MICE Market - ghh

ghh consult GmbH
CONSULTANCY
TOURISM • HOSPITALITY INDUSTRY •
MICE MARKET
COMPANY PROFILE
Dr. Hank-Haase & Kunz
Goldgasse 1 - 3
65183 Wiesbaden, Germany
[email protected]
www.ghh-consult.de
GHH CONSULT AT A GLANCE
Our fields of business and competencies
TOURISM
HOSPITALITY
MICE MARKET
GHH CONSULT - OVERVIEW
Consultancy for tourism, hospitality industry, MICE market
COMPANY
KEY COMPETENCIES
TEAM
FACTS & FIGURES
 Founded in 1982
 Tourism
 7 experts
 Headquarters:
Wiesbaden, Germany
 Hospitality & Hotel
Industry
 Broad experience in
theory and practice
 More than 1,000
projects
 Managing partner:
Dr. Gisela Hank-Haase
 MICE market
 In-depth industry
know-how
 Consultancy on
national and
international level
 Customers: e.g.
private investors,
banks, investment
funds, federal states,
municipalities, federal
ministries, national &
international
organisations (EU,
GIZ, World Bank
Group, USAID etc.)
 International
experience
 Languages: German,
English, French,
Spanisch, Russian
 Experience in more
than 50 countries
worldwide
FOCUS & SPECIALIZATION
Our philosophy: Diligence and expertise
ABOUT US
35 years international consulting experience
ghh consult GmbH was founded in 1982 as an independent
Measures and
implementation
Market and
potential analysis
consultancy specialized in tourism, hotel development &
hospitality sector and MICE sector.
Our mission:
Added value & innovation - feasibility - profitability -
sustainability
Our specialization – your benefit
Economic
viability and
profitability
SWOT
analysis
Due to our exclusive focus on tourism, hospitality & hotel
industry and MICE market we provide in-depth know-how and
experience and tailor-made solutions.
Concepts and
strategies
MANAGEMENT
Longstanding experience and proven track record
DR. GISELA HANK-HAASE
TRACK RECORD
 Managing partner
 Qualified geographer & business graduate,
university degree
 Founded ghh consult in 1982
 Doctorate (Topic: Economic effects of MICE
market Germany)
 Management DTV (formerly DFV), German
Tourism Association
 Foundation of ghh consult
ELMAR KUNZ
TRACK RECORD
 Partner
 Master of Business Administration
 Senior Consultant
 Tourism concept and masterplans,
feasibility studies, enterprise valuation
 Joined ghh consult in 1996
 Lecturer in MICE & Hospitality
Management
 Consulting experience in more than 25
counries
CORPORATE DEVELOPMENT
35 years ghh consult: Stages and milestones
2000‘s and
2010‘s
Company foundation
 ghh consult founded by
Dr. Gisela Hank-Haase
1990‘s:
 Groundbreaking
market reports on
German MICE market
1980‘s:
 Wide range of
renowned hotel
projects and
international tourism
master plans
 National and
international hotel and
tourism projects
 Feasibility studies
and concepts for
renowned
congress centres
 Congress statistics
for Berlin since
2003, online data
collection tool
congress.net
developed by
ghh consult
Future vision
Innovation,
trends and
tendencies,
digitalisation,
up to date
solutions
2018 - 2030
2001 - 2017
1991 - 2000
Milestone:
Wiesbaden
1982 - 1990
Milestone:
1982
Milestone:
 Germany‘s
leading hotel and
tourism consulting
 ghh consult is number
1 consultancy in
MICE market
 More than 1,000
projects on
national and
international level
BUSINESS FIELDS AND SERVICE PORTFOLIO
ghh consult: One-stop-shop for 3 pillars
Tourism
Hotel & Hospitality Industry
MICE Market
 Tourism concepts and destination
strategies
 Hotel market analysis
 Market analyisis and studies
 Hotel development strategies
 Tourism master plans
 Feasibility studies
 Mission statements, guiding principles
and umbrella brand
 Development of concepts, space
allocation plan
 Feasibility studies and concepts for
congress and conference centres,
event locations
 Tourism infrastructure
 Economic viability and profitability
 Marketing concepts
 Enterprise valuation
 Organisation
 Acquisition of management company
and investor
 Tourist information
 Barrier-free tourism
 Action plans & implementation
 Digitalization
 Influencer Marketing
 Consultancy on implementation
process
 Online congress statistics,
online data collection tool
