BT113 Marketing Communications and Penetrating the Japanese

科目コード／科目名
（Course Code / Course Title）抽選登録／Global Strategic Management
テーマ／サブタイトル等
（Theme / Subtitle）
担当者（Instructor）
並木　伸晃(NAMIKI NOBUAKI)
学期／単位
（Semester / Credit）
春学期／２単位
（Spring Semester / 2 Credits）
備考（Notes）
和文成績証明書記載名：Ｇｌｂｌ　Ｓｔｒ　Ｍｇｔ
授業の目標（Course Objectives）
Development of an overall management viewpoint integrating the specific business functions in a
global environment.
授業の内容（Course Contents）
This course will be in English and FLUENCY is required. This course will include many case
studies (relating to formulation of a firm's competitive strategy), and will involve a lot of
discussion.
授業計画（Course Schedule）
1. Introduction to the class
2. Lecture: External environment
3. Lecture: Industry structure
4. Lecture: Competitive strategy
5. Case Presentation
6. Case Presentation
7. Case Presentation
8. Case Presentation
9. Case Presentation
10. Case Presentation
11. Case Presentation
12. Case Presentation
13. Term Project Presentation
14. Term Project Presentation
授業時間外（予習・復習等）の学習（Study Required Outside of Class）
Sheltered Course (Min. TOEIC:650);Max 30 students；Passed BT175:Introd to Strat Mgt
成績評価方法・基準（Evaluation）
Final Test(20%)/Final Report(10%)/Class Participation(30%)/Homework(10%)/Case Studies(30%)
テキスト（Textbooks）
Wheelen and Hunger Strategic Management and Business Policy (Prentice Hal 2014 0133126145)
参考文献（Readings）
Porter, Competitive Strategy (Free Press, 1998), and others
その他（HP等）（Others(e.g.HP)）
Sheltered Course(Min.TOEIC:730)
科目コード／科目名
（Course Code / Course Title） BT161／Marketing Management in Japan
テーマ／サブタイトル等
（Theme / Subtitle）
担当者（Instructor）
キャロライン(CAROLINE TAN)
学期／単位
（Semester / Credit）
春学期／２単位
（Spring Semester / 2 Credits）
備考（Notes）
和文成績証明書記載名：Ｍｋｔｇ　Ｍｇｍｔ　ｉｎ　Ｊａｐａｎ
授業の目標（Course Objectives）
The Marketing Management course will provide the basic concepts, theories and methods; the necessary
building blocks in understanding marketing. This course has three main objectives. The first is to help
students understand how organizations in Japan create value in their practice of marketing. Primary emphasis
is placed on marketing management in Japan with emphasis on branding, consumer behavior, segmentation and
positioning, the marketing mix variables, distribution and communications. We will also be looking at
different case examples ranging from Japanese corporations to Multinationals in Japan. Students will develop
an understanding of marketing practice through extensive readings and class lectures. The second objective
is to develop students’ ability to think analytically and strategically in addressing marketing problems.
Finally, students will acquire the skills in analyzing and applying decision tools and the know-how of
analyzing business situations and developing marketing plans as well as perform marketing research.
授業の内容（Course Contents）
This course is focusing on marketing management in Japan with emphasis on branding, consumer behavior,
segmentation and positioning, the marketing mix variables, distribution and communications. We will also be
looking at different case examples ranging from Japanese corporations to Multinationals in Japan.
授業計画（Course Schedule）
1. Introduction to marketing management and case method
2. Identifying targets and customer behavior: B2C
3. Identifying targets and customer behavior: B2B
4. Competitor Analysis
5. Market analysis and the Macro Environment & Research
6. STP Process
7. Pricing
8. Branding
9. Marcom
10. Luxury Marketing
11. Social Marketing and Cause Marketing
12. Sustainable & Green Marketing
13. Final Presentation
14. Final Presentation
授業時間外（予習・復習等）の学習（Study Required Outside of Class）
Reading assignments will be advised during class (and also announced on Chorus) and students are expected to
read before coming to class.
Discussions will also be held and students are expected to formulate and debate their ideas (per the reading
assignments and assigned classes).
成績評価方法・基準（Evaluation）
Final Report(40%)/Midterm Report(30%)/Class Participation(20%)/Class Attendance(10%)
テキスト（Textbooks）
Materials will be provided over Chorus respectively.
