P O RTFO LI O
2 016
Prices, 24 February 2016.
CO N T E N TS
The enterprise NZZ Page  3
NZZ Geschichte
Page 59
Neue Zürcher Zeitung
Page  5
Gesellschaft
Page 63
NZZ am Sonntag
Page 13
Bücher am Sonntag
Page 65
NZZ Executive
Page 19
NZZ BusinessCombi
Page 67
NZZ Domizil
Page 25
Sonntagspool
Page 71
NZZ Folio
Page 29
Cityplus
Page 75
Z
Page 33
NZZ-Netz
Page 77
Stil
Page 37
NZZ.ch, Mobile
Page 79
Residence
Page 41
Discounts and surcharges,
Services page, column dimensions and
technical data
Page 81
Frame
Page 47
Contact
Page 84
NZZ Campus
2
Page 53
P O RT FO L I O N Z Z
The media enterprise NZZ
The NZZ media group compromises the
two divisions Neue Zürcher Zeitung AG
and Freie Presse Holding (FPH). The division NZZ encompasses all activities and
products of the parent company. The FPH
compromises the shareholdings of the re-
gionally significant and strongly anchored
media houses St. Galler Tagblatt AG and LZ
Medien Holding.
The NZZ AG acts as a publisher and
producer of publications, websites and TV
formats, which are of high quality and are
well established in the market. The NZZ AG
also includes the highly renowned book
publishing house NZZ Libro.
The NZZ products target a discerning
readership with a high purchasing power.
magazines and online media. NZZ Media
Solutions AG has offices in Zurich, Eastern
and Central Switzerland. This sales structure means that NZZ Media
Solutions AG can offer cross-group, customised and targeted multimedia packages to
its advertising partners.
study MACH Basic. Accordingly its readership figures are lower. From 2014 on, the
publisher provides the figures representing
these digital users separately. The figures
are based on the amount of e-paper users,
the generated downloads and the publisher’s own market research results on the use
of e-papers.
NZZ Media Solutions AG
NZZ Media Solutions AG is the centralised sales organisation for the NZZ Media
Group. It markets the daily and Sunday
newspapers, as well as the regional media,
Readership figures
Since the certification period 2012/2013,
­e-papers that do not differ from the actual
print products are included in the certified
circulation. These users are not yet taken
into account in the current readership
3
NEUE ZÜRCHER ZEITUNG
The internationally renowned Swiss premium daily newspaper
Since its establishment in 1780, the “Neue Zürcher Zeitung” represents continuous, objective media coverage in
the spirit of a liberal belief. With all due care and a high level of expertise, over 200 top qualified
journalists in Zurich and around 50 correspondents abroad are providing the readers with reports on the latest
events around the world.
News are being analysed, assessed and commented. The “Neue Zürcher Zeitung” offers background information
on the latest events and ensures a reliable orientation in the fast-moving information age.
As a modern media brand, NZZ provides an interested and attentive r­ eadership with highly qualified,
payable content which is available on all channels at all times.
The “Neue Zürcher Zeitung” is one of the leading voices of high-quality journalism,
both nationally and internationally.
5
e-pa
p
+ 39 er :
,000
read
e rs
M E D I A DATA 1
Readers
(German-speaking Switzerland)
269,000 people (5.8%)
Circulation
Total
119,956 copies
Switzerland
110,854 copies
Outside Switzerland   9,102 copies
Composition
Male 62%, female 38%
Leaders
74,000 people (22.2%)
Cost per page/CPT
CHF 19,580.–/CHF 72.79
Top leaders
30,000 people (26.7%)
P U B L I C AT I O N , A DV E RT I S I N G A N D P R I N T M AT E R I A L D E A D L I N E
Publication
The “Neue Zürcher Zeitung” is published daily from Monday to Saturday
Advertising and print material deadline
Two days prior to publication at 2 pm (except of Business section)
Business section: three days prior to publication at 2 pm
S EC T I O N S A N D M A R K E T P L AC E S ( S W I S S E D I T I O N )
1st section
2
nd
section
International, Opinion & Debate
Switzerland, Zurich & Region, Panorama, Weather
3 section
Business, Stock Exchanges and Markets (Finance), Financial investment,
Investment Funds (published Tue-Sat), Reflexe
4th section
Features, ZH culture (published Tue-Sat), Radio/TV, Sport, Events
rd
“NZZ Domizil” (real estate) on Saturday
“NZZ Domizil” is published every Saturday as a separate section in the “Neue Zürcher Zeitung”
“NZZ Executive” (situations vacant) at the weekend
“NZZ Executive” is published every Saturday as a separate section in the
“Neue Zürcher Zeitung” and every Sunday in the “NZZ am Sonntag”
5th section, Friday
ain topic, Society, Culinary art, Research & Technology, Health, Digital/Engines,
M
Outdoor, Travel
S P EC I A L S U P P L E M E N TS , S P EC I A L T H E M E S
Special supplements, special themes For an overview, see www.nzzmediasolutions.ch
CO M B I N AT I O N S
”NZZ BusinessCombi”
”NZZ BusinessCombi” is a combination of ”Neue Zürcher Zeitung” and Le Temps
”Cityplus”
”Cityplus” (www.cityplus.ch) is a modular Swiss combination
M AG A Z I N E S
“Z”Published 8× each year as a supplement in the “Neue Zürcher Zeitung” and
“NZZ am Sonntag”
“NZZ Folio”
Published 12× each year as a supplement in the “Neue Zürcher Zeitung”
“NZZ Campus”
Published 4× per year and distributed at selected universities, the ETH and other higher
education institutions
“NZZ Geschichte”
Published 4× per year and is available at newsstands and as a subscription
1
Sources: WEMF 2015, MACH Basic 2015-2, MA Leader 2015, publisher’s imprint.
6
SPECIAL SUPPLEMENTS AND SPECIAL THEMES IN THE NEUE ZÜRCHER ZEITUNG
Education
Finance
Topic
Publication date
Advertising
deadline
Topic
Publication date
Advertising
deadline
Education I
30 March
Financial year 2015/16  4 January '16
14 December '15
Education II
16 June   2 June
Investment funds
28 January
14 January
Education III
24 November
Derivative products
19 May  3 May
Digital banking
29 June
Asset management
15 September  1 September
16 March
10 November
Art and Culture
Topic
Publication date
Advertising
deadline
Zurich Festival
28 May
13 May
Art Basel
13 June 30 May
Reopening of
the State Museum
27 July
14 July
Lucerne Festival
15 August
14 July
15 June
Travel and Outdoors
Topic
Publication date
Advertising
deadline
Travel Salzkammergut
27 April
13 April
Travel - UNESCO
13 June
30 May
Travel - Meran
31 August
17 August
Travel - Thailand  7 October
23 September
Mobility, Business and Society
Topic
Publication date
Advertising
deadline
Car
14 April 31 March
Opening Gotthard
24 May
10 May
Aviation
27 October 13 October
Bits and Bytes 22 September
  8 September
Subject to change.
7
R ECO M M E N DAT I O N S
Fixed format
Swiss edition
Total edition
Type area
Section
Publication
Rate bw/colour Rate bw/colour 2/1 pages
39,180.–
54,250.–
612 × 440 mm
1st, 2nd, 3rd and 4th sectionMon–Sat
5th section, on request Fri
Introductiory panorama
48,970.–
67,820.–
612 × 440 mm
1st section, page 2 and 3 Mon–Sat
27,120.–
291 × 440 mm
1st to 5th section
Mon–Sat/Fri
1/1 page, first advertising page21,530.–
29,840.–
1/1 page, placement right
24,480.–
1/1 page, back page
19,580.–
291 × 440 mm
291 × 440 mm
291 × 440 mm
First advertising page
1st, 2nd and 3rd section 5th section
Mon–Sat
Mon–Sat
Fri
1/2 page landscape
16,280.–
291 × 218 mm
1st to 5th section
Mon–Sat/Fri
1/4 page landscape  6,120.–  8,480.–
291 × 108 mm
1st to 5th section
Mon–Sat/Fri
1/4 page portrait  6,120.–  8,480.–
143 × 218 mm
1st to 5th section
Mon–Sat/Fri
1/1 page
19,580.–
11,750.–
Special format/millimetre rates
Type of advertising
Swiss edition
bw
colour
Total edition
Number of columns
bw
colour
Recommendations
3.99
5.27
7.51
all (single and 9 column ads not possible) Mon–Sat
Financial advertisements
(AGM, dividends etc.)
5.27
7.51
all (single and 9 column ads not possible) Mon–Sat
Obituaries, Acknowledgements 3.99
5.68
1
5 columns and 10 columns
Publication
Mon–Sat
N E XT TO T E XT A DV E RT I S E M E N TS
Fixed format
Total edition
Type area
Section
Rate bw/colour
Publication
2/2 pages2
34,170.–
612 × 218 mm
1st, 2nd and 4th section
Mon–Sat
2/4 pages2
20,500.–
612 × 108 mm
1st, 2nd and 4th section
Mon–Sat
1/2 page landscape
17,090.–
20,710.–
291 × 218 mm
291 × 218 mm
1st, 2nd, 4th and 5th section
3rd section, Business
Mon–Sat/Fri
Mon–Sat
1/2 page landscape «page two» 17,940.–
20,710.–
291 × 218 mm
291 × 218 mm
1st section, Intern., page 2
3rd section, Business, page 2
Mon–Sat
Mon–Sat
1/4 page landscape
10,250.–
12,420.–
291 × 108 mm
291 × 108 mm
1st, 2nd, 4th and 5th section
3rd section, Business
Mon–Sat/Fri
Mon–Sat
1/4 page landscape, page 2
10,830.–
13,130 .–
291 × 108 mm
291 × 108 mm
1st section, page two
3rd section, Business
Mon–Sat
Mon-Sat
1
2
ates of obituaries = bw/colour. The obituary is placed in the international edition of “Neue Zürcher Zeitung”, if possible (without any guarantee).
R
Half-page- and quarter-page panorama advertisements.
8
N E XT TO T E XT A DV E RT I S E M E N TS
Special format/millimetre rates
Section
Total edition
Min. height
bwcolour
Publication
1st section, International
6.61
9.34
10 columns, min. height 80 mm
Mon–Sat
6.61  9.34
10 columns, min. height 60 mm
Mon–Sat
3 section, Business
8.47
11.30
10 columns, min. height 80 mm
Mon–Sat
4th section, Feuilleton and Sport
6.61  9.34
10 columns, min. height 60 mm
Mon–Sat
5th section
6.61  9.34
10 columns, min. height 60 mm
Fri
2
nd
section, Switzerland and Zurich
rd
A DV E RT I S E M E N TS O N T E XT PAG E
Millimetre rates
Placement
Total edition
bw
colour
1st section, International lead item (page 3)
Type area
max. format
Publication
27.03
38.47  54 ×   80 mm
113 × 100 mm
Mon–Sat
1 section, International inside page
27.03
38.47  54 ×   80 mm
172 × on request
Mon–Sat
2
section, Switzerland lead item
27.03
38.47  54 ×   80 mm  54 × 100 mm
Mon–Sat
2
section, Switzerland inside page
27.03
38.47  54 ×   30 mm
172 × on request
Mon–Sat
2nd section, Zurich and region lead item
27.03
38.47  54 ×   80 mm
113 × 100 mm
Mon–Sat
2nd section, Zurich and region inside page
27.03
38.47  54 ×   30 mm
172 × on request
Mon–Sat
2nd section, Zurich and region, weather
27.03
38.47
54 × 100 mm
54 × 100 mm
Mon–Sat
3 section, Business lead item
37.23
53.00  54 ×   80 mm
113 × 100 mm
Mon–Sat
3 section, Business inside page
37.23
53.00  54 ×   80 mm
172 × on request
Mon–Sat
3 section, Business financial investment
37.23
53.00  54 ×   80 mm
113 × on request
Mon
3rd section, Business finance
37.23
53.00  54 ×   80 mm  54 × 100 mm
Mon–Sat
3rd section, Business investment funds1
16.83
23.96  47 ×   30 mm
Tue–Sat
4th section, Feuilleton lead item
27.03
38.47  54 ×   80 mm  54 × 100 mm Mon–Sat
4 section, Feuilleton inside page
27.03
38.47  54 ×   30 mm
113 × on request
Mon–Sat
4 section, Feuilleton ZH culture
27.03
38.47  54 ×   30 mm
113 × 100 mm
Tue–Sat
4 section, Feuilleton lead item, Sport (back page)
27.03
38.47  54 ×   80 mm
113 × 100 mm
Mon–Sat
5th section, Main topic
27.03
38.47  54 ×   30 mm
113 × 100 mm
Fri
5th section, Society lead item
27.03
38.47  54 ×   80 mm
113 × 100 mm
Fri
5th section, Society inside page
27.03
38.47  54 ×   30 mm
172 × on request
Fri
5 section, Research & Technology
27.03
38.47  54 ×   30 mm
172 × on request
Fri
5 section, Digital/engine lead item
27.03
38.47  54 ×   80 mm
113 × 100 mm
Fri
5 section, Outdoor
27.03
38.47  54 ×   80 mm
113 × 100 mm
Fri
5th section, Travel lead item
27.03
38.47  54 ×   80 mm
113 × 100 mm
Fri
5th section, Travel inside page
27.03
38.47  54 ×   30 mm
172 × on request
Fri
st
nd
nd
rd
rd
rd
th
th
th
th
th
th
1
Type area
min. format
143 × on request
Only published in the Swiss edition.
9
S P EC I A L FO R M ATS
Fixed format
Total edition
Type area
Section
Rate bw/colour
Publication
Centre panorama I
28,610.–
257 × 218 mm
1st and 2nd section
Mon–Sat
Centre panorama II
41,290.–
375 × 268 mm
1st and 2nd section
Mon–Sat
Centre panorama page high
50,060.–
257 × 409 mm
1st and 2nd section
Mon–Sat
Monolith I
14,540.–  54 × 409 mm
17,360.–  54 × 409 mm
15,260.–  54 × 409 mm
1st, 2nd and 4th section
3rd section, Business
1st section, page 2
Mon–Sat
Mon–Sat
Mon–Sat
Monolith II
29,060.–
34,720.–
30,510.–
113 × 409 mm
113 × 409 mm
113 × 409 mm
1st and 2nd section
3rd section, Business
1st section, page 2
Mon–Sat
Mon–Sat
Mon–Sat
Junior page
18,760.–
22,350.–
19,700.–
172 × 236 mm
172 × 236 mm
172 × 236 mm
1st, 2nd and 4th section
3rd section, Business
1st section, page 2
Mon–Sat
Mon–Sat
Mon–Sat
20,900.–
24,620.–
231 × 318 mm
231 × 318 mm
1st and 2nd section
3rd section, Business
Mon–Sat
Mon–Sat
1st section 
1st section
1st section
1st section
Mon–Sat
Mon–Sat
Mon–Sat
Mon–Sat
Junior page
1st section, front page  5,340.–  54 ×  
10,680.–
113 ×  
16,010.–
172 ×  
12,090.–
231 ×  
Other special placements on request.
10
76 mm
76 mm
76 mm
43 mm
C L A S S I F I E DS 1
Millimetre rates
Section
Swiss edition
bwcolour
Total edition Number of columns
bwcolour
(fixed formats possible)
Publication
Education
3.99
5.68
5.27
7.51
even and 5 columns
Mon/Thu
Services
3.99
5.68
5.27
7.51
even and 5 columns
Mon–Sat
3.99
5.68
5.27
7.51
even and 5 columns
Tue/Wed/Thu
Holiday accommodation/rentals
5.27
7.51
even and 5 columns
Fri
Financial market2
5.27
7.51
all (single and 9 column ads not possible) Mon–Sat
Leisure
3.99
5.27
7.51
even and 5 columns
Property
advertisements5
3.99 5.68
5.27 7.51
even and 5 columns
Separate rates
Mon/Wed
Sat (Domizil)
Cinema advertisements3+6
3.99
5.68
5.27
7.51
even and 5 columns
Mon–Sat
3.99
5.68
5.27
7.51
even and 5 columns
Mon–Sat
5.27
7.51
even and 5 columns
Sat
Vehicles/vessels/camping
1+4
5.68
Fri
Art trade/galleries/antiques 3
Rendez-vous 2
Recruitment ads
Separate rates
all (single and 9 column ads not possible) Sat/Sun
(Executive)
Tourism
3.99
5.68
5.27
7.51
all (single and 9 column ads not possible) Fri
Events3
3.99
5.68
5.27
7.51
even and 5 columns
Mon–Sat
P R E- P R I N T E D I N S E RTS
Publication details and Circulation
Total domestic edition
Split edition (Zurich and region)7Split edition
City of Zurich7
Publication day
Monday–FridaySaturday Monday–FridaySaturday
Monday–FridaySaturday
Circulation (copies to be delivered)
105,000
20,000
Rates
Weight
Total domestic edition
Rate/1000 copies
115,000
48,000
50,000
22,000
Split edition (Zurich and region)7Split edition
City of Zurich7
Monday–FridaySaturday Monday–FridaySaturday
Monday–FridaySaturday
up to 25 g
303.–
31,808.–
34,080.–
15,052.–
15,620.–  6,248.–  6,816.–
26–50 g
379.–
39,760.–
42,600.–
18,815.–
19,525.– 7,810.– 8,520.–
51–75 g 454.–
47,712.–51,120.–
22,578.–23,430.– 
9,372.–10,224.–
76–100 g509.–
53,424.–57,240.–
25,281.–26,235.– 10,494.–11,448.–
101–150 g
553.–
58,016.–62,160.–
27,454.–28,490.– 11,396.–12,432.–
over 150 g
on request
– These rates include postage as well as handling charges.
– In addition to the insert enclosure fee, a flat rate of 20% of the cost of a 4 colour advertisement is charged per external advertisement.
– Inserts qualify for special volume discount.
Discounts: In case of simultaneous insertion in “Neue Zürcher Zeitung” and “NZZ am Sonntag”, a combination discount of 15% is granted.
Minimal height of classifieds = 20 mm, vehicles = 15 mm.
Can only be booked in the total edition.
Additional classified discount of 30% applies.
4
Second-hand car advertisements appearing on Tuesday, Wednesday or Thursday attract a 50% discount for two insertions or more of the same content and
format.
5
The property section “NZZ Domizil” is published every Friday in the domestic edition. In the international edition, the property advertisements are
integrated in the newspaper. A combination discount of 50% on the rates of the “NZZ am Sonntag” is granted in case of simultaneous insertion in the “Neue
Zürcher Zeitung” and in the “NZZ am Sonntag”.
6
50% combination discount for simultaneous insertion in the “Neue Zürcher Zeitung” and in the “NZZ am Sonntag”.
7
For logistical reasons, inserts are not included in partial editions that are sent out by post. There is no guarantee that the desired regions are covered solely
and completely.
1
2
3
11
STA N D - BY O P T I O N
40% Discount
Agency commission and ATP apply, no further volume discounts
Promotion period
January and February, July and August
Format
1/1 page, colour (other fixed formats by arrangement)
Process
The client or agency books an advert for a particular calendar
week, at least a week in advance, and without specifications
on placement. It leaves NZZ Media Solutions to select both the
­publication day (Monday to Saturday) and where the advertisement
is placed within the news­paper. In return for this flexibility, the
client receives a discount of 40%.
