Lookbook A/W 2016/17 - A Trip in a Bag » 04651

AUTUMN / WINTER 2016/17
ISSUE 02
A TRIP IN A BAG
WWW.04651-SYLT.DE
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A TRIP IN A BAG.
ISSUE AUTUMN WINTER
A
CASHMERE
trip
COTTON
in
WOOL
a
NYLON
bag.
A TRIP IN A BAG.
ISSUE AUTUMN WINTER
AUTUMN / WINTER 2016/17
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A TRIP IN A BAG.
ISSUE AUTUMN WINTER
WHAT DOES 04651/ STAND FOR AND WHAT IS THE STORY
BEHIND IT?
Those who’ve been to the most beautiful of all the islands
in the North Sea may know that 04651/ is the telephone
area code of Sylt. As a born-and-bred Hamburger, I virtually grew up there – we used to spend lots of time there
04651/
AN INTERVIEW WITH FOUNDER LARS BRAUN
and the island never lost its hold of me – and in that I’m
very much the same as all the other Sylt enthusiasts. If you
travel on the German Autobahn, you can tell by the sheer
number of Sylt-shaped stickers on the cars how many
of us there are. When I think of Sylt, I think of beautiful
beaches, the North Sea, the air saturated with seawater
and this very unique attitude that, for me, exists only there. People spend lovely holidays there and treasure their
memories dearly. On the one hand, Sylt represents luxury
and exclusiveness, the desire for things that you don’t
casual chic, where comfort and quality will always come
The brand is for everybody, because stylish casualwear
first. It is a collection of basic garments created in the
is always on trend. Classy cashmere, relaxed chinos, chic
most luxurious ways that represents the effortless chic of
polo shirts, a well-fitting linen shirt – 04651/ offers a taste-
this beautiful island – that’s 04651/ for me.
ful collection of casual styles, for everybody.
Timeless classic like chinos and Bermuda shorts with
a modern cut are available in fashionable colours and
WHY DID YOU DECIDE TO GO FOR THE MUTED LOOK THAT THE
high-quality fabrics. Finest cashmere, up to 9-ply, is used
BRAND EMBODIES?
for garments for chilly evenings at the beach bar, exclusively made in Biella in Northern Italy, which is known for
Fashion needs trends and new ideas as a key element. But
its traditional craftsmanship. Their techniques lend our
there are plenty of young designers and trendsetters in
knitwear a lovely, voluminous hand and gentle dyeing
our industry. I like to draw on my wealth of experience
processes retain the naturally soft properties of this preci-
from the work in our family business, and it tells me that
ous wool fibre. Shirts and polo shirts made of comfortable
in fashion, too, we need reliable values like heritage and
cotton fabrics complement the selection. Textured jersey
quality. I feel that lots of products and designers outdate
and light piqué come in a modern fit, slim, without com-
themselves. I would like to give men some trust in their
promising on comfort.
own sense of style. You can’t dress yourself up with 04651/
– our styles are fashionable without being fancy.
usually treat yourself to. On the other hand, it is the falling
Lars Braun is head of BRAUN Hamburg, a Ham-
and the rising of the tides, the rough salt-breeze, the scre-
burg-based fashion boutique that has existed for three
am of the seagulls and the harsh wind in the dunes. The
generations. Recently, he founded his own fashion
sea, the heath and the horizon – simple things somehow
label 04651/, which is all about contemporary casual
turn into something special on Sylt.
wear. We talked to the Sylt enthusiast and he revealed
the story behind it all.
HOW WOULD YOU DESCRIBE YOUR FASHION?
M
»THE LOOK IS RELAXED AND
CASUAL AND PROMISES UNCOMPROMISING LUXURY AT
THE SAME TIME«
04651/ is a lifestyle sportswear label that represents the
R BRAUN, AS THE OWNER OF A
finest quality, a unique closeness to nature and also a
LONG-STANDING FASHION BUSINESS
touch of luxury. All products are made in Europe. The
IN HAMBURG, YOU ARE A REPRESEN-
collections are classy and timeless; they are essentials that
WHAT IS GOOD STYLE FOR YOU?
TATIVE FOR HAMBURG’S VALUES AND
Good style for me is everything that dresses you well but
TRADITIONS, BUT AT THE SAME TIME
that doesn’t dress you up. Personally, I’d go for a modern
YOU FOCUS ON INNOVATION AND ARE
CONSTANTLY DEVELOPING NEW IDEAS. NOW YOU EVEN
FOUNDED YOUR OWN LABEL THAT IS SUPPOSED TO STAND
ITS OWN GROUND, COMPLETELY INDEPENDENT FROM
BRAUN HAMBURG.
Personally, and also as managing director of BRAUN
»YOU NEED TO GO ON ABOUT
IT MUCH WITH SENSITIVITY,
AESTHETIC KNOW-HOW AND
A AWARENESS OF VALUES. «
but classic look. My task at 04651/ is to select the very best
and develop an appealing, top-quality range.