参考文献（Readings）
Materials will be provided over Chorus respectively.
その他（HP等）（Others(e.g.HP)）
Sheltered Course(Min.TOEIC:730)
科目コード／科目名
（Course Code / Course Title） BT162／Global Innovation Management
テーマ／サブタイトル等
（Theme / Subtitle）
担当者（Instructor）
リンスキー, Ｍ(LYNSKEY,MICHAEL)
学期／単位
（Semester / Credit）
春学期／２単位
（Spring Semester / 2 Credits）
備考（Notes）
和文成績証明書記載名：Ｇｌｂｌ　Ｉｎｎｏｖ　Ｍｇｔ
授業の目標（Course Objectives）
This course is on the theme of innovation and how global companies manage it and derive value from it. The objectives of
the course include: (1) to provide students with an overview of innovation and how companies plan for and extract value
from their innovation; (2) to give students exposure to classes which are ‘in’ English but not ‘on’ English; and (3) to
complement students' other courses in business, globalisation and technology management.
授業の内容（Course Contents）
The course contents are delivered by lectures which will introduce students to what innovation is, what form it takes, how
companies derive value from it, and why it is deemed so important for business competitiveness.
授業計画（Course Schedule）
1. Introduction.
Introduction and overview of the course; the influence and impact of technological innovation on business and
society.
2. Globalisation.
Scientific and industrial revolutions; globalisation - contributing factors, and the importance of technology and
innovation.
3. The information revolution.
Growth of information; contributing factors; characteristics of information; impotence to society; limits to growth.
4. The Knowledge Economy.
Resources and factors of production; knowledge as a resource; characteristics of the knowledge economy; types of
knowledge.
5. Technology.
Definitions and types of technology; models of science and technology; impact of technology on society; technology
as applied science.
6. Technological change.
Technological change as the driver of history; cycles of development in society; social construction of technology.
7. Key global technologies of the 21st century.
Innovation in biotechnology, computing, new materials, etc.
8. Intellectual Property Rights.
What is intellectual property; types of intellectual property; importance of intellectual property rights to
companies.
9. Innovation.
What is innovation; nature of innovation; types and models of innovation; innovation process; typologies of
innovation.
10. Theories of innovation.
Typologies of innovation; Technology S-curve; punctuated equilibrium; dominant design.
11. Innovation policy.
Measuring innovation; national innovation systems.
12. Knowledge Management.
Knowledge creation process; examples; strengths and weaknesses.
13. Review of course material
14. Written Test
授業時間外（予習・復習等）の学習（Study Required Outside of Class）
Reading of material suggested or given in the class.
Review for midterm test(s) and the final written test.
成績評価方法・基準（Evaluation）
Attendance(20%)/Mid-term test(40%)/Final written test(40%)
テキスト（Textbooks）
None
参考文献（Readings）
その他（HP等）（Others(e.g.HP)）
Sheltered Course(Min.TOEIC:730)
科目コード／科目名
BT113／Marketing Communications and Penetrating the Japanese Market
（Course Code / Course Title）
テーマ／サブタイトル等
（Theme / Subtitle）
担当者（Instructor）
辻　洋右(TSUJI YOSUKE)
学期／単位
（Semester / Credit）
春学期／２単位
（Spring Semester / 2 Credits）
備考（Notes）
和文成績証明書記載名：ＭｋｔｇＣｏｍ＆ＰｎｔｒｔｇＪｐｎＭｋｔ
授業の目標（Course Objectives）
Obtain an understanding of advertising and other promotional mix elements in the integrated
marketing communication.
授業の内容（Course Contents）
The course will cover the various approaches to marketing communication with an added emphasis
on the Japanese market. The course will be a mix of lectures, case analyses, and group
discussions.
授業計画（Course Schedule）
1. Introduction of course
2. Marketing Communication: Introduction
3. Integrated Marketing Communication & Ethics
4. Consumer Behavior &　Advertising Theory
5. Advertising Design I
6. Advertising Design II
7. Test1
8. Traditional Media Channels
9. Digital Marketing
10. Alternative Marketing
11. Personal Selling, Sales Promotion, Public Relations
12. Test 2
13. Group Presentation
14. Group Presentation
授業時間外（予習・復習等）の学習（Study Required Outside of Class）
Read assigned readings & chapters
成績評価方法・基準（Evaluation）
Group Presentation(25%)/Test 1(30%)/Test 2(30%)/Individual Assignments(15%)
テキスト（Textbooks）
Clow, K. E. & Baack, D. Integrated advertising, promotion, and marketing communications (Pearson
2014 9780273786986)
参考文献（Readings）
その他（HP等）（Others(e.g.HP)）
The above course schedule is tentative and is subject to change. Detailed syllabus will be
provided at the beginning of class.
