PROGRAMM 2016 #PPCMasters16 | PPCMasters.de Track 1 | deutschsprachig Zeit 1. OG Time Track 2 | english-speaking 08:00 - 09:00 Registrierung 08:00 - 09:00 am Registration 09:00 - 09:30 Begrüßung | Andre Alpar 09:00 - 09:30 am Welcoming address | Andre Alpar Ground Floor Track 1 09:45 am - 10:30 Query power: Breaking down search queries to imrove our keywords Google AdWords Strategien für die häuﬁgsten Challenges 10:45 am - 11:30 Unique user behaviours across markets that need to be considered when doing international PPC Kampagnenstruktur Konzepte – Warum wir unsere Kampagnen für Maschinen bauen sollten 11:45 pm - 12:30 Launch and advanced optimization of Google Shopping campaigns 09:45 - 10:30 20 AdWords Tricks in 40 Minuten 10:45 - 11:30 11:45 - 12:30 Carlo Siebert Marc Rüsing, Jennifer Bölitz Tony Hrnek 12:30 - 13:30 Rod Richmond Mark Burns Florian Marlin 12:30 - 01:30 pm Mittagsbuﬀet Lunch buﬀet 13:30 - 14:15 Drive App Downloads and App Engagement in Google Search 01:30 pm - 02:15 Using alternative data sets to drive SEA success: Where advertisers can look to generate advanced insights 14:30 - 15:15 Kampagnen besser bewerten und steuern mit Google Analytics und Tag Manager 02:30 pm - 03:15 Eﬀective visits like a sir Matthias Fuchs Kerstin Müllejans 15:15 - 15:45 Ian Miller Lukasz Zelezny 03:15 - 03:45 pm Kaﬀeepause Coﬀee break 15:45 - 16:30 Erfolgreicher Markenaufbau im Netz – Etablierung einer neuen Marke in der Suchmaschine Google 03:45 pm - 04:30 Better bidding through „partial pooling“ 16:45 - 17:30 PPC Inhousing 04:45 pm - 05:30 Instagram advertising – The power of being an early adopter 17:45 - 18:30 Understanding and attributing the full value of mobile 05:45 pm - 06:30 Really intelligent remarketing ab 18:30 Andreas Duscha Mustafa Filiz Martin Loss Get Together & Networking ERDGESCHOSS Richard Fergie Ben Harper Steen Rasmussen, Mads Bøgh from 06:30 pm Get together & networking GROUND FLOOR