Flexible date
Within calendar week (Monday to Saturday)
Booking
No placement reservation and no last-minute design changes
Advertising deadline
One week before the Monday of the relevant calendar week
Printing material deadline
Thursday before the relevant calendar week
N Z Z W E E K E N D O F F E R FO R CO M M E R C I A L A DV E RT I S E M E N TS
Weekend Offer No. 1
When placing an advertisement on Friday or Saturday in the
“Neue Zürcher Zeitung” or “NZZ BusinessCombi” as well as in
the “NZZ am Sonntag”, an advertisement can be placed in the
“Neue Zürcher Zeitung” on the following Monday free of charge.
Weekend Offer No. 2
When placing an advertisement on Friday or Saturday in the
“Neue Zürcher Zeitung” or “NZZ BusinessCombi”, you receive
50% discount on an advert on the following Monday in the
“Neue Zürcher Zeitung” or “NZZ BusinessCombi”.
Weekend Offer No. 3
When placing an advertisement in the “NZZ am Sonntag”, an
advertisement can be placed in the “Neue Zürcher Zeitung” on
the following Monday at 50% discount.
12
Booking
The Weekend Offer only applies to fixed formats.
Financial notices and adverts for financial products are excluded.
Weekend Offers can be included in volume discounts.
Advertising and printing material deadline
Deadline for advertisement bookings or cancellations and printing
materials is two working days prior to publication, by 2 pm.
NZZ AM SONNTAG
The premium newspaper among the Sunday newspapers
The “NZZ am Sonntag” combines the editorial values of the publishing house NZZ with the special needs
of Sunday’s readership. At a high level and with depth, the “NZZ am Sonntag” reports about subjects like economy,
politics, sports, science, culture and society, ensuring that its readers are able to join in
the discussion even more competently. With its precise research, journalistic skill and intelligent analyses,
the “NZZ am Sonntag” provides its readership with information on current events and thus preparing it for
an ideal start into the new week.
The “NZZ am Sonntag” serves a sophisticated readership which doesn’t want to miss out on high-quality journalism,
even on Sundays. With its various innovative supplements and magazines, the “NZZ am Sonntag” sets standards.
It provides an interested readership with background information and commercial partners with ideal,
cost-effective communications platforms.
13
e-pa
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+ 32 er :
,000
read
e rs
M E D I A DATA 1
Readers
(German-speaking Switzerland)
417,000 people (8.9%)
Circulation
Switzerland 126,855 copies
Composition
Male 55%, female 45%
Leaders
91,000 people (27.5%)
Cost per page/CPT
CHF 24,120.–/CHF 57.84
Top leaders
36,000 people (32.2%)
P U B L I C AT I O N , A DV E RT I S I N G A N D P R I N T M AT E R I A L D E A D L I N E
Publication
The “NZZ am Sonntag” is published on Sunday
Advertising and print material deadline
Two days prior to publication at 2 pm
S EC T I O N S A N D M A R K E T P L AC E
1st section
2
nd
section
3rd section
Topics of the Day (International + Switzerland)
Background (incl. Letters to the Editor)
Business/Investments/Real Estate
4th sectionSport/Recreation/Mobile
5th sectionScience/Technology/Medicine
6th section
Culture/TV Programmes/Weather
“NZZ Executive” (situations vacant) at the weekend
“NZZ Executive” is published every Saturday as a separate section in the
“Neue Zürcher Zeitung” and every Sunday in the “NZZ am Sonntag”
TA B LO I D S U P P L E M E N TS
“Gesellschaft”
Society supplement published weekly as a supplement in “NZZ am Sonntag”
“Bücher am Sonntag”
Books supplement published 10 times per year as a supplement in the “NZZ am Sonntag”
CO M B I N AT I O N S
“Sonntagspool”The “Sonntagspool” is a combination of the “NZZ am Sonntag”, “Zentralschweiz am
Sonntag” and “Ostschweiz am Sonntag”
M AG A Z I N E
“Z”
Published 8× each year as a supplement in the “Neue Zürcher Zeitung” and the
“NZZ am Sonntag”
“Stil”
Published weekly as a supplement in “NZZ am Sonntag”
“Residence”
Published 4× per year as a supplement in “NZZ am Sonntag”
“Frame”
Published 4× per year as a supplement in “NZZ am Sonntag”
“NZZ Campus”
Published 4× per year and distributed at selected universities, the ETH and other higher
education institutions
“NZZ Geschichte”
Published 4× per year and is available at newsstands and as a subscription
1
Sources: WEMF 2015, MACH Basic 2015-2, MA Leader 2015, publisher’s imprint.
14
S P EC I A L S U P P L E M E N TS A N D S P EC I A L T H E M E S I N T H E N Z Z A M S O N N TAG
Education
Real Estate
Topic
Publication date
Advertising
deadline
Topic
Publication date
Advertising
deadline
Education I
20 March  4 March
Swissbau
Education II
16 October
Real estate & Living I
30 September
10 January '16
3 April
Real estate & Living II 25 September
14 December '15
18 March
9 September
Art and Culture
Topic
Publication date
Advertising
deadline
Jazz Festival  5 June
20 May
Zurich Film Festival  4 September 12 August
Mobility, Business and Society
Topic
Publication date
Advertising
deadline
Medicine I
17 April
Retail
19 June  3 June
"Golden age"
-generation
18 September
The future of energy  2 October
Car
23 October
Medicine II
13 November
1 April
2 September
Finance
Topic
Publication date
Advertising
deadline
Investing and planning ahead I
22 May
6 May
Derivatives
9 October
23 September
Investing and
planning ahead II
20 November   4 November
Travel and Outdoors
Topic
Publication date
Advertising
deadline
Giardina  6 March 19 February
16 September
7 October
28 October
Subject to change.
15
R ECO M M E N DAT I O N S
Fixed format
Placement in 1st section
Rate bw/colour
Placement in 2nd to 6th section
Rate bw/colour
Type area
2/1 pages
53,070.–
48,250.–
611 × 440 mm
1/1 page
26,540.–
24,120.–
291 × 440 mm
14,470.–
291 × 218 mm
1/4 page landscape  7,540.–
291 × 108 mm
1/4 page portrait   7,540.–
143 × 218 mm
1/2 page landscape
Special format
Placement in 2nd to 6th section
bw
colour
Type area
min. height
Millimetre rates
4.26
20 mm, 3rd section: 80 mm
7.10
N E XT TO T E XT A DV E RT I S E M E N TS
Fixed format
Placement in 1st section
Rate bw/colour
Placement in 2nd to 6th section Type area
Rate bw/colour
2/2 pages1
41,550.–
611 × 218 mm
2/4 pages1
24,930.–
611 × 108 mm
1/2 page landscape
20,780.–
291 × 218 mm
12,460.–
291 × 108 mm
Placement in 2nd to 6th section
bwcolour
Type area (10 columns)
min. height
22,860.–
1/4 page landscape
13,710.–
Special format
Section 1st section
bwcolour
Millimetre rates
8.15
12.63
7.42
11.48
60 mm
1st and 3rd section: 80 mm
A DV E RT I S E M E N TS O N T E XT PAG E
Millimetre rates
bw
colour
Placement
1st section
Type area
min. format
Type area
max. format
26.55
44.21  55 ×   80 mm
173 × on request
24.12
40.17  55 ×   80 mm
173 × on request
2 , 4 , 5 and 6 section
24.12
40.17  55 ×   30 mm
173 × on request
Island advertisement (placement on request)
31.31
52.14  55 ×   80 mm  55 × 110 mm
Placement
Rate bw/colour
3 section
rd
nd
th
th
th
Front page
9,980.– 
Funds page (3 section)
rd
1
2,200.–
Half-page- and quarter-page panorama advertisements.
16
Type area
69 ×   90 mm
114 ×   76 mm
C L A S S I F I E DS 1
Millimetre rates
bw
colour
Number of columns
Section
Publication
Education
4.26
7.10
even and 5 columns
Sun
Services
4.26
7.10
even and 5 columns
Sun
Vehicles/vessels/camping3
4.26
7.10
even and 5 columns
Sun
Holiday accommodation/rentals
4.26
7.10
even and 5 columns
Sun
Financial market
4.26
7.10
all (single and 9 column ads not possible)
Sun
Leisure
4.26
7.10
even and 5 columns
Sun
4.26
7.10
even and 5 columns
Sun
Cinema advertisements 4.26
7.10
even and 5 columns
Sun
Art trade/galleries/antiques2
4.26
7.10
even and 5 columns
Sun
Rendez-vous
4.26
7.10
even and 5 columns
Sun
Recruitment ads (“NZZ Executive”)
Separate rates
all (single and 9 column ads not possible)
Sat/Sun
Tourism
4.26
7.10
all (single and 9 column ads not possible)
Sun
Events 4.26
7.10
even and 5 columns
Sun
Property 4
+4
2
S P EC I A L FO R M ATS
Fixed format
Rate bw/colour
Type area
Section
Centre panorama I
38,290.–
376 × 218 mm
2nd to 6th
Centre panorama II
45,310.–
376 × 268 mm
2nd to 6th
Centre panorama page high
46,410.–
256 × 406 mm
2nd to 6th
1/1 page, right
33,230.–
291 × 440 mm
1st section, page 5
1st section, page 7
Monolith I
15,800.–  55 × 406 mm
14,790.–  55 × 406 mm
1st section
2nd to 6th
Monolith II
28,070.–
26,030.–
114 × 406 mm
114 × 406 mm
1st section
2nd to 6th
Junior page
22,920.–
20,840.–
173 × 268 mm
173 × 268 mm
1st section
2nd to 6th
Other special placements on request.
Minimal height of classifieds = 20 mm, vehicles = 15 mm.
Additional classified discount of 30% applies.
Second-hand car advertisements appearing on Tuesday, Wednesday or Thursday attract a 50% discount for two insertions or more of the same content and
format.
4
50% combination discount in case of simultaneous insertion in the “Neue Zürcher Zeitung” and in the “NZZ am Sonntag”.
1
2
3
17
N Z Z W E E K E N D O F F E R FO R CO M M E R C I A L A DV E RT I S E M E N TS
Weekend Offer No. 1
When placing an advertisement on Friday or Saturday in the
“Neue Zürcher Zeitung” or “NZZ BusinessCombi” as well as in the
“NZZ am Sonntag”, an advertisement can be placed in the
“Neue Zürcher Zeitung” on the following Monday free of charge.
Weekend Offer No. 3
When placing an advertisement in the “NZZ am Sonntag”, an
advertisement can be placed in the “Neue Zürcher Zeitung” on the
following Monday at 50% discount.
Booking
The Weekend Offer only applies to fixed formats.
Financial notices and adverts for financial products are excluded.
Weekend Offers can be included in volume discounts.
Advertising and printing material deadline
Deadline for advertisement bookings or cancellations and printing
materials is two working days prior to publication, by 2 pm.
P R E- P R I N T E D I N S E RTS
Publication details and Circulation
Publication day
Circulation (copies to be delivered)
Sunday
142,000 copies
Rates
Weight
Rate/1000 copies
up to 25 g
400.–  56,832.–
26–50 g
503.–  71,484.–
51–75 g
561.–  79,624.–
76–100 g
630.–  89,392.–
101–150 g
687.–  97,532.–
over 150 g
on request
Rate
– These rates include postage as well as handling charges.
– In addition to the insert enclosure fee, a flat rate of 20% of the cost of a 4 colour advertisement is charged per external advertisement.
– Inserts qualify for special volume discount.
Discounts
In case of simultaneous insertion in the “Neue Zürcher Zeitung” and in the “NZZ am Sonntag”, a combination discount of 15% is granted.
18
NZZ EXECUTIVE
“NZZ Executive” – the jobs part with a lot of advantages
With its very own section structure and its innovative editorial concept, “NZZ Executive” generates
a very high readership attention and ensures that advertisements are noticed sustainably.
The clear section structure provides a good overview and quick orientation.
The possibility to combine “NZZ Executive” with Le Temps and to place an advertisement in the international
edition of the “Neue Zürcher ­Zeitung” at very low additional costs increases the circulation even more.
Thanks to full integration, jobs.NZZ.ch reaches the readers of the news portal NZZ.ch as well
and thus provides commercial partners directly with access to the very
important target group of passive job seekers in the broad range of experts and executives.
19
M E D I A DATA N Z Z E X EC U T I V E 1
Readers
(German-speaking Switzerland)
560,000 people (12.0%)
Circulation
Total
Switzerland
e-pa
p
+ 58 er :
,000
read
e rs
Composition
Male 56%, female 44%
Leaders
123,000 people (36.9%)
Cost per page/CPT
CHF 27,200.–/CHF 48.57
Top leaders
49,000 people (43.1%)
246,811 copies
237,709 copies
M E D I A DATA N Z Z E X EC U T I V E B U S I N E S S CO M B I 1
Readers
(German- and french-speaking
Switzerland) 667,000 people (10.8%)
Circulation
Total
Switzerland Composition
Male 56%, female 44%
Cost per page/CPT
CHF 33,300.–/CHF 49.93
283,613 copies
274,511 copies
R EC R U I TM E N T S EC T I O N OV E RV I E W
“Neue Zürcher Zeitung”
Saturday: “NZZ Executive” recruitment section
“Neue Zürcher Zeitung”,
international edition
Monday: “Stellenmarkt” recruitment section
“NZZ am Sonntag”
Sunday: “NZZ Executive” recruitment section
Le Temps
Friday: “NZZ Executive BusinessCombi”
NZZ onlinejobs.NZZ.ch
Advertising and
printing material deadline (print)
Every Thursday before publication, by 2 pm
OV E RV I E W O F TO P I C S
Topics in 1st section
Front placement
Premium placement:
Pages 2 and 3, page 5 (non-categorised)
Management, Executive
Finance
Banking, Insurance
Consulting, Law
Administration
1
Topics in 2nd section
Engineering, Technology
IT, Telecoms
Chemical Industry, Pharmaceuticals
Society, Education
Medicine, Health
Human Resources
Marketing, Sales
Additional Situations Vacant Ads
Situations Wanted
Legal Info
Sources: WEMF 2015, MACH Basic 2015-2, MA Leader 2015, publisher’s imprint.
20
Leaders
147,000 people (33.8%)
Top leaders
60,000 people (39.4%)
R EC R U I TM E N T A DV E RT I S E M E N TS N E U E Z Ü R C H E R Z E I T U N G
A N D N Z Z A M S O N N TAG
Fixed format
front page
Swiss edition
Rate bw
Rate colour
International edition
Rate bw
Rate colour
Type area
14,090.–
+ 1,175.–
+ 1,380.–
291 × 215 mm
1/4 page landscape 7,040.– 8,230.–
+  589.–
+  690.–
291 × 106 mm
1/4 page portrait 7,040.– 8,230.–
+  589.–
+  690.–
143 × 215 mm
1/2 page landscape
16,460.–
Premium1
1/1 page
25,620.–
29,920.–
+ 2,355.–
+ 2,760.–
291 × 440 mm
1/2 page landscape
12,810.–
14,960.–
+ 1,175.–
+ 1,380.–
291 × 215 mm
1/4 page landscape 6,400.– 7,480.–
+  589.–
+  690.–
291 × 106 mm
1/4 page portrait 6,400.– 7,480.–
+  589.–
+  690.–
143 × 215 mm
1/1 page
23,300.–
27,200.–
+ 2,355.–
+ 2,760.–
291 × 440 mm
1/2 page landscape
11,650.–
13,600.–
+ 1,175.–
+ 1,380.–
291 × 215 mm
1/4 page landscape 5,830.– 6,800.–
+  589.–
+  690.–
291 × 106 mm
1/4 page portrait 5,830.– 6,800.–
+  589.–
+  690.–
143 × 215 mm
Standard
Special format (millimetre rates)
bw
colour
bw
colour
Standard
5.94
6.79
+ 0.60
+ 0.68
4.05
4.05
+ 0.42
+ 0.42
Situation wanted
Commercial ads (Swiss edition) 2
6.369.86
Special placements fixed format masthead (rate per insertion, colour)
Number of insertions “NZZ Executive” front Back page 2nd section (Executive)
Type area
1 insertion
3,190.– 2,680.–
50 × 34 mm
4 – 12 insertions 2,580.– 2,166.–
50 × 34 mm
13 – 25 insertions 2,060.– 1,755.–
50 × 34 mm
26 – 52 insertions 1,860.– 1,545.–
50 × 34 mm
Island ad within text bw/colour, type area: Per insertion 2,100.– 50 × 34 mm
Continuation of “NZZ Executive” interview pages
Special discount
50% discount for island ads when booked together with front page masthead of “NZZ Executive”
Premium placements on the pages 2, 3 and 5 and on the 2nd opening page of the jobs part as well as on the backpage of the 2nd part. Full advertising pages
can only be placed on the pages 2 and 3.
2
Cumulated with the commercial volume discount.
1
The price including a surcharge for the international edition shall apply to foreign customers.
21
R EC R U I TM E N T A DV E RT I S E M E N TS N Z Z E X EC U T I V E B U S I N E S S CO M B I
Fixed format
front page
Swiss edition
Rate bw
Rate colour
International edition
Rate bw
Rate colour
Type area
19,030.–
21,220.–
+ 1,175.–
+ 1,380.–
291 × 215 mm
1/4 page landscape 9,510.–
10,610.–
+  589.–
+  690.–
291 × 106 mm
1/4 page portrait 9,510.–
10,610.–
+  589.–
+  690.–
143 × 215 mm
1/2 page landscape
Premium1
1/1 page
31,850.–
35,810.–
+ 2,355.–
+ 2,760.–
291 × 440 mm
1/2 page landscape
17,860.–
19,840.–
+ 1,175.–
+ 1,380.–
291 × 215 mm
1/4 page landscape 8,920.– 9,920.–
+  589.–
+  690.–
291 × 106 mm
1/4 page portrait 8,920.– 9,920.–
+  589.–
+  690.–
143 × 215 mm
1/1 page
29,720.–
33,330.–
+ 2,355.–
+ 2,760.–
291 × 440 mm
1/2 page landscape
16,790.–
18,580.–
+ 1,175.–
+ 1,380.–
291 × 215 mm
1/4 page landscape 8,400.– 9,290.–
+  589.–
+  690.–
291 × 106 mm
1/4 page portrait 8,400.– 9,290.–
+  589.–
+  690.–
143 × 215 mm
Standard
Special format (millimetre rates)
bw
colour
bw
colour
Standard
8.22
9.01
+ 0.60
+ 0.68
Situation wanted
5.15
5.15
+ 0.42
+ 0.42
1
Premium placements on the pages 2, 3 and 5 and on the 2nd opening page of the jobs part as well as on the backpage of the 2nd part. Full advertising pages
can only be placed on the pages 2 and 3.
The price including a surcharge for the international edition shall apply to foreign customers.
22
S P EC I A L O F F E R : S EC U R I T Y- PAC K AG E
Maximize the impact of your job advert with the response multiplier.
Offer 1 (book both placements at the same time)
– When booking a job advert, the same ad will also be published
once within the following 6 weeks in the “NZZ Executive”
­recruitment section.
– When booking the Security-Package before the first placement,
the rate for the job advert only increases by 25% for the additional
placement.
– This package is only available in conjunction with situations
vacant advertising.
1st placement
2nd placement
Price
Reduction
125% 100%
 Run time: 6 weeks
Offer 2 (book second placement retrospectively)
–W
hen booking a job advert, the same ad will also be published
once within the following 6 weeks in the “NZZ Executive”
­recruitment section.