congress.net by ghh consult
 MICE strategies
 Organisational concepts
 Marketing concepts
COMPANY PHILOSOPHY
4 principles of our consultancy approach
Target orientation
Economic viability
 Customer‘s needs and
intentions
 Economic viability as
centre of solution
approach
 Focus on tailor-made
solution approach
 Return on Investment
 Economic sustainability
Quality
Innovation
 Experience in theory and
practice
 USP & leading edge
 Qualified & experienced
consultants
 Creativity &
„out of the box“ mindset
REFERENCE PROJECTS: TOURISM
Sample projects: international experience
Master plan Croatia & Montenegro
Promotion of tourism sector Bulgaria
 Customer: DEG Deutsche Entwicklungsgesellschaft
 Customer: GIZ German Agency for International
Cooperation
 Period: 2000 - 2001
 Tourism infrastructure, potential analysis, marketing
 Period: 1999 - 2005
 Hotel development strategy
 Tourism and marketing concepts for several regions in
Bulgaria, product development
 Human Resource Strategy
 Organisation, tourist info centres, implementation
Tourism concept St. Petersburg
Danube tourism in South Eastern Europe
 Customer: Deutsche Ausgleichsbank (DtA)
 Customer: GIZ German Agency for International
Cooperation
 Period: 1995 - 1997
 Tourism infrastructure, potential analysis, organisation
 Period: 2005 - 2008
 Tourist info centre
 Cross-border Danube tourism in Croatia, Serbia, Bulgaria,
Romania, Hungary
 Marketing concept and implementation
 Product development, marketing, implementation
REFERENCE PROJECTS: TOURISM
Sample projects in Germany
Tourism concept Wolfsburg
Tourismuskonzept Spreewald
 Customer: WMG Wolfsburg Wirtschaft und Marketing
GmbH
 Customer: Regionale Wirtschaftsförderungs-gesellschaft
Dahme-Spreewald mbH
 Period: January - December 2016
 Period: 2009 -2011
 Tourism concept for the city of Wolfsburg
 Anaylsis of tourism supply, potential analysis
 Potential and image analysis, SWOT anaylsis
 SWOT analysis, tourism brand
 Umbrella brand, action plan, implementation process
 Action plan and implementation process
Barrier-free tourism
Tourism concept Tropical Islands
 Customer: Saar-Obermosel Touristik e.V.
 Customer: Tropical Island Holding GmbH
 Period: April - November 2015
 Period: 2014
 Concept: Barrier-free tourism for the region of SaarObermosel
 Tourism concept for the resort and surrounding region of
Tropical Islands, close to Berlin
 Analysis of supply and potential, SWOT analysis
 Potential analysis, chances and needs for new businesses
and supply, action plan, implementation process
 Action plan, implementation process
REFERENCE PROJECTS: HOTEL MARKET
Sample projects: Hotel market studies and development strategies
Hotel market study and strategy Karlsruhe
Hotel market study and strategy Hamburg
 Customer: Stadt Karlsruhe, Amt für Stadtentwicklung
 Customer: Hamburg Tourismus GmbH
 Period: 2008 und 2016
 Period: 2007, 2009 and 2015-2016
 Hotel development plan for Karlsruhe
 Market and potential analysis, SWOT analysis
 Market and potential analysis, SWOT analysis
 Need for new hotel capacities, forecast of supply and
demand
 Need for new hotel capacities, forecast of supply and
demand, recommendations
 Recommendations & action plan
Hotel market study and strategy Saxony
Hotel market strategy Friedrichshafen
 Customer: Sächsisches Staatsministerium für Wirtschaft,
Arbeit
 Period: 2011
 Customer: Stadt Friedrichshafen, Wirtschaftsförderung
 Market and potential analysis, SWOT analysis
 Need for new hotel capacities, forecast of supply and
demand
 Recommendations & action plan
 Period: 2013
 Market and potential analysis, SWOT analysis
 Need for new hotel capacities, forecast of supply and
demand
 Recommendations & action plan
REFERENCE PROJECTS: HOTEL DEVELOPMENT
Sample projects: Feasibility studies & enterprise valuation
Estrel Hotel & Convention Center
Steigenberger Grandhotel Petersberg
 Customer: SARAMARTEL Handels- und
Beteiligungsgesellschaft mbH & Co. KG (Berlin) und
Grundkreditbank (GKB)
 Customer: Bundesministerium für Finanzen, Außenstelle
Bonn, Bundesanstalt für Immobilienaufgaben
 Period: 2001 - 2002
