Catalogue 2014

breeding A WORLD
of
FLAVOURS
chrysanthemums worldwide by deliflor 2014
GB
About this Catalogue
Many thanks for your interest in Deliflor Chrysanten.
The Deliflor assortment consists of spray chrysanthemums,
disbudded chrysanthemums and santinis and includes more than
300 different cultivars. In this brochure, you will find some of our
new and most successful varieties. Because worldwide, growing
conditions and market requirements differ, the applicable assortment is different for almost every country. On the enclosed DVD,
you will find the specific assortment information per country.
NL
Over deze Catalogus
Hartelijk dank voor uw interesse in Deliflor Chrysanten.
Het assortiment van Deliflor bestaat uit troschrysanten, pluischrysanten en santini’s en bestaat uit meer dan 300 verschillende
rassen. In deze brochure vindt u een aantal van onze nieuwe
cn
关于本产品目录
en meest succesvolle rassen. Omdat teeltomstandigheden en
非常感谢您对黛丽芙 (Deliflor) 菊花品种表示关注。黛芙
marktwensen wereldwijd verschillen, geldt er voor bijna ieder
(Deliflor) 菊花涵盖了多头菊、单头菊、小菊（多头）等300
land een ander assortiment. Op bijgevoegde DVD vindt u de
多个不同品种。在这本宣传册中，您将找到最新品种和市场
specifieke assortimentsinformatie per land.
上最流行的品种。因为全球各地的栽培环境和市场需求各不
相同，不同品种在每个国家的适用情况不尽相同。在附带的
ES
Acerca de este catálogo
DVD中，您将找到针对每个国家的具体品种信息。
Muchas gracias por su interés en Deliflor Chrysanten.
La gamade Deliflor consiste en crisantemos tipo racimo,
about
this
Anastasia
catalogue
JP
このカタログについて
crisantemos desbotonados y Santini y comprende más de
弊社の品種にご興味いただき誠にありがとうございます。弊
300 variedades distintas. En este catálogo Ud. verá una
社のマムは、スプレー系、一輪系、そして、小輪系（サンテ
selección de nuestras nuevas y más exitosas variedades.
ィニ）に大別することができ、その数は300種に上ります。
Dado que las circunstancias de cultivo y los deseos del
このカタログでは、最新のものや代表的な品種についてご紹
mercado varían en todo el mundo, casi cada país tiene su
介します。また、栽培条件や市場のニーズの違いにより各国
propio surtido. En el DVD adjunto Ud. encontrará la
の事情に見合う品種をお選びいただくため、同封のDVD版
información sobre la gama específica clasificada por país.
カタログでは、品種の情報を国毎に取りまとめてご紹介して
おります。
it
Il nostro catalogo
La ringraziamo di cuore per l’interesse mostrato verso
KR
카달로그 안내
Deliflor Chrysanten. L’assortimento di Deliflor comprende oltre
Deliflor국화에 많은 관심을 가져주셔서 감사합니다. Deliflor
300 varietà diverse di crisantemi spray, crisantemi sbocciolati
는 300여종이 넘는 스프레이 국화, 디스버드(대국), 산티니 품
e Santini. In questa brochure potrà trovare una selezione delle
종을 보유하고 있습니다. 이 책자를 통해 여러분들은 Deliflor
nostre varietà nuove e quelle che godono di maggior successo.
의 새로운 신품종 및 가장 성공적인 품종들을 보실 수 있습니
Consci del fatto che le condizioni di coltivazione e le esigenze
다. 각 나라별로 재배 환경 및 시장에서 요구하는 면이 다르기
di mercato variano da un luogo all’altro, offriamo in quasi ogni
때문에, 나라별로 적용하는 품종이 다릅니다. 첨부된 DVD에
Paese un assortimento diverso. Nel DVD allegato potrà trovare
는 각 나라별로 분류된 품종 자료가 포함되어 있으므로 참고
informazioni specifiche sull’assortimento nei vari Paesi.