Sheltered Course(Min.TOEIC:730)
科目コード／科目名
（Course Code / Course Title）抽選登録／Cases in Marketing Strategy and Operations
テーマ／サブタイトル等
（Theme / Subtitle）
担当者（Instructor）
マーシャル(MARSHALL,DAVID W.)
学期／単位
（Semester / Credit）
春学期１／２単位
（Spring Semester 1 / 2 Credits）
備考（Notes）
和文成績証明書記載名：Ｃａｓｅｓ　ｉｎ　Ｍｋｔｇ　Ｓｔｒ＆Ｏｐ
授業の目標（Course Objectives）
The course assumes no prior knowledge of marketing as a managerial function and introduces
students to the marketing function.
授業の内容（Course Contents）
This course offer a mixture of lectures, case studies, vignettes, video presentations, class
discussion. We will introduce key marketing concepts in lectures, offering examples of how these
have been applied in practice, and encouraging (as far as time allows) discussion amongst the
class. The class is in English.
授業計画（Course Schedule）
1. Introduction
2. Introduction
3. Consumer behaviour and segmentation
4. Consumer behaviour and segmentation
5. Branding products and services and n.p.d.
6. Branding products and services and n.p.d.
7. Pricing
8. Pricing
9. Distribution
10. Distribution
11. Communication
12. Communication
13. Presentations & Final test
14. Presentations & Final test
授業時間外（予習・復習等）の学習（Study Required Outside of Class）
Students are expected to read recommended chapters from the course textbook (see below) and
journal articles as instructed.
成績評価方法・基準（Evaluation）
a group presentation(30%)/series of class assessments(30%)/a final test/report(40%)
テキスト（Textbooks）
Jobber, D. and Fahy, J. Foundations of Marketing (McGraw Hill 2012)
参考文献（Readings）
その他（HP等）（Others(e.g.HP)）
Mainstream Course(Min.TOEIC:900)
科目コード／科目名
（Course Code / Course Title） BT118／Financial Statement Analysis
テーマ／サブタイトル等
（Theme / Subtitle）
Introduction to Financial Statement Analysis
担当者（Instructor）
高島　耕平(TAKASHIMA KOHEI)
学期／単位
（Semester / Credit）
春学期／２単位
（Spring Semester / 2 Credits）
備考（Notes）
和文成績証明書記載名：Ｆｎｃｌ　Ｓｔｍｔ　Ａｎａｌｙｓｉｓ
授業の目標（Course Objectives）
Learn basic concepts of financial statement analysis.
授業の内容（Course Contents）
This course is an introduction to the financial statement analysis based on a knowledge of
"BT188 / Financial Accounting" course.
授業計画（Course Schedule）
1. Introduction
2. Four Financial Statements
3. Financial Statement Analysis
4. Financial Statement Analysis
5. Case Study
6. Case Study
7. Case Study
8. Case Study
9. Case Study
10. Case Study
11. Case Study
12. Case Study
13. Guide to Final Project
14. Final Presentation
授業時間外（予習・復習等）の学習（Study Required Outside of Class）
Students should have taken "BT189 / Financial Accounting" course or having an equivalent
knowledge on financial accounting.
成績評価方法・基準（Evaluation）
Final Report(30%)/Final Presentation(30%)/In- class assignments(30%)/ Attendance(10%)
テキスト（Textbooks）
K.P. Schoenebeck and M.P. Holtzman Interpreting and Analyzing Financial Statements (Prentice
Hall 2012 Prentice Hall)
参考文献（Readings）
その他（HP等）（Others(e.g.HP)）
Sheltered Course(Min.TOEIC:730)
科目コード／科目名
（Course Code / Course Title） BT203／Business and Society
テーマ／サブタイトル等
（Theme / Subtitle）
Introduction to Social Entrepreneurship
担当者（Instructor）
シャンカー(SHANKAR,SAVITA)
学期／単位
（Semester / Credit）
春学期／２単位
（Spring Semester / 2 Credits）
備考（Notes）
授業の目標（Course Objectives）
The course aims at providing an understanding of the concept of social entrepreneurship, tracing
its development, examining the typical challenges faced by social enterprises, how their impact
can be measured and ways in which they can collaborate with Government and the private sector.