– If the package is booked retrospectively, 50% discount is applied to
the second placement within 6 weeks.
– This package is only available in conjunction with situations
vacant advertising.
1st placement
 Security-Package
booking rates
 Discount on 2nd
placement

2nd placement
Price
Reduction
100% 50%
 Run time: 6 weeks
S
ecurity-Package
booking rates
D
iscount on 2nd
placement (booked
retrospectively)

Benefits
– You can find the best candidates for the vacancy by running the advert over several weeks.
– Double your presence in the market with each placement.
– The job advert is inserted up to twice within 6 weeks.
S EC U R I T Y PAC K AG E R AT E
Fixed format front page
”NZZ Executive”1
bw
”NZZ Executive”1
Total edition2
Total edition2
colourbw colour
1/2 page landscape 17,610.–
20,580.–
+ 1,470.–
+ 1,725.–
1/4 page landscape  8,800.–
10,290.–
+  736.–
+  863.–
1/4 page portrait 8,800.–
10,290.–
+  736.–
+  863.–
Premium fixed format3
1/1 page 32,030.–
37,400.–
+ 2,945.–
+ 3,450.–
1/2 page landscape 16,010.–
18,700.–
+ 1,470.–
+ 1,725.–
1/4 page landscape  8,000.– 9,350.–
+  736.–
+  863.–
1/4 page portrait 8,000.– 9,350.–
+  736.–
+  863.–
Standard fixed format
1/1 page 29,130.–
34,000.–
+ 2,945.–
+ 3,450.–
1/2 page landscape 14,560.–
17,000.–
+ 1,470.–
+ 1,725.–
1/4 page landscape  7,290.– 8,500.–
+  736.–
+  863.–
1/4 page portrait 7,290.– 8,500.–
+  736.–
+  863.–
Millimetre rate
bw
colour
bw
colour
Standard
7.42
8.49
+ 0.75
+ 0.85
“NZZ Executive” is published every Saturday in the “Neue Zürcher Zeitung” and in the “NZZ am Sonntag”
Additional placement in the international edition of the “Neue Zürcher Zeitung” (Monday).
3
Premium placement on pages 2, 3 and 5, on the 2nd section front page and 2nd section back page. Full pages are only available on pages 2 and 3.
1
2
The price including a surcharge for the international edition shall apply to foreign customers.
23
S I T UAT I O N VAC A N T A DV E RT D I S CO U N TS
AmountDiscount
AmountDiscount
AmountDiscount
  20,000.­–
2%
300,000.–6%
1,000,000.– 9%
 50,000.–
3%
500,000.–7%
1,250,000.–10%
100,000.–4%
800,000.–8%
1,500,000.–11%
200,000.–5%
Terms:
Valid for all "NZZ Executive" adverts, format and design can be changed, run time of one year.
J O B S . N Z Z .C H
With their unique integration into the “Neue Zürcher Zeitung” news
portal, your adverts will directly reach the nzz.ch readership. Benefit from over 10 million monthly visits and reach the most qualified
people who will drive your business forward (over 90% with higher
education qualifications and in the specialist target group).
Do not limit your recruitment to the active job-seeker market. With
jobs.NZZ.ch you will extend the reach of your job adverts to address
passive job seekers, ensuring you reach the best possible candidates
for your vacancy. Your job advert will be optimised for mobile devices and displayed in the NZZ news app for smartphones, available
from iTunes (iOS) and Google Play (Android).
Single adverts
1 advert on jobs.NZZ.ch, run time: 30 days
Please contact us for a personal consultation on +41 44 258 13 15 or
via [email protected].
CHF 700.–
Subscriptions/packages
For maximum perception among passive job seekers, we
­recommend year-round company presence on jobs.NZZ.ch.
We offer various subscriptions or we can put together selected
options to tailor a package to your needs.
Combined advertising
You can combine your print advert with an online advertisement.
Additional online advert
1 additional advert on jobs. NZZ.ch, run time: 30 days
JOB TEASER
Combine print and online with a job teaser in the print edition that
links to your online ad. The job teaser is published next to text.
Publication dayThursday
Advertising deadlineMonday
Content
Company name/company logo in colour/
job title/location/QR code/job ID
Individual rate (including print production)
Job teaser print with existing job subscription, online
Combined rate (including print production)
Online individual advert and job teaser print
CHF 1,800.–
CHF 2,200.–
T EC H N I C A L S P EC I F I C AT I O N S
For technical specifications and formats for all NZZ products, please see www.nzzmediasolutions.ch.
24
CHF 525.–
NZZ DOMIZIL
“NZZ Domizil” – the real estate part of “Neue Zürcher Zeitung”
“NZZ Domizil” will now be published every Saturday (from 1 January 2016 onwards)
as a separate section of the “Neue Zürcher Zeitung”. With its extended editorial part, which addresses private
interest groups as well as industry professionals, “NZZ Domizil” reinforces its number one
position among publications on real estate.
25
e-pa
p
+ 39 er :
,000
read
e rs
M E D I A DATA 1
Readers
(German-speaking Switzerland)
269,000 people (5.8%)
Circulation
Total 119,956 copies
Switzerland 110,854 copies
Outside Switzerland   9,102 copies
Composition
Male 62%,female 38%
Leaders
74,000 people (22.2%)
Cost per page/CPT
CHF 19,200.–/CHF 71.38
Top leaders
30,000 people (26.7%)
P R O P E RT Y M A R K E T OV E RV I E W
“Neue Zürcher Zeitung”
Monday and Wednesday: Real-estate section
Friday: “NZZ Domizil” real-estate section
“NZZ am Sonntag”
Real-estate section
“Residence”
“Residence” magazine is published four times a year as an insert in “NZZ am Sonntag”
More details can be found in this document in the “Residence” section
Advertising and printing material deadline Real-estate section: two working days prior to publication, by 2 pm
“NZZ Domizil”: Thursday before publication, by 2 pm
S P EC I A L S U P P L E M E N TS
Publication date Advertising deadline Print material deadline Title
  3 April 18 March 23 March “NZZ am Sonntag”
16 September “NZZ am Sonntag”
25 September 9 September The advertising deadline refers to commercial advertisements.
For property advertisements, the advertising deadline is 12 noon, just like the print material deadline.
Subject to change.
S P EC I A L D I S CO U N TS
10% discount when booking two special supplements in the “Neue Zürcher Zeitung” and/or the “NZZ am Sonntag”2, 15% discount for three
bookings2 and 20% discount for four or more special supplement bookings2.
1
2
Sources: WEMF 2015, MACH Basic 2015-2, MA Leader 2015, publisher’s imprint.
These discounts only apply to commercial advertisements and are not for property adverts.
26
P L AC E M E N T I N T H E N E U E Z Ü R C H E R Z E I T U N G 1
Fixed format
Swiss edition
Rate bw/colour
Total edition
Rate bw/colour
Type area
1/1 page
19,200.–
26,590.–
291 × 440 mm
1/2 page landscape
11,520.–
15,960.–
291 × 218 mm
8,310.–
291 × 108 mm
8,310.–
143 × 218 mm
1/4 page landscape  6,000.–
1/4 page portrait  6,000.– 
Special format
bwcolourbwcolour
Millimetre rates 3.91
Special formats, real-estate section
Swiss edition
Rate bw/colour
5.57
Front page, advertising panel, top right  2,245.–
5.17
7.36
Type area
55 ×   34 mm
Page 3, advertising panel  2 580.–
54 ×   60 mm
Front page, 1/4 page landscape, next to text
10,050.–
291 × 108 mm
Page 3, 1/4 page landscape, next to text
10,050.–
291 × 108 mm
P L AC E M E N T I N T H E N Z Z A M S O N N TAG ( R E A L- E STAT E S EC T I O N ) 2
Fixed format
Rate bw/colour
Type area
1/1 page
24,120.–
291 × 440 mm
1/2 page landscape
14,470.–
291 × 218 mm
1/4 page landscape  7,540.–
291 × 108 mm
1/4 page portrait  7,540.–
143 × 218 mm
Special format
bw
colour
Millimetre rates
4.26
7.10
1
2
Published on Mondays, Wednesdays and Sundays in the real estate section and as the separate real estate part “NZZ Domizil”.
In case of insertion on a Monday, Wednesday or Friday, a discount of 50% on the advertisement in “NZZ am Sonntag” (same week) is granted.
27
R E A L E STAT E I N R E S I D E N C E M AG A Z I N E
“Residence” – the magazine for living and real estate – offers other attractive advertising opportunities for premium real estate and listings
for sales and rental properties in Switzerland and abroad. More details can be found in this document in the “Residence” section.
T EC H N I C A L S P EC I F I C AT I O N S
For technical specifications and formats for all NZZ products, please see www.nzzmediasolutions.ch.
28
NZZ FOLIO
The intelligent monthly magazine
For the past twenty years, each monthly edition of “NZZ Folio” has focused on one theme from every angle.
The spectrum includes topics of enduring interest ranging from A to Z.
“NZZ Folio” combines journalistic relevance with linguistic skill, and t­ horough research with independent ideas;
high-profile columnists provide entertainment that will hold your attention.
“NZZ Folio” is the reading matter of choice for leaders and decision m
­ akers – the magazine for
intelligence that lasts the distance.
29
e-pa
p
+ 39 er :
,000
read
e rs
M E D I A DATA 1
Readers
(German-speaking Switzerland)
339,400 people (7.2%)
Cost per page/CPT
CHF 23,440.–/CHF 69.06
Circulation
Switzerland 120,000 copies
P U B L I C AT I O N D E TA I L S
Theme
Publication date
Advertising deadline
Print material
deadline
Business ideas
4 January
9 December '15
15 December '15
In paradise
1 February
6 January
14 January
Top and bottom (Hierarchies)
7 March
10 February
18 February
Artificial intelligence 4 April
9 March
17 March
China
2 May
6 April
14 April
VIP – how to become something special
6 June
11 May
19 May
The cow
4 July
8 June
16 June
Muslims in Switzerland
2 August
6 July
14 July
Fathers
5 September
Less is more
3 October
We are the people
7 November
Secrets
5 December
10 August
7 September
12 October
9 November
18 August
15 September
20 October
17 November
Subject to change.
OV E RV I E W O F TO P I C S
TopicContents
Online
Peter Glaser interviews the owners of the strangest and most interesting websites
My future
Florian Leu asks young people who have just left school or their apprenticeship about
their dreams
Icon poet
5 dice – 5 phrases – 1 short story. Join in the game
Names in numbers
Popular, curious, common names and their history
Swiss Council for
Accident Prevention
Photos from the archives of the Swiss Council for Accident Prevention show a little-known Switzerland
On course
Barbara Klingbacher attends training courses, from watching grasshoppers to 3D printing
In court
Andreas Heller criss-crosses the country visiting trials large and small
Binder's picture puzzle
He who seeks, shall find – but not always. A classic by Hannes Binder
Riddle
A riddle for clever minds by legendary puzzle inventor, CUS
Who lives here?
A psychologist and an interior designer examine photos of a residence to work out who lives there
The experiment
Crazy experiments from all scientific fields, compiled by Reto U. Schneider
Folio fun
Cartoon on the topic of the month, by cartoonist Gerhard Glück
1
Sources: publisher’s imprint.
30
F I X E D FO R M ATS A N D S P EC I A L P L AC E M E N TS
Fixed format
Rate
Type area
Bleed margin1
2/1 pages 46,890.–
416 × 273 mm
440 × 297 mm
2/2 pages2
25,870.–
416 × 123 mm
440 × 144 mm
1/1 page 23,440.–
196 × 273 mm
220 × 297 mm
1/2 page landscape2
14,050.–
196 × 123 mm
220 × 144 mm
1/2 page portrait2
14,050.–  88 × 250 mm
105 × 297 mm
1/3 page landscape2
11,160.–
196 ×  80 mm
1/3 page portrait2 11,160.–  54 × 254 mm  66 × 297 mm
1/4 page landscape2   8,550.–
196 ×  62 mm
1/4 page portrait2   8,550.–  88 × 123 mm
Centre panorama I2
21,080.–
215 × 123 mm
Centre panorama II2
28,120.–
215 × 273 mm
Special placement
Rate
Inside front cover
26,940.–
Inside front cover and page 3
50,380.–
Outside back cover
29,460.–
1/1 page next to editorial
26,160.–
1/1 page next to content
25,580.–
1/1 page next to topics at the front
25,580.–
Special format
Rate
Gatefolder (3 pages folded inwards) 94,960.–
Series of advertisements
available on request
Other special placements on request.
1
2
Plus 3 mm bleed margin per page.
Page sections are placed next to text.
31
I N S E RTS
Circulation
Total
Copies to be delivered
125,000
Loose Inserts
Weight
Total
min. format
max. format
up to 50 g
41,820.–
105 × 148 mm
210 × 285 mm
51 up to 100 g
46,410.–
105 × 148 mm
210 × 285 mm
min. format
max. format
Glued Inserts (+ 1/1 page 23,440.–)
WeightCard1Booklet1
up to 25 g
18,870.–
26 up to 50 g
22,270.–  55 ×   80 mm
190 × 210 mm
23,970.–  55 ×   80 mm
190 × 210 mm
Glued cards and booklets may only be inserted into the total edition.
Sachet (+ 1/1 page 23,440.–)
Total1
min. format
28,390.–  60 ×   80 mm
max. format
190 × 210 mm
Bound-in Inserts
WeightTotal1
min. format
max. format
up to 25 g
40,120.–
105/115 × 148 mm
220 × 297 mm
up to 50 g
41,480.–
105/115 × 148 mm
220 × 297 mm
D I ST R I B U T I O N
“NZZ Folio” is published on the first ­Monday of each month. It is part of the “Neue Zürcher Zeitung” (Swiss edition) and is also delivered to
NZZ subscri­bers abroad. It can also be subscribed separately, is available at newsagents and in the App Store.
R E S E RVAT I O N S
We accept reservations as placement requests. Following a reservation for a special placement, the order should ideally be placed one
month before the advertising deadline, otherwise top placements will be released. Placement reservations will be confirmed in the order of
their receipt. For later requests, it may be that the desired placement cannot be confirmed.
T EC H N I C A L S P EC I F I C AT I O N S
For technical specifications and formats for all NZZ products, please see www.nzzmediasolutions.ch.
1
Plus technical costs.
32
Z
“Z” – die Substanz des Stils
Targeted at intelligent and high-spending readers looking for quality goods and services,
“Z” enjoys a wide reach and has an eye-catching format that makes it one of a kind in Switzerland.
It is published eight times a year as a supplement to both the Saturday edition of “Neue Zürcher Zeitung”
and “NZZ am Sonntag”.
33
e-pa
p
+ 58 er :
,000
read
e rs
M E D I A DATA 1
Readers
(German-speaking Switzerland)
560,000 people (12.0%)
Circulation
Switzerland 257,000 copies
Composition
Male 56%, female 44%
Leaders
123,000 people (36.9%)
Cost per page/CPT
CHF 29,500.–/CHF 52.68
Top leaders
49,000 people (43.1%)
P U B L I C AT I O N D E TA I L S
Theme
Publication date
Advertising deadline
Print material
deadline
Spring fashion   5/6 March  3 February
16 February
Watches & jewellery 16/17 April
16 March
29 March
Interior design
21/22 May
20 April  3 May
Cars/travel
11/12 June
11 May
24 May
Autumn fashion   3/4 September  3 August
16 August
Beauty & wellness   8/9 October  7 September
20 September
Accessories   5/6 November  5 October
18 October
Gifts   3/4 December   2 November
15 November
Subject to change.
OV E RV I E W O F TO P I C S
Topics for premium placements
Contents
Stuff
Product of the month, staged and photographed
Contents
Zeitgeist – the latest from Switzerland
Treasures from the broad spectrum of life (fashion/design/art/hotels)
Zeitgeist – the latest from around the world
International discoveries
Zeitgeist – products
Kaleidoscope of stylish watches, jewellery, bags and more
Zeitgeist – beautyDecorative touches and fragrances from the world of beauty, the most stylish spas and
soothing treatments
In Portrait Background information on a company or person in the forms of words, images and numbers
Report
or Manufactory
Reportage from a fashion show, watch/jewellery fair or other recent event
Visit to a specialist studio
Interview
Interview with one of the leading lights in fashion, design or art
Other topics
Ingredients
The produce of the season with recipes and tips
At the tableWhat would Coco Chanel have served, and how would she have served it? “Z” presents table
decor and cuisine choices for celebrities
Destination
Travel havens, places to be and special destinations
Cities distilled
Insider tips from the most beautiful and coolest cities in the world
Roundtable
One topic, six opinions
Quote
Recent, important or funny quotes by key people of our time, selected and annotated
1
Sources: WEMF 2015, MACH Basic 2015-2, MA Leader 2015, publisher’s imprint.
34
F I X E D FO R M ATS A N D S P EC I A L P L AC E M E N TS
Fixed format
Rate
Type area
Bleed margin1
2/1 pages 62,540.–
532 × 359 mm
556 × 400 mm
2/2 pages2
36,880.–
532 × 174 mm
556 × 196 mm
2/3 pages2
28,030.–
532 × 120 mm
556 × 134 mm
1/1 page 29,500.–
252 × 359 mm
278 × 400 mm
1/2 page landscape2
18,440.–
252 × 174 mm
278 × 196 mm
1/2 page portrait2
18,440.–
124 × 359 mm
138 × 400 mm
1/3 page landscape2 14,015.–
252 × 120 mm
278 × 134 mm
1/3 page portrait2
14,015.–
78 × 359 mm
93 × 400 mm
1/4 page landscape2   9,590.–
252 ×  85 mm
278 ×  95 mm
1/4 page portrait2   9,590.–  60 × 359 mm  74 × 400 mm
Centre panorama I2
Centre panorama II2
27,660.– 124 × 359 mm
35,400.–
252 × 359 mm
Special placement
Rate
Inside front cover
35,400.–
Inside front cover and page 3
70,800.–
Outside back cover
38,350.–
1/1 page next to content and editorial
34,000.–
1/1 page next to topics at the front
32,450.–
Series of advertisements
available on request
Other special placements on request.
1
2
Plus 3 mm bleed margin per page.   
Page sections are placed next to text.
35
I N S E RTS
Circulation
Total
Copies to be delivered
280,000
Glued Inserts (+ 1/1 page 29,500.–)
Price Card1
Price Booklet1
Glued Inserts, 4 color
31,080.–
36,680.–
Sachet (+ 1/1 page 29,500.–)
Price1
Sachet, 4 color
59,080.–
Bound-in Inserts
WeightPrice1
min. format
max. format
up to 50 g
105 × 148 mm
272 × 400 mm
66,080.–
D I ST R I B U T I O N
“Z” is a supplement to “Neue Zürcher Zeitung” on Saturdays and to “NZZ am Sonntag” on Sundays.
It is also distributed at 4 and 5 star hotels in Switzerland, at the business lounges at Zurich and Basel airport as well as at selected events
and fairs.
R E S E RVAT I O N S
We accept reservations as placement requests. Following a reservation for a special placement, the order should ideally be placed one
month before the advertising deadline, otherwise top placements will be released. Placement reservations will be confirmed in the order of
their receipt. For later requests, it may be that the desired placement cannot be confirmed.
T EC H N I C A L S P EC I F I C AT I O N S
For technical specifications and formats for all NZZ products, please see www.nzzmediasolutions.ch.
