THE SPRING CONFERENCE BROCHURE

4209 Bagley Parkway, Madison, WI 53705
Spring Conference and Video Fest • Madison, Wisconsin • Friday, April 25 and Saturday, April 26, 2014 Thank you 2014 Conference Exhibitors!
BUILDING RELATIONSHIPS inside our
organizations, for our communities, with
our local, state, and federal officials,
across the Midwest and through the web!
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Creating a promotional video. Part 1 – Scripting. Part 2 – Fair Use and the Internet.
Facilitator: Duane Brewer, Janesville JATV Station Manager; Presenter: Larry Hansen, Instructor, Madison Area Technical College. 
Fundraising for community television. Fundraisers, auctions, sponsorships, revenue-producing
ways to use social media, crowdsourcing. Legal issues for a public institution and non-profit.
Facilitator/Speaker: Donna Berry, Development Director, Chippewa Valley Television, Eau Claire, WI. Speakers: Genia Stevens, Social Media Marketing Specialist, Beloit, W I; Atty. Melissa Auchard Scholz, Scholz Nonprofit Law LLC, Madison, W I; Shawn Vougeot, Sponsorship Coordinator, Town Square Television, Inver Grove Heights, MN; John Kelly, Studio Coordinator, Trempealeau County Community Television, WI. Welcome!
Deb Brunett, President of Wisconsin Community Media Sally Miley, Assistant to the Mayor and Brad Clark, City of Madison’s CityChannel Building Relationships in the State House and through Social Media
Gary Hebl, State Assembly R epresentative (D – Sun Prairie) Genia Stevens, Genia Stevens & Associates, Beloit, WI 
1:45 – 2:45
How to partner with business on programming and how Friends organizations can help build
business and community support.
Facilitator/Speaker: Ryan VanLanduyt, Director, Rice Lake Community Television, WI. Speakers: Christi Murn, Murn & Associates, Milwaukee; Breanna Speth, Marshfield Community Television, WI. 
Evaluating 3 digital media systems with VOD (Tightrope, Leightronix and Telvue) and a digital program
sharing system in the Twin Cities.
Facilitator: Shannon Hunter, Special Projects Manager, CTV North Suburbs, Roseville, MN. Panel: Jeremy Crosby, Community Media Services Manager, Fitchburg FACT, WI; Ross Rowe, Managing Director, Elk Grove EGTV, IL; Jill Nadeau, Assistant Coordinator, Watertown Television, WI; Patrick Cook, Senior Technician, CTV North Suburbs, Roseville, MN. 
Grant writing. Preparing to seek funding and how to search for potential funders.
Facilitator: Teresa Renneke, Volunteer Coordinator, CTV North Suburbs, Roseville, MN. Presenter: Ellen Jacks, Grants & Reference Librarian, University of Wisconsin – Madison. 3–4
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Producing programs with city departments. How successful partnerships can also boost the
support of your council and city staff.
Facilitator: Ryan VanLanduyt, Director, Rice Lake Community Television (WI). Panel: Scott Mealiff, Production Coordinator, WSCS – Sheboygan, WI; Dawn Wills, Communications Coordinator, River Falls Community Television, WI; Andy Radig, Operations Manager, Oshkosh Community Media, WI. 
4:15 – 5
The essential lobbying piece: How to make it easy for your supporters to pass along words of
praise to your city officials and legislators.
Facilitator: Mary Cardona, Executive Director, WCM. Presenters: Bunnie Riedel, Executive Director, American Community Television (ACT), Maryland; John Keckhaver, Government Relations and Analysis, Madison, WI. 
Transitioning to the all-digital workflow from production to archiving; equipment needed.
