All Business is Digital - Was heisst das für Unternehmen in der Schweiz? Luzern, 5. November 2014 Accenture Technology Vision 2014 – Die grossen Firmen holen auf Copyright © 2014 Accenture All rights reserved. 2 Von den Digitalen Trends zum Digitalen Geschäft Digitales Marketing Digitale Vertriebskanäle Digitales Geschäft Digitale Transformation Umsatz Digitalisierter Betrieb Digitale Prozesse Profitabilität Copyright © 2014 Accenture All rights reserved. 3 Digitalisierungs Index Schweiz Digital Strategy Ø Digitalization Index Ø Digital Servicing Ø Digital Enablement Trend Product & Solution Operations & Processes Objective Service Resources & Organization Interaction Workflow Ø Sales functionality Service functionality Sources: Publicly available sources like annual reports, investor relations documents, company webpage, industry magazines and web searches Scoring range 1-4 (0.5 steps possible); 1=to a great extent, 2=to some extent, 3=to a little extent, 4=to no extent; all averages (Ø) calculated as unweighted averages Copyright © 2014 Accenture All rights reserved. 4 15 Branchensegmente und die Top500 der Schweiz analysiert Branchensegmente Cleansing Stichprobe Digital Index (n= 101) Chemicals Construction Consumer Goods Electronics & High Tech Engineering IT & Communication Logistics & Transport Media & Entertainment Pharma & Healthcare Resources Retail   Financial Indicators available 2009-13 Most successful Swiss companies by CAGR and profit margin No Subsidiary Control Group Services Utilities Insurance Banking Copyright © 2014 Accenture All rights reserved. 5 Degree of Digitalization Das Branchenbild überrascht nicht, oder doch? Aver. Business Success Factor: 57.2 1 Digitalization Challengers Digitalization Champions 1.5 IT & Communication 2 Media & Entertainment Pharma & Healthcare Logistics & Transport 2.5 Aver. Degree of Digitalization: 2.9 Services 3 Retail Consumer Goods Engineering Electronics & High Tech Utilities Construction Chemicals 3.5 Resources Digitalization Laggards Traditional Champions 4 0 20 30 40 50 60 70 80 90 100 Business Success * Overview does currently not include Banking and Insurance. To follow in final version. Copyright © 2014 Accenture All rights reserved. 6 Degree of Digitalization Signifikante Unterschiede auf Unternehmensebene Aver. Business Success Factor: 55.3 1 Digitalization Challengers Digitalization Champions ICT 1 1.5 Pharma 1 Travel 1 Cons Goods 1 Cons Goods 6 2 Cons Goods 2 2.5 Engineering 2 Pharma 2 Media 1 Engineering 3 Electr & HT 1 Cons. Goods 3 Aver. Degree of Digitalization: 2.95 3 Cons Goods 5 Engineering 1 3.5 Digitalization Laggards Traditional Champions Cons. Goods 4 4 0 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100 Business Success Copyright © 2014 Accenture All rights reserved. 7 Umsatzwachstum erzielen Was heisst das für Schweizer Unternehmen? • Dienstleistungen vs. Produkte • Kundennähe (SMM) Geschäftsmodelle? • Aufbau und Pflege von Ökosystemen • Industrie 4.0 •… • “Dunkelverarbeitung” steigern • Self Service • Mitarbeiterkollaboartion • IT-Kosten und Hausaufgaben • Supply Chain Management • Shared Services Profitabilität steigern Copyright © 2014 Accenture All rights reserved. 8