1
Plus technical costs.
36
STIL
“Stil” – das Magazin für Lebensart
The magazine “Stil” presents contemporary, relevant lifestyles. Depen­dable, reflective and stimulating,
it provides its well-heeled, style savvy readership with orientation in the diverse world of lifestyles.
Its readers enjoy the reviews and advice as well as magazine-style background reports, opinions and columns.
37
e-pa
p
+ 32 er :
,000
read
e rs
M E D I A DATA 1
Readers
(German-speaking Switzerland)
417,000 people (8.9%)
Circulation
Switzerland 126,855 copies
Composition
Male 55%, female 45%
Leaders
91,000 people (27.5%)
Cost per page/CPT
CHF 15,600.–/CHF 37.41
Top leaders
36,000 people (32.2%)
P U B L I C AT I O N D E TA I L S
The magazine “Stil” is published every Sunday as a supplement to “NZZ am Sonntag” (20 editions as “Stil” special editions focusing on a
main topic). General advertising deadline: on Thursdays 10 days prior to publication at midday. Print material deadline: on Mondays before
publication at 2 pm.
“Stil” special
Publication date
Advertising deadline
Print material
deadline
Cruise
10 January
Weddings
17 January
Valentine’s Day
Travel
Mobile (Geneva Motor Show)
Fashion (Spring/summer)
21 December '15  4 January
7 January
11 January
7 February
28 January
1 February
21 February
11 February
15 February
25 February
29 February
6 March
13 March
3 March
7 March
Beauty (Fitness)
3 April
21 March
24 March
Outdoors (Bike)
17 April
7 April
11 April
Health  1 May
21 April
25 April
Homes/furnishings
8 May
28 April
2 May
Switzerland (Launch of the NRLA)
22 May
12 May
13 May
Yoga/fitness(-clubs)
12 June
2 June
6 June
Cruise
28 August
Beauty (Health)
Fashion (Autumn/winter)
4 September
18 September
18 August
22 August
25 August
29 August
8 September
12 September
26 September
Travel
2 October
22 September
Homes/furnishings
9 October
29 September
6 October
3 October
Beauty (Winter)
16 October
10 October
Winter sports
20 November
10 November
14 November
Shopping
27 November
17 November
21 November
Enjoyment*
11 December
1 December
5 December
* focus topic
Subject to change.
OV E RV I E W O F S EC T I O N S
The magazine “Stil” bursts into the colour­ful lifestyle cosmos every Sunday. Its regular columns include Style radar, Fine dining, Travel,
Tools and Sunday outings, where a broad range of topics is explored:
Fashion
Gadgets
Culture
Design
Watches
Art
Beauty
Travel
Exhibitions
Wellness
Leisure
Architecture
Cars
Outdoors
People
1
Sources: WEMF 2015, MACH Basic 2015-2, MA Leader 2015, publisher’s imprint.
38
F I X E D FO R M ATS A N D S P EC I A L P L AC E M E N TS
Fixed format
Rate
Type area
Bleed margin1
2/1 pages 31,300.–
436 × 270 mm
460 × 297 mm
2/2 pages2
18,720.–
436 × 133 mm
460 × 146 mm
2/4 pages2
12,480.–
436 ×  64 mm
460 ×  70 mm
1/1 page 15,600.–
206 × 270 mm
230 × 297 mm
1/2 page landscape2  9,360.–
206 × 133 mm
230 × 146 mm
1/3 page landscape2  7,800.–
206 ×  88 mm
230 ×  97 mm
1/4 page landscape2  6,240.–
206 ×  64 mm
230 ×  70 mm
1/4 page portrait2   6,240.–
101 × 133 mm
Monolith I2  6,240.–  49 × 270 mm
Monolith II2  9,360.–
Centre panorama I2
Centre panorama II2
101 × 270 mm
13,940.– 226 × 133 mm
18,720.–
226 × 270 mm
Special placement
Rate
Inside front cover
18,600.–
Inside front cover and page 3
34,400.–
Outside back cover
19,800.–
First left-hand advertisement page
17,300.–
First right-hand advertisement page
17,300.–
1/4 page landscape, centred  7,800.–
Other options for advertisements and supplements/fixed inserts available on request.
1
2
Plus 3 mm bleed margin per page.
Page sections are placed next to text.
39
I N S E RTS
Circulation
Copies to be delivered
142,000
Loose Inserts
Weight
Rate
min. format
max. format
up to 25 g
36,408.–
105 × 148 mm
210 × 277 mm
26 up to 50 g
40,404.–
105 × 148 mm
210 × 277 mm
51 up to 100 g
44,252.–
105 × 148 mm
210 × 277 mm
min. format
max. format
Glued Inserts (+ 1/1 page 15,600.–)
WeightCard1Booklet1
up to 25 g
16,428.–
26 up to 50 g
19,388.–  65 ×   85 mm
190 × 210 mm
20,868.–  65 ×   85 mm
190 × 210 mm
Sachet (+ 1/1 page 15,600.–)
Rate1
min. format
31,228.–  55 ×   80 mm
Bound-in Inserts
WeightRate1
Format
up to 25 g
34,928.–
230 × 297 mm
26 up to 50 g
36,112.–
230 × 297 mm
max. format
190 × 210 mm
D I ST R I B U T I O N
The magazine “Stil” is a supplement to “NZZ am Sonntag”.
R E S E RVAT I O N S
We accept reservations as placement requests. Following a reservation for a special placement, the order should ideally be placed one
month before the advertising deadline, otherwise top placements will be released. Placement reservations will be confirmed in the order of
their receipt. For later requests, it may be that the desired placement cannot be confirmed.
T EC H N I C A L S P EC I F I C AT I O N S
For technical specifications and formats for all NZZ products, please see www.nzzmediasolutions.ch.
1
Plus technical costs.
40
RESIDENCE
The magazine for home, living and real estate
“Residence” is published quarterly in “NZZ am Sonntag” and the editorial focus is on high-quality real estate,
exceptional architecture and other topics around the art of living. It offers an attractive editorial content mix
of specialist articles, service-oriented columns with news and trends on furniture,
kitchen, ­bathroom, garden and gadgets.
In the second part of “Residence”, real estate partners present high-­quality objects for sale as well as for rent:
exclusive flats and houses in Switzerland and abroad, to live in and to dream of.
41
e-pa
p
+ 32 er :
,000
read
e rs
M E D I A DATA 1
Readers
(German-speaking Switzerland)
417,000 people (8.9%)
Circulation
Switzerland 126,855 copies
Composition
Male 55%, female 45%
Leaders
91,000 people (27.5%)
Cost per page/CPT
CHF 15,600.–/CHF 37.41
Top leaders
36,000 people (32.2%)
P U B L I C AT I O N D E TA I L S
Publication date
For property listings:
reservations deadline
For Property listings and gallery
Commercial advertisements:
placements: advertising deadline/
advertising deadline
print material deadline
20 March
23 February
15 May 19 April
18 September 23 August 2 September
30 October 4 October
4 March
29 April
14 October
Print material
deadline
4 March  8 March
29 April
2 September
14 October
3 May
6 September
18 October
We only have a limited number of pages available for property listings. Make a reservation to ensure your ad is published.
Subject to change.
OV E RV I E W
Home, living and architecture
• Reports, portraits and interviews on property and living in the upmarket segment, ideas
for the home, a look at the work of well-known architects, interviews with celebrities from
society and the property sector
Property • Specialist articles and analysis of the property market
• Tips on buying and selling, maintenance and home finance in Switzerland and
internationally
Topics
• Insight into the residential market
• Product notes and news on design and accessories
– Furniture/lighting
– Kitchen
– Wellbeing/bathrooms
– Garden and outdoors
– Home technology and gadgets
– Fireplace
• Seasonal topics
1
Sources: WEMF 2015, MACH Basic 2015-2, MA Leader 2015, publisher’s imprint.
42
F I X E D FO R M ATS W I T H I N E D I TO R I A L CO N T E N T A N D S P EC I A L P L AC E M E N TS
Fixed format
Rate
Type area
Bleed margin1
2/1 pages 31,200.–
416 × 270 mm
440 × 299 mm
2/3 pages2
13,000.–
416 ×  80 mm
440 ×  96 mm
2/4 pages2
10,725.–
416 ×  57 mm
440 ×  73 mm
1/1 page3 15,600.–
196 × 270 mm
220 × 299 mm
1/2 page landscape2  9,360.–
196 × 128 mm
220 × 144 mm
1/3 page landscape2  6,500.–
196 ×  80 mm
220 ×  96 mm
1/4 page landscape2   4,875.–
196 ×  57 mm
220 ×  73 mm
Monolith I   4,875.–
  58 × 299 mm
Monolith II  9,360.–  96 × 270 mm
Non-next to text ads
Rate
Type area
1/2 page
3,744.–
196 × 128 mm
1/4 page
1,950.–
196 ×  57 mm
108 × 299 mm
1/8 page  975.–  96 ×  57 mm
Special placement
Rate
Type area
Bleed margin1
Inside front cover3
17,160.–
196 × 270 mm
220 × 299 mm
Inside front cover + page 33
34,320.–
416 × 270 mm
440 × 299 mm
Outside back cover
18,720.–
196 × 270 mm
220 × 299 mm
2/4 pages, Editorial2
11,800.–
440 ×  73 mm
Other placements and inserts/glued inserts on request.
1
2
3
Plus 3 mm bleed margin per page.   
Page sections are placed next to text.   
For inside front cover (left) 5 mm adhesive edge on the right and for inside back cover (right) 5 mm adhesive edge on the left.
43
G A L L E RY FO R S P EC I A L I T Y S H O PS A N D B U S I N E S S E S­
With its editorial content and exclusive property listings,
­“Residence” provides the ideal environment for speciality shops
and businesses. “Residence” offers these shops and businesses a
targeted and cost-effective advertising solution.
32
GALERIE
The clear structure of the standardised gallery pages provides an
attractive presence among the editorial content.
Anzeige
Zürich (ZH)
Freienbach (SZ)
Rüschlikon (ZH)
<wm>10CAsNsjY0MDAx1TUyMLYwMgMAmR8okQ8AAAA=</wm>
<wm>10CAsNsjY0MDAx1TUyMLG0sAQADLhtZw8AAAA=</wm>
<wm>10CFWMIQ7DQAwEX-TTru3L2T1YhUUFVbhJVNz_o-rCCgbt7BzH7A03z_117u9JwLsoLHSbHNF62DTXlqlrHAraA8lAZvQ_X8DcDF7LEUIwCikc4qhwLdoq1P1m-16fH4C_bT6AAAAA</wm>
<wm>10CAsNsjY0MDAx1TUCEqamAA5zb9IPAAAA</wm>
<wm>10CFWMsQ4CMQxDvyiVnaRpQ0d02-kGxN4FMfP_Ey0bgyVbfvZ5jlrw0_24nsdjEPAqCs-eg62X2m2Ya8nUVTIUtBvNG5t6_PECZhh8bkYIYcxlPIScFm2F_TD3Giyf1_sLfCvu-YAAAAA=</wm>
möbel und mehr . . .
1/6 page in the gallery
Rate per placement
Format
1× 1,300.–
63 × 121 mm
from 2× 1,040.–
63 × 121 mm
<wm>10CFWMMQ7DMAwDXySDkqxYqsciW9ChyK4lyJz_T7W9FSC58Mjj6Faw_N4_5_7tDFQjGWHWuXkx165VSoSMkiFgfcE10BzyxxM4NkXNyRBjKOGkjWxL1EjW-ZBrjfJc9w8YnUGKgAAAAA==</wm>
neu: home-Accessoires lotos furniture
Package rates: All 4 issues 3,120.– (780.– per issue)
Mo bis Fr: 9.30 –18.30 Uhr, Sa: 9.30 –16 Uhr
Öffnungszeiten: Mo – Fr: 10 –18.30, Sa: 9.00 – 17.00
Di bis Fr: 10 – 12, 13.30 –18.30 Uhr, Sa: 10 – 17 Uhr
In herzlichem Ambiente unweit des Bellevues
bietet der Familienbetrieb auf 130 m2 Schmuck,
Accessoires und Möbel. Dank Marken wie
Riviera Maison und vielen anderen ergibt sich
ein moderner Landhaus-Stil.
HAUSER LIVING
Gartenmöbel | Pflanzen | Terrassen
Starten Sie Ihre Reise ins Reich des Wohnens bei
lotos furniture & more und entdecken Sie MöbelOriginale, Paneele, Lampen oder Buddhas sowie
aufregende Accessoires aus Asien, Nord- und OstAfrika. Ergänzen Sie Ihr Interieur mit Wohnelementen aus fernen Ländern.
Eleganz und Exklusivität für den Innen- und
Aussenbereich in grosser Auswahl und stilvoller
Atmosphäre.
Nur 20 Autominuten von Zürich, gratis Parkplätze.
Herzlich GmbH
Seefeldstrasse 12
CH-8008 Zürich
Tel. +41 44 260 36 30
[email protected]
www.herzlich.ch
HAUSER LIVING AG
Wolleraustrasse 31 | 8807 Freienbach SZ
T 055 415 00 80 | www.hauserliving.ch
lotos furniture & more AG
Seestrasse 112
CH-8803 Rüschlikon
Tel. +41 43 233 09 09
[email protected], www.lotos.ch
Zürich (ZH)
Zürich (ZH)
Zürich (ZH)
R E A L E STAT E L I ST I N G S
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“Residence”
provides
environment
for property
listings.
and countries abroad, it offers 11 different templates to provide the
DUXiAnA
Zürich the perfect
schlossberg
boutique
orientteppiche
Mo biscan
Fr: 9–19 Uhr,
Sa: 9 –17 Uhr
Die Schlossberg
Boutiquen in Zürich, Basel,
Luzern
Mo readership
bis Mi und Fr: 9.00 –18.30 Uhr,
Sa: 9.00 –17 Uhr
Here you
address
a discerning,
financially
sound
of
appropriate presentation for each property. Each listing is clear,
und Zermatt bieten ein exklusives Angebot an
Do Abendverkauf: 9.00 – 20.00 Uhr
We take sleep seriously, so that you can take it
edler Satinbettwäsche, hochwertigen Cashmerehome buyers
and tenants.
magazine
is Frottee
published
four
for granted. At DUXIANA,
good sleep is based The
Plaids
sowie kuschelig weichem
und BadeNach
88 Jahrentimes
schliesst sichper
auch für Zürichs elegant, compelling and well illustrated, with an individual text in
on advanced technology, genuine craftsmanship,
mänteln.
letztes, exklusives Teppichfachgeschäft der Kreis.
strenuous tests and carefully selected materials.
Altersbedingt schliesst Y. Soleimani sein Geschäft
year and
the
orattraktiven
rental
German, French or English.
Whenrepresents
you sleep in a DUX bed, your
body best
rests on platform for exclusive sale
– mit einem
Ausverkauf.
more than 85 years of research and development.
Strehlgasse 29
8001 Zürich
Y. Soleimani
property
listings.
Divided
into
the
various
regions
in
Switzerland
DUXIANA Zürich – by Imperial Interiors
Tel.: + 41 (0)44 221 31 04
Orientteppiche
Nüschelerstrasse 30
CH-8001 Zürich
Tel. +41 44 211 47 57
[email protected], www.duxbed.ch
www.schlossberg.ch
Mo – Fr 09.30 –18.30 Uhr
Sa
09.30 –17.00 Uhr
Uraniastrasse 31
CH-8001 Zürich
Telefon 044 212 81 81
E-Mail: [email protected]
Residence 1 / 2013
Please note:
– The package (number of pages) can be spread across multiple issues.
– Volume discounts do not apply to property listings.
– The level of discount is based on the guaranteed purchase volume.
– Due to page limitations, placements can only be guaranteed if they have
been previously reserved.
1
2
Property industry only.    
Also for private listings.
44
Sales listings1
per page
1 page 3,120.– per placement
from 4 pages
2,590.– per placement
from 8 pages
2,150.– per placement
from 12 pages
1,930.– per placement
from 16 pages
1,560.– per placement
Rental properties2
per page
1×
3,120.– per placement
Reservations:
[email protected] or +41 44 258 16 98.
–O
nce the order has been placed, proofreading is provided free of charge by
NZZ Media Solutions for all proof copies written in German. The edits are
marked in a PDF and emailed back to the client, who then updates the
listing.
–O
nly real estate listings that are in keeping with the premium character of
the magazine will be considered for publication. The publisher reserves the
right to reject real estate listings.
R E A L E STAT E P R OJ EC TS
“Residence” is ideally suited for the presentation and advertisement of major property projects, providing the perfect platform to
introduce them to the public. Property projects can be prominently
Format
Rates
2/1 pages
9,360.–
Existing partners benefit from attractive package options.
A N N O U N C E M E N TS S EC T I O N
Neue Zürcher Zeitung
um
f
displayed on a double page using a customised layout.
Projects are presented immediately following the editorial content
of the magazine, i.e. before the property advertisements.
Kanton Aargau
Sonderbeilage 13. November 2013
Optional advertisement
As an option, once advertisements have been
published in
Aarau-Rombach
SPINNEREI III
Att i ka · T e r rassection
senhaus
“Residence” they
can be
in the Real Estate
of the
Einzigartige
Loftsplaced
auf dem Kunzareal
Stadtblick
In der ehemaligen Spinnerei III in Windisch entstehen
“Neue Zürcher Zeitung”
and
the
“NZZ
am
Sonntag”
at attractive
50 einmalige Lofts mit grosszügigen Grundrissen (90250 m Wohnfläche) und fast vier Meter hohen Räumen.
Die Räume können in ihrem rohen Zustand übernommen
rates:
Nettowohnfläche 204 m
und individuell gestaltet werden. Gerne empfangen wir
Terrasse 121 m
Sie zu einem Beratungsgespräch in unserem Showroom.
– Max. two advertisements
(inSiethe
“Neue
Zürcher Zeitung”
Unter www.spinnerei-drei.ch finden
zudem alle
Informationen zum Projekt.
and/or the “NZZ am Sonntag” as an option)
– Size: 173 × 100 mm (six columns)
– Colour: four colours (two templates are available)
Das Magazin fürWohnen und Immobilien
– Prices:
“Neue Zürcher Zeitung” CHF 780.–
“NZZ am Sonntag” CHF 890.–
Exklusives 5.5-Zi-Terrassenhaus mit atemberaubender Weitsicht über die Stadt
Aarau bis hin zu den Alpen.
2
2
2
Lassen Sie sich verzaubern von der traumhaften Aussicht
und der edlen Grosszügigkeit des Raumkonzepts.
CHF 1,495 Mio. inkl. Doppelgarage
HIAG
Immobilien
Mobimo
Management AG
Frau
Jacqueline
Wechsler
Seestrasse
59
Löwenstrasse
51
8700
Küsnacht ZH
Tel.
+41Zürich
44 552 25 67
8001
[email protected]
Tel. +41 44 404 10 33
www.mobimo.ch
[email protected]
Free an n o u n c e m e n t s s e c t i o n
As an additional measure, the real estate offers are presented on
a double-page spread in the “Neue Zürcher Zeitung” on the Friday
before “Residence” is published. That way, each real estate offer
receives additional attention.
The advertisements are standardised and are depicted in the
characteristic layout.
Telefon 062 832 41 00
www.hauri-wohnbau.ch
You can therefore launch a campaign for your real estate.