授業の内容（Course Contents）
The first part of the course will focus on the concept of social entrepreneurship and the
typical challenges faced by social enterprises. The second part of the course will focus on
attempts to measure the impact of social enterprises and on ways in which they can collaborate
with Government and the private sector
授業計画（Course Schedule）
1. Introduction: History and Growth of Social Entrepreneurship
2. Case Study of a Social Enterprise: Grameen Bank
3. Typical Challenges faced by social enterprises
4. Financing Social Enterprises
5. Attracting Talent to Social Enterprises : Case Study of East Bali Cashews
6. Marketing the Social Enterprise: Importance of Data and Story-telling
7. Mid Term Test
8. Defining “success” of a social enterprise
9. Measuring the Impact of social enterprises
10. Introduction to Impact Investment
11. Case Study on measuring the impact of a social enterprise
12. How social enterprises collaborate with Government
13. How social enterprises collaborate with the Private Sector
14. Wrap-up
授業時間外（予習・復習等）の学習（Study Required Outside of Class）
Students have to individually prepare a business plan for a social enterprise which will
constitute the final exam for the course. Students will be assigned readings before each class.
成績評価方法・基準（Evaluation）
Final Report(40%)/Class participation(30%)/Mid term test(30%)
テキスト（Textbooks）
David Bornstein and Susan Davis Social Entrepreneurship What everyone needs to know (Oxford
University Press 2010)
参考文献（Readings）
その他（HP等）（Others(e.g.HP)）
Sheltered Course(Min.TOEIC:730)
科目コード／科目名
（Course Code / Course Title）その他／Advanced Small Group Communication
テーマ／サブタイトル等
（Theme / Subtitle）
担当者（Instructor）
シュールズ, Ｄ(SCHULES,DOUGLAS)／未定(MITEI)
学期／単位
（Semester / Credit）
春学期, 秋学期／２単位
（Spring Semester , Fall Semester / 2 Credits）
備考（Notes）
和文成績証明書記載名：Ａｄｖ　Ｓｍｌｌ　Ｇｒｏｕｐ　Ｃｏｍｍｕ
授業の目標（Course Objectives）
This course will introduce students to small group dynamics. After taking the course students
will be able to:
1) Identify practices that facilitate good small group communication
2) Identify practices that lead to disruptive practices for small group communication
3) Be aware of their own skills and how they contribute to the team.
授業の内容（Course Contents）
The course will be conducted through small lectures, group activities, and presentations.
授業計画（Course Schedule）
1. Introduction to class
2. Nonverbals and paralanguage
3. Listening
4. Team identity
5. 1st project presentations
6. Feedback and reflection on 1st presentation
7. Group Composition
8. Leadership and decision styles
9. Practice presentations for 2nd project
10. 2nd project presentations
11. Feedback and reflection on 2nd project
12. Conflict management
13. Final Presentations
14. Final Class
授業時間外（予習・復習等）の学習（Study Required Outside of Class）
Readings, group work, and assignment will be necessary.
成績評価方法・基準（Evaluation）
Attendance(20%)/Homework(20%)/1st Project(20%)/2nd Project(20%)/3rd Project(20%)
テキスト（Textbooks）
None
参考文献（Readings）
その他（HP等）（Others(e.g.HP)）
Sheltered Course(Min.TOEIC:730)
科目コード／科目名
（Course Code / Course Title）抽選登録／Language and Culture
テーマ／サブタイトル等
（Theme / Subtitle）
Anime Fandom and Japanese Popular Culture
担当者（Instructor）
シュールズ, Ｄ(SCHULES,DOUGLAS)
学期／単位
（Semester / Credit）
春学期／２単位
（Spring Semester / 2 Credits）
備考（Notes）
授業の目標（Course Objectives）
In a world where more people know of the Super Mario Bros. than the Koch brothers, where more people vote on the next
American Idol than for President, and where more people have read Harry Potter than Henry V, it is tempting to blame
popular culture as a distraction from more “important” political and social concerns. But just because something has
popular appeal does not mean it lacks critical value. This course offers students a way to probe this critical value by
introducing them to key concepts and approaches in the study of popular culture.
