CRMEvolved - Pegasystems

#CRMEvolved
Time
Agenda
10:00 - 11:00
Registration / Coffee
11:00 - 11:15
Welcome
Axel Kock, Managing Director DACH, Pegasystems
11:15 – 12:00
The Paradox of Technology: Making Companies More Human
The technology that has fueled digital transformation presents a paradox for organizations. Often,
technology creates a chasm your customers must cross: new channels become silos, data is used for
little more than records, and customers get trapped in the complexity of your processes. Used
effectively, however, technology can bring you closer to your customers to build personalized,
human relationships that allow you to fulfill your promises effortlessly. In this keynote Alan will
discuss emerging trends in technology, enterprise software, and customer engagement and present
a roadmap for using technology to engage customers in a way that is personalized, effective, and
effortless.
Alan Trefler, Gründer und CEO, Pegasystems
12:00 - 13:00
Experience the Future of Customer Engagement
Companies that thrive in the digital age use technology to build personal, human relationships with
their customers at every step of the journey. In his keynote, Kerim will demonstrate how Pega’s
cloud-ready applications for Marketing, Sales, and Customer Service leverage the power of the Pega
Platform to deliver the experiences today’s digital customers demand. Pega’s new and expanded
capabilities for real-time analytics, mobile devices, and robotic automation have driven the
evolution of CRM software from static systems of information that merely aggregate data records,
to dynamic systems of insight that proactively deliver intelligence at every interaction.
Kerim Akgonul, Senior Vice President, Products, Pegasystems
13:00- 14:00
Break
14:00 - 14:30
Konsequente Ausrichtung der Denkweise auf den rasanten Wandel im Verhalten und den
Anforderungen unserer Kunden.
Pega@W&W Konzern – A multispeed solution for a multispeed world.
Stephan Fanenbruck, Mitglied der Geschäftsführung, W&W Informatik GmbH
14:30 - 15:00
Master Data Management – Konzernweit harmonisierte Stammdaten als Erfolgsfaktor zur
Kundenfokussierung
Anna Gleiss, Head of Master Data, Siemens AG
15:00 - 15:30
Transforming the Customer Experience: Global Warranty and future challenges bei Ford
This presentation covers typical warranty reduction processes and refers to the importance of an
integrated IT system to understand warranty trends, risks and opportunities within the quality
improvement concept.
Leo Roeks, Director Global Warranty Office, Ford-Werke GmbH
15:30- 16:15
Break
16:15 - 16:45
Digitalisierung im Vertrieb – mehr Zeit für’s Wesentliche
Andreas Käfer, Fachsprecher Vertrieb, SBK - Siemens Betriebskrankenkasse
16:45 - 17:15
Case Study
17:15 – 17:30
Wrap up
17:30
Drinks & Snacks

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