to these insights. What journey
did you go through to get to the final result?
4. Commercial awareness Does your design make sense from a financial
point of view?
5. Execution
We are looking for a design that is pleasing,
looks and feels well-resolved, and relates to
the target audience . We promote inclusion and
access and reaching the disengaged as well as
the engaged
6. Magic
We are looking for a bit of ‘magic’ – a surprising
or lateral design solution that delights. We like
to provoke curiosity.
Submission requirements
All entries must be submitted through our
online entry system, accessed via sda.thersa.
org. If you are unable to submit online, please
contact us by email at: [email protected]
Entries should comprise the following (please
note there is an upload limit of 10mb on all files
submitted):
Paid internship at the Eden Project
Remuneration: £2,500
Duration: 12 weeks
Location: St Austell, Cornwall
Eden encourages people to work with nature
and each other, aiming to help create robust,
healthy societies that can cope in an evolving
world and change it for the better. We start by
reconnecting audiences with nature, immersing
them in global ecosystems. Until now, one vital
ecosystem was missing: our own. The ’Human
Microbiome ’ will take people inside the body to
meet the community that nurtures them.
The Eden Project is owned by the Eden Trust,
registered charity no. 1093070.
Exhibition piece in the ‘Human
Microbiome’ exhibition
The Eden Project is launching a permanent
exhibition on the human microbiome in April
2015.
The exhibition, supported by family-focused
events, web and formal education programmes,
will explore the unfolding story of the
human microbiome providing new ways of
understanding and linking human health and
planetary health in a rapidly-changing world.
This exhibition is supported by the Wellcome
Trust.
One or more design solutions will be selected
from the short-listed entries to be included in
the exhibition at the Eden Project for three to
five years.
– 4 x A3 PDFs (portrait or landscape),
describing your proposal, your insights and
research, the benefits you believe it will
create, and possibilities of implementation
and scalability
– 1 x A4 PDF or Word document of no more
250 words describing your ‘Big Idea’
– no more than 10 scanned pages of your
sketchbook or computer modelling/sketches
Please note that the judging panel may decide
on more than one winner and will allocate the
award/s accordingly.
RSA STUDENT DESIGN AWARDS
CALL FOR ENTRIES 2014/15
www.thersa.org/sda
[email protected]
HUMAN BY NATURE
Brief devised in collaboration with Celine Holman, Project
Manager for ‘The Human Microbiome’ at the Eden Project
and Dr. Jo Elworthy, Director of Interpretation at the Eden
Project.
Page 14/24
Page 2/2
15.10.2014
Sponsor information
The Eden Project, an educational charity and
social enterprise, creates gardens, exhibitions,
events and projects that explore how people
can work together and with nature to change
things for the better. Our mission: when the
rules of a successful future are not known we
use imagination and enterprise to find new
solutions. We create memorable experiences
that lead people to care about each other
and the natural world and do transformational
projects around environment, society and
climate, to show what people working with
nature can achieve.
Eden was built in a 50m deep, disused china
clay pit as a symbol of regeneration. This living
laboratory, with a million visitors a year and
over 3 million online, celebrates our relationship
with our global environment and showcases
the art of the possible. Two covered Biomes,
housing wild landscapes, crops and stories from
Rainforest and Mediterranean regions, act as a
back drop to our Outdoor Biome. Our Education
Exhibitions Centre, the Core, consolidates the
story: of life cycles, resources and ecosystem
services, the need for balance, challenges and
solutions.
Exhibits, events and education programmes
are designed to reach all ages, abilities and
interest groups, not only those committed to
the environment. Eden also works on a range
of projects: improving environments, working
with communities, addressing climate issues...
exploring ways to make change happen.
Details on destination and projects on
www.edenproject.com
Key dates
1 September 2014
Briefs launch and pre-registration opens
5 January 2015
Registration and submission opens
4 February 2015
Deadline for ‘Early Bird’ submissions
4 March 2015
Deadline for online registration and submission
16 March 2015
Judging begins
20 May 2015
Winners announced
FAIR PLAY
Brief
Design or re-design a consumer toy and its
product packaging to minimise waste and
environmental impact.
Challenge and scope
Toys are an important part of a child’s
development: stimulating imagination and
creativity, supporting learning and education,
and providing opportunities for play and fun.
In addition, toys can be a powerful tool for
parents and schools to engage with children
and promote learning in particular skill areas.
However, toys are often rendered obsolete very
quickly due to changing attitudes, needs and
desires and as a result, toys and toy packaging
are one of the worst offenders when it comes
to waste going to landfill.