With its wide range of practices and often vocal members, anime fandom is the perfect way to explore these themes. Students
will draw from core texts in Fan Studies to evaluate the contributions of fansubbing to debates over copyright and piracy,
governmental uses of culture as a way to promote the country, and the ways the creative industries leverage fan networks.
Academic readings coupled with fan texts will be used, and students will be asked to become fan producers themselves in
order to experience the course themes firsthand.
Japanese language proficiency is not required for this course.
Upon successful completion of this course, students will be able to:
•　Define fandom and its practices
•　Explain key players and their motivations in the circulation of Japanese popular culture
•　Analyze fan practices in terms of their social, political, and economic contributions
授業の内容（Course Contents）
This course will provide an overview to theories of popular culture and their commerical and political consequences through
an examination of Japanese popular media. Media to be examined include, but are not limited to, anime, manga, film, and
their surrounding ecologies.
Classes will be a combination of short lectures, project-based learning, and in-class activities.
授業計画（Course Schedule）
1. Course Introduction
2. Why Study Popular Culture?
3. Fandom as Consumption
4. Narrative Consumption
5. Narrative Consumption
6. Comiket
7. Fandom as Network
8. Anime fansubbing
9. Otaku
10. Kawaii and Moe
11. Soft Power: Introduction
12. Cool Japan
13. Cute Politics
14. Final Classes
授業時間外（予習・復習等）の学習（Study Required Outside of Class）
Weekly readings will be assigned prior to class; students should come prepared to discuss these readings, and will be
required to submit periodic (roughly 5-7 over the course of the semeseter) one-page responses to the professor before
class.
成績評価方法・基準（Evaluation）
Participation(30%)/Reaction Papers (5-7)(50%)/Projects(20%)
テキスト（Textbooks）
None
参考文献（Readings）
その他（HP等）（Others(e.g.HP)）
Sheltered Course(Min.TOEIC:730)
科目コード／科目名
（Course Code / Course Title）抽選登録／Business Communication
テーマ／サブタイトル等
（Theme / Subtitle）
担当者（Instructor）
シュールズ, Ｄ(SCHULES,DOUGLAS)／未定(MITEI)
学期／単位
（Semester / Credit）
春学期, 秋学期／２単位
（Spring Semester, Fall Semester / 2 Credits）
備考（Notes）
和文成績証明書記載名：Ｂｕｓｉｎｅｓｓ　Ｃｏｍｍ
授業の目標（Course Objectives）
After successfully completing the course students will be able to do the following:
•　Discuss different ways in which businesses communicate internally and externally.
•　Evaluate various communication strategies and choose the most optimal one for a given task.
•　Demonstrate a basic understanding of communication networks and channels used in business
•　Effectively present themselves through writing in a number of media, both online and off.
授業の内容（Course Contents）
This course adopts a practical approach to learning business communication by challenging
students to plan, to design, and to implement an NPO event to be held this semester. Students
will design their own corporate structure, assign responsibility for goal-oriented tasks, and
set deadlines for goal completion.
They will be guided in this through readings that challenge
them to consider various organizational models, introduced them to types of communication
networks, and provide examples of common approaches to internal and external communication
strategies.
授業計画（Course Schedule）
1. Course Introduction
2. Models of Communication: Core Concepts
3. Models of Communication: Organizing Messages
4. Communication in Businesses: Formal networks
5. Organizational Structure: Corporate Communication
6. Organizational Structure: Groups and Teams
7. Business Writing: Memos/Agendas/Minutes
8. Business Writing: Mission Statements
9. Image, Identity, Reputation
10. Technology Issues
11. Risk Management
12. Marketing Strategies
13. Providing Effective Feedback
14. Evaluations and Peer Feedback
授業時間外（予習・復習等）の学習（Study Required Outside of Class）
Students will be required to read selected articles on relevant topics to course and meet
deadlines for project milestones decided upon by the class.