I travel a lot and like to stay in nice hotels. I also appreciate good food and wine. And that’s what we would like
to convey with our collection: the sophistication and the
unique feeling of home the island gives us.
Hamburg, I have always been on the lookout for a classic
menswear label, but I’ve never come across anything
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suitable on the market. Finally, I came up with the idea of
should be part of any man’s wardrobe. The look is rela-
producing this kind of fashion myself.
xed and casual and promises uncompromising luxury at
04651/ is really a matter of the heart to me and it’s also a
the same time. Our slogan is ‘a trip in a bag’, or: that Sylt
personal challenge. If I want to still excite people in the
feeling to go – that’s the idea behind the 04651/ brand.
future, I have to remain curious and keep on evolving. At
We wanted to create a collection of garments that you
the same time it’s important for me not to forget where I
would take with you in your own personal carry-all for a
come from.
mini break by the sea: subtle and at the same time elegant
WWW.04651-SYLT.DE
HOW DO YOU MANAGE TO DRESS IN A TIMELESS FASHION AND
STILL KEEP UP WITH THE TIMES?
LARS BRAUN, FOUNDER OF 04651/
You need to go on about it with much sensitivity, aesthetic
know-how and a awareness of values. Traditions can grow
into something new and embody values like quality, longevity and reliability. And that’s the way to go for 04651/.
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A TRIP IN A BAG.
ISSUE AUTUMN WINTER
» I ‘M O F F T H E N «
LITTLE
GETAWAYS
F
or a nice little getaway from the everyday you don’t need much. A clear mind,
a loved one, a good book … and of course the perfect look. And that’s what the
exclusive range of 04651/ offers, named after the area code of Sylt, the dreamy
island in the North Sea. Founder Lars Braun puts it in a nutshell: “My idea was
to design a collection that I would bring along for a trip in my own carry-all.”
04651/ presents a small but sophisticated selection of essentials for men. The
new Autumn/Winter Collection of 2016/17 focuses on precious cashmere, slim chinos,
solid, masculine chunky knit as well as relaxed nylon windbreakers. In short: the ideal
balance of effortless elegance, outstanding comfort and a relaxed casual feeling. The range
is complemented with subtly coordinated bags, shoes and accessories.
All the designs are developed on Sylt and production is exclusively carried out in Europe.
“It was an exciting challenge to deliver a timeless interpretation of modernity. 04651/
represents a muted look that will last beyond the seasonal speed of fashion and is not
defined by short-lived trends,” Lars Braun comments.
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A TRIP IN A BAG.
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A TRIP IN A BAG.
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TUR TLE N E C K J U M PE R , C A SH M E R E 9- PLY
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A TRIP IN A BAG.
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TU RTLE NE C K J U M P E R, C ASHM E RE 9- P LY
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A TRIP IN A BAG.
ISSUE AUTUMN WINTER
R-N ECK JUMPER, CAS HMERE 9 -PLY
CHIN O , CO T T O N
WEEKEN DER, L EAT HER
BO O T S , S UEDE
PL AIN BELT , L EAT HER
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A TRIP IN A BAG.
ISSUE AUTUMN WINTER
R - N E C K J U M PE R ,
C A SH M E R E 9- PLY
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A TRIP IN A BAG.
ISSUE AUTUMN WINTER
R -NEC K J U M PE R , C A SH M E R E 9- PLY
R EVER SI B LE H OOD E D G I LE T
S CARF , C A SH M E R E
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A TRIP IN A BAG.
ISSUE AUTUMN WINTER
QUILTE D J A C KE T, N Y LON
CHI N O, C OTTON
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A TRIP IN A BAG.
ISSUE AUTUMN WINTER
A PERFECT
BLEND
NORDIC CASUAL CHIC IN
A NUTSHELL
04651/ SHOWS A PERFECT BLEND OF SOLID MASCULINITY AND A SLIM,
CONTEMPORARY FIT.
T
imeless classics like chinos and Bermuda shorts with a contemporary cut
are available in fashionable colours and high-quality fabrics. Robust yet
soft cottons, some of which are textured, are pleasant to the touch – sturdy
piqué, heavy, soft jersey and high-quality linen all offer real comfort and a
relaxed look. Following the Sylt heritage, the focus is on a maritime colour
scheme. White goes really well with all shades of blue, usually used in a
ggarment-dyeing
arment-dyeing process. Everything else would be just too much. Even cashmere is not
always the same: 04651/’s luxurious jumpers are exclusively made in Biella in Northern
Italy. The region is legitimately famous for its top-notch production sites and their decades-long tradition of outstanding craftsmanship. A rich hand, a magnificent volume and a
perfect fit – the premium garments are even made of 9-ply cashmere. The range of colours
represents masculine nonchalance; blue, black and grey are the dominating colours whereas loud tones were left out altogether. This natural approach was even considered in the
gentle dyeing process we used. Shirts and polo shirts made of soft cotton complement the
range. Textured jersey and light piqué look good in a modern fit that is slim but doesn’t
compromise on comfort.
