challenging extremism in a digital environment

“CHALLENGING EXTREMISM IN A DIGITAL ENVIRONMENT““
WS 2016/2017:
Praxisseminar am Seminar
für Marketing und
Marktforschung
In Kooperation mit EdVenture
Partners und Facebook
Kontaktinformation:
Max Backhaus
WiSo Raum 407
Tel.: 0221/470-8684
Em@il: [email protected]
Seminar für ABWL,
Marketing und Marktforschung
Universität zu Köln
WHAT IS IT ALL ABOUT?
The Challenge:
Utilizing a $2,000 USD operational budget, and $400 USD in Facebook Ad Credits, you will be
challenged to consider how best to counter the current online presence and narrative of
extremism through the development, implementation and analysis of a unique initiative, product
or tool designed to counter the online messaging and recruitment efforts of extremist groups.
The Goal:
Implement a social media and digital campaign in the form of an
initiative, product or tool to counter the online presence of extremism.
Your strategy should motivate, empower and encourage others to become involved
and take action in countering violent extremism.
Your campaign will also be considered on the possible merits of building out your
concept globally.
Form a real social and digital media agency and compete to present
your campaign in a global face-off competition held in Washington, DC.
© Seminar für ABWL, Marketing und Marktforschung
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COURSE SETUP
Module: Marketing VI: Business Project / Praxisseminar
Credit points: 12 ECTS
Eligibility: Major Marketing, CEMS
Grading: Strategy brief, project documentation, presentation
Timeline
Day
Time
Activity
Wednesday, 24.08.2016
9.00am-12.00noon
Kickoff (participation via Skype possible)
Monday, 24.10.2016
12.00noon
Strategy brief deadline
October – November
Implementation of campaign
07.12.2016
12.00am
Submission of campaign documentation
12.01.2016
9.00am-2.00pm
Final block seminar
© Seminar für ABWL, Marketing und Marktforschung
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