 Enterprise valuation
 Feasibility study and concept for new All-suite hotel
tower next to Estrel Hotel
 Period: 2002 und 2010
 Enterprise valuation
 Market and competition analysis, forecast of operating
results, discounted cash flow, ROI
Best Western Premier Hamburg-Harburg
Maritim Köln
 Customer: LORENZ Gruppe GmbH, Hamburg
 Customer: CFB Commerzfonds Fonds
Beteiligungsgesellschaft mbH, Düsseldorf
 Period: 2016 - 2017
 Feasibility study for Best Western Premier Hotel Am
Veritaskai in Hamburg
 Assessment of lease agreement
 Period: 1997, 2000, 2003, 2006, 2009, 2013
 Enterprise valuation
 Determination of investment needs
 Recommendations
REFERENCE PROJECTS: HOTEL DEVELOPMENT
Sample projects: Feasibility studies & enterprise valuation
Hotel Adlon Berlin
Golf- und Wellnessresort Bad Griesbach
 Customer: FUNDUS Hotelentwicklungs- und
Verwaltungsgesellschaft mbH, Köln
 Customer: Steigenberger Hotelgesellschaft
 Period: 2000
 Evaluation and economic viability of Adlon Palais (Adlon
Hotel, Berlin)
 Period: 1982 - 1987
 Feasibility studies for several hotels at Bad Griesbach
Wellness Resort
 Operational concept
 Market and competition analysis, concepts, forecast of
operational results, enterprise value, ROI
Hotel Festung Marienberg Würzburg
Radisson Blu Hotel Frankfurt
 Customer: Congress Tourismus Würzburg (CTW),
Eigenbetrieb der Stadt Würzburg
 Customer: CFB Commerzfonds Fonds
Beteiligungsgesellschaft mbH, Düsseldorf
 Period: 2016
 Period: 2002
 Feasibility study for new hotel at conference centre
Festung Marienberg, Würzburg
 Feasibility study for 4 stars superior
 Concept, economic viability, ROI
 Market and competition analysis, concept, forecast of
operational results, enterprise value, ROI
REFERENCE PROJECTS: HOTEL DEVELOPMENT
Sample projects: Consultancy of investors and management companies
Ibis Styles Hotel Worms
Eden Parc Hotel Bad Schwalbach
 Customer: Horizon Consulting Immobilien GmbH
 Customer: Hotel Eden Parc Betriebs GmbH
 Period: 2016
 Period: 2014 - 2015
 Feasibility study for Ibis Styles Hotel at Conference Centre
„Das Wormser“, Worms
 Search for investor of Eden Parc Hotel
 Concept, economic viability, ROI
 Consultancy of investor and management company
 Enterprise & sales value
 Negotiations with investor (purchaser)
Hotel in Bingen
Upstalsboom Deichgraf Wremen (North Sea)
 Customer: DAS BOLLANTS GmbH & Co. KG, Bad
Sobernheim
 Customer: privat
 Period: 2016
 Feasibility study for new hotel in Bingen
 Consultancy of investor and management company
 Consultancy of architects
 Period: 2008
 Feasibility study for Hotel Deichgraf (North Sea)
 Acquisition of management company, negotiations
 Consultancy of investor and management company
REFERENCE PROJECTS: MICE MARKET
Sample projects: Market studies and congress statistics
MICE market Germany
Congress statistics Berlin
 Customer: German Convention Bureau (GCB)
 Customer: Berlin Tourismus und Kongress GmbH,
Berlin Convention Office (BCO)
 Period: 1999 -2000 und 2002 -2003
 Market studies for German MICE market
 Volume, figures, structure, benchmarks
 Period: 2002 - 2017
 Congress statistics for Berlin
 Economic effects
 Online data collection with congress.net, tool developed
by ghh consult, reporting, benchmarks
MICE market Munich
MICE market St. Petersburg
 Customer: State capital Munich, Convention Bureau
 Customer: CCK Congress-Centre “Konstantinovsky” Ltd.
 Period: 2014
 Period: 2007 - 2008
 Volume & structure of MICE market Munich
 Market analysis for MICE market St. Petersburg
 Potential and needs analysis
 Potential and needs analysis
 Strategy, action plan & recommendations
 Strategy, action plan & recommendations
 Feasibility study Congress Centre Konstantinovsky
REFERENCE PROJECTS: MICE MARKET
Sample projects: Feasibility studies & concepts for congress centres
KAP Europa Frankfurt
ExpoForum St. Petersburg
 Customer: ECE Projektmanagement G.m.b.H. & Co. KG,
Hamburg
 Customer: ExpoForum St. Petersburg, JWC (Köln)
 Period: 2009
 Feasibility study for KAP Europa, Frankfurt
 Period: 2011
 Feasibility study for congress centre ExpoForum in St.
