Big Bash A Big Hit For Network Ten.

January 29, 2015
Big Bash A Big Hit For Network Ten.
2014-015 Big Final Draws 1.42 Million Viewers Nationally.
Dominates Social Media: Tweets Seen 2.36 Million Times.
Network Ten’s exclusive coverage of the 2014-15 KFC T20 Big Bash League ended on a high
note last night, with 1.42 million Australians nationally watching the Perth Scorchers score
back-to-back titles.
The Scorchers’ thrilling four-wicket win over the Sydney Sixers at Canberra’s Manuka Oval
saw a peak national audience of 1.89 million viewers, including 1.35 million viewers in the
capital cities.
On TEN and ONE in the capital cities, the Big Final drew an average audience of 1 million, up
1.3% from the 2013-14 Big Final.
Session 2 had 1.11 million capital city viewers, making it the #1 program last night in 25 to
54s and total people. Network Ten was the #1 network last night between 6pm and
midnight.
In regional areas, the Big Final scored an average audience of 415,400 viewers and peaked
at 534,500.
The Big Final dominated social media last night. #BBL04 and #BigFinal both trended at #1 on
Twitter at different times last night and this morning. Brett Lee, #BBL04Final, #back2back
and Scorchers trended in top five; #OrangeNation, Sixers and Henriques trended in top 10.
Tweets about the Big Final were seen 2.36 million times last night.
The Scorchers’ victory brought to a close a strong ratings season for the KFC T20 Big Bash
League – a season that has seen Network Ten record its biggest summer audience in the
past decade.
The 2014-15 KFC T20 Big Bash League recorded an average capital-city and regional
audience of 900,000 viewers and an average capital-city and regional peak audience of 1.35
million. It reached a total of 10.7 million capital-city viewers (up from 10.5 million in 201314) and 4 million regional viewers.
In the capital cities, the KFC T20 Big Bash League drew an average of 611,000 viewers per
game (average peak audience of 875,000) and ranked #1 in its timeslot in 25 to 54s, under
55s and total people. Audience lifted 13% in Perth and 6% in Adelaide from 2013-14.
The Semi Finals and Big Final had an average of 722,000 capital-city viewers (average peak
audience of 1.03 million) and ranked #1 in their timeslot in men 25 to 54.
The 2014-15 KFC T20 Big Bash League was also a hit on social media with a total of 220,858
tweets and 23.9 million impressions.
Network Ten Chief Executive Officer, Hamish McLennan, said: “For the second year in a row,
the KFC T20 Big Bash League has been a summer free-to-air television sensation. It has
produced strong audience numbers, particularly in TEN’s key target market of people 25 to
54.
“The KFC T20 Big Bash League is an important part of our Event TV strategy of bringing live
premium sport – and innovations in the way sport is broadcast – to our viewers and
partners. This summer’s results prove that strategy is working, with Network Ten attracting
its biggest prime time summer audience in a decade.
“Thank you to our viewers, partners, sponsors, the TEN Sports team and Cricket Australia for
being part of this year’s Big Bash. We’re already looking forward to next summer,” he said.
Cricket Australia’s Chief Executive Officer, James Sutherland, said: “The level of interest in
the Big Bash has continued to rise and that’s a reflection of a number of factors: the hard
work put in by the teams across the country to promote the action, Network Ten's
outstanding television broadcast and, perhaps most of all, the wonderful quality of the
cricket produced by the players.
“We have been delighted with the success of the summer as the Big Bash delivers on our
strategy of drawing more kids, families and females to the game.
“We now have a competition that is being talked about, watched and followed not only
here in Australia but throughout the cricketing world and that’s something we can be proud
of and also something we can use to build on in the years to come,” he said.
Network Ten Head of Sport, David Barham, said: “In 2014-15 our coverage of the KFC T20
Big Bash League went to another level. The addition of Kevin Pietersen and Andrew Flintoff
offering views and insights, not only from the commentary box, but on the field while
playing, was ground-breaking.
“Our core commentary team of Ricky Ponting, Adam Gilchrist, Mark Waugh, Damien
Fleming, Mark Howard and Andrew Maher – plus Sir Viv Richards – have been superb. Their
insight, ability to analyse matches, predict outcomes and entertain, all at the same time,
make them truly unique.
“Our ratings, in a very crowded summer of sport, have been terrific and we look forward to
continued growth over the next few years,” he said.
“We thank all the teams and Cricket Australia for their ongoing support of our broadcasts.
The ability for all parties to work together is what has made these broadcasts such
outstanding successes.”
KFC T20 Big Bash League 2014-15:
Capital city and regional




Game average: 900,000 viewers, peaked at 1.35 million.
Session 1: 843,000 viewers, peaked at 1.23 million.
Session 2: 988,000 viewers, peaked at 1.26 million.
Post-Game: 527,000 viewers, peaked at 993,000.
Capital city
 Game average: 611,000 viewers, peaked at 875,000. #1 in its timeslot in 25 to 54s
(24.2% commercial share), under 55s (24.7%), total people (23.2%), men (29.9%) and
men 25 to 54 (30.6%).
 Session 1: 561,000 viewers, peaked at 791,000. #1 in its timeslot in under 55s
(23.4%), men (27.3%) and men 25 to 54 (29%).
 Session 2: 679,000 viewers, peaked at 839,000. #1 in its timeslot in 25 to 54s (25.8%
commercial share), under 55s (26.5%), total people (25.9%), men (33.3%) and men
25 to 54 (32.5%).
 Post-Game: 383,000 viewers, peaked at 697,000. #1 in its timeslot in men 25 to 54
(22.8%) and men (23%).
Regional




Game average: 289,000 viewers, peaked at 475,000.
Session 1: 282,000 viewers, peaked at 443,000.
Session 2: 309,000 viewers, peaked at 425,000.
Post-Game: 144,000 viewers, peaked at 296,000.
Social Media
 220,858 Tweets sent across the season.
 23,910,659 impressions on Twitter across the season.
 #BBL04 regularly trended at #1 on Twitter during the season.
For more information, please contact:
Neil Shoebridge
Director of Corporate and Public Communications
P: (02) 9650 1575. M: 0417 511 012.
E: [email protected]
SOURCE: Any reference to or reporting of data in this message must be sourced to OzTAM. Copyright to the
data is owned by OzTAM, and the data may not be reproduced, published or communicated (electronically or
in hard copy) without the prior written consent of OzTAM. All figures are based on Consolidated data,
excluding January 23 to 28 which is Overnight. Cumulative reach based on 1 minute consecutive viewing.
Source for regional data: Regional TAM, combined east coast mainland markets. Series average excludes Day
games and Post Game. Twitter source: Nielsen Twitter TV Ratings.

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