DATA | ANALYTICS | TECHNOLOGY | ENGAGEMENT onlinesolutions Our approach: it’s all about the audience Recent innovations have identified new ways for brands to reach specific audiences on a more personal level, identifying the need to create one-to-one relationships, and add relevance to the communication exchange. Epsilon’s digital media solutions empower marketers to increase the ROI of your online marketing by effectively using data to deliver more relevant messages and measure the holistic impact of the program. Leverage your data and/or Epsilon’s modeled data to reach your audience online. Epsilon’s full-service campaign management team will gather available data, interpret it, and put it to work across multiple online customer touch points. Become an audience-centric marketer. Digital Audience Engine Your business objectives EXPERTISE DATA MEDIA ES AND CAM PA I MA DEDICATED CL IE N GN T IC RV SE NAGEMENT AUDIENCE MATCH l l l MESSAGE l MEASURE l l MESSAGE l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l epsilon.com l l l l 800.309.0505 ENABLEMENT [email protected] Epsilon TargetDisplay targets specific qualified consumers online, regardless of which website they visit. Our full-service campaign management team will provide insight and reporting so you understand how powerful the program is at driving conversion in both online and offline channels. [email protected] Epsilon TotalSource Plus Online provides targeted consumer segments ready for online use, and can immediately be targeted with acquisition efforts. Use financial, demographic, lifestyle, trigger and market indicators to define an audience segment and quickly begin marketing to them online. [email protected] Lifestyle Market Trend Trigger Analytics Financial Market Indicator Demographic Epsilon SecureConnect is a secure, always-on environment that links your offline data to online users. This enables you to improve ROI of online advertising by focusing spend, personalize messages with the most relevant offer or product and quantify online-to-offline attribution—all in a scalable and sustainable way. [email protected] identified customer secure connect intelligent anonymity DMP DsP site analytics portals YTO Spend = $197 John Smith Men’s apparel 123 Main St. 2 children Atlanta, GA [email protected] YTO Spend = $150–$200 Men’s apparel 2 children Cookie 12472 FB Token Q4759 Full Service | Strategy | Setup | Ongoing Support Epsilon Digital Strategy Services define and execute custom solutions to business problems by aligning the right people, processes, technology, and data against your business objectives. We combine world class experts with proprietary integrations and best of breed partners to deliver the solution that will have real impact on your business. [email protected] media programs We welcome the opportunity to better understand your specific marketing needs. To learn more about Epsilon, email [email protected]. 800.309.0505 epsilon.com [email protected]
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