Approximately 3 million tonnes of rubbish will be
created by households in Britain at Christmas
and for every one tonne of rubbish produced
by householders, a further 15 tonnes has been
created through manufacturing of the goods
and extraction of raw materials. Of this waste,
an estimated 800,000 tonnes is created by toy
packaging alone.1
Consumer packaging, however, fulfils some
very useful functions, most notably the physical
protection of goods; brand identity and
promotion; storage; display and advertising
at the point of sale; provision of product
information; meeting safety requirements,
and even social ritual (eg giving wrapped or
packaged gifts). Despite all of these attributes,
however, consumer packaging is, for the most
part, designed to be thrown away once the
product it contains is removed.
AWARDS
Paid internship at
Springetts Brand
Consultants
the toy itself, together with its packaging, to
create a new play experience, whilst keeping in
mind that toys and toy packaging must attract
children, parents, and educators so that they are
purchased and used in the first place.
Natracare Award of
£1000
Much research has been done about the role
of toys and play in child development and
skills, but broadly speaking, toys that are more
successful in developing skills fulfil the following
characteristics:
For full details of the Awards, please see page 2.
Please note that the judging panel may decide
on more than one winner and will allocate the
award/s accordingly.
– they stimulate imagination and enhance
intellectual, social, emotional, and/or physical
development
– they are flexible and open – there is more
than one way to play with the toy
– they promote interaction and encourage
collaboration or conversation
With these characteristics in mind, you may
want to think about the role of toy packaging
in child development and how packaging can
complement and enrich the experience of
the toy.
You should think about how the toy and its
packaging will appeal to children and parents,
as well as how the toy might help educate
children, maintain their interest and enjoyment
and develop a range of skills, such as hand-eye
coordination. You may even want to consider
how re-designing a toy and its packaging
for minimum waste will teach children early
on about the circular economy, waste and
sustainability principles.
For the purposes of illustration only, the
following would all be viable responses:
How this brief will be judged
This brief asks you to think about how you
might holistically design or re-design a toy and
its packaging for minimum waste rather than
simply modifying what exists already. You are
asked to think innovatively about reinventing
– a toy and associated packaging that uses only
recycled materials and/or reduces energy
consumption in the production process
– a way of re-purposing packaging to become
part of the toy itself
1
2
3
4
5
6
RSA STUDENT DESIGN AWARDS
CALL FOR ENTRIES 2014/15
www.thersa.org/sda
[email protected]
FAIR PLAY
SPONSORS
Page 15/24
Page 1/2
15.10.2014
Social and environmental benefit 15%
Execution 15%
Research 20%
Design thinking 20%
Commercial awareness 10%
Magic 20%
– a toy that promotes reuse and retention
– toy packaging that can be easily returned to the
product manufacture for recycling or re-use
– a toy and packaging that grows with a child’s
changing needs and desires
Key dates
Submission requirements
All entries must be submitted through our
online entry system, accessed via sda.thersa.
org. If you are unable to submit online, please
contact us by email at: [email protected]
… and many others are possible.
Please keep in mind that your submission
should detail the packaging design, including:
– positioning of the company/brand logo
– material production and specification
– photographs or renderings of models and
prototypes
– an indication of cost
And finally, toys and packaging must be safe to
use and handle, especially by young children.
Judging criteria
There are six judging criteria that your entry will
be measured against.
1. Social environmental and benefit
How does your design benefit the environment
and society?
2. Research
Where did you go to research this issue?
With whom did you speak or interview? What
questions did you ask? What did you learn?
3. Design thinking
We want to know about your thought processes
and insights. Your insights might be researchbased or intuitive, or a combination of both,
but the judges want to see you relate the final
concept clearly to these insights. What journey
did you go through to get to the final result? 4. Commercial awareness
Does your design make sense from a financial
point of view?
5. Execution
We are looking for a design that is pleasing and
looks and feels well-resolved.
6. Magic
We are looking for a bit of ‘magic’ – a surprising
or lateral design solution that delights.
Entries should comprise the following (please
note there is an upload limit of 10mb on all files
submitted):
–4 x A3 PDFs (portrait or landscape),
describing your proposal, your insights and
research, the benefits you believe it will
create, and possibilities of implementation
and scalability
–1 x A4 PDF or Word document of no more
250 words describing your ‘Big Idea’
–No more than 10 scanned pages of your
sketchbook or computer modelling/sketches
(if applicable) illustrating your development
process
–Optional: films, animations or other moving
image media to further support your proposal
Awards
Paid internship at Springetts Brand
Consultants
Remuneration: £2500
Duration: 12 weeks
Location: Central London
Springetts Brand Consultants are an
independent UK-based, international design
consultancy working on brands across many
categories, from the large and global to the small
and local. The winning student will have the
opportunity to work on a range of live projects
in the office, from brand creation and the
development of brand strategies to maintaining
the saliency of familiar household names.