成績評価方法・基準（Evaluation）
Quizzes(20%)/Written Work(25%)/Project Assignments(15%)/Feedback(25%)/Deadlines(15%)
テキスト（Textbooks）
None
参考文献（Readings）
その他（HP等）（Others(e.g.HP)）
Sheltered Course(Min.TOEIC:730)
科目コード／科目名
（Course Code / Course Title） BT131／Business Negotiation
テーマ／サブタイトル等
（Theme / Subtitle）
The Basics and Beyond
担当者（Instructor）
オコーナー(O'CONNOR,WILLIAM)
学期／単位
（Semester / Credit）
春学期／２単位
（Spring Semester / 2 Credits）
備考（Notes）
授業の目標（Course Objectives）
Students will learn the basics of principled negotiations, as realized in both business and
diplomatic settings. An emphasis will be placed on the former.
授業の内容（Course Contents）
The course will present the essentials of what is often referred to as the "Harvard Method," as
well as findings gleaned from the fields of psychology, international relations, and crosscultural studies as they relate to negotiations.
授業計画（Course Schedule）
1. The Basics, Part 1
2. The Basics, Part 2
3. The Basics, Part 3
4. Psychological Manipulation Techniques, Part 1
5. Psychological Manipulation Techniques, Part 2
6. Psychological Manipulation Techniques, Part 3
7. Cross-Cultural Negotiations, Part 1
8. Cross-Cultural Negotiations, Part 2
9. Dirty Tricks, Part 1
10. Dirty Tricks, Part 2
11. Deception, Part 1
12. Deception, Part 2
13. Cryptography
14. Written Test
授業時間外（予習・復習等）の学習（Study Required Outside of Class）
Students are expected to be relatively well informed with respect to current events, especially
with respect to business and politics. No textbook is required. The teacher will convey most of
the information through a series of PowerPoint lectures, newspaper articles, and film clips.
成績評価方法・基準（Evaluation）
Test(40%)/In-class Report(40%)/Participation(20%)
テキスト（Textbooks）
None
参考文献（Readings）
その他（HP等）（Others(e.g.HP)）
Sheltered Course(Min.TOEIC:730)
科目コード／科目名
（Course Code / Course Title）抽選登録／Intercultural Business Management
テーマ／サブタイトル等
（Theme / Subtitle）
担当者（Instructor）
許　佑旭(HSU YU-HSU SEAN)
学期／単位
（Semester / Credit）
春学期, 秋学期／２単位
（Spring Semester , Fall Semester / 2 Credits）
備考（Notes）
和文成績証明書記載名：ＩｎｔｅｒｃｕｌｔｕｒａｌＢｕｓＭｇｍｔ
授業の目標（Course Objectives）
This course aims at providing students with a clear understanding of the current issues relating
to intercultural business management. After completing the course, students will be able to
show an understanding of the major concepts, theories and models in this field of study as well
as to apply them in real life.
授業の内容（Course Contents）
The focus of the course can be broadly divided into two main parts, namely, cross-cultural
management and international management. At the macro level, students will study the key
concept of culture and how culture is analysed and interpreted in diverse national settings. At
the micro level, students will learn to analyse and evaluate the effects of culture on the
operations of an economic organisation, such as a multinational enterprise. Topics covered in
this section will include globalisation and localisation, control mechanisms between
headquarters and subsidiary, international joint venture formation and so forth.
授業計画（Course Schedule）
1. Introduction to the Course: International Management and Culture
2. Analysing Cultures: Making Comparisons
3. Analysing Cultures: After Hofstede
4. Movement in Culture
5. Organizational Culture
6. Culture and Communication
7. When Does Culture Matter? The Case of Small/Medium sized Enterprises
8. Globalisation and Localisation
9. Forming an International Joint Venture
10. Risk and Control: Headquarters and Subsidiary
11. The Culture of Subsidiary: Convergence and Divergence
12. Ethics and Corporate Responsibility
13. Group Presentation
14. Final Test
授業時間外（予習・復習等）の学習（Study Required Outside of Class）
Apart from the lectures, case studies form another key part of the course.
only read, but also analyse the cases offered outside of class.
Students should not
成績評価方法・基準（Evaluation）
Final Test(40%)/Group Presentation(30%)/Report(30%)
テキスト（Textbooks）
There is no specific textbook for the course as students are encouraged to read widely.
readings will be announced in class.
参考文献（Readings）
To be announced in class.
