Christian SECCO

2, les Blards
89130 Fontaines
Phone: +33 (0) 652 857 493
Email: [email protected]
33 years old, single
Mobility: international
2014 TOEIC Score : 950
Christian SECCO
Polyglot Area Manager
Specialized in trade network development
French and English: fluent (C2) - Spanish: advanced (B2)
Modern Greek (B1); Lebanese (A2)
www.christiansecco.fr
LinkedIn: https://www.linkedin.com/pub/christiansecco/5/847/736
Viadeo: http://fr.viadeo.com/fr/profile/christian.secco
I’m trained in wine trading and marketing on domestic and foreign markets, both on trade and off
trade. Wine, gastronomy and travel are my passions.
KEY SKILLS
AREAS OF WORK
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Import / export
Trade network development
Project management
Resource management
Multichannel marketing and trading plans building
Key account bargaining
Crisis communication
Public relation & communication
Tasting
Food and wine pairing
Wine production and trading
Drinks import
Trade-mark agent
Wine and drinks wholesaling and distribution
Fine wine and spirits retail sales
Upmarket gastronomic catering trade
PROFESSIONAL EXPERIENCE
11/2014 - present:
Deputy Director & communication manager
BIVC
Operating budget: 1,000,000 €
CDI
Sancerre
Missions:
+ Auditing
+ Communication efficiency analysis
+ Recommendations
+ Improvement plan
+ Middle-Loire wine promotion and advertisement in France and around the world
+ Improvement of communication with the members
+ Web and traditional communication redesign
Results:
--> Marketing, communication and financial audit
--> New copy strategy
--> New cost control and management processes
03/2014 - 10/2014:
Project manager: Strategic development
Joseph Mellot
Turnover: 10,000,000 €
Missions:
+ Auditing
+ Strategic analysis
+ Recommendations
+ Improvement plan
Results:
--> Running cost down 4%
--> Sales service reorganization
--> New fee schedule
--> Improvement of all communication supports, web and print
--> Drafting of a new corporate charter
--> Drafting of a short-term and long-term recommendation report about growth enablers
Contrat pro
Sancerre
06/2010 – 10/2013:
Wine and spirits department director
SODIPA
Turnover: 47,000,000 €
Annual department turnover:
CDI
Guadeloupe FWI
7,000,000 €
Missions:
+ Enhance the product offer
+ Enhance the client portfolio
+ Build marketing plans for the 27 different brands
+ Find new growth enablers
+ Key accounts management
+ Management of the suppliers and VIPs
Results:
--> Building of a new product offer for each customer category (ONTRADE – OFFTRADE)
--> Widening of the range
--> Turnover up by 8% in 3 years to reach 7,000,000€ in September 2013
--> Building of an efficient marketing strategy for the launch of leading products
--> Development of ONTRADE partnerships to make several flagship stores, bars and restaurants
--> 8 VIP tasting events each year
--> Building of a new service range to enhance the customer’s experience
(Bollinger, Thienot, Canard Duchêne, Laurent-Perrier, Delamotte, Freixenet, CVBG Dourthe-Kressmann, Baron Philippe de Rothschild France, Baron
Philippe de Rothschild Chili, Concha y Toro, Grands Chais de France, Grands Chais de France, Yvon Mau, Louis Latour, Louis Jadot, Edmond de Rothschild.)
11/2009 – 06/ 2010:
11/2006 – 11/ 2009:
11/2005 – 12/2006
09/2004 – 08/2005
Summer 2003
2001
Project manager: strategic development
Wine store manager
Wine and spirits department manager
Web communication manager
Chef de partie
Maître-d’hôtel & restaurant manager
Caves Jean-Marie Pain
Le Repaire de Bacchus
SARL ADTF
Caves Jean-Marie Pain
Le moulin de l’Abbaye de Brantôme
Fernand Bistrot Marin
86
75
75
86
24
33
EXPERTISE
COMPUTERING:
PACK OFFICE (WORD EXCEL ACCESS: ADVANCED)
PHOTOSHOP / LIGHTROOM
AS/400
ILLUSTRATOR
WORDPRESS / WEBMASTERING
DEGREES
2014:
2014:
2013 – 2014:
2012:
2004 – 2005:
2004
2002 – 2004
2000 – 2002
Summer 2000
1999-2000
MOOC MOOC MASTER 2
Degree
Licence
Bachelor
Degree
Degree
BAC STT ACC
The future of decision-making: know and act with complexity ESSEC
Luxury strategy
HEC
Business development and strategy
Groupe ISEE
Coffee sommelier
Nespresso Ac.
Wine trading
IUT F. Rabelais
Marketing and communication bachelor
Bell College
Trading techniques
Université de Poitiers
Hotel and catering
Lycée d’Hôtellerie
Summer language university, English program
ILSC Canada
Blaise Pascal d’Abidjan High School
LBP
Paris
Paris
Paris
Avanches (CH)
Tour
Glasgow (SC)
Poitiers
Talence (33)
Vancouver(BC)
Cote d’Ivoire
LANGUAGE STUDY PROGRAM
2004
Summer 2000
Summer 1999
Summer 1998
ERASMUS: Marketing and communication bachelor
Summer language university, English program
ESL, language study vacation
Education First, language study vacation
6 months
Bell College
4 months ILSC Canada
2 months ESL
2 months EF
Glasgow
Vancouver
Brighton
Ilfracombe
(SC)
(BC)
(UK)
(UK)
FREE TIME ACTIVITIES & LEISURES
TASTING: Groupe ISEE's wine tasting association facilitator (2014), Tabanon's wine tasting club facilitator (2010-2013), Gosier's Hotel and catering high
school Wine tasting consultant (2012-2014); Nysa wine tasting association president (2005)
SPORTS: Sailing licence holder (dinghy and leisure sailing), Rugby XV, Rugby 7 (captain and coach of the Poitiers's University's team); swimming; stand
up paddling; extreme sports, horseback riding.
MUSIC: Harmonica; guitar
OTHERS: Travels (Greece, Lebanon, USA, Canada, UK, Italy, Ivory Coast, Ghana, Guadeloupe, Switzerland) Photography; drawing; watercolour