Natracare Award of £1000
Please note that the judging panel may decide
on more than one winner and will allocate the
award/s accordingly.
RSA STUDENT DESIGN AWARDS
CALL FOR ENTRIES 2014/15
www.thersa.org/sda
[email protected]
FAIR PLAY
Page 16/24
Page 2/2
15.10.2014
1 September 2014
Briefs launch and pre-registration opens
5 January 2015
Registration and submission opens
4 February 2015
Deadline for ‘Early Bird’ submissions
4 March 2015
Deadline for online registration and submission
16 March 2015
Judging begins
20 May 2015
Winners announced
Sponsor information
Springetts is one of Britain’s foremost design
and brand development consultancies. For
over 25 years, Springetts has helped countless
clients develop their brands, from corporate to
product, global to local, from long established to
new. From its earliest days, Springetts has had
an idiosyncratic approach to recruitment and
the consultancy only employs new graduates.
Through involvement in branding, packaging,
corporate identity and print Springetts aims
to give the latest recruits a taste of these
different disciplines. The result is a company
of 43 switched on people (who also know how
to switch off!) who are grounded with design
and creative qualifications - then trained and
developed through the marketing and business
management guidance we provide.
Natracare stands for more than just organic
and natural products. We are an award winning,
ethical company committed to offering organic
and natural solutions for personal health care
that leave a soft footprint on the earth out of
respect for our future generations. Natracare’s
vision is to develop as a worldwide symbol for
quality, innovation and ethics; available to all
women as the natural choice for maintaining a
healthy lifestyle and preserving our environment.
FOOTNOTES
1www.sourcewire.com/news/35621/uk-to-send-tonnesof-toy-packaging-waste-to-landfill#.U-yM9xBezKc
MOBILITY CITY
Brief
Design or re-design a mode of public
transport to improve the experience of people
with disabilities that will, in turn, improve the
experience for all.
Challenge and Scope
Mobility and transport affect all of our lives on
a daily basis, whether we walk, cycle, drive, fly,
or ride buses or trains. We all use transport for
every aspect of life, such as commuting to work,
meeting friends, going to and from the shops,
going to and from recreational activities, and
going on holiday. For these reasons, transport
should be easy for everyone to use with the
least amount of stress, confusion and hassle.
This brief, therefore, asks you to think about how
the experience of moving around the city can be
improved for people with disabilities with a view
to improving the experience for everyone.
Improving people’s mobility and access to
transport is inherently linked to economic
development because it affects people’s access
to learning and/or employment opportunities.
People with disabilities are often isolated
because of a lack of accessible transport, which
in turn affects their livelihood and wellbeing.
As major towns and cities have developed and
grown over time, the need for better transport
facilities has grown too. Often these facilities
have grown organically, and, as a result,
different modes of transport that serve the
needs of a variety of users have not consistently
been achieved. The variety of modern transport
offers many benefits, but many people are
excluded or intimidated by these modes
because they don’t appropriately cater for their
needs and capabilities. The challenge is to find
a way to redesign transport modes for those
normally excluded or discounted, and provide
greater access.
AWARDS
Paid internship at
Priestmangoode
There are many reasons why people with
disabilities – no matter of what kind or to
what degree – might find public transport and
mobility in the city generally problematic or
intimidating. Often, it is as simple as a need for
good, legible signage that will work for people
with visual impairments, or automatic doors that
help people who might not be able-bodied, or
enough seating for people who can’t stand for
long periods of time. Sometimes, the problems
are more complex and subtle, for people who
find public places intimidating or are easily
disorientated. In thinking about your response
to this brief, you should think about the range
of spaces, encounters, and feelings that form
our experience of moving around the urban
environment.
For full details of the Awards, please see page 2.
Please note that the judging panel may decide
on more than one winner and will allocate the
award accordingly. In addition, the jury may
award commendations.
It is especially important to remember that
low-cost improvements to vehicles, transport
infrastructure and even driver practices, where
applicable, can have a big impact on improving
accessibility and use for people with disabilities.
Urban citizens and passengers with disabilities
will benefit greatly from the removal of barriers
to transport, increasing their mobility, but more
importantly, those without disabilities will often
find that minor improvements to the transport
system can improve their overall transport
experience as well.
