Nail it Then Scale it pdf

Nail It Then Scale It
The New Lean Startup Business Model Book
In Nail It Then Scale It you will learn why most new businesses fail and
why a few entrepreneurs have a habit of winning over and over again?
Most startups fail by doing the “right things,” but doing them out of order.
In other words, human nature combined with the traditional startup
process can lead to a 90% failure rate.
But the time from company creation to revenue can be shortened. There
is a consistent process that leads to entrepreneurial success.
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What is Nail It Then Scale It
Nail It Then Scale It will step you through six timeless principles and five
key practices used by innovators like Thomas Edison and Steve Jobs, to
repeatedly innovate. This handbook guides entrepreneurs and innovative
product managers to victory by doing the “right things” in the right order.
Six NISI Principles
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Principle 1: Entrepreneurship has Three Myths
Principle 2: The Mystery of Market-Winning Innovation
Principle 3: Get Outside
Principle 4: Fail Fast and Learn to Change
Principle 5: Go For Brutally Honest Learning
Principle 6: Embrace the Crisis
Five Key Practices
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Phase 1: Nail the Customer Pain
Phase 2: Nail the Solution
Phase 3: Nail the Go-to-Market Strategy
Phase 4: Nail the Business Model
Phase 5: Scale It
Book Reviews
" The steps outlined in the book cut time (50%+) and cost (80%+) out of
our product development cycle. Nail It Then Scale It doesn’t dance around
theory, it dives right into the nuts and bolts of identifying need, and the
step-by-step process of building a great product that will sell the
moment it ships. Good entrepreneurs have solid product intuition – great
entrepreneurs will follow Nail It Then Scale It and find out how to nail it
the first time around. Great read – strongly recommended."
- Jared Allgood, CEO, Juxta Labs
"I have been an advisor/consultant to early stage startups for
years-as well as an active angel investor. I am 70 pages into the
book and as I read Nail It Then Scale It, I have have found almost
every page full of critical and impactful commentary and direction.
Possibly the best scripted directional work I have seen in helping
early stage startups “see the light” as to what to do/not to do."
- Jerry Newman, Newman Venture Associates
About the Authors - Paul Ahlstrom and Nathan Furr
Paul Ahlstrom is an entrepreneur and investor who focused most of his
career on the early-stage startup process. Paul has founded multiple
high-technology startup companies and investment funds in the United
States and Mexico.
Nathan Furr earned his PhD from Stanford Technology Ventures Program
at Stanford University and is currently an entrepreneurship professor at
Brigham Young University (recently ranked in the top five
entrepreneurship programs nationally).

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