Liption 4a1c0063 王鎮洲 4a1c0067 鍾奇霖 9a1c0028 許維峻 How old are you? Age under 18 19-25 0% 00% % 100% 26-30 over 30 Gender Gender Female 30% Male 70% How often do you drink bottled milk tea? How often once a week twice a week five times a week seven times a week 10% three times a week 10% 10% 10% 60% Where do you usually buy bottled milk tea? Where to buy 7-ELEVEn 0% 0% Family-mart Hi-life 10% 90% other When do you drink bottled milk tea mostly? When to drink Snack 40% Breakfast 40% Dinner 10% Lunch 10% What brand of bottled milk to do you usually drink? Favorate brand 立頓 麥香 20% 80% What factor of milk tea can attract you to buy? Attraction 8 7 6 5 4 3 2 1 0 Attraction What flavor of milk tea would you like? New flavor 6 5 4 3 New flavor 2 1 0 Banana Melon Ice cream Peach Rose Honey What kind of milk tea would you like? Kind 7 6 5 4 Kind 3 2 1 0 Low sugar Low calorie Low price High-capacity Double milk Conclusion According to the questionnaire, most people prefer the rose flavor milk tea so we are going to launch it as our new flavor milk tea. Most people choose milk tea due to its price. Therefore, we plan to have some sales promotion. For example, we will cooperate with 7-11 and launch a set meal as a discount. The End
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