For the purposes of illustration only, the
following would all be viable responses:
–a new wayfinding or signage system that
makes it easier for people with visual
impairments or learning difficulties to
understand
–a new or redesigned mode of public transport
that makes it easier and more comfortable for
people with ‘invisible’ physical and/or mental
impairments to make use of it
–a new vehicular design that makes travel
easier for people with limited physical
movement
RSA STUDENT DESIGN AWARDS
CALL FOR ENTRIES 2014/15
www.thersa.org/sda
[email protected]
MOBILITY CITY
Page 17/24
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15.10.2014
RSA Fellows’ Award of
£1500
How this brief will be judged
1
2
3
4
5
6
Social and environmental benefit 20%
Execution 15%
Research 15%
Design thinking 25%
Commercial awareness 10%
Magic 15%
SPONSOR
–a service design proposal for transport
providers to make transport more accessible
to a range of users
–an accessory that will improve the transport
experience for people with disabilities
–a system that makes it easier to share private
transport, in turn making it easier for a range
of users
–a redesigned space, for example a platform,
concourse, lounge or waiting room
–a scenario of how smart and assistive
technologies can improve accessibility or
enjoyment of transport
–an app that helps people with disabilities find
the travel experience for them
… and many more are possible.
Judging criteria
There are six judging criteria that your entry will
be measured against.
1. Social and environmental benefit
How does your design benefit the environment
and society?
2. Research
Where did you go to research this issue?
With whom did you speak or interview? What
questions did you ask? What did you learn?
3. Design thinking
We want to know about your thought processes
and insights. Your insights might be researchbased or intuitive, or a combination of both,
but the judges want to see you relate the final
concept clearly to these insights. What journey
did you go through to get to the final result?
4. Commercial awareness Does your design make sense from a financial
point of view?
5. Execution
We are looking for a design that is pleasing,
looks and feels well-resolved, and relates to
the target audience . We promote inclusion and
access and reaching the disengaged as well as
the engaged
6. Magic
We are looking for a bit of ‘magic’ – a surprising
or lateral design solution that delights. We like
to provoke curiosity.
Submission requirements
All entries must be submitted through our
online entry system, accessed via sda.thersa.
org. If you are unable to submit online, please
contact us by email at: [email protected]
Entries should comprise the following (please
note there is an upload limit of 10mb on all files
submitted):
–4 x A3 PDFs (portrait or landscape),
describing your proposal, your insights and
research, the benefits you believe it will
create, and possibilities of implementation
and scalability
–1 x A4 PDF or Word document of no more
250 words describing your ‘Big Idea’
–No more than 10 scanned pages of your
sketchbook or computer modelling/ sketches
(if applicable) illustrating your development
process
–Optional: films, animations or other moving
image media to further support your proposal
Key dates
1 September 2014
Briefs launch and pre-registration opens
5 January 2015
Registration and submission opens
4 February 2015
Deadline for ‘Early Bird’ submissions
4 March 2015
Deadline for online registration and submission
16 March 2015
Judging begins
20 May 2015
Winners announced
RSA STUDENT DESIGN AWARDS
CALL FOR ENTRIES 2014/15
www.thersa.org/sda
[email protected]
MOBILITY CITY
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15.10.2014
Awards
Paid internship at Priestmangoode
Remuneration: £1,750
Duration: 8 weeks
Location: Central London
Priestmangoode is the leading global travel
and transport design consultancy. The winning
student will be paid directly by Priestmangoode
at the start of the internship. The winning
student will work on a range of projects, from
aviation to transport design.
RSA Fellows’ Award of £1500
Please note that the judging panel may decide
on more than one winner and will allocate the
award accordingly. In addition, the jury may
award commendations.
Sponsor information
Priestmangoode is the leading global travel and
transport design consultancy. We believe in
using intelligent design solutions to transform
businesses. Over the last 25 years, our awardwinning designs have cemented our reputation
as a visionary and innovative leader in user- and
passenger-focused design. We believe in the
value of design to make things better and more
efficient, both to use as well as to manufacture,
run and maintain. For more information, please
see www.priestmangoode.com
HERITAGE BY DESIGN
Brief
Design a way for people and communities to
better connect to and celebrate heritage.
Challenge and scope
This brief asks you to think about what would
encourage people to take greater interest in
heritage and how it contributes to individual and
collective livelihoods and wellbeing, as well as
place-making.