その他（HP等）（Others(e.g.HP)）
Sheltered Course(Min.TOEIC:730)
Useful
科目コード／科目名
（Course Code / Course Title） BT236／Topics in Business 1
テーマ／サブタイトル等
（Theme / Subtitle）
Applied Corporate Finance
担当者（Instructor）
スワード, Ｊ. (SEWARD,JAMES K.)
学期／単位
（Semester / Credit）
春学期２／２単位
（Spring Semester 2 / 2 Credits）
備考（Notes）
授業の目標（Course Objectives）
This course introduces students to the basic principles and practices of financing decisions of
the firm. The course is case driven.
授業の内容（Course Contents）
Managers of firms have many responsibilities. A critical task is to ensure that the firm makes
appropriate financing decisions. In order to do so, managers must have a firm understanding of
the capital markets and the many financing instruments available to fund corporate investment.
This course focuses on how to establish a value-enhancing financial strategy and how to make
good financing decisions. In the modern financial era, the financing decision has become more
complicated―there is a huge diversity of securities that can be issued. A second objective of
the course is to introduce some of these securities (debt, equity, preferred stock, convertible
securities, etc.). In particular, the perspective taken is that of the chief financial officer
of a firm. Implicitly, the course assumes that the chief financial officer is the customer to
whom an investment banker pitches potential products, deals, or structures.
授業計画（Course Schedule）
1. Introduction and Overview
2. Identifying Funding Needs and Managing Capital Structure Decisions
3. Case
4. Bringing Bonds to the Market
5. Case
6. Lease Financing
7. Case
8. IPOs
9. Case
10. Dividend Policy and Share Repurchasing Policy
11. Case
12. Heding, Risk Management, and Global Financing
13. Case
14. Topics
授業時間外（予習・復習等）の学習（Study Required Outside of Class）
Case summaries and other reading assignments
成績評価方法・基準（Evaluation）
Class Participation(30%)/Written Assignments(40%)/Final Term Paper(30%)
テキスト（Textbooks）
None
参考文献（Readings）
その他（HP等）（Others(e.g.HP)）
Prerequisites: BT 183 Finance or equivalent, one course in financial accounting.
Mainstream Course(Min.TOEIC:900)
科目コード／科目名
（Course Code / Course Title） BT237／Topics in Business 2
テーマ／サブタイトル等
（Theme / Subtitle）
Theory, Policy and Practice of International Business
担当者（Instructor）
サンジャイ, Ｐ(SANJAY,PETERS)
学期／単位
（Semester / Credit）
春学期１／２単位
（Spring Semester 1 / 2 Credits）
備考（Notes）
授業の目標（Course Objectives）
After having followed the course the students should be able to: Explain how and why there are
differences in national or regional business environments; Present a thorough review of the
economics and politics of the international trade and investment environment; and Analyze the
strategies and structures of international businesses, among others.
授業の内容（Course Contents）
The main blocks of the curriculum are: Selected cross-country differences with a potential
impact on business operations, including historical, institutional, geographical, cultural, and
political structures; Global trade and foreign direct investment, including the regulatory
systems for international trade, investment, and monetary transactions; Strategy and
International Business; and Business Operations.
授業計画（Course Schedule）
1. Introduction: Globalization
2. International Trade: Theory
3. International Trade: The Political Economy of International Trade
4. Foreign Direct Investment: Theory and Policy
5. The Strategy of International Business
6. Entry Strategies and Strategic Alliances
7. International Business Operations
8. Ethics in International Business
9. Differences in Culture and their Impact on Business Practice
10. Organization of International Business
11. The International Monetary System & Regional Economic Integration
12. Global Production Outsourcing and Logistics
13. The Rise and Growing Impact of Sovereign Wealth Funds
14. Summary and Test Overview
授業時間外（予習・復習等）の学習（Study Required Outside of Class）
Course participants will receive a selected reading list and additional sources of information.
Students are expected to attend all sessions, actively take part in class discussions/debates,
present group assignments, and to take a 48 hour take home essay test.
