FROM Orlando to Segrate

FROM Orlando to Segrate
Rosario Sica, OpenKnowledge
Carlo Visani, Tecla
© 2014 IBM Corporation
This document is for internal use only.
All rights reserved, confidential and proprietary information.
No unauthorized copying or distribution permitted.
OPENKNOWLEDGE | THE SOCIAL BUSINESS COMPANY
Since 2008:
focused on collaborative
paradigms and technologies
to help organizations and business
to maximize social value
exploting internal and external
social business advantages
Social Business Forum – A 2 days leading socbiz event
organized by OpenKnowledge
Social Business (Manifesto + Toolkit + Cards)
published by Harvard Business Review
Digital transformation: 5 aree di offerta
I NOSTRI CLIENTI!
TECLA | WE ARE DIGITAL BUSINESS
Since 1998:
focused on web and collaborative
technologies
to help organizations and business
to maximize the Internet and its
technologies
exploting internal and external
advantages
TECLA | WE ARE DIGITAL BUSINESS
TECLA | COMPETENCES & TECHNOLOGIES
DIGITAL STRATEGY
SOCIAL
INTELLIGENCE
ENTERPRISE SOCIAL
COLLABORATION
TECNOLOGIE
Customer engagement
strategy
Digital brand strategy,
Web sites audit & redesign
eCommerce sales check-up
Social Network strategy
Social CRM strategy
Reputation Analysis
Audience Intelligence
Media Mapping
Competitive Intelligence
Company Digital Footprint
Brand Audit,
Field Analysis
Social Network Analysis
Unified Communication
Portali corporate/Intranet
Enterprise Social Network
Document Management
WEB ANALYTICS
MOBILE
CUSTOMER EXPER. /
ECOMMERCE
INTERNET
MARKETING /
CAMPAIGNS
Web /Mobile Marketing
Analytics
Recommendation
Retargeting
Mobile marketing / advertising
Mobile Portal (Intranet/
Internet)
Mobile Commerce
Portali Internet
Web sites Catalogs
B2C B2B Modelli ibridi (es
B2B2C)
Precision Marketing
Customer MD segmentation
Search Engine Optimizat. &
Advert.
Social Media marketing
eMail marketing
Affiliate Marketing
Article marketing
TECLA | some of ours AWARDS.. from 2000 … to 2013
PREMIO WWW
IL SOLE 24ORE - 2000
IBM BEACON AWARD
2001
PREMIO WWW
IL SOLE 24ORE - 2013
IBM COLLABORATION
SOLUTION AWARD - 2013
Miglior Sito
eCommerce in Italia
Best collaboration
solutions in Europe
Miglior Sito
in Italia
Best Worldwide Customer
Experience
Case history: Luxottica
Luxottica figures
Overall objectives
!  Offer a unique digital and technological reference
point to our employees
!  Empower our corporate identity and sense of
belonging to one Company
!  Support the organization’s digital transformation
Over 20 portals in different technologies
(IBM was one of)
!  Connect our people to increase collaboration, speed
and efficiency
!  Support business processes with new digital tools
and collaboration channels
!  Facilitate learning and sharing of best practices
!  Support access and recognition of knowledge and
skills
Reads product
reviews, product
rankings and
blog posts
Want to use new
online channels and
new communication
tools
Seeks
support to
connect with
like-minded
peers
Want to be
a mobile worker
through a digital
workplace
MILLENIALS,
KNOWLEDG
E WORKERS,
SOCIAL
EMPLOYEE
Want to
contribute his
knowledge to the
whole
Steadily seeks
organization
updates and
information
about his
current
projects
Search useful
documents in
a faster way
Want to Cocreates
documents
with
colleagues
Want to be an (wiki)
active part of
change
processes
Disconnected
workforce and
lack of efficiency
Digital workplace: unico punto di accesso al mondo
aziendale
!  WebSphere Portal 8
!  Connection 4.5
Centralità dell’utente
Gestione univoca e integrata
della comunicazione aziendale
Supporto abilitante per lo
sviluppo interno di comunità
di pratica e/o di progetto
Un supporto dell’operatività quotidiana e ai
processi aziendali
Archivio unico della
conoscenza aziendale !  Sametime 9
Approccio sistemico per la gestione degli elementi chiave
per il successo del progetto
ELEMENTI ALLA BASE DI UNA INTRANET DI SUCCESSO
Mappatura di organismi di
gestione, ruoli, processi e
definizione degli impegni di risorse
Co-progettazione della Intranet
con gli utenti attraverso sondaggi,
workshop, colloqui di gruppo,
interviste;
Individuazione di sponsor e facilitatori,
ascolto e coinvolgimento, azioni di
comunicazione e di lancio, formazione e
affiancamento operativo
Supporto nella selezione delle
tecnologie più efficaci e nella
definizione delle modalità di
interfacciamento con i
sistemi informativi aziendali
Individuazione di stadi di
rilascio concreti, fattibili e
realizzabili
Il percorso
Permette di definire
efficacemente i
diversi elementi di
progetto e il
perimetro funzionale
della Intranet
garantendo una stima
efficace di costi,
risorse e fattibilità
tecnica
Rappresenta il naturale
continuo sviluppo del
Digital Workspace
aziendale: si tratta di un
portale sempre in “beta”
che deve man mano
adeguarsi flessibilmente
alle nuove esigenze
organizzative e di
mercato
Thank you!
Rosario Sica, OpenKnowledge
Carlo Visani, Tecla
17 © 2014 IBM Corporation

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