Heritage is most often referenced in built
environment terms, ‘subsumed into the more
visible – and visual – arts and culture portfolio,’ 1
but this brief asks you think about heritage
in the broadest terms, from our own personal
heritage – ancestry and culture – to our
collective heritage as a society, including the
places in which we live.
The brief is founded on recent research that the
RSA has developed together with the Heritage
Lottery Fund, culminating in the Heritage
Exchange conference in July 2014. The RSA’s
research sought to understand the role of
heritage in successful place-making and how
society might begin to close the gap between
the potential and the reality of engaging with
our heritage.
In their conference paper for Heritage
Exchange, Matthew Taylor and Clare Devaney
refer to heritage as follows:
‘Heritage in contemporary, inclusive usage
has come to mean anything created in
the past that helps us, collectively or
individually, to understand the present,
and create a (better) future. It is a fluid and
living concept, and always in the process of
being created.’ 2
In approaching this brief, you may want to think
about the following:
– What excites people about heritage and what
would make people connect better with it?
– How might technology help us better connect
to our heritage? Think about initiatives such
as Historypin
– What role can heritage play in education,
conservation and environmental issues?
– What is the role of individuals, communities,
and government in preserving, celebrating
and promoting our heritage?
Paid internship at
Green Room
Paid internship at Green Room
Remuneration: £1,500
Duration: 8 weeks
Location: Amsterdam or Birmingham
Please note that the judging panel may decide
on more than one winner and will allocate the
awards accordingly. In addition, the jury may
award commendations.
Design students and graduates of all disciplines
are encouraged to take part. Entrants are
urged to think creatively about how a better
understanding of heritage might contribute to
business innovation, policy-making and new
attitudes.
For the purposes of illustration, the following
would all be viable responses:
–a design for a new public space or public
building that uses the heritage of the built
environment and/or the community as its
source of inspiration
–a museum or gallery exhibition that displays
heritage connections in new and exciting
ways
–a game – physical or virtual – that helps
people better understand and connect
to their heritage: the heritage of place,
community, culture, etc.
–a service or system that gives people greater
access, and therefore understanding, to their
heritage, such as a digital archive
–an urban design solution rooted in a locality
that takes best advantage of a communities’
heritage assets
… and many others are possible.
RSA STUDENT DESIGN AWARDS
CALL FOR ENTRIES 2014/15
www.thersa.org/sda
[email protected]
HERITAGE BY DESIGN
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15.10.2014
AWARDS
The Patricia Tindale
Legacy Award of £1000
How this brief will be judged
1
2
3
4
5
6
Social and environmental benefit 15%
Execution 15%
Research 15%
Design thinking 20%
Commercial awareness 15%
Magic 20%
SPONSORS
Judging criteria
There are six judging criteria that your entry will
be measured against.
1. Social and environmental benefit
How does your design benefit the environment
and society?
2. Research
Where did you go to research this issue?
With whom did you speak or interview? What
questions did you ask? What did you learn?
3. Design thinking
We want to know about your thought processes
and insights. Your insights might be researchbased or intuitive, or a combination of both,
but the judges want to see you relate the final
concept clearly to these insights. What journey
did you go through to get to the final result? 4. Commercial awareness
Does your design make sense from a financial
point of view?
5. Execution
We are looking for a design that is pleasing and
looks and feels well-resolved.
6. Magic
We are looking for a bit of ‘magic’ – a surprising
or lateral design solution that delights.
Submission requirements
All entries must be submitted through our
online entry system, accessed via sda.thersa.
org. If you are unable to submit online, please
contact us by email at: [email protected]
Entries should comprise the following (please
note there is an upload limit of 10mb on all files
submitted):
– 4 x A3 PDFs (portrait or landscape),
describing your proposal, your insights and
research, the benefits you believe it will
create, and possibilities of implementation
and scalability
– 1 x A4 PDF or Word document of no more
250 words describing your ‘Big Idea’
– No more than 10 scanned pages of your
sketchbook or computer modelling/sketches
(if applicable) illustrating your development
process
– optional: films, animations or other moving
image media to further support your proposal
Sponsor information
Green Room is one of Europe’s leading
experiential creative practices, specialising
in retail interiors, retail guidelines, windows,
pop-ups, shop-in-shops, digital installations,
workspaces, events and exhibitions. Our
emphasis is on creating immersive experiences:
we know how to use creativity and insight to
develop big ideas, tell brand stories and make
customers feel engaged, inspired and motivated
to buy.
