The Evolution of the Connected Vehicle 11th AASHTO International Day Ogi Redzic SVP HERE, Connected Driving Sept 7th, NETWORKS © 2014 HERE TECHNOLOGIES Smart, safe and enjoyable connected car experience by HERE HERE Location Cloud 3 Smart Guidance Intelligent Car Connected Services predictive, contextual, intelligent, personalized computational, automated, predictive, real-time cross-ecosystem, social, inspirational, contextual multi-screen, everyday Connect the data dots! 4 © 2014 HERE | Corporate Overview • Big Data / Smart Data • Data infrastructure • Integrate, adapt, anticipate, learn • Safety & environment HERE Automated Driving Framework The problems we are solving… Problem WHERE EXACTLY AM I? 5 Key Needs Precise positioning for lateral & longitudinal control of vehicle on the road surface HERE Solution HD Map WHAT LIES AHEAD? Near real-time information for accurate planning of vehicle control maneuvers beyond sensor visibility. HD Live Roads HOW CAN I GET THERE COMFORTABLY? Making automated driving comfortable for humans HD Humanized Driving © 2014 HERE | HAD Product Vision | Company confidential HERE Automated Driving: The HD Map HD 1 Live Roads HD Map 6 © 2014 HERE | HAD Product Vision | Company confidential Humanized Driving 7 © 2014 HERE | Title | Author | Company confidential HERE Automated Driving: Live Roads HD 2 Live Roads HD Map 8 © 2014 HERE | HAD Product Vision | Company confidential Humanized Driving 9 © 2014 HERE | Title | Author | Company confidential HERE Automated Driving: Humanized Driving HD 3 Live Roads HD Map 10 © 2014 HERE | HAD Product Vision | Company confidential Humanized Driving 11 © 2014 HERE | Title | Author | Company confidential Intelligent Transportation of the Future At HERE, we are focused on fundamentally transforming mobility. It is clear, that a successful implementation will require an approach based on meaningful partnerships with industry leaders and transport authorities. We welcome the opportunity to partner with you to bring the vision of intelligent services to life. 12 © 2014 HERE Thank You 13