CA R DIG A N W I TH STA N D - U P C OLLA R , C A SH ME R E 7 - P LY
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A TRIP IN A BAG.
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CA R DIG A N W I TH STA N D - U P C OLLA R , C A SH ME R E 7 - P LY
S CARF , B LE N D E D C A SH M E R E
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A TRIP IN A BAG.
CA R DIGAN W I TH STA N D - U P C OLLA R , C A SH M E R E 7 - P LY
CHINO, COTTON
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A TRIP IN A BAG.
ISSUE AUTUMN WINTER
BO MBE R JA C K E T , N YL O N
H O O DE D JUMP E R , BL E ND E D C ASHM E RE
C H IN O , C O T T O N
W E E K E NDE R , L E AT H E R
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A TRIP IN A BAG.
ISSUE AUTUMN WINTER
B LAZE R, J E RSE Y
TU RTLE NE C K J U M P E R, C ASHM E RE 4- P LY
SC ARF, B LE ND E D C ASHM E RE
WE E K E ND E R, LE ATHE R
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a trip in a bag.
issue autumn winter
BL AZER, JERS EY
T URT L EN ECK JUMPER, CAS HMERE 4 -PLY
S CARF, BL EN DED CAS HMERE
WEEKEN DER, L EAT HER
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A TRIP IN A BAG.
ISSUE AUTUMN WINTER
B LA ZE R , C A SH M E R E 4- P LY
OXF OR D SH I R T, C OTTON
W E E KE N D E R , LE ATH E R
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a trip in a bag.
issue autumn winter
S Y LT
as simple as it is
WHERE ELSE WOULD ALL THE DIFFERENT FACES OF NATURE BUNDLE IN SUCH
A UNIQUE WAY?
S
ylt has two faces: on the one hand, there is the fierce roughness of its
seaward side, on the other hand there is the idyllic scenery of the Wadden
Sea. The interplay of both conveys a sense of tranquillity and security.
04651/ represents a genuineness underneath the polished surface, a new
kind of luxuriousness that is quiet and subdues, close to nature and autonomous.
04651/ is sturdy like the maram grass of the dunes that sways in the wind during the
entire year, irrespective of the adverse, sandy ground or windy and rough conditions, and
it focuses on quality just as well as on the right balance of tradition and modernity. Nature
as a source of inspiration for 04651/ enables us to keep a clear mind in a fast-paced world
and position ourselves just in-between moving too fast and absolute quietness.
“Sylt, you are just like they say, but still so different.” – Kampen, Keitum, Westerland, from
the elbow-shaped peak down to Hörnum: Sylt has been a dream destination since the
1920s –and the 1960s finally saw the Sylt myth evolve thanks to playboy Gunter Sachs and
his entourage. Sylt is adventurous and full of contrast. World-famous wicker beach chairs,
exclusiveness and classic elegance all face the nippy winds of the Braderup heath and the
Wadden Sea with its unique shoreline. The elements of nature are what everything boils
down to – together with the rich air they lay their own filter on top of the image of Sylt.
It’s all about keeping it simple: small things like the dunes, the sea, the horizon, the heath
and the sky turn into something special here, and every view across the landscape is a
revelation. The falling and the rising of the tides, the rough sea air and the screams of the
seagulls – it is this unrestrained charm whose nonchalance we love so much.
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A TRIP IN A BAG.
ISSUE AUTUMN WINTER
R E T R E AT S
‚STRANDMUSCHEL‘
C
RANTUM
ulinary enjoyments and joie de vivre, all under one roof at the Strandmuschel in Rantum. After a beautiful walk along the beach you will
enjoy a blend of Mediterranean cuisine and regional fare. Depending
on the catch of the day, turbot, plaice, sea trout, cod, grey mullet, and,
if you’re lucky, sea bass, will find their way on the menu. Their wine
menu is a real treat: Sven Rurup, owner of the Strandmuschel, has
been going on wine tours in German wine-growing regions at least once a year for
a long time now. Sylt connoisseurs know that the sunsets in the dunes are extraordinary, and will be even more unforgettable with a glass of good white wine.
W W W . S T R A N D M U S C H E L S Y LT . C O M
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A TRIP IN A BAG.
ISSUE AUTUMN WINTER
BL A ZE R , B OI LE D W OOL
TU R TLE N E C K J U M PE R , C A SH M E R E 4- P LY
WE E K E N D E R , LE ATH E R
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A TRIP IN A BAG.
ISSUE AUTUMN WINTER
A
CASHMERE
trip
COTTON
in
WOOL
a
NYLON
bag.
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IMPRINT
Published by 04651 Handelsgesellschaft mbH & Co. KG,
Mönckebergstraße 17, 20095 Hamburg, T: +49 (0)4651-804498-0,
F: +49 (0)4651-804498-9, [email protected], www.04651-sylt.de.
Concept & Realisation Art & Production: Sophia Talina Wenzel /
Photography: Sacha Tassilo Höchstetter / Model: Henning Christian, Kult
We thank the ‚Strandmuschel‘ in Rantum for the good cooperation.
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