INDICE !"#$%"&'()&*$+,(+-,) 01 02 03 04 Principi fondamentali p. 03-35 D1-15 Struttura del Programma p. 36-68 D1-3 Organizzazione e finanziamento della manifestazione p. 69-82 D1-2 Infrastrutture della città p. 83-86 D1-3 05 06 07 Strategia di comunicazione p. 87-90 D1-2 Valutazione e monitoraggio p. 91-94 D1 Ulteriori informazioni p. 95-99 D1-2 Appendice artistica p. 100-109 Appendice finanziaria p. 110-111 2 3 !"#$%&'&()(*(#+$,!$#$(-&,."/0,%"'$ !"!# !"#$%&'()'$*++,'-".*-"#)'/)#+"$*/)#"')(()' $01/"+*2*03"' /"#' *(' +*+0(0' -*' 4)/*+)("' 56#0/")'-"(()'46(+6#)7 12345(65(7289:49(;3<<=0>?9@5(@3?(5AA?94B5?3( <3(8>3(8A2;3C !"#$%&'(($#'%)$*#'%+$%+,*"-$'.%+(/01$22$'%"-$%0223$%#*-4 OD OXFH VSOHQGHQWH VL DIIDFFLD DOOD ¿QHVWUD H VD FKH D #0/5% 267% $-% /*+(0% 5689/01'% *% '% +95% 267% -6:;/$2'<% )$*#'% '220"-$*% $-% #90,0% "$0/#0% 20#% $-% 2$#"9*(($0% 5*--*% '--04 50-*%*%5*$%1'++*/$.%20#%$-%+90#0%50-2*%5*--*%2'&1'#*%5$% )'#('%='/$'%5$%>/0,*#?'#0%*%-*%,02$%5*$%1'++'#($%#*--*% +(/'5*<% @-$% 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CULTURA ED ECONOMIA 100% di copertura a banda larga con libero accesso in cloud computing nel territorio di Siena e delle città della provincia, e copertura wireless per tutti i centri della provincia; Workshop di alfabetizzazione digitale multilivello in partnership con TechnocITé Mons, che coinvolgano almeno il 10% della popolazione locale, e il 100% di tutte le scuole della provincia. Accessibilità agli Open data del 30%+ dei contenuti non coperti da diritti delle biblioteche senesi e degli archivi, in partnership con Europeana; stabile alleanza europea sui contenuti digitali con Ars Electronica Linz, La Manufacture Avignon, TechnocITé Mons, Creative Incubator Tartu, Sofia Development Association CULTURA & PIATTAFORME DIGITALI 3+ centri per il benessere culturale aperti entro il 2019 a Siena e in due altri centri maggiori della provincia, tutti in relazione con 1+ partner europei attualmente attivi nel settore 20%+ aumento del benessere psicologico dei residenti che partecipano alle attività di welfare culturale, misurato con il Psychological General Well Being Index nel periodo 2016-21 5%+ diminuzione dei giorni di ospedalizzazione della popolazione anziana (65+) che partecipa ai programmi di welfare culturale offerti nei 3 centri provinciali nel 2019 CULTURA SALUTE & FELICITA' 80%+ di spazi pubblici, strutture culturali, attività commerciali pienamente accessibili 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Y$%+*"9$(0.%9#'%+*-*?$0#*%5*"-$%01*/'(0/$%-02'-$.%#'?$0#'-$% *5%*9/01*$%23*%'CC$'&0%20$#,0-(0%#*--'%1/0"*(('?$0#*% 5*-%1/0"/'&&'%'/($+($20.%20#%29$%'CC$'&0%"$B%5*2$+0%5$% -',0/'/*.