Lofts für Individualisten
Example:
www.spinnerei-drei.ch
– 1 page in “Residence”
– 1 optional advertisement in “NZZ Domizil” (every Saturday)
Kanton ZGSZLUURNWOW
– 1 optional advertisement in the special “Real Estate & Living”
supplement in the “NZZ am Sonntag” (3 April and 25 September) or
in the Real Estate section of the “NZZ am Sonntag”
THE CLOUD
Wohnen unter dem Himmel von Zug
Im Norden von Zug entsteht ein anspruchvolles Wohnprojekt: THE CLOUD. Zur Liegenschaft gehören drei
Gebäude mit rund 100 Eigentumswohnungen mit 2 1/2 bis
5 1/2 Zimmern. Offene und über Eck angelegte Grundrisse geben zwei- oder sogar dreiseitige Aussichten - dazu
spektakuläre Raumhöhen bis 3.14m. Mehr Informationen
finden Sie auf unserer Webseite:
www.cloud-wohnen.ch
HIAG
Immobilien
Mobimo
Management AG
Frau
Jacqueline
Wechsler
Seestrasse
59
Löwenstrasse
51
8700
Küsnacht ZH
Tel.
+41Zürich
44 552 25 67
8001
[email protected]
Tel.
+41 44 404 10 33
www.mobimo.ch
[email protected]
%),
DG
--
Das Magazin fürWohnen und Immobilien
DG
--
--
n
--
Example of optional advertisement in property
section.
--
AG
ch
ie
Region Zürichsee
s?
n
n?
044 787 80 00
Wollerau SZ
CHF
ab 4’000’000.–
3’500’000.–
ab 1’455’000.–
Wilen bei Wollerau SZ
CHF
2’985’000.–
2’420’000.–
1’890’000.–
ab 1’295’000.–
1’190’000.–
785’000.–
6½ Zi. Einfamilienhaus
5½ Zi. Terrassen-Maisonette
5½ Zi. Einfamilienhäuser
5½ Zi. Attikawohnung
6½ Zi. Wohnung
5½ Zi. Wohnung
4½ Zi. Wohnungen
4½ Zi. Reihenmittelhaus
2 Zi. Wohnung
www.etzel-immo.ch
Altendorf SZ
CHF
3’250’000.–
ab 2’490’000.–
ab 1’630’000.–
1’490’000.–
870’000.–
Galgenen SZ
CHF
1’490’000.–
720’000.–
5½ Zi. Einfamilienhaus
6½ Zi. Wohnungen
5½ Zi. Attika-Maisonettes
6½ Zi. Eckreihenhaus
3½ Zi. Wohnung
5½ Zi. Einfamilienhaus
3½ Zi. Dachwohnung
Schübelbach SZ
4½ Zi. Attikawohnung
Schindellegi SZ
988m² Bauland
Pfäffikon SZ
4½ Zi. Wohnung mit Studio
5½ Zi. Wohnung
3½ Zi. Terrassenwohnung
CHF
3’650’000.–
CHF
1’945’000.–
1’325’000.–
auf Anfrage
Hurden SZ
CHF
3’700’000.–
Lachen SZ
CHF
990’000.–
1’032m² Bauland
4½ Zi. Wohnung
Etzel Immobilien AG, Churerstrasse 23, 8808 Pfäffikon SZ
4½ Zi. Wohnung
Wädenswil ZH
5½ Zi. Terrassenwohnung
4½ Zi. Wohnung
45
CHF
Neubauwohnungen Spelgatti-Areal:
3½ bis 5½ Zi. Wohnungen
ab 860’000.–
Samstagern ZH
!
gt
ol
rF
e
rt
ta
us
Ba
CHF
970’000.–
Richterswil ZH
CHF
750’000.–
Wo sich Grosszügigkeit und Komfort stilvoll vereinen.
Bezugstermin Sommer 2014
Wohnflächen von ca. 100 – 330 m2, 530‘000 – 2‘600‘000 CHF
www.onetwenty.ch
CHF
1’990’000.–
1’630’000.–
Weitere Immobilienobjekte finden
Sie auf unserer Webseite
Mitglied Schweizerische Maklerkammer
Example of announcements section.
044 49110 10
D I ST R I B U T I O N
“Residence” is enclosed in the “NZZ am Sonntag” four times a year.
R E S E RVAT I O N S
Placement requests can be made with bookings. Please note that special placements must be reserved in advance. Once the reservation has
been made, the order should be placed one month before the advertising deadline. If the order is not placed at this time, we will contact you
to cancel the reservation. Reservations will be confirmed in the order of their receipt.
T EC H N I C A L S P EC I F I C AT I O N S
For technical specifications and formats for all NZZ products, please see www.nzzmediasolutions.ch.
46
FRAME
Switzerland’s biggest film magazine
In cooperation with the Zurich Film Festival, “NZZ am Sonntag” presents the magazine “Frame”,
offering the latest news on documentaries and TV series. Readers are taken behind the scenes,
with background reports on directors and producers as well as interviews, film reviews, festival and red-carpet
reports, news from the awards ceremonies, a business section with box-office figures, and much more.
“Frame” presents the big picture, explores the socio-political effects of film and television, identifies key players
(studio executives, producers and stars), and discovers who is making money and who is losing it.
With its extensive background reporting, “Frame” has the editorial freedom to dig deep,
in the knowledge that this in itself is a USP in today’s media market. At the same time, “Frame” aims to
entertain and relax its readers.
47
e-pa
p
+ 32 er :
,000
read
e rs
M E D I A DATA 1
Readers
(German-speaking Switzerland)
417,000 people (8.9%)
Circulation
Switzerland 126,855 copies
Composition
Male 55%, female 45%
Leaders
91,000 people (27,5%)
Cost per page/CPT
CHF 15,600.–/CHF 37.41
Top leaders
36,000 people (32,2%)
P U B L I C AT I O N D E TA I L S
Theme
Publication date
Advertising deadline
Print material
deadline
Oscars and Swiss Film Special
Cannes
21 February
8 May
22 January  2 February
8 April
Zurich Film Festival
11 September
12 August
Christmas Special and the best films of 2016
27 November
28 October
19 April
23 August
8 November
Subject to change.
OV E RV I E W O F S EC T I O N S
TopicContents
ReviewThe “Frame” film critics discuss key films coming out in the next two months. Particularly
interesting new releases are featured over two pages as the “Film of the month”, and
around 20 more films are summarised and reviewed on the following pages. The critics'
jury is especially popular – six of the leading critics from all over Switzerland rate the
current films, and moviegoers can compare the results.
Home CinemaIn the “Home Cinema” section we look at all aspects of home viewing, with a focus on
television series and television films. We interview the stars of the screen, present profiles
and discuss new series. We track down the latest trends in the TV business and offer a
viewing programme featuring selected current offerings.
1
Sources: WEMF 2015, MACH Basic 2015-2, MA Leader 2015, publisher’s imprint.
48
F I X E D FO R M ATS A N D S P EC I A L P L AC E M E N TS
Fixed format
Price
2/1 pages 31,300.–
Type area
Bleed margin1
436 × 270 mm
460 × 297 mm
1/1 page2
15,600.–
200 × 270 mm
230 × 297 mm
1/2 page landscape3
13,500.–
200 × 133 mm
230 × 146 mm
1/2 page portrait3
13,500.–  98 × 263 mm
110 × 297 mm
1/3 page landscape3
10,700.–
200 ×  88 mm
230 ×  97 mm
1/4 page landscape3   7,900.–
200 ×  64 mm
230 ×  70 mm
1/4 page portrait3   7,900.–  98 × 133 mm
Junior page3 Section “movie review”
Special placement
13,500.–
149 × 167 mm
Price
Inside front cover218,600.–
Inside front cover and page 3234,200.–
Inside back cover216,500.–
Outside back cover
19,800.–
Plus 3 mm bleed margin per page.    
For inside front cover (left) 5 mm adhesive edge on the right, for inside back cover (right) and page 3 5 mm adhesive edge on the left.
3
Page sections are placed next to text.
1
2
49
Angebot
Ab sofort bietet «Frame» eine neue,
Auf jeder rechtsliegenden Seite (4 bis
Sattraktive
P EC I ASonderwerbeform
L A DV E RTan:
I S I N G FO R5MSeiten)
AT: bieten
P R Ewir
S EIhnen
N Tdie
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«Presented
Sponsoring
für diespecial advertising
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sehr prominent zu pla“Frame”
now by:»,
offersdas
a new
and attractive
format:
Rubriken «Home
und option
«Kritik».for “Homecieren.
“Presented
by:”, theCinema»
sponsorship
Cinema” and Review”.
The
sections
each contain
to 14 pages. YouDie
can
placeschliessen
your logo very
Dietwo
beiden
Rubriken
haben je12einen
Rubrik
Sie dann mit einer
prominently on each right-hand page (4 to 5 pages), and finish the section
Umfang von 12 bis 14 Seiten.
ganzseitigen Anzeige ab.
off with a full-page advertisement.
Preis:
Sponsoring für 1 Rubrik
(inkl. 1 Anzeigenseite)
Fr. 21 000.–
Rates:
Sponsorship of 1 section (incl. 1 advertising page) CHF 21,000.–
1/1 page
1/1 Seite
«Presented“Presented
by:» by”:
WiedasMordenbeginnt
HomeCinema
CO M P E T I T I O N
Description
KrimidesJahres
Spencer Tracey spielt
die Hauptrolle des
unbestechlichen
Richters Haywood.
denn sonst könnten die Linien klarer
verlaufen als zwischen den Rettern Europas und den Nazi-Richtern, die sich
vor den Siegern für ihre Taten zu verantworten haben?
Doch Stanley Kramer (1913–2001),
einer der klügsten Aufklärer des amerikanischen Kinos, hat nie Sieger- und
Heldenfilme gemacht. Ihn interessierten stets die Kausalitäten des Unheils:
des Antisemitismus, der über die NaziGerichtsstuben in die Gaskammern
führte. Oder des religiösen Fanatismus
wie in «Inherit the Wind» (1960), der
heute, mit der Ausbreitung des politischen Islam, wieder aktueller denn je
ist. Oder des Rassismus wie in «Guess
Who’s Coming to Dinner» (1967), der
sich unerkannt gerne dort festsetzt, wo
die Keule des Rassismusvorwurfs
besonders leicht geschwungen wird.
CHF
FOTO: EVERETT COLLECTION / KEYSTONE
Der
Regisseur
interessiert
sich stets
für die
Kausalitäten
des Unheils.
Umfeld des Gerichtsprozesses wird in
diesen dramaturgisch äusserst eleganten, filmischen Aufklärungsprozess
einbezogen: die Begegnungen der
Amerikaner mit der Bevölkerung, in
den Unterkünften, in denen sie wohnen, in den Restaurants, in denen sie
essen, in privaten Gesprächen.
Vor allem aber belässt der Film die
wichtigsten wie die unwichtigsten Figuren – und es sind, getreu der dokumentierten Realität dieses Prozesses,
sehr viele – in jener moralischen Mehrdeutigkeit, die zwischen Gut und Böse
nicht von Beginn weg fein säuberlich
trennt, sondern die Grauzone dazwischen erforscht, wo das Böse sich einnisten kann.
«Judgment at Nuremberg» umgeht
damit die Ursünde des Hollywoodkinos, das ideelle Schwarz-Weiss-Denken, auf vielfältigste Weise. Ausgerechnet, man staunt, bei einem Thema, das
sich wohl wie kein zweites anbietet,
um das Frontendenken der «terribles
simplificateurs» zu rechtfertigen. Wo
BlackBerry Q10
79.–
*
mit NATEL® infinity XL
Pia Horlacher war langjährige Film­
kritikerin der NZZ und der «NZZ am
Sonntag». Sie ist Trägerin des Zürcher
Journalistenpreises.
66 Frame Mai 2014
Presented by
HomeCinema
HomeCinema
Agenda
Das kommt
Sherlock
Noch mehr Spin-offs. Neben Kinofilm-Adaptionen
sind auch Serienableger
das grosse Ding. Beide Trends
setzten letztes Jahr ein und sind
2014 nicht mehr zu übersehen. Auf
«Pretty Little Liars» folgte «Ravenswood», und seit Ende April
Meine Fernsehsünden
FüreinenMomentwiederTeenager
Orange Is the New Black
Dramedy-Serie (USA 2014)
13×51–60 Min.
Alle Episoden ab 6. 6., Netflix
In der 1. Staffel verfolgten wir,
wie die hippe New Yorkerin Piper Kerman im Gefängnis landete, weil sie einst als Drogenkurier unterwegs war. In der
2. Staffel werde es noch heftiger,
verspricht Autorin Jenji Kohan.
Moderner Sherlock:
Benedict Cumberbatch.
«Ach weisst du, ich schaue es mir nur
wegen der Mode an. Das Styling ist
wirklich innovativ!» Ja, Sie haben
recht, das klingt wie die beliebteste
Ausrede, seit es den «Playboy» gibt:
«Ich kaufe das Heft nur wegen der lite­
rarisch hochstehenden Essays!» Doch
ich rede hier nicht von Männermagazi­
nen, ich rede von Jungmädchenserien
– die mit Vorliebe von den Müttern der
Zielgruppe gesehen werden. Von Frau­
en im mittleren Alter. Von mir.
Zum Beispiel die in der Wiederho­
lungsschlaufe des Nachmittagsfern­
sehens angekommene Serie «Gossip
Girl», die Blake Lively zur Mode­Ikone
gemacht hat. Darin verfolgt und veröf­
fentlicht eine anonyme Bloggerin je­
den Schritt, den die Jeunesse dorée der
Upper East Side von New York macht.
Die Protagonisten sind zwischen 15
und 21 Jahre alt. Sie verlieben und be­
kriegen sich, sie intrigieren, verführen
und verreisen und sind dabei tatsäch­
lich immer auf unterschiedlichste
Weise und übertrieben gut angezogen,
vom Möchtegernrockermädchen bis
zur Prinzessin der samtenen Haar­
maschen. Hand aufs Herz: Geht es uns
wirklich um Mode? Natürlich – genau
so, wie es den «Playboy»­Abonnenten
um die Essays geht! Denn dass wir
Frauen jenseits des Zielgruppenalters
halt Spass an den extravaganten Auf­
zügen haben, ist keine Erklärung für
das Phänomen. Nur eine schlechte
Ausrede.
Warum also schauen wir Serien wie
«Gossip Girl» oder «Pretty Little Liars»
oder – wenn wir uns ein bisschen intel­
lektueller geben wollen – «Girls»? Letz­
tere ist allerdings eine Kultserie und
von daher nicht wirklich zu den Fern­
sehsünden zu zählen – solange man
nicht zugibt, warum man sie sich wirk­
lich anschaut. Das tut man nämlich
nicht wegen der feministischen Grund­
aussage, dass Frauen sich in erster
Linie nicht mehr um ihr Äusseres,
sondern um ihre Karriere sorgen (oder
wenigstens um Selbstverwirklichung,
weil’s mit der Karriere ja nicht klappt).
Auch nicht wegen der Kleider, welche
die vier Protagonistinnen tragen, wäh­
rend sie unbeirrt und selbstbewusst
Clients who take up at least 1/1 page in one of the four editions of “Frame” in 2016 can BlackBerry Q10
publish a competition in “Frame” magazine for free. NZZ sends the client winners’
letters *
and labels. The client sends the tickets to the winners.
Lara (Aylin Tezel) und Elvar (Tómas Lemarquis) in «Am Himmel der Tag».
Noch mehr Web-Serien. Nach
Netflix, Amazon und Hulu will
auch Yahoo bald Originalserien
anbieten. Vier Comedy-Formate
mit Budgets von rund 10 Millionen
Dollar sollen im Gespräch sein.
Amazon hat mehrere Pilotfolgen
in Auftrag gegeben. Die Nutzer des VoD-Dienstes sollen
diese bewerten und dadurch
mitentscheiden, ob die Serien realisiert werden. Netflix
gewann im ersten Quartal
2014 in der Heimat 2,25 Millionen neue Abonnenten, im
Ausland 1,75 Millionen.
Weltweit hat das Unternehmen jetzt 48,4
Millionen Kunden.
Weitere Originalserien
sind angekündigt.
Mit dem BlackBerry Q10 haben Sie immer alles Wichtige zur Hand. Dank des BlackBerry Hub wechseln Sie zu aktuellen
Nachrichten mit nur einer Fingerbewegung, ohne auf die praktische Tastatur verzichten zu müssen. swisscom.ch/q10
Warum schauen Frauen im mittleren Alter so gerne Serien, die für ihre pubertierenden
Töchter gemacht wurden? Es sind die Hormone, findet Milena Moser
Sherlock ist zurück – wie hat er
das gemacht? Die dritte Staffel
mit Benedict Cumberbatch als
modernem Meisterdetektiv.
Ab 10. 6. auch auf DVD.
läuft «Supernatural: Bloodlines».
Von «NCIS» soll es einen in New
Orleans spielenden Spin-off geben. Die nach neun Staffeln vor
kurzem abgesetzte Sitcom «How I
Met Your Mother» wird durch
«How I Met Your Dad» ersetzt; in
der Hauptrolle Greta Gerwig
(«Frances Ha»). Bei BBC und Netflix denkt man über einen Spin-off
der britischen Büro-Mockumentary «The Office» nach. «Better Call
Saul» folgt auf «Breaking Bad»
(Start: November).
Behalten Sie Mitteilungen,
Facebook und den Preis im Auge.
HomeCinema
Krimiserie (GB 2013)
3×90 Min.
29. 5., 8./9. 6., ZDF, 21.45 Uhr
Zurück in die Achtziger.
Wer damals Teenager war,
erinnert sich mit Grauen
an Tennissocken, Dauerwelle und
«Miami Vice»-Blazer aus den achtziger Jahren. Ganz anders verhält
es sich offenbar mit einem Rückblick am Bildschirm. Die Serie
«The Americans» (FX) über zwei
KGB-Spione in den USA ist so erfolgreich, dass sie für eine dritte
Staffel verlängert wurde. Und bald
gibt es zwei neue TV-Produktionen
über die 1980er: Am 25. Mai zeigt
HBO das Drama «The Normal
Heart» über die Verbreitung von
HIV in New York, das auf dem
gleichnamigen Theaterstück basiert, mit Julia Roberts in einer
Hauptrolle. Ab dem 1. Juni läuft
die Drama-Serie «Halt and Catch
Fire» über den Beginn des Computerzeitalters (AMC).
Das bleibt
FOTO: HBO
proppenvollen Waggon, picken
sich Oscar Grant heraus – und die
Wirklichkeit erweist sich für ihn
als Bumerang.
Forest Whitaker produzierte das
erstaunlich professionelle Erstlingswerk, um das sich die Verleiher rangelten. Zuvorderst, wie
häufig, der Platzhirsch Harvey
Weinstein. Er wollte das vibrierende Drama und setzte sich mit
seinem untrüglichen Riecher für
lukrative Aussenseiterfilme auch
durch. Auf dem Sundance Festival
2013 feierte «Fruitvale Station»
seine Premiere, erhielt den Publikumspreis und den Grossen Preis
der Jury.
Frame Mai 2014 59
Trends
Kalter Krieg in «The Americans».
Frame Mai 2014 69
lichkeit und hoher Emotionalität.