Facilitator: Shannon Hunter, Special Projects Manager, CTV North Suburbs, Roseville, MN. Presenters: Ray Tiley, Tightrope Media Systems; Joe Eckberg, Camera Corner, Green Bay. Video Fest Merit award recipients are honored with an on-‐screen title display in the E xhibitors room. Go to WCM’s website to donate items! The show will feature excerpts from the Excellence Award, Best in Show, and Significant Community programs and producers will comment about their work. Achievement Award winners will cross the stage to receive recognition as a still of their program is displayed. CONGRATULATIONS! am
Join a table for breakfast choosing from informal discussion on one of these topics:
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Program sharing - Facilitator: Jeremy Crosby, Community Media Services Manager, Fitchburg FACT, WI. 
Government access - Facilitator: Ross Rowe, Managing Director, Elk Grove EGTV, IL. 
Public Policy - Facilitators: Ryan VanLanduyt, Director, Rice Lake Community Television, WI and 
Small stations and educational access - Facilitator: Deb Brunett, Merrill Productions, WI. 
Public access/community producers - Facilitator: Teresa Renneke, Volunteer Coordinator, CTV North Suburbs, Roseville, MN. WCM Public Policy Chair; Mary Cardona, Executive Director, WCM. am
(Hotel check-out is 11 am) 
Successful methods for recruiting and managing access producers
Facilitator: Ross Rowe, Managing Director, Elk Grove EGTV, IL. Speakers: Jason Liggett, Production Coordinator, Urbana Public Television, Mike Rennels, Manager, Fox Valley Television (FVTV), Sugar Grove, IL. 
Building a small studio on slim pickings
Facilitator: Alan Luckett, Whitewater Community Television, WI. Speakers: Tom Sibenaller, AVI Systems, Madison; Jeff Pulera, Streaming Broadcast Solutions, Milwaukee.
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Cable operators, change and Wisconsin’s law - Comcast takeover of Time Warner; Charter all-digital
transition; current Wisconsin law.
Facilitator: Mary Cardona, WCM Executive Director. Speakers: Atty. Anita Gallucci, Boardman & Clark, Madison, WI; Prof. Barry Orton, University of Wisconsin – Madison; Stu Chapman, Municipal Services Association, Hoffman Estates, IL. 
How to promote your schedule of programming using tools designed for the Internet. Facilitator: Scott Mealiff, Production Coordinator, WSCS – Sheboygan. Speakers: Ray Tiley, Tightrope; Sara Mason, Leightronix. am
Wisconsin Community Media Annual Membership Meeting Chair – Deb Brunett, President
The Midwest Region of the Alliance for Community Media Chair – Ross Rowe, Board Member
We will hold separate meetings first and then together to discuss items in common including public policy strategy with Mike Wassenaar, ACM Public Policy Advocate, Bunnie Riedel, and Stu Chapman. The full policy update will be at the luncheon.
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(Exhibitors announce raffle winners! Must be present to win!) The state of telecommunications policy and what community television advocates should know.
What’s in the CAP Act and the report from the hill.  The latest from the FCC.
Is there a federal rewrite of the telecommunications law?  PEG news from around the country.
Speakers: Bunnie Riedel, American Community Television (ACT), Stu Chapman, Municipal Services Associates, and Mike Wassenaar (ACM). Conference wrap-up meeting – WCM/ACM-Midwest Conferences Committee (Thank you for all your hard work!)
WCM Board Meeting – Election of Officers
PLEASE JOIN US IN HONORING
THIS YEAR’S AWARD RECIPIENTS
ON FRIDAY NIGHT AT THE VIDEO
FEST BANQUET AND SHOW.
Friend of Access Award Hall of Fame Inductee Most Reverend John C. Wester
Connie Darling
Bishop of Salt Lake City, Chairman,
Communications Committee
U.S. Conference of Catholic Bishops
Bunnie Riedel
Executive Director
American Community Television (ACT)
Director (retired)
FACT – TV Fitchburg
WCM AND THE MIDWEST REGION OF THE ALLIANCE
FOR COMMUNITY MEDIA INVITE YOU TO ANOTHER
GREAT CONFERENCE! Learn from our exhibitors,
experienced access managers and the following special
guest experts:
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Stu Chapman, President of Municipal Services Association, H offmann Estates, Illinois. Stu advises cities on telecommunications issues including franchising, cable system inspections, policy analysis, and planning. 