成績評価方法・基準（Evaluation）
Class participation(30%)/Mid term small group presentation(30%)/Final take home test(40%)
テキスト（Textbooks）
Hill, Charles W.L. International Business; Competing in the Global Marketplace (McGraw Hill
2012)
参考文献（Readings）
その他（HP等）（Others(e.g.HP)）
Mainstream Course(Min.TOEIC:900)
科目コード／科目名
（Course Code / Course Title） BT238／Topics in Business 3
テーマ／サブタイトル等
（Theme / Subtitle）
Investments: Industry Practice and Management
担当者（Instructor）
ヤン, Ｃ. Ｊ. (YANG,CHARLES JAECHUL)
学期／単位
（Semester / Credit）
春学期／２単位
（Spring Semester / 2 Credits）
備考（Notes）
授業の目標（Course Objectives）
The objective of this course is to provide a clear understanding of the essentials of the investment
industry, and the professional responsibilities of the industry participants.
授業の内容（Course Contents）
The course will cover the essentials across all aspects of the investment industry in seven modules –
Industry Overview, Ethics and Regulation, Inputs and Tools, Investment Instruments, Industry Structure,
Serving Client Needs, and Industry Controls.
The core textbook used for the course will be the Claritas Program eBook created by CFA Institute, the
global association of investment professionals that sets the standard for professional excellence and
credentials.
授業計画（Course Schedule）
1. Overview: The Investment Industry
2. Ethics and Investment Professionalism
Regulation
3. Equity Securities
Debt Securities
4. Derivatives
Alternative Investments
5. Financial Statements
Quantitative Concepts
6. Microeconomics/Macroeconomics
Economics of International Trade
7. Catch up/Special Topics
8. Structure of the Investment Industry
Investment Vehicles
9. The Functioning of Financial Markets
10. Investors and Their Needs
11. Investment Management
12. Risk Management
Performance Evaluation
13. Investment Industry Documentation
Catch up/Course review
14. Final Test
授業時間外（予習・復習等）の学習（Study Required Outside of Class）
Assigned chapters to be read before class - lectures will begin assuming materials have been read.
Detailed course outline will be distributed in class.
成績評価方法・基準（Evaluation）
Final Test(30%)/Final Report(30%)/In class discussion & assignments(40%)
テキスト（Textbooks）
None
参考文献（Readings）
その他（HP等）（Others(e.g.HP)）
For more details on the Claritas Program, please see
http://www.cfainstitute.org
Sheltered Course(Min.TOEIC:730)
科目コード／科目名
（Course Code / Course Title） BT239／Topics in Business 4
テーマ／サブタイトル等
（Theme / Subtitle）
Managing International Business in China
担当者（Instructor）
リ, ピーター(LI,PETER)
学期／単位
（Semester / Credit）
春学期２／２単位
（Spring Semester 2 / 2 Credits）
備考（Notes）
授業の目標（Course Objectives）
1) To develop students’ ability to apply theoretical frameworks and models to the analysis of
opportunities and challenges of managing international business in China; 2) To enhance
students’ understanding of current business and management practices of multinational companies
operating in China; and 3) To foster students’ awareness and appreciation of the unique
historical and current contexts in China.
授業の内容（Course Contents）
This course analyses the basic issues of managing international business in China today,
including opportunities and challenges of doing business in China and overall strategy and
business model in China, including the specific topics of entry mode selection, alliance
management, negotiation with Chinese partners, human resource management, marketing, and
protection of intellectual property rights. These issues and topics are discussed in the light
of the relevant theoretical frameworks and models of international business and management, with
reference to current business and management practices of multinational companies in the special
context of China.
授業計画（Course Schedule）
1. Introduction: History and culture
2. Introduction: History and culture
3. Opening Up and Reform in China
4. The Importance of China: Second-Home Strategy
5. The Importance of Guanxi as Informal Institution
6. Entry Mode
7. International Alliances
8. International Alliances
9. Marketing Management
10. Marketing Management
11. Human Resource Management
12. Intellectual Property Protection
13. Negotiating with the Chinese
14. Summary and Conclusion
授業時間外（予習・復習等）の学習（Study Required Outside of Class）
Students should prepare for each of the sessions by reading at least three of the required
readings.
成績評価方法・基準（Evaluation）
Final Test(40%)/Take-home Essay(40%)/Active Class Participation(20%)
テキスト（Textbooks）
Li, P.P. Disruptive Innovation in Chinese and Indian Businesses: The Strategic Implications for
Local Entrepreneurs and Global Incumbents. (Routledge 2013)
参考文献（Readings）
その他（HP等）（Others(e.g.HP)）
Mainstream Course(Min.TOEIC:900)

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