Manche Kritiker haben Coogler
Parteilichkeit vorgeworfen: Er zeige Oscar Grant absichtlich erst bei
seinen Bemühungen, ein besserer
Mensch zu werden, um dann sein
ungerechtes, schlimmes Ende besonders heftig zur Geltung zu bringen. Das ist zum einen ein völlig
legitimes Mittel, um dem Zuschauer eine Identifizierungs-Offerte zu
machen, beleuchtet aber zum anderen eben auch Oscars Bestreben,
sich auf dem Weg zur Besserung
möglichst «unsichtbar» zu
machen. Wie weit er damit kommt,
zeigt unverhüllt und roh das
Finale: Die Bullen blicken in den
58 Frame Mai 2014
USA rücken näher. Das amerikanische Medienunternehmen AMC
Networks («Mad Men», «Breaking
Bad», «The Walking Dead») hat
den deutschen Pay-TV-Sender
Kinowelt TV gekauft. Dieser bietet
in erster Linie Spielfilmklassiker
an. Offen ist, welchen Einfluss das
auf das Programm des Senders hat,
der via UPC Cablecom auch in der
Schweiz verbreitet wird. Auch Netflix hat im zweiten Halbjahr weitere Expansionspläne für Europa,
allerdings nicht für die Schweiz,
sondern für Frankreich, Deutschland und Belgien.
Offer
Matthew McConaughey in «True Detective»
Seite 76
Oben: Oscar wird von Cops bedroht,
die ihn für einen Schläger halten.
Links: Seine Freundin Sophina.
den Passagiere überfordert, greifen wahllos nach Schwarzen und
fühlen sich bestätigt, wenn die
sich handgreiflich zur Wehr setzen. Auch Grant stemmt sich gegen die Handschellen und wird
darauf besonders roh auf den Boden gedrückt. Es wird gebrüllt, gedroht, durchgegriffen – bis der
tödliche Schuss fällt.
Ryan Coogler stellte im fulminante Finale ziemlich exakt die
Handy-Videoaufnahmen nach, die
von zahlreichen Zugpassagieren
gemacht wurden. Er etabliert mit
furioser Handkamera-Montage
(Kamera: Rachel Morrison) ein
Ambiente von explosiver Gefähr-
Es gibt wenige Filme, die man möglichst vielen Menschen ans Herz legen
möchte. «Judgment at Nuremberg»
gehört dazu. Der Tod von Maximilian
Schell hat ihn Anfang dieses Jahres
wieder in den Fokus einer grösseren Öffentlichkeit gebracht. Schell hat 1962
als junger, unbekannter Schauspieler
dafür den Oscar als bester Hauptdarsteller erhalten. Zwar war seine feurige
Interpretation von Hans Rolfe, Verteidiger von vier Nazi-Richtern in den
Nürnberger Kriegsverbrecher-Prozessen Ende der vierziger Jahre, keine eigentliche Hauptrolle. Die hatte Spencer
Tracy als unbestechlicher Richter Haywood inne. Doch der damals 62-jährige
Charakterdarsteller war bereits ein
Weltstar und auf Auszeichnungen
nicht mehr angewiesen.
Allerdings ist die unklare Oscarklassifizierung durchaus symptomatisch für diesen wohl berühmtesten
aller Gerichtsfilme, in dem trotz riesigem Staraufgebot (Burt Lancaster, Richard Widmark, Marlene Dietrich,
Judy Garland, Montgomery Clift) Rollen nicht nach Typecasting oder Sympathiewerten besetzt sind. Im Gegenteil, Produzent und Regisseur Stanley
Kramer belässt allen Akteuren ihr je eigenes Gewicht – wohl wissend, dass ein
Vernichtungssystem wie der Nationalsozialismus von Millionen grossen und
kleinen Tätern abhängen muss, um
Millionen industriell zu morden.
Das Wissen ist da, auch wenn es viele
in den Trümmern des Dritten Reiches
noch leugnen. Es ist die Voraussetzung
für die zentrale Frage dieses Prozesses:
Wie, wann und wo beginnt das Zusammenspiel aller Elemente, aller Beteiligten, um im Undenkbaren zu enden?
«Judgment at Nuremberg» bereitet,
nicht nur in der Konfrontation von Anklage und Verteidigung, eine ungeheure Fülle von Fakten aus, in denen kaum
eine historische Erklärung des Unerklärlichen ausgelassen wird. Auch das
Lange Wege. Eine Untersuchung
zeigt, dass die weltweit gleichzeitige Veröffentlichung durch
Webserien-Anbieter keinen Einfluss auf die Zeitdauer hat, bis traditionelle Sender eine Produktion
zeigen: Es dauert so lange wie eh
und je, bis Zuschauer öffentlicher
Fernsehstationen, die Netflix und
Co. nicht abonniert haben, gratis
eine Serie sehen. In der Zeit dazwischen floriert die Piraterie.
Dasgeht
Am Himmel der Tag
Filmdrama (D 2012) 89 Min.
Regie: Pola Beck
12. Juni, Das Erste, 22.45 Uhr
Ab 12. Juni präsentiert Das Erste
an sechs Donnerstagen zwölf
Debütfilme. Das preisgekrönte
Drama «Am Himmel der Tag»
– es erhielt u. a. das Goldene
Auge am Zurich Film Festival –
macht den Auftakt. Mit der beeindruckenden Aylin Tezel als
junger Schwangerer.
Shootingstar
Am Hang
Ausgebissen. Am 22. Juni
startet die siebte und letzte
Staffel der Zombie-Serie
«True Blood» (HBO), die auf den
Büchern der «Sookie Stackhouse»Reihe von Autorin Charlaine Harris basiert. Naht damit das
Ende des BlutsaugerBooms, den die Mormonin Stephenie
Meyer mit ihren
«Twilight»-Romanen 2005 lostrat?
Regula Freuler
Spielfilm (CH 2013) 91 Min.
Regie: Markus Imboden
20. Juni, Arte, 20.15 Uhr
LizzyCaplan
Spass am
Styling ist
keine
Erklärung,
nur eine
schlechte
Ausrede.
durch die Welt der hundert Praktika
stampfen.
Nein. Es sind die Hormone. Der me­
dizinische Standpunkt ist der einzige,
von dem aus diese Zielgruppenverwir­
rung Sinn ergibt. Die hormonelle Um­
stellung in den Wechseljahren, die üb­
rigens auch die Männer durchmachen,
ist nämlich mit der in der Pubertät ver­
gleichbar. Der Körper verändert sich,
ohne dass man die geringste Kontrolle
darüber hätte. Er tut Dinge, die man
sich weder vorstellen konnte noch
wollte. Das emotionale Spektrum
dehnt sich in ungeahnte Dimensionen
aus. Man ist Gefühlsschwankungen
ausgeliefert, die man weder kontrollie­
ren noch vorhersehen kann. Kurz und
gut, wenn Blair Waldorf sich aufs Bett
wirft, mit den Fäusten auf die Kissen
eintrommelt und schluchzt, dass kei­
ner sie verstehe und alle so gemein sei­
en – dann weiss ich nur zu genau, wie
sie sich fühlt. Dass sie dreissig Jahre
jünger ist als ich, um Klassen besser
aussieht und Kleider am Leib trägt, die
mehr kosten, als ich im Jahr verdiene,
steht dieser Identifikation keinesfalls
im Wege. Ganz im Gegenteil. Für einen
Augenblick lang bin ich sie. Bin ich
jung, bin ich schön, bin ich reich. Habe
ich das ganze Leben vor mir. Alles
ist möglich. Und gleich kommt meine
treue Zofe herein, die mir eine heisse
Schokolade ans Bett bringt, nur um
dann von einem meiner heissblütigen
Liebhaber zur Seite geschubst zu wer­
den. Wenn ich mich in meinem Alter
wieder fühlen muss wie ein Teenager,
dann möchte ich wenigstens auch
etwas davon haben!
Natürlich geht das weder auf, noch
hält es an. Aber, wie gesagt, die Kraft
der Hormone ist nicht zu unterschät­
zen. Das wissen Sie ja selber. Oder war­
um lesen Sie diese literarisch hochste­
henden Essays? Na?
79.–
CHF
Frame Februar 2014 57
kannt) gibt dem Film seine enorm
hohe Spannung.
In der Chaostheorie gibt es die
Ansicht, Zukunft (ein «Zeitpfeil»)
sei höchstens bis zum eigenen
«Tellerrand» berechenbar. Oscars
Entscheidung, in der Silvesternacht aufs Auto zu verzichten, ist
klug, weil sie berechenbar scheint.
Nicht voraussehbar sind allerdings
die Menschen im Vorortzug – was
ihm zum Verhängnis wird. Ein
Streit, Rufe nach Polizei, und das
Chaos ist perfekt. In dessen Verlauf bekommt der Rassismus eine
Eigendynamik. Die Cops der Bay
Area Rapid Transit (BART) zeigen
sich angesichts der protestieren-
Es wird gebrüllt,
gedroht und
durchgegriffen,
bis der tödliche
Schuss fällt.
mit NATEL® infinity XL
½ page landscape
min. ten lots of two free tickets (cinema, dinner or other events)
Felix steht am Hang. Er hat nur
eines im Kopf: Valerie. Seine
Frau hat ihn nach 15 Jahren verlassen. Verfilmung des Romans
von Markus Werner. Mit Henry
Hübchen und Martina Gedeck.
The Killing
Krimiserie (USA 2014)
6×45 Min.
Alle Episoden ab 1. 8., Netflix
Vierte und letzte Staffel der USAdaption der dänischen Serie
«Forbrydelsen» («Kommissarin
Lund»), finanziert von AMC
und Netflix. Das Finale spielt in
einer Militärakademie ausserhalb von Seattle.
Ein Küken ist sie keines mehr im
Unterhaltungsgeschäft. Aber die
heute 31-Jährige wurde lange
unterschätzt. Man sah sie in Filmen und Serien wie «Mean
Girls», «New Girl» und «True
Blood». Dass hinter ihrem wachen Blick mehr steckt, als ihr
sanftes Lächeln glauben lässt,
ahnten wir schon lange. Lizzy
Caplan, die in L. A. aufwuchs,
war bislang schlichtweg unterfordert. Der Beweis: die Serie
«Masters of Sex» (2. Staffel ab
13. 7.). Endlich eine erwachsene
Rolle! Umwerfend die Natürlichkeit, mit der sie die unkonventionelle Virginia Johnson gibt. Diese war in den prüden 1950er
Jahren zuerst Sekretärin und bald
engste Kollegin (und mehr) des
Sexforschers William Masters.
Wie Caplan alias Johnson die Probanden dazu überredet, im Namen der Wissenschaft zu masturbieren und zu kopulieren, nimmt
einem nicht wegen Erotik, sondern wegen ihrer Schauspielkunst
die Luft. Über das Nacktsein vor
der Kamera sagte sie: «Die grösste Sorge vieler Schauspielerinnen
ist es, mit solchen Szenen zum
Sexobjekt reduziert zu werden.
Mir passierte das Gegenteil: Ich
fühlte mich dadurch stark, ermächtigt, ermutigt.» Die Wirkung
ist eklatant. Bitte mehr reife Rollen für Lizzy Caplan! Nina Rehfeld
FOTO: AUTUMN DE WILDE / CONTOUR BY GETTY IMAGES
In «Wakolda» vertraut sich
ein Mädchen Mengele an
Seite 62
Oakland geborenen Ryan Coogler,
der auch das Drehbuch schrieb,
geht es um nichts anderes. Er
schildert den Tag Oscar Grants
(Michael B. Jordan), eines Kleinkriminellen, vor dem Unglück.
Auf Bewährung auf freiem Fuss,
verspricht er an Silvester seiner
Freundin Sophina (Melonie Diaz),
seiner ängstlichen Mutter und
seiner vierjährigen Tochter, im
neuen Jahr sein Leben zu ändern,
ein liebender Vater, besserer Partner und Sohn zu sein. Er bringt die
Tochter zur Schule, besorgt Geburtstagskarten für die Mutter und
wird, zur Silvester-Sause in der
Stadt, aufs Auto verzichten und
die öffentlichen Verkehrsmittel
benutzen. Die Vorsätze umzusetzen, ist nicht leicht und hängt
nicht nur von ihm selber ab. Sein
alter Job ist vergeben, und einen
neuen kriegt er nicht. Die ständige
Angst vor unkontrollierbaren,
heiklen Situationen ist latent
präsent.
Was Coogler über Oscar, einen
Tag vor seinem jähen Ende, erzählt, muss nicht unbedingt den
Tatsachen entsprechen. Er will
damit zeigen, wie gefährdet Oscars
gute Absicht ist, das kleine Glück
im Winkel mit neuem solidem
Leben zu finden. Er verklärt ihn
nicht, hält eine faire Balance von
Distanz und Solidarität und lässt
auf tückische Weise den Zuschauer ahnen, dass Oscars sozialer
Handlungsrahmen eng und voller
Fallen ist. Ein kleiner Fehlgriff,
und schon sässe er wieder in der
Bredouille. Exakt diese latente Gefahr durch die Erzähldramaturgie
(das authentische Ende ist be-
FOTOS: ARD DEGETO/BBC/HARTSWOOD FILMS, RBB/ALINFILMPRODUKTION/JUAN SARM, CRAIG BLANKENHORN
FOTOS: XENIX, IMPULS PICTURES, DISNEY
Naziim
Schafspelz
★★★★★
Erfahrungsgemäss wird in überfüllten S-Bahnen der Mensch dem
Menschen ein Wolf; auf jeden Fall
ein sehr gereiztes, zu Unberechenbarkeiten neigendes Wesen. In
der Silvesternacht 2008 auf 2009
in San Francisco, nach Feuerwerk
und Jubel, war das nicht anders.
In einem Vorort-Nachtzug brach
unter den Passagieren ein Streit
aus, der zu eskalieren drohte. Die
Bahnleitung liess an der Fruitvale
Station die Polizei kommen, um
mutmassliche Streithähne aus
dem Zug zu holen. Dazu gehörte
auch der 22-jährige Schwarze Oscar Grant. Dann passierte im Drohverhalten-Furor der rumbellenden
Cops das Malheur: Der weisse
Polizist Johannes Mehserle schoss
Grant in den Rücken. Er überlebte
nicht. Mitfahrende haben den
grässlichen Vorfall mit Handykameras aufgenommen und im
Internet verbreitet.
Die Veröffentlichungen brachten wenig: Mehserle wurde zwar
wegen Mordes angeklagt, aber von
der Jury lediglich wegen fahrlässiger Tötung für schuldig befunden.
Von den zwei Jahren Haft musste
er nur ein Jahr absitzen.
«Ich bin ein Unsichtbarer. Nein,
keine jener Spukgestalten, die Edgar Allan Poe heimsuchten, auch
keins jener Kino-Ektoplasmen, wie
sie in Hollywood hergestellt werden. Ich bin ein wirklicher Mensch
( . . .) Aber trotzdem bin ich unsichtbar – weil man mich einfach
nicht sehen will.» Mit diesem furiosen Sarkasmus beginnt Ralph
Ellisons Roman «Der unsichtbare
Mann», das 1952 erschienene Meisterwerk afroamerikanischer Literatur. Am Befund hat sich bis heute nur wenig geändert, auch wenn
Hollywood inzwischen alles unternimmt, die «Unsichtbaren» auf der
Leinwand überdeutlich sichtbar in
den Vordergrund zu rücken – und
nicht nur die Traumfabrik bemüht
sich darum. In der Realität der
Unter- und Mittelschicht sieht es
allerdings anders aus. Da bewegt
sich die Wirklichkeit «nicht wie ein
Pfeil, sondern wie ein Bumerang»
(Ralph Ellison); da gibt es kaum
Zukunftschancen, nur die Wiederholung des Immergleichen.
Im verblüffenden Spielfilmdebüt «Fruitvale Station» des 1986 in
FOTOS: ASCOT ELITE
USA, 85 Min.
Regie und Drehbuch: Ryan
Coogler
Mit Michael B. Jordan, Melonie
Diaz, Octavia Spencer
Ab 19. 6. im Kino
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Stanley Kramers aufklärerischer Gerichtsfilm «Judgment at Nuremberg» ergründet
das grosse Verbrechen unter Hitler. Von Pia Horlacher
Judgment at Nuremberg
USA, 1961, 186 Min.
Regie: Stanley Kramer
DVD in Original- und deutscher
Synchronfassung (United Artists)
Das aufwühlende Erstlingswerk «Fruitvale Station» rekonstruiert
einen wahren Fall von Polizeiwillkür in den USA. Von Wolfram Knorr
Fruitvale Station
Behalten Sie Mitteilungen,
Facebook und den Preis im Auge.
Kritik
Reprise
Explosive
Realität
Frosch bei Feen
64
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Film des Monats
Tinker Bell
ILLUSTRATION: PATRIC SANDRI
Kirsten Dunst
und Viggo
Mortensen als
Betrüger
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Frame Mai 2014 71
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erster Bestseller. Es folgten viele weitere,
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80 Frame Mai 2014
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The direct route to students in Switzerland
“NZZ Campus” is the leading journalistic platform for students in German-speaking Switzerland. The multimedia
platform provides an enjoyable and authentic reading experience as it is co-authored by students. It also offers
customers a wide variety of presentation opportunities – prominent, multimedia-based and at affordable rates.
53
M E D I A DATA 1
Circulation
Switzerland 50,000 copies, “NZZ Campus”
Switzerland 55,000 copies, Industry supplement
P U B L I C AT I O N D E TA I L S , N Z Z C A M P U S
Theme
Publication date
Advertising deadline
Print material deadline
Why do you actually study?  2 March  1 February  4 February
Get that down you! How students eat nowadays
18 May
18 April
21 April
(open)
21 September
22 August
25 August
(open)
23 November
24 October
27 October
Subject to change.
P U B L I C AT I O N D E TA I L S , I N D U ST RY S U P P L E M E N T
Theme
Publication date
Advertising deadline
Print material deadline
Tax, Audit & Consulting  2 March
25 January
28 January
Engineers
18 May
11 April
14 April
Diversity
21 September
15 August
18 August
Insurance companies
23 November
17 October
21 October
Subject to change.
OV E RV I E W O F S EC T I O N S , N Z Z C A M P U S
SectionContent
Student of the month
Column
How we love nowadays. By Nadja Brenneisen
The controversial interview
Decision-makers from the world of academia come under critical questioning
Criticising lectures
Are our professors also suitable as teachers?
Blog of the month
Legal advice for students
Students or student projects for a better world
Are you allowed to do that?
Answers to questions that students are really interested in
The business card for short interviews
One job profile and two paths leading to it
Student job
Profile of a working student
Career tip
Bullshit bingo
These phrases that really don’t mean anything are guaranteed to crop up in a lecture. Bingo!
1
Source: publisher’s imprint
54
FAC TS & F I G U R E S , I N D U ST RY S U P P L E M E N T
In the industry supplement enclosed in each edition of “NZZ Campus”, we present occupational fields that merit greater attention. It aims
to allow students to gain a comprehensive picture of a career path that they may like to pursue. Its high-quality implementation makes
the industry supplement also very popular among customers operating in these occupational fields.