Atty. Anita Gallucci, Partner, Boardman & Clark, Madison. Anita advises cities in telecommunications law, video franchising and right-‐of-‐way issues. Anita is a former recipient of WCM’s Friend of Access Award. 
Larry Hansen -‐ Program Coordinator of the Journalism Certificate Program at Madison Area Technical College. Larry’s courses include Social Media Writing and Documentary Storytelling. Larry was a professional journalist for 15 years. 
Rep. Gary Hebl, Wisconsin Legislator. Rep. Hebl has served his Sun Prairie area district since 2004 and has received the Friend of Access Award twice for his championing efforts in the legislature on behalf of community television. 
Ellen Jacks, Grants & Reference Librarian at Memorial Library, University of Wisconsin – Madison. Ellen manages the Grants Information Collection and volunteers with the board of directors for the Four Lakes Traditional Music Collective. 
John Keckhaver, Government Relations and Analysis, LLC, Madison. John is a professional lobbyist and attorney who represents a variety of non-‐profit organizations in Wisconsin. 
Christi Murn, President, Murn & Associates, Milwaukee. Christi has over 20 years of experience in fundraising and capital campaigns. She is a certified expert in nonprofit organizational assessments and board governance. 
Prof. Barry Orton, UW-‐Madison. Barry is an expert in telecommunications policy, and cable television franchising Barry is a 2009 Friend of Access Award recipient. 
Bunnie Riedel, Executive Director, American Community Television. ACT is at the forefront of efforts to pass the Community Access Preservation Act, lobbying in Washington. Bunnie is receiving the Friend of Access Award this year. 
Atty. Melissa Auchard Scholz, Principal in Scholz Non-‐profit Law, LLC, Madison. Melissa specializes in forming tax-‐ exempt organizations, governance issues, negotiations, regulatory compliance, and social enterprise projects. 
Genia Stevens, President of Genia Stevens & Associates. Genia has 15 years of marketing experience and specializes in social media strategy, content creation, data tracking/analysis, search engine optimization (SEO) and video marketing. 
Mike Wassenaar, Public Policy Advocate, Alliance for Community Media. Mike is formerly SPNN’s executive director. REGISTRATION RATES
WCM /ACM Members
Non-Members
http://www.wisconsincommunitymedia.com Full Registration April 25 & 26 (Includes Friday O pening Luncheon; the V ideo Fest Reception, Banquet, and Show; Saturday Breakfast; Saturday Closing Luncheon; all the day’s Workshops; Exhibit Hall entry) Friday-only Registration April 25 (Includes Friday Opening Luncheon; the Video Fest Reception, Banquet, and Show; all Workshops; Exhibit Hall entry) Saturday-only Registration April 26 (Includes Saturday Breakfast; Saturday Closing Luncheon; all the day’s Workshops; Annual Meeting; Exhibit Hall entry) Friday Opening Luncheon Tickets
(includes Exhibit Hall E ntry) Video Fest Banquet and Show Tickets
(includes Exhibit Hall and Exhibitors Reception) $175 ($190 after April 11) $235 (no late fee) Registration is ONLINE
You may pay using PayPal (which has
a credit card option) or by check. You
may be invoiced, but payment for the
full conference must be received by
April 11 to avoid the late fee.
Fees payable to WCM.
$135 $150 $115 $130 The Madison Concourse Hotel
1 West Dayton Street, Madison WI 53703
www.concoursehotel.com
$35 $55 $45 $45 Questions? Contact Mary at WCM at 608-‐215-‐5594 or email [email protected] Cancellations must be received by April 18 to receive a refund, minus a $25 fee. 1-800-356-8293
Reserve by THURSDAY
March 27
For discounted rate
Singe Room Rate: $119.00
Double Room Rate: $129.00

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