The Patricia Tindale Legacy Award is an annual
award administered through the RSA Student
Design Awards programme to celebrate
and honour the memory of the late Patricia
Tindale, the first and final Chief Architect at
the Department of the Environment. For more
information on the Patricia Tindale Legacy
to the RSA, please visit: www.thersa.org/
fellowship/journal/archive/spring-2013/news/
legacy-patricia-randall-tindale-19262011
Key dates
1 September 2014
Briefs launch and pre-registration opens
5 January 2015
Registration and submission opens
4 February 2015
Deadline for ‘Early Bird’ submissions
4 March 2015
Deadline for online registration and submission
16 March 2015
Judging begins
20 May 2015
Winners announced
RSA STUDENT DESIGN AWARDS
CALL FOR ENTRIES 2014/15
www.thersa.org/sda
[email protected]
Page 20/24
15.10.2014
FOOTNOTES
1 A Place for Heritage: A conference paper by Matthew
Taylor and Clare Devaney, RSA. July 2014 (p. 5)
2 A Place for Heritage: A conference paper by Matthew
Taylor and Clare Devaney, RSA. July 2014 (p. 6)
GUIDELINES & CONDITIONS
FOR ENTRY
ALL STUDENTS
Eligibility
The competition is open to current students and new graduates from
anywhere in the world.
1Candidates may be undergraduate or postgraduate engaged on
courses at a college or university, or those who graduated no earlier
than March 2014
2Work expressly carried out in response to RSA Student Design Awards
2014/15 only may be submitted; existing project work is not acceptable
3 Candidates who are contracted to work for a company after graduation
may not be eligible for some internships
Individual and team entries
Submissions are accepted from both individuals and teams. Some
projects may be more suited to teamwork than others. There is no set
number of people that can be part of a team, but generally team entries
comprise two or three people.
Entries from countries other than the UK
We welcome entries from candidates outside the UK but additional
funding is not available to pay for travel and accommodation costs where
they are short-listed for interview. We will pay up to the amount of £60.00
(inclusive of VAT) for short-listed entrants to come to the RSA in London
for interview. Where travel to London is not possible for short-listed
students, we will arrange interviews by video conference.
—For the 2014/15 ‘Creative Conditions’ brief ONLY: you must also submit
a business case in addition to the above. The business case should not
exceed two sides of an A4 and may include diagrams
and/or charts as appropriate. This can be submitted as a PDF or
a Word document
For details on the submission requirements for the ‘Moving Pictures’ brief,
please see the Additional Eligibility and Entry Guidelines.
For all briefs, you may also submit films or animations or other moving
image media to further support your proposal.
Please note: your submission must not have your name, university/
college or other identifying marks to ensure that work is judged fairly. If
any entries do contain entrant, university/college or tutor names, we will
contact you and ask you to re-submit your work without these.
Entry fees
There is an entry fee for submitting work into the RSA Student Design
Awards. This fee is charged per entry, so it does not cost more to enter as
a team. Entry fees should be paid online through our submissions form, via
PayPal, credit or debit card. Please note that the competition is open for
submissions and payment from 5 January 2015 through 4 March 2015. For
entrants submitting their work before or on 4 February 2015, the entry fee is
charged at the reduced ‘Early Bird Rate’ of £25 per entry. After 4 February
2015 and until the final submission deadline of 4 March 2015, the entry fee is
£35. Please note that late submissions will not be accepted and all entrants
are encouraged to submit their work in good time before the deadline.
For students who are unable to submit and pay online, please contact us:
[email protected]
Key dates
1 September 2014
Briefs launch and pre-registration opens
Submissions
All entries must be submitted through our online entry system (see www.
thersa.org.uk/sda). If you are unable to submit online, please contact us
via e-mail to discuss other options at [email protected]
For all briefs, EXCEPT the ‘Moving Pictures’ brief, the submission
requirements are:
—4 x A3 PDFs (portrait or landscape), describing your proposal, your
insights and research, the benefits you believe it will create, and
possibilities of implementation and scalability
—1 x A4 PDF or Word document of no more 250 words describing your
‘Big Idea’
—10 x scanned pages of your sketchbook or computer modelling/
sketches (if applicable) illustrating your development process
5 January 2015
Registration and submission opens
4 February 2015
Deadline for ‘Early Bird’ submissions
4 March 2015
Deadline for online registration and submission
16 March 2015
Judging begins
20 May 2015
Winners announced
RSA STUDENT DESIGN AWARDS
CALL FOR ENTRIES 2014/15
www.thersa.org/sda
[email protected]
GUIDELINES & CONDITIONS FOR ENTRY
ALL STUDENTS
Page 21/24
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15.10.2014
Competition process
There are six stages to the RSA Student Design Awards scheme.