Frequency
4 times per year
Pages
20 pages incl. cover
Binding
Booklet binding
Format
180 × 245 mm
Paper
Cover 115 g/m2, content 60 g/m2
F I X E D FO R M ATS
Fixed format
Rate
Type area
2/1 pages 15,400.–
Bleed margin1Product
396 × 270 mm
360 × 245 mm
NZZ Campus
Industry supplement
1/1 page   7,700.–
166 × 243 mm
198 × 270 mm
180 × 245 mm
NZZ Campus
Industry supplement
1/2 page landscape  4,500.–
166 × 120 mm
158 × 109 mm
198 × 133 mm
180 × 121 mm
NZZ Campus
Industry supplement
1/2 page landscape, next to text  5,400.–
166 × 120 mm
158 × 109 mm
198 × 133 mm
180 × 121 mm
NZZ Campus
Industry supplement
1/2 page portrait2  4,500.–  81 × 243 mm  97 × 270 mm
  77 × 221 mm  88 × 245 mm
NZZ Campus
Industry supplement
1/2 page portrait, next to text  5,400.–  81 × 243 mm  97 × 270 mm
  77 × 221 mm  88 × 245 mm
NZZ Campus
Industry supplement
1/4 page landscape   2,700.–
166 ×  58 mm
NZZ Campus
1/4 page landscape, next to text   3,240.–
166 ×  58 mm
NZZ Campus
1/4 page portrait3   2,700.–  81 × 120 mm
NZZ Campus
1/8 page landscape   1,800.–  81 ×  58 mm
NZZ Campus
Centre panorama I, next to text  7,200.– 194 × 120 mm
NZZ Campus
Centre panorama II, next to text  9,200.–
194 × 243 mm
NZZ Campus
Special placement
Rate
Product
Inside front cover  8,800.–
NZZ Campus & Industry supplement
Outside back cover  7,700.–
Branchenbeilage
Back page  9,100.–
NZZ Campus & Industry supplement
1/1 page, on the right (page 7)  8,400.–
NZZ Campus
1
2
3
Plus 5 mm bleed margin per page.   
Portrait formats only on outer pages.    
Next to text not possible.
55
LO O S E I N S E RTS , N Z Z C A M P U S
WeightRate
up to 25 g
12,667.–
A DV E RTO R I A L S , N Z Z C A M P U S
Fixed format
Rate
Type area
7,700.–
166 × 243 mm
1/1 page Please provide a printable PDF
– With the word “advertorial” at the top of the advertisement
– Without using the “Triby” or “New Fournier” typefaces
CO M PA N Y P R O F I L E M AG A Z I N E , N Z Z C A M P U S & I N D U ST RY S U P P L E M E N T
Fixed format
Rate
1/1 page 8,500.–
Please provide texts and images.
We will be happy to compose the advertisement in accordance with publisher specifications (design is included in the rate).
Type area
Bleed margin1Product
166 × 243 mm
198 × 270 mm
180 × 245 mm
Images/logos
• Logo: max. 29 × 29 mm
• Portrait format image: 90 × 109 mm,
Landscape format image: 135 × 92 mm
• Logo and image: Resolution 300 dpi
NZZ Campus
Industry Supplement
Characters
• Title: 29 characters1
• Introductory text: 115 characters1
• Content text: 1100 characters1
• Facts: 918 characters1
The contents of the company profile, your logo and a link to your website will be published on www.campus.nzz.ch/advertorials for
12 months, free of charge.
1
Including spaces.
56
C A M P U S . N Z Z .C H
Student bloggers report directly from universities on the joys and sorrows of everyday student life. Exclusive articles from journalists
around the world. Study-related services round off this offer.
Advertising option
Format
Price per week
Maxiboard 994 × 118 pixels
1,600.–
Rectangle 300 × 250 pixels
1,600.–
Skyscraper
160 × 600 pixels
1,600.–
Billboard
560 × 400 pixels
1,600.–
Halfpage
300 × 600 pixels
1,900.–
Teaser and advertorial
120 × 120 pixels (teaser)
1,200.–
Wideboard
994 × 250 pixels
2,100.–
Wallpaper
994 × 118 pixels +
160 × 600 pixels
2,400.–
Key figures
(Survey March 2015)
Unique clients: 62,527
Visits: 82,844
Page Views: 135,958
A DV E RT I S I N G I N T H E O N L I N E N E W S L E T T E R
Advertising option
Format
Price per mailing
Banner 635 × 352 pixels
1,020.–
Key figures
14-day cycle
Delivery to over 15,000 newsletter
subscribers (as of November 2014)
max. three banner advertisements
per newsletter
Technical data
File size max. 75 kb, 72 dpi
File formatSWF, GIF, JPG, third-party tag
(tags not available in the newsletter)
Delivery at least 10 working days prior to placement to
[email protected]
57
F R EQ U E N C Y D I S CO U N TS
2 repeats 5%
3 repeats 10%
4 repeats 15%
D I ST R I B U T I O N , N Z Z C A M P U S
20,000 students with a subscription to the “Neue Zürcher Zeitung” and/or the “NZZ am Sonntag” receive “NZZ Campus” by direct mail. In
addition, 30,000 copies are sent to over 20 selected universities, the ETH and other higher education institutions.
“NZZ Campus” is available as a printed subscription and in the App Store.
D I ST R I B U T I O N , I N D U ST RY S U P P L E M E N T
0,000 copies as a loose insert with “NZZ Campus”, of which 20,000 are for students with a subscription to the “Neue Zürcher Zeitung” and/
5
or “NZZ am Sonntag” and 30,000 copies go to over 20 selected universities and higher education institutions. 5,000 copies targeted mailing.
R E S E RVAT I O N S
Placement requests can be made with bookings. Please note that special placements must be reserved in advance. Once the reservation has
been made, the order should be placed one month before the advertising deadline. If the order is not placed at this time, we will contact you
to cancel the reservation. Reservations will be confirmed in the order of their receipt.
T EC H N I C A L S P EC I F I C AT I O N S
For technical specifications and formats for all NZZ products, please see www.nzzmediasolutions.ch.
58
NZZ GESCHICHTE
Switzerland’s first historical magazine
In early 2015, NZZ extended its journalistic product range with a magazine focused on historical themes.
“NZZ Geschichte” illuminates fascinating facets of both international and Swiss history and their effects
on the present. As well as presenting a main topic, various other historical events and processes
are explored in articles by internal and external authors.
59
M E D I A DATA 1
Circulation
Switzerland 20,000 copies
P U B L I C AT I O N D E TA I L S
Theme
Publication date
Advertising deadline
Print material
deadline
The history of women
14 January '16  9 December '15
21 December '15
The birth of Europe
21 April
28 March
23 March
(open)  7 July  8 June
13 June
Zwingli – 500 years of reformation  6 October  7 September
12 September
Subject to change.
OV E RV I E W O F TO P I C S
5 minutes for a historical picture
A leading historian explains a historical picture
The interview
In each issue, Peer Teuwsen interviews a world-famous historian on the big questions of
human history
Extras
Discussion of the most important new historical books
The historical puzzle
Puzzle writer CUS has designed an extensive historical crossword puzzle exclusively for
“NZZ Geschichte” – with attractive prizes for the winners
The historic book of my lifeWell-known historians each tell us which history book has had the biggest influence on
them
1
Source: publisher’s imprint.
60
F I X E D FO R M ATS A N D S P EC I A L FO R M ATS
Fixed format
Price Type area
Bleed margin1
2/1 pages 12,000.– 326 × 213 mm
350 × 240 mm
1/1 page2  6,000.– 147 × 213 mm
175 × 240 mm
1/2 page landscape3  3,000.–
147 × 106 mm
175 × 120 mm
1/3 page landscape3  2,000.–
147 ×  71 mm
175 ×  80 mm
1/4 page landscape3   1,500.–
147 ×  53 mm
175 ×  60 mm
1/4 page portrait3   1,500.–  73 × 106 mm
Special placement
Price
Inside front cover2 7,000.–
Inside back cover2 6,000.–
Outside back cover  7,000.–
1
2
3
Plus 3 mm bleed margin per page.    
For inside front cover (left) 5 mm adhesive edge on the right, for inside back cover (right) and page 3 5 mm adhesive edge on the left.
Page sections are placed next to text.
61
D I ST R I B U T I O N
“NZZ Geschichte” magazine is available as a printed subscription, in the App Store, at newsagents and in select museums.
R E S E RVAT I O N S
We accept reservations as placement requests. Following a reservation for a special placement, the order should ideally be placed one
month before the advertising deadline, otherwise top placements will be released. Placement reservations will be confirmed in the order of
their receipt. For later requests, it may be that the desired placement cannot be confirmed.
T EC H N I C A L S P EC I F I C AT I O N S
For technical specifications and formats for all NZZ products, please see www.nzzmediasolutions.ch.
62
GESELLSCHAFT
The intelligent tabloid supplement of “NZZ am Sonntag”
“Gesellschaft” offers intelligent and at the same time entertaining reading material on relevant subjects
on a weekly basis, well written and presented in an impressive and elaborately illustrated design.
The handy format of “Gesellschaft” ensures that the reading time of the magazine is above-average.
63
e-pa
p
+ 32 er :
,000
read
e rs
M E D I A DATA 1
Readers
(German-speaking Switzerland)
417,000 people (8.9%)
Circulation
Switzerland 126,855 copies
Composition
Male 55%, female 45%
Leaders
91,000 people (27.5%)
Cost per page/CPT
CHF 15,600.–/CHF 37.41
Top leaders
36,000 people (32.2%)
P U B L I C AT I O N , A DV E RT I S I N G A N D P R I N T M AT E R I A L D E A D L I N E
Publication
“Gesellschaft” is published on Sundays as a tabloid supplement to “NZZ am Sonntag”
Advertising deadline
On Thursday 10 days prior to publication at midday
Print material deadline
On Wednesday prior to publication at 2 pm
F I X E D FO R M ATS A N D S P EC I A L FO R M ATS
Fixed format
Rate
Type area
2/1 pages 34,320.–
438 × 290 mm
2/2 pages2
20,280.–
438 × 141 mm
2/4 pages2
12,170.–
438 ×  68 mm
1/1 page 15,600.–
210 × 290 mm
1/2 page landscape2  9,360.–
210 × 141 mm
1/3 page landscape2   6,760.–
210 ×  96 mm
1/4 page landscape2   5,460.–
210 ×  68 mm
Special format
bw/colour
Column width
min./max. height
Millimetre rate advertisement panel
25.21
53 mm
30 mm/100 mm
“Gesellschaft” is published in tabloid format (235 × 320 mm).
T EC H N I C A L S P EC I F I C AT I O N S
For technical specifications and formats for all NZZ products, please see www.nzzmediasolutions.ch.
1
2
Sources: WEMF 2015, MACH Basic 2015-2, MA Leader 2015, publisher’s imprint.
Page sections are placed next to text.
64
BÜCHER AM SONNTAG
For book-lovers and literature enthusiasts
“Bücher am Sonntag” is published ten times a year on the last Sunday of the month as a tabloid supplement
to “NZZ am Sonntag”. It provides book-lovers and literature enthusiasts with an overview on important
new publications in fiction and non-fiction. Each edition of the supplement not only includes
book reviews but also an essay, a detailed interview or a column written by a famous author.
It is complemented by bestseller lists and an agenda containing the most important
author readings, book ­launches and literature podiums.
65
e-pa
p er :
+ 32
000
read
e rs
M E D I A DATA 1
Readers
(German-speaking Switzerland)
417,000 people (8.9%)
Composition
Male 55%, female 45%
Leaders
91,000 people (27.5%)
Cost per page/CPT
CHF 8,240.–/CHF 19.76
Top leaders
36,000 people (32.2%)
Publication date
Advertising deadline
Print material deadline
31 January
15 January
22 January
28 February
12 February
19 February
27 March
11 March
18 March
Circulation
Switzerland 126,855 copies
P U B L I C AT I O N D E TA I L S
24 April
8 April
15 April
29 May
13 May
20 May
26 June
10 June
17 June
28 August
12 August
19 August
25 September
9 September
16 September
30 October
14 October
21 October
27 November
11 November
18 November
Subject to change.
F I X E D FO R M ATS A N D S P EC I A L FO R M ATS
Fixed format
Rate
Type area
16,480.–
440 × 290 mm
1/1 page   8,240.–
210 × 290 mm
1/2 page landscape2  4,920.–
210 × 141 mm
1/4 page landscape2  2,510.–
210 ×  68 mm
2/1 pages Monolith2  3,345.–  55 × 277 mm
Special format
bw/colour
Column width
min. height
Millimetre rate advertisement panel
20.17
55 mm
30 mm
“Bücher am Sonntag” is published in tabloid format (235 × 320 mm).
D I S CO U N T
Special discount on book advertisements
40%
Frequency discount  3 repeats
Combination discount3
15%
  6 repeats
7.5%
10%
10 repeats
5%
Sources: WEMF 2015, MACH Basic 2015-2, MA Leader 2015, publisher’s imprint.
Page sections are placed next to text.
3
In case of simultaneous insertion (same advertisement, same week, adjusted to NZZ specific formats) in the supplement “Bücher am Sonntag” and in the
“Neue Zürcher Zeitung”.
1
2
66
NZZ BUSINESSCOMBI
“NZZ BusinessCombi” – Combination of “Neue Zürcher Zeitung” and Le Temps
Since many years, the “Neue Zürcher Zeitung” and Le Temps have been offering the very successful
and renowned combination “NZZ BusinessCombi”.
The “NZZ BusinessCombi” is aimed at a discerning and affluent readership across linguistic regions. Both titles are
clearly the first choice among decision-makers.
67
M E D I A DATA 1
Readers
German- and french-speaking Switzerland:
372,000 people (6.0%)
German-speaking Switzerland:
275,000 people (5.9%)
Circulation
Total:
Switzerland:
Composition
Male 60%, female 40%
Leaders
German- and french-speaking Switzerland
98,000 people (22.5%)
Cost per page/CPT
CHF 30,430.–/CHF 81.80
Top leaders
German- and french-speaking Switzerland
41,000 people (27.0%)
156,758 copies
147,656 copies
P U B L I C AT I O N D E TA I L S
Publication
The “Neue Zürcher Zeitung” and Le Temps are published daily from Monday to Saturday
Advertising and print material deadline
Two days prior to publication at 2 pm.
Business section (third section): 2 p.m., three working days prior to publication
R ECO M M E N DAT I O N S
Fixed format
Swiss edition
Rate bw/colour
Total edition
Type area
Rate bw/colour
Section
NZZ
Publication
2/1 pages
58,950.–
70,720.–
72,820.–
88,060.–
612 × 440 mm
612 × 440 mm
1st to 4th section
page 2 and 3
Mon–Sat
Mon–Sat
1/1 page
30,430.–
37,370.–
291 × 440 mm
1st to 5th section
Mon–Sat/Fri
1/1 page
34,250.–
41,900.–
291 × 440 mm
First advertising page
Mon–Sat
1/2 page landscape 16,270.–
20,440.–
291 × 218 mm
1st to 5th section
Mon–Sat/Fri
1/4 page landscape  8,360.–
10,530.–
291 × 108 mm
1st to 5th section
Mon–Sat/Fri
1/4 page portrait  8,360.–
10,530.–
143 × 218 mm
1st to 5th section
Mon–Sat/Fri
A DV E RT I S E M E N TS O N T E XT PAG E
Millimetre rates
Placement in the “Neue Zürcher Zeitung”
Total edition2
bw
colour
Type area
min. format
Type area
max. format4
Publication
1st section, International Inside page
41.70
52.23
54 × 80 mm
172 × on request
Mon–Sat
2nd section, Switzerland and Zurich Inside page
41.70
52.23
54 × 30 mm
172 × on request
Mon–Sat
3rd section, Business Inside page
51.09
65.60
54 × 80 mm
172 × on request
Mon–Sat
3rd section, Business Investment funds3
25.60
32.16
47 × 30 mm
143 × on request
Tue–Sat
Sources: WEMF 2015, MACH Basic 2015-2, MA Leader 2015, publisher’s imprint.
Only to be booked in the total edition of the “Neue Zürcher Zeitung”.
Only published in the Swiss edition of the “Neue Zürcher Zeitung”.
4
Max. size for the first section in the “Neue Zürcher Zeitung”. Max. size for Le Temps, as per the valid rate.
1
2
3
68
N E XT TO T E XT A DV E RT I S E M E N TS
Fixed format
Total edition
Type area
Rate bw/colour
Section
NZZ
Publication
2/2 pages1
49,740.–
612 × 218 mm
1st, 2nd and 4th section
Mon–Sat
2/4 pages1
31,650.–
612 × 108 mm
1st, 2nd and 4th section
Mon–Sat
1/2 page landscape
26,490.–
29,820.–
291 × 218 mm
291 × 218 mm
1st, 2nd, 4th and 5th section
3rd section, Business
Mon–Sat/Fri
Mon–Sat
1/4 page landscape
15,500.–
17,500.–
291 × 108 mm
291 × 108 mm
1st, 2nd, 4th and 5th section
3rd section, Business
Mon–Sat/Fri
Mon–Sat
1/4 page landscape, page 2
16,310.–
291 × 108 mm
1st section, page 2
Mon–Sat
R ECO M M E N DAT I O N S A N D C L A S S I F I E DS 2 , S P EC I A L FO R M ATS
Millimetre rates
Type of advertising
Swiss edition
bw
colour
Recommendation
6.15
Total edition
Number of columns
bw
colour
Publication
7.71  7.33  9.39
All (single and 9 column ads not possible)
Mon–Sat
Financial advertisement
(GM, dividends etc.)  7.33  9.39
All (single and 9 column ads not possible)
Mon–Sat
5 columns and 10 columns
Mon–Sat
Obituaries, Acknowledgements
  5.10
3+4
Placement in the “Neue Zürcher Zeitung”
min. format
Next to text, 1 section, section International 12.82
15.33
10 columns, min. height 80 mm
Mon–Sat
Next to text, 2nd section, Switzerland and Zurich4
12.82
15.33
10 columns, min. height 60 mm
Mon–Sat
Next to text, 3rd section, Business4
14.53
17.13
10 columns, min. height 80 mm
Mon–Sat
Next to text, 4th section, Feuilleton and Sport4
12.82
15.33
10 columns, min. height 60 mm
Mon–Sat
Next to text, 5 section
12.82
15.33
10 columns, min. height 60 mm
Fri
st
th
4
Half-page- and quarter-page panorama advertisements.
Minimal height of classifieds = 20 mm, vehicles = 15 mm.
Rates of obituaries = bw/colour. The obituary is placed in the international edition of the “Neue Zürcher Zeitung”, if possible (without any guarantee).
4
Only to be booked in the total edition of the “Neue Zürcher Zeitung”.
1
2
3
69
S P EC I A L P L AC E M E N TS
Fixed format
Total edition1
Rate bw/colour
Type area
NZZ
Type area
Le Temps
Section
NZZ
Publication
Centre panorama I
40,950.–
257 × 218 mm
310 × 220 mm
1st and 2nd section
Mon–Sat
Centre panorama II
59,970.–
375 × 268 mm
409 × 260 mm
1st and 2nd section
Mon–Sat
Centre panorama page high 64,360.–
257 × 409 mm
310 × 440 mm
1st and 2nd section
Mon–Sat
Monolith I
21,560.–  54 × 409 mm  94 × 420 mm
24,160.–  54 × 409 mm  94 × 420 mm
1st, 2nd and 4th section Mon–Sat
3rd section, Business Mon–Sat
Monolith II
37,500.–
42,710.–
113 × 409 mm
113 × 409 mm
143 × 420 mm
143 × 420 mm
1st and 2nd section
3rd section, Business
Junior page
26,370.–
29,670.–
172 × 236 mm
172 × 236 mm
192 × 258 mm
192 × 258 mm
1st, 2nd and 4th section Mon–Sat
3rd section, Business Mon–Sat
Junior page maxi
30,180.–
33,600.–
231 × 318 mm
231 × 318 mm
241 × 318 mm
241 × 318 mm
1st and 2nd section
3rd section, Business
Mon–Sat
Mon–Sat
Mon–Sat
Mon–Sat
P R E- P R I N T E D I N S E RTS
Publication details and circulation
“Neue Zürcher Zeitung”
Le Temps
Publication Monday–Friday
Saturday
Monday–Friday
Circulation (copies to be delivered)
105,000
115,000
38,000
Rates (Monday–Friday).