Petersburg
 Market & competition analysis, concept, economic
viability
 Strategy, USP, concept
Kongresszentrum darmstadtium
Congress Centrum Würzburg
 Customer: Stadt Darmstadt
 Customer: Congress Tourismus Würzburg (CTW), City of
Würzburg
 Period: 2000 und 2007
 Feasibility study for congress centre „darmstadtium“ in
Darmstadt
 Market & competition analysis, concept, economic
viability
 Organisation and international marketing
 Period: 2008-2009 und 2011-2012
 Feasibility study for enlargement of Congress Centrums
Würzburg (CCW)
 Space allocation programme, catering and operational
concept
REFERENCE PROJECTS: MICE MARKET
Sample projects: Feasibility studies & concepts for congress centres
Kongresszentrum Heidenheim
Rheingoldhalle Mainz
 Customer: Municipality of Heidenheim
 Customer: ZBM Zentrale Beteiligungsgesellschaft der
Stadt Mainz mbH
 Period: 2005 - 2006
 Feasibility study for new congress centre with adjacent
hotel
 Period: 2014
 Feasibility study for enlargement of Rheingoldhalle
 Market & competition analysis, concept, economic
viability
 Space allocation programme
SI-Centrum Stuttgart
World Conference Center Bonn
 Customer: SI Marketing GmbH, Stuttgart
 Customer: Federal Ministry of Construction and City
Planning
 Period: 1996-1997
 Market & competition analysis, concept, economic
viability
 Economic effects
 Economic viability and economic effects
 Period: 1997-1998
 Feasibility study for World Conference Center Bonn
 Market & competition analysis, concept, economic
viability
OUR PUBLICATIONS
Compact industry know-how for you!
Hotel Market Germany &
international
(annually)
German MICE Market
(annually)
Economic viability and
profitability of wellness areas
in hotels
Hotels and Medical Spa
Tourism industry
in constant change
Success model
Day Spa
For more information and order:
www.ghh-consult.de
WHAT OUR CUSTOMERS SAY ABOUT US
Authorized references on www.beratung.de, the expert portal
„ghh consult provided several hotel market
studies for the city of Karlsruhe, always spoton professional, showing a high degree of indepth know-how and expertise. Best
consultancy company for years!”
„We have been working with ghh consult over
the last years with best experience! Excellent
consultancy and experienced team!“
„High competence with respect to analysis,
information and consultancy, especially with
regarding MICE market.“
August Moderer, Managing Director
mainzplus CITYMARKETING
Thomas Scholz, Chief Editor
mep – Specialist magazine for MICE-Business
„Very reliable consultancy, and very fast!“
„ghh consult compiled two tourism concept
for the region with a high degree of industry
know-how and with a sense of regional
features, providing specific recommendations
with respect to the implementation process.
ghh consult‘s expertise helped to set the
ground for sustainable development of
tourism infrastructure with new innovative
tourist services and packages.“
Dr. Edith Wiegelmann-Uhlig,
Municipality of Karlsruhe
Jan Janssen, Managing Director
Tropical Islands
„ghh consult has been consulting us for many
years. Their recommendations and solutions
provided the basis for Würzburg‘s successful
development as tourism and MICE
destination.“
Congress Tourismus Würzburg (CTW),
Tourism Director Dr. Peter Oettinger
„Competent potential analysis for congress
market Munich.“
Convention Bureau Munich
State capital Munich
Wirtschaftsförderungsgesellschaft
Dahme-Spreewald mbH
Our solutions and consultancy
approaches are based on economic
viability“
Dr. Gisela Hank-Haase
Managing Partner ghh consult
HEADQUARTERS
Contact details
Kiel
Schwerin
Hamburg
Bremen
Berlin
OFFICE
 Address:
Goldgasse 1-3
65183 Wiesbaden
Germany
 Ph:
+49 611 166 68-0
 Fax:
+49 611 166 68-10
Hannover
Magdeburg
Düsseldorf
Dresden
Erfurt
Mainz
Wiesbaden
 E-Mail: [email protected]
 Web:
www.ghh-consult.de
Stuttgart
München

Download Report