As you develop your project, make sure you respond to the six judging
criteria, as detailed on each of the briefs. These are weighted differently
for each brief:
1Briefs released – 1 September 2014
There are eight RSA Student Design Awards briefs this year for you
to choose from. This year’s briefs tackle a range of important social,
economic and environmental issues. You can view all the 2014/15 briefs
in the ‘Competition’ section of the RSA Student Design Awards website
(www.thersa.org.uk/sda)
2Register your interest — September onwards
When you register your interest, we’ll add you to our mailing list and
let you know when the submission deadline is coming up, when the
judging and short-listing process starts, and when the winners are
announced. We’ll also send you invitations to exclusive, free events we
offer participants to help you with your projects and your longer term
career development
3Develop your project – September onwards
When you’ve decided which brief to enter, as a starting point we
recommend you review the supporting materials in the online toolkit for
your chosen brief. You can find the toolkit from the individual
briefs pages
4Submit your work – January to March 2015
Once you have finished your project, submit your completed work to the
competition through our online entry system. Make sure you submit it
before the deadline: 10 March 2014. We will send you confirmation when
we receive your application
5Judging — March to April 2015
Your work will be judged in a two-stage process by a panel of practising
designers, Royal Designers for Industry, and industry experts. During
the first stage, six to ten projects will be short-listed for each brief. If
your project is short-listed, we’ll invite you to an interview with the panel.
Once the panel has interviewed all short-listed students, they deliberate
and select winners
6Winners awarded – May
The winners of each brief will be announced and publicised via the
RSA. Winners will also be invited to attend an Awards Ceremony at the
RSA House in central London in early summer, and their work will be
displayed in the ‘Showcase’ section of the RSA Student Design Awards
website. If an internship at a company is awarded as the prize, this will
take place over the following months, but it is up to you to arrange a
time that works for you and the company
Judging
RSA Student Design Awards project judging panels consist of practising
designers and representatives from industry, education, the RSA
Fellowship and other sponsoring organisations. The judging of each
project takes place over two meetings. At the first meeting, the juries view
all the submissions and draw up a short-list which demonstrates potential
creative ability within the constraints set out in the project brief. Shortlisted candidates are invited for interview at which they will discuss their
competition entry. Full portfolio work and plans for the use of an award
may also be discussed.
Judging panels are also able to make constructive criticisms of each
candidate’s portfolio and offer advice. Juries are asked to make an
award only when they are entirely satisfied with the design ability of the
candidate. RSA Design reserves the right to withhold or divide any of the
awards offered, particularly where the entries are not considered to have
reached a suitable standard. In all cases the judges’ decision is final and
no correspondence will be entered into by the RSA.
Intellectual property
The intellectual property rights (patents, registered designs, unregistered
design right, copyright, etc) of all designs submitted in the competition
remain with the candidate. If any sponsor wishes to make use of the work
submitted in the competition, a licence or transfer must be negotiated
with the candidate. Whilst the RSA claims no intellectual property rights,
it does reserve the right to retain designs for exhibition and publicity
purposes and to reproduce them in any report of its work, the online
exhibition and other publicity material (including the RSA Student Design
Awards website). In the case of work carried out during an Internship,
different conditions will apply. Candidates should note that certain
intellectual property rights (eg patents)may be irrevocably lost if action
to register them is not taken before any disclosure in exhibitions, press
material etc.
RSA STUDENT DESIGN AWARDS
CALL FOR ENTRIES 2014/15
www.thersa.org/sda
[email protected]
GUIDELINES & CONDITIONS FOR ENTRY
ALL STUDENTS
Page 22/24
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15.10.2014
Important note for tutors/candidates
There is no longer a need to submit a Tutor Declaration Form as in past
years. If you are a currently enrolled student, when you complete the
online submission form you will need to enter your tutor’s name and email
address. If your entry is short-listed, we will contact your tutor and ask
them to comment on your project.
If you are a new graduate then this does not apply.
If you have any queries, please call:
+44 (0)20 7451 6845
or email: [email protected]
or visit: www.thersa.org/sda
Internships
Some awards enable winning candidates to spend time working in a
consultancy or in industry on design related projects. Internships offer
paid work experience and can be a valuable introduction to a winner’s
chosen field of design. Details of these awards are available on each brief
and on the website.
Cash awards
Cash Awards allow the winning student to use their prize towards funding
further study, travel to research design in other countries, equipment, business
start-up costs or any other purpose agreed with the sponsor and the RSA.