WeightRate
Weight
Rate
Weight
Rate
up to 25 g
51 up to 75 g
68,740.–
101 up to 150 g
92,930.–
26 up to 50 g 54,980.–
76 up to 100 g
78,590.–
over 150 g
on request
Rates (NZZ, Saturday/Le Temps, Friday).
WeightRate
Weight
Rate
up to 25 g
51 up to 75 g
71,870.–
76 up to 100 g
82,100.–
42,140.–
44,230.–
26 up to 50 g 57,590.–
T EC H N I C A L S P EC I F I C AT I O N S
For technical specifications and formats for all NZZ products, please see www.nzzmediasolutions.ch.
1
Only published in the total edition of the “Neue Zürcher Zeitung”.
70
SONNTAGSPOOL
“Sonntagspool” – Switzerland’s first Sunday combination
The three Sunday papers of the NZZ media group make up the advertisement combination “Sonntagspool”.
With its attractive offer geared to ­customer needs, it enables commercial partners
to target and reach a very attractive Sunday readership.
Very strong reader loyalty, combination of regional and national anchoring, journalistic quality.
71
M E D I A DATA S O N N TAG S P O O L
Readers
(German-speaking Switzerland)
705,000 people (15.1%)
Composition
Male 55%, female 45%
Circulation
Switzerland 277,292 copies
Combination discount
on advertisements
12.5%
Combination discount
on brochure supplements
25%
M E D I A DATA 1 BY R EG I O N
“NZZ am Sonntag”
“Zentralschweiz am Sonntag”
“Ostschweiz am Sonntag”
Readers
(German-speaking Switzerland)
417,000 people (8.9%)
Readers
(German-speaking Switzerland)
220,000 people (4.7%)
Readers
(German-speaking Switzerland)
111,000 people (2.4%)
Circulation
Switzerland 135,805 copies
Circulation
Switzerland 99,513 copies
Circulation
Switzerland 59,005 copies
Composition
Male 55%, female 45%
Composition
Male 52%, female 48%
Composition
Male 46%, female 54%
CO O R D I N AT I O N / R E S E RVAT I O N
NZZ Media Solutions AG
Falkenstrasse 11
Postfach
CH-8021 Zurich
Phone +41 44 25 16 98
[email protected]
www.sonntagspool.ch
www.nzzmediasolutions.ch
1
Sources: WEMF 2015, MACH Basic 2015-2, publisher’s imprint.
72
F I X E D FO R M ATS
Fixed format
1st section
Rate bw/colour
2nd – 6th section1
Rate bw/colour
Type area
2/1 pages
93,990.–
85,410.–
610 × 438 mm
1/1 page
49,580.–
45,060.–
290 × 438 mm
1/2 page landscape
26,660.–
290 × 218 mm
1/4 page landscape
14,320.–
290 × 108 mm
1/4 page portrait
14,320.–
143 × 218 mm
N E XT TO T E XT A DV E RT I S E M E N TS
Fixed format
2nd – 6th section1
Rate bw/colour
Type area
2/2 pages2
76,760.–
610 × 218 mm
2/4 page2
45,600.–
610 × 108 mm
1/2 page landscape
41,740.–
37,960.–
290 × 218 mm
1/4 page landscape
23,900.–
21,750.–
290 × 108 mm
33,620.–
30,520.–
114 × 218 mm
Junior page
41,910.–
38,100.–
“NZZ am Sonntag”
“Ostschweiz am Sonntag”
“Zentralschweiz am Sonntag”
173 × 268 mm
174 × 220 mm
172 × 220 mm
1st section
Rate bw/colour
1/4 page recommendations
Special format/millimetre rates
bw
colour
bw
colour
Type of advertising
Type area
min. height
Recommendations, mixed advertising page
8.93
14.09
20 mm3
Recommendations, next to text
14.31
20.95
80 mm4
15.31
22.45
“NZZ am Sonntag” and “Zentralschweiz am Sonntag”: 2nd – 6th section, “Ostschweiz am Sonntag”: 2nd – 4th section.
Half-page- and quarter-page panorama advertisements.
3
”NZZ am Sonntag”: 3rd section = min. height 80 mm, 2nd, 4th, 5th and 6th section = min. height 20 mm.
4
”NZZ am Sonntag”: 1st and 3rd section = min. height 80 mm, 2nd, 4th, 5th and 6th section = min. height 60 mm.
1
2
73
P R E- P R I N T E D I N S E RTS
WeightRate
WeightRate
up to 25 g  87,620.–
76 up to 100 g
125,120.–
26 up to 50 g
98,610.–
101 up to 125 g
138,370.–
51 up to 75 g
111,260.–
126 up to 150 g
144,910.–
Copies to be delivered: 299,000
T EC H N I C A L S P EC I F I C AT I O N S
For technical specifications and formats for all NZZ products, please see www.nzzmediasolutions.ch.
74
20
auf einen Streich.
CITYPLUS
Mit Cityplus, dem modularen Schweizer Kombi, sind Sie in 20 Deutschschweizer Kantonen präsent. Natürlich können Sie strategisch wichtige
Gebiete auch ganz gezielt bearbeiten. www.cityplus.ch
Klug kombiniert.
“Cityplus” – the combination that adapts to needs
“Cityplus”, the modular Swiss combination, is simultaneously present in up to 20 cantons in
German-speaking Switzerland und reaches a total of 1,288,000 readers.
In case of booking two “Cityplus” titles (at your discretion), a combination discount of 10% is granted.
The sophisticated readership of the “Neue Zürcher Zeitung” provides
the clients with an ideal complement and quality boost.
75
OFFER1
CO O R D I N AT I O N / R E S E RVAT I O N
– Two, three or four titles at your discretion
– Up to 1,288,000 readers
– Media presence in 20 cantons
– 10% combination discount
– Cumulation of balancing within in the single titles
Cityplus
Maihofstrasse 76
Clearing office
6002 Luzern
Phone +41 41 429 59 51
[email protected]
www.cityplus.ch
FO R M ATS
Fixed format
Format
Format
Format
Format
NWS2NLZ2NZZ2SGT/SN2
609 × 438 mm
609 × 438 mm
609 × 438 mm
609 × 438 mm
2/2 pages 609 × 218 mm
half-page next to text Panorama
609 × 218 mm
609 × 218 mm
609 × 218 mm
2/1 pages
1/1 page
290 × 438 mm
290 × 438 mm
290 × 438 mm
290 × 438 mm
1/2 page landscape
290 × 218 mm
290 × 218 mm
290 × 218 mm
290 × 218 mm
290 × 218 mm
290 × 218 mm
290 × 218 mm
290 × 218 mm
1/2 page next to text
Monolith I  54 × 438 mm  55 × 418 mm  54 × 409 mm  45 × 438 mm
Monolith II
112 × 438 mm
114 × 418 mm
113 × 409 mm  94 × 438 mm
Stereolith I (2× Monolith I)  54 × 438 mm  55 × 418 mm  54 × 409 mm  45 × 438 mm
Stereolith II (2× Monolith II)
112 × 438 mm
114 × 418 mm
113 × 409 mm  94 × 438 mm
Junior page
172 × 220 mm
172 × 220 mm
172 × 236 mm
172 × 218 mm
Other options for advertisements formats on requet.
Special formate
Advertising street
Number of pages
Recommendations
min. 150 mm overall volume
3 pages
Next to text
Height 90 to 220 mm
4 pages
5 pages
Prospectus street
Number of pages
Weight
  4 pages  60 g/m2
  8 pages  49 g/m2
12 pages
42,5 g/m2
16 pages
42,5 g/m2
You will find the current prices on www.cityplus.ch.
1
2
Sources: MACH Basic 2015-2.
NWS = “Die Nordwestschweiz”, NLZ = “Neue Luzerner Zeitung”, NZZ = “Neue Zürcher Zeitung”, SGT = “St. Galler Tagblatt”,
SN = “Schaffhauser Nachrichten”.
76
NZZ-NETZ
The online platform for attractive advertising opportunities
“NZZ-Netz” is the joint online advertising market presence of the “Neue Zürcher Zeitung”, the “Neue Luzerner
Zeitung”, the “St. Galler Tagblatt“ and the „Nordwestschweiz Netz“. The sales team in Zurich is in charge
of the marketing of “NZZ-Netz”.
Our range of offers compromises very attractive advertising opportunities. By placing an ad in "NZZ-Netz",
your advertising message benefits from an extended reach of 35.8%. For further information,
please refer to www.netz.nzz.ch.
77
M E D I A DATA 1
P O O L OV E RV I E W
Usage data
per month
Page Impressions
82,921,500
Unique Users  1,577,000
Reach (German-speaking Switzerland)    
35%
News poolInternational, Switzerland,
Regional news, Panorama
Business poolEconomy, Finance, International,
Switzerland
Style poolDigital, Lifestyle, Car, Wine, Style,
Interior design, Magazine blogs
Regio poolZurich, Central Switzerland, Eastern
­Switzerland, Region, Municipality
Leisure poolTravels, Leisure, Entertainment, Culture,
Weather, Sports
F I X E D P L AC E M E N TS
CPT3 BOOKINGS
Standard formats (Maxiboard, Skyscraper, Rectangle, Billboard):
Ad Impressions
Channel
1 day (fix)2
Standard formats (Maxiboard, Skyscraper, Rectangle, Billboard):
Homepage
12,600.–350,000
Run of Site
Channel
1 week (fix) 2
Economy
12,400.–250,000
Switzerland
10,100.–250,000
PlacementCTP
35.–
Home40.–
1
2
3
Ad Impressions
Sources: Net-Metrix-Profil 2015-2/Net-Metrix-Audit November 2015.
Price per standard format of choice.
Cost per thousand reached.
78
Standard pools
45.–
Business pools
55.–
NZZ.CH, MOBILE
NZZ.ch – the leading platform for news, background and analyses
NZZ.ch is among the Swiss media websites with the highest traffic loads. It’s one of the most commonly
used platforms in the target groups of leaders and top leaders. NZZ.ch represents reliable,
up-to-date and 24/7 media coverage.
Mobile
The NZZ app and the mobile website provide information on current events 24/7,
so that readers are a up-to-date at anytime, anywhere.
79
N Z Z .C H M E D I A DATA 1
Usage data
per month
Page Impressions
44,166,800
Unique Users
   1,119,000
Reach (German-speaking Switzerland)
24%
F I X E D P L AC E M E N TS
CPT3 BOOKINGS
Standard formats (Maxiboard, Skyscraper, Rectangle, Billboard):
Standard formats (Maxiboard, Skyscraper, Rectangle, Billboard):
1 day (fix)2
Channel
Homepage
6,800.–
Ad Impressions
PlacementCTP
150,000
Run of Site
45.–
Home50.–
Channel
1 week (fix)2
Economy
11,700.–200,000
Switzerland
7,400.–
Ad Impressions
Standard pools
55.–
Business pools
65.–
150,000
M O B I L E M E D I A DATA 1
Usage data
per month
Page Impressions
16,472,000
Unique Clients  1,216,000
Visits 5,125,800
CPT3 BOOKINGS
S P EC I A L S / K E Y TO P I C S / B LO G S
Advertising space
Format
CTP
Home
Banner
640 × 106 pixels
320 ×   53 pixels
30.-
35.–
Interstitial
640 × 832 pixels
320 × 416 pixels
80.–
86.-
1
2
3
On NZZ.ch, various key topics such as the Geneva Motor Show, the
future of energy, real estate etc. are presented in different dossiers.
There is a possibility to sponsor these topics exclusively.
NZZ.ch also includes several blogs which can be supported:
­Bundesplatz, Interior Design, Nachgewürzt etc.
Sources: Net-Metrix-Profil 2015-2/Net-Metrix-Audit November 2015, Net-Metrix-Mobile November 2015.
Price per standard format of choice.
Cost per thousand reached.
80
DISCOUNTS AND SURCHARGES
SERVICES PAGE
COLUMN DIMENSIONS
TECHNICAL DATA
CONTACT
81
D I S CO U N TS
Volume discounts
AmountDiscount
AmountDiscount
Amount
Discount
12,000.– 
2%
300,000.–11%
1,000,000.–
20%
35,000.– 
3%
350,000.–12%
1,500,000.–
21%
70,000.– 
4%
400,000.–13%
2,000,000.–
22%
100,000.– 
5%
450,000.–14%
2,500,000.–
23%
125,000.– 
6%
500,000.–15%
3,000,000.–
24%
150,000.– 
7%
600,000.–16%
4,000,000.–
25%
175,000.– 
8%
700,000.–17%
5,000,000.–
26%
200,000.– 
9%
800,000.–18%
250,000.–10%
900,000.–19%
Volume discounts are for business advertisements and pre-printed inserts only. Financial advertisements and public notices are excluded
(format and text changes as desired, 1 year duration). Bulk space contracts possible.
Frequency Discounts1
3 to 5 repeats
Special Discounts2
5%
Book advertisements
AC I&ll/JUP l (Recommendations)
40%
Advisory commission35%
6 to 12 repeats
7.5%
Charity discounts as per Zewo list450%
Annual sales premium
13 to 25 repeats
15%
SIX funds (TIF members)
“NZZ Folio” (AC II)
26 to 51 repeats
20%
52 repeats or more
25%
20%
3
5%
15%
SURCHARGES2
Satellite advertisements (2nd insertion or more)
10%
Binding date and placement requirements
10%
Please note
For real estate advertisements, the same discount levels apply.
For job offers, separate discount levels apply (please see separate documentation).
Balancing is possible for the following placements: “Neue Zürcher Zeitung”, “NZZ am Sonntag”, “NZZ Folio”, “Z”,“Stil”, “Residence”, “Frame”, “NZZ Campus”,
“NZZ Geschichte” , “Gesellschaft”, “Bücher am Sonntag”, “NZZ BusinessCombi” and “Sonntagspool”.
Discount agreements are valid per company. For bookings which are placed under a different name or on behalf of another company, separate orders have to
be made. This does not apply to companies which, according to BDO Visura, benefit from group discount.
We are happy to advise you personally via +41 44 258 16 98.
Volume and repeat discounts cannot be cumulated.
I n case of simultaneous booking and without size correction (valid for advertisements in the “Neue Zürcher Zeitung”, the “NZZ am Sonntag” and special
supplements).
Valid for advertisements in the “Neue Zürcher Zeitung”, the “NZZ am Sonntag” and special supplements.
3
For agencies recognised by the Association of Swiss Advertising Companies.
4
Valid for advertisements in the “Neue Zürcher Zeitung”, the “NZZ am Sonntag”, “NZZ Folio”, “Z”, “Stil”, “Residence”, “Frame”, “NZZ Campus”,
“NZZ Geschichte” , “Gesellschaft”, “Bücher am Sonntag” and special supplements.
1
2
82
N Z Z M E D I A S O LU T I O N S AG S E RV I C E S A N D R AT E S
Order changes before advertising deadline
per title
Dunning
per reminder
Date correction
free
Administration cost for second reminder or more
30.–
Format adjustment
free
Interest on late payments
5%
New print material etc
free
Brochure inserts
Order changes after advertising deadline
per title
Date correction
50.–
Format adjustment
50.–
New print material etc
50.–
Exchange of printing plates
50.–
Cancellation of order before
advertising deadline
per title
Without alternative date
free
Additional booking of partial editions
(not total edition, split by Zurich region or city) 500.–
Invoices per invoice
Split invoice (per final invoice)
25.–
Retrospective invoice corrections
25.–
Special invoices or delivery to addresses
other than client base
25.–
Special evaluations/statistics per hour
170.–
Cancellation of order after
advertising deadline
per title
Without alternative date
50.–
Box number ad rate
Special courier per delivery
Special courier (city of Zurich)
50.–
DTP
per hour
Creation of desktop publishing material
170.–
per order
50.–
Express fee
per delivery
47.–
Good-to-print per copies
2nd Printing proofs or more
20.–
CO L U M N N U M B E R A N D D I M E N S I O N S I N M I L L I M E T R E S 1
“Neue Zürcher Zeitung”
Columns
1
2
3
4
5
6
7
8
9
10
Advertisements — 
55 
84114143173202232— 291
Ads on text pages
54
113
172
Ads on investment fund pages
47  94
143
“NZZ am Sonntag”
Columns
1
2
3
4
5
6
7
8
9
10
Advertisements — 
55 
84114143173202232— 291
Ads on text pages
55
114
173
T EC H N I C A L DATA
Detailed information on technical data and formats of all NZZ products is available on www.nzzmediasolutions.ch
1
Single and 9-column ads cannot be placed for imposition reasons.
83
A DV E RT I S E M E N TS
D I G I TA L M E D I A
F U RT H E R
I N FO R M AT I O N
Advertisements German-speaking
Switzerland
NZZ Media Solutions AG
Falkenstrasse 11
Postfach
CH-8021 Zurich
Phone +41 44 258 16 98
Fax +41 44 258 13 70
[email protected]
www.nzzmediasolutions.ch
NZZ Media Solutions AG
NZZ-Netz Werbemarkt
Falkenstrasse 11
Postfach
CH-8021 Zurich
Phone +41 44 258 16 66
[email protected]
www.netz.nzz.ch
www.nzzmediasolutions.ch
Detailed information on the latest
pricing, formats, media data and
technical guidelines is available on
www.nzzmediasolutions.ch.
We are happy to advise you personally
as well.
Advertisements French-speaking
Switzerland
NZZ Media Solutions AG
Avenue Mon-Repos 22
CH-1005 Lausanne
Phone +41 21 311 48 95
Fax +41 44 258 13 70
Yves Gumy
Key Account Manager
[email protected]
[email protected]
Advertisements International
NZZ Media Solutions AG
Falkenstrasse 11
Postfach
CH-8021 Zurich
Phone +41 44 258 16 98
Fax +41 44 258 13 70
[email protected]
www.nzzmediasolutions.ch
All rates gross in Swiss francs and apply to clients outside Switzerland. Subject to change. General terms and conditions as per www.nzzmediasolutions.ch
apply. For full details of all rates and services, please refer to www.nzzmediasolutions.ch.
Foreign customers:
The same terms and conditions apply to both Swiss advertisers and foreign customers and advertising agencies. Also, foreign customers always subscribe to
the full edition in the “Neue Zürcher Zeitung”, the “NZZ Executive”, the “NZZ Domizil” and the “NZZ BusinessCombi”.
Prices may change.
84

MS3900

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pdf d - NZZ Media Solutions

GESUNDHEIT

MOBIL (SALON GENF)

NZZ am Sonntag: Events - Gesellschaft

Wie funktioniert eigentlich der App-Markt?

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PUBLIKATIONSLISTE PATRICIA GRZONKA

OLDTIMER & TEILEMARKT – CATALOGUE / KATALOG 2015