하시기 바랍니다.
deliflor
3
the largest breeder
in the world
Deliflor
• Deliflor is the largest chrysanthemum breeder in the world
• The company produces cuttings and issues licences for spray
chrysanthemums, disbudded chrysanthemums and santinis
• Every year, approx. 1 billion Deliflor chrysanthemums find
their way to vases all over the world
• >300 commercial chrysanthemums varieties
in brief
• Active in over 35 countries, head office in the Netherlands,
in Maasdijk
• Production locations in Ethiopia (12 hectares) and Uganda
(12 hectares)
• Sales offices in Colombia and Japan
• Deliflor is part of the Beekenkamp Group that apart from
Deliflor, also consists of Beekenkamp Plants and Beekenkamp
Zembla sunny
Verpakkingen (Packaging)
deliflor
5
deliflor
worldwide
LOGISTICS
cultivation
breeding
quality control
CUTTING PLANTING MACHINE
rooting
LABORATORY
cultivation support
harvesting
production of cuttings
test fase
increasing stocks
transport to the netherlands
promotion
marketing
Deliflor’s
strength
Growing chrysanthemums begins with passion - the passion to
strive for perfection, to keep going where others stop. And the
passion to keep discovering new cultivars. This passion is the
driving force behind Deliflor and has made the company what it
is today: a family business with a hands-on mentality, which is
proud to be the largest chrysanthemum breeder in the world.
8 deliflor
An eye for cooperation
An extensive product range
Deliflor’s strength goes beyond passion alone. It is also about
The fact that Deliflor is the largest chrysanthemum breeder in
cooperation, about having an eye for the grower and for the
the world is reflected in its product range. Deliflor supplies a
consumer. Therefore, Deliflor exclusively employs professionals
wide variety of cultivars in many different colours and textures.
in the areas of marketing, cultivation support and breeding.
The product range is constantly changing, with new cultivars
They provide intensive support to growers and partners,
being developed and added. The cultivars are surprising in terms
and provide them with all the tools they need to enable them
of colour, flower shape and texture. Deliflor has its own laboratory,
to work as effectively and efficiently as possible.
which is fully equipped with the latest technology. This enables
Marketing and promotion are also very important to Deliflor.
Deliflor to keep up with the latest trends and the demand for
Many strategies and campaigns are developed to increase
new cultivars. These are the qualities that make Deliflor complete
the chance of new varieties being successful and to further
as a company and that make ‘Breeding a World of Flavours’
enhance the image.
possible day after day. They form Deliflor’s strength.
deliflor
9
breeding A WORLD
of
FLAVOURS
new
GAGARIN
PERONI
ROCCA Quick
YIN YANG
SALMA CREAM
LIMONCELLO
PALADOV SUNNY
PIXEL™ TESORO
flavours
PIXEl™ COTTON
Disbud chrysanthemum
Spray chrysanthemum
Santini
Pixel™
deliflor
13
new
MARROW
ARSENAL
BELDAD
CUPCAKE
PIP
VIP
HESTIASTAR
RHYTHM
flavours
PIP
Disbud chrysanthemum
Spray chrysanthemum
Santini
Pixel™
deliflor
15
known
flavours
anastasia
radost
bronze/cream/dark bronze/dark green/dark lime/
gold bronze/lilac pink/star mint/star pink/sunny/white
cream/lime/white/yellow
zembla
athos
brasil/cream/funky/lime/sunny/white/yellow
green
baltica PINK
rossano
cream/lime/pink/white/yellow
dark pink/orange/pink/white
fuego
BARCA
red/yellow
purple/red
BALTICA CREAM
Disbud chrysanthemum
Spray chrysanthemum
Santini
Pixel™
deliflor
17
contact
deliflor
Deliflor Chrysanten B.V.
(Head office, Maasdijk, Holland)
Visiting address: Korte Kruisweg 163, 2676 BS Maasdijk, The Netherlands
Postal address: P.O. Box 77, 2676 ZH Maasdijk, The Netherlands
Tel.: +31 (0) 174 526 200 - Fax: +31 (0) 174 526 203
E-mail: [email protected] - Internet: www.deliflor.nl
Finca Los Acantos - Vereda Chipre, Sector Llanogrande
Rionegro - Antioquia - Colombia
A.A: 429 Rionegro - Antioquia - Colombia
Tel: +57 4 444 87 94 - Fax: +57 4 444 87 94 EX 108
E-mail: [email protected] - Internet: www.deliflor.com
Deliflor Japan Co., Ltd.
Nishiyama-cho 2 Palita II-303, Nishi-ku, Hamamatsu-city,
Shizuoka, 432-8001, Japan
Tel: +81 53 416 2600 - Fax: +81 53 416 2233
E-mail: [email protected] - Internet: www.deliflor.co.jp
18 deliflor
Published by Deliflor®, May 2014, all rights reserved.
Deliflor Latin America
deliflor
19

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