All awards must be claimed and used within six months of being given. Fellowship of the RSA
All candidates who win an award via the RSA Student Design Awards
programme will be offered complementary Fellowship of the RSA valid
for one year, from the time it is activated. Fellows receive the Journal
containing reports of RSA lectures, projects and other activities. In
addition, they are entitled to attend any of the RSA’s lectures, can use
the facilities of the RSA House and may also register on the Fellows only
part of the RSA website www.theRSA.org where they can partake in
discussion forums etc.
RSA STUDENT DESIGN AWARDS
CALL FOR ENTRIES 2014/15
www.thersa.org/sda
[email protected]
GUIDELINES & CONDITIONS FOR ENTRY
ALL STUDENTS
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15.10.2014
ADDITIONAL ELIGIBILITY AND
ENTRY GUIDELINES
MOVING PICTURES
1 Entrants must create an animation of any type that visually
communicates the audio excerpt. Animation is defined as a simulation
of movement created by displaying a series of pictures or frames.
The submission may be any type of animation, including traditional
animation like cartoons or stop-motion of paper cut-outs, puppets, clay
figures and more
2 Entries must use the full audio track in its current format (you may not
change the order of the wording)
3 Two short-lists (one for each audio file) will be selected by a judging
panel comprising a member of the RSA Events Team and several
other well-known animators and filmmakers. Short-listed entrants
will then be interviewed by the judging panel and the winners will be
selected
4 The decisions of the judges are final and no correspondence or
discussion shall be entered into
5 The RSA reserves the right to refuse any entry in its sole discretion.
No entry may contain unlawful or potentially libellous, defamatory or
disparaging material
6 The RSA also reserves the right at any time during the competition
to remove or disqualify any film when it believes in its sole discretion
that the entrant has: (i) infringed any third party’s copyright; (ii) does
not comply with these Terms & Conditions; (iii) failed to obtain the
necessary consents as set out in these terms and conditions
7 Entries should be submitted via the RSA Student Design Awards
competition platform by midnight on 4 March 2015
8 This is an international competition, open to current college/university
students and new graduates within one year of graduation. Please see
the Guidelines for Entry for more information on eligibility requirements
9 We welcome submissions from anywhere in the world, but all entries
must be in English. A transcript of each audio file is available, and we
encourage entrants to use free translation software to assist with their
interpretation
10In order to enter a film, an entrant must upload their animation file to
the RSA Student Design Awards online entry platform, which opens
for submissions on Monday 5 January 2015
11The entrant must be the original creator of the animation and
must have obtained the necessary permissions for the inclusion of
copyrighted music and/or images within the film. The film must not
infringe the rights of privacy and publicity, copyright, trademarks or
intellectual property rights of any person or organisation
12If the entrant uses any material or elements in the film which are
subject to the rights of a third party, the entrant must obtain prior to
submission of the film, the necessary consents from such party to
enable the RSA to use and showcase the animation. Such consent(s)
shall be at the expense of the entrant. A non-exhaustive list of such
material or elements include: name, voice and likeness of any person
appearing in the film, location shot eg specific building, any props and
set dressings and any audio and/or audio-visual material which the
entrant does not own
13By entering this competition, entrants agree that the RSA may:
(i) showcase their animations on the RSA website and the RSA
YouTube channel, as well as any other media in connection with
the RSA Student Design Awards; (ii) use their names, likenesses,
photographs, voices, sounds and/or biographical information and films
for advertising, publicity and promotional purposes without additional
compensation. Intellectual property rights of all entries submitted in
the competition remain with the entrant
14The entrant agrees that the RSA shall not be liable for any claims,
costs, liabilities, damages, expenses and losses arising out of (i) the
RSA’s use of the film (ii) the entrant’s participation in the competition;
(iii) technical failures of any kind including but not limited to problems
or delays arising from software or equipment malfunctions or
computer viruses; (iv) any events outside the RSA’s reasonable control
Submission requirements
All entries must be submitted through our online entry system, accessed
via sda.thersa.org. If you are unable to submit online, please contact us by
email at: [email protected]
Entries should comprise the following:
–1 animation file in an appropriate format (.avi, .mpg, .mpeg, .mov, .mp4,
.wmv)
–1 x A4 PDF or Word document of no more 250 words describing your
‘Big Idea’
–No more than 10 scanned pages of your sketchbook/storyboards
illustrating your development process
RSA STUDENT DESIGN AWARDS
CALL FOR ENTRIES 2014/15
www.thersa.org/sda
[email protected]
ADDITIONAL ELIGIBILITY AND ENTRY GUIDELINES
MOVING PICTURES
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15.10.2014

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