%0%20#%$%K9'-$%$-%1/02*++0%5$%20$#,0-"$&*#(0%7% $#%20/+0< 28 PROGETTO IN CITTA’ FUORI DELLA CITTA’ AL DI FUORI DEL PAESE Copy Wrong 404 File not Found Blog; Kiné società cooperativa; il lavoro culturale; Litteratour; Visionaria International Film Festival. "Associazione Home Movies, Archivio Nazionale Del film di Famiglia, Milano/Bologna; Collettivo Fx, Reggio Emilia; Fondazione Romualdo Del Bianco, Firenze; La furia dei cervelli, blog, Scrittura Industriale Collettiva, Firenze; Spinoza.it, blog; TwLetteratura; ZaLab, Roma/Barcellona." Association Marcel Hicter, Brussels; Blablalab.net; de Appel arts centre, Amsterdam; Ensemble – Sociedade de Actores, Porto; Moscow Design Museum; N.C.I - Nouveau Clown Institute, Wien; Casa de Mateus International Institute, Vila Real; Danish Film Institute - Det Danske Filminstitut, Copenhagen. We Are Leonardo Blueup; Galleria iSculpture; Fondazione Musei Senesi; Hybrid Spacex, ICT for Tourism and Culture; Ran project; RedEvo Games; Udoo "Achab Group, Napoli/Venezia; Emmegi sistemi di comunicazione, Milano; Fondazione Ermanno Casoli, Ancona; Laerdal Medical, Bologna; Material ConneXion Italia, Milano" AIGA - Asian Institute of Gaming and Animation, Bangalore; Interactive Institute Swedish ICT, Umea; The Serious Games Institute, - Coventry University; TechnocITé - ICT & Digital Media Knowledge Centre, Mons; TILLT, Göteborg; Blast theory, Brighton Gift of Life Tuscany in Your Bathroom "Comitato per la processione dei ceri e dei censi; Consorterie delle Compagnie Laicali; Fototeca Giuliano Briganti; Magistrato delle Contrade di Siena Zaches Teatro, Firenze; Semeion Centro Ricerche di Scienza della Comunicazione, Roma ISMEK, Istanbul Metropolitan Municipality; Harvard University, metaLAB; Royal School of Neddlework, UK Associazione Nazionale Città del Vino; Gli Omini; Panspeech; Terre di Siena Documentary in Europe, Torino; Istituto Internazionale Andreij Tarkovskij, Firenze/Parigi; ScambioCasa.com ATALS – Association for Tourism and Leisure Education, Brussels; CeMoRe - Centre for Mobilities Research, Lancaster; International Union of Mail-Artists; PCT - Parc Científic i Tecnològic de Turisme i Oci, Tarragona; Platoniq Sistema Cultural, Barcelona; triage live art collective, Berlin/Melbourne Apea Siena, Terre di Siena Creative; Associazione culturale l'Ombrico Fondazione Bruno Kessler, Trento; Istituto Internazionale Life Beyond Tourism, Firenze; PIOVENEFABI, Milan; Urban Experience, Roma Eindhoven University of Technology; Interactive Institute Swedish ICT, Umea; MAO-Muzej za arhitekturo in oblikovanje, Ljubljana; Staatliche Akademie der Bildenden Künste, Stuttgart; Trànsit Projectes, Barcelona Infective Roads Associazione Topi Dalmata; Compagnia ADARTE; Galleria FuoriCampo; SART – Siena Art Institute; Straligut Teatro; Vernice Progetti Culturali Associazione Arte Sella, Trento; Cinemovel Foundation, Bologna; Fondazione MIGRANTES, Roma; Kinkaleri, Firenze; Radio Papesse, Firenze; Teatronet, Udine; Zerynthia – RAM radioartemobile, Roma; Wikimedia Italia Festival Danse Péi, Île de la Réunion; International Youth Music and Arts Festivals in Srebrenica; Ciudades que Danzan – CQD, St Gilles les Bains; Collectif Art Mouv' Zone Libre, Ville de Bastia; Dah Theatre Research Centre, Belgrade; CRVENA Association for Culture and Art, Sarajevo; Festival Trayectos – Danza en Paisajes Urbanos, Zaragoza Still Dancing Liquidweb / BrainControl; Scoutit Fondazione Romaeuropa, Roma; E:UTSA – Union of Theatres Schools and Academies, Roma Cricoteka – Orodek Dokumentacji Sztuki Tadeusza Kantora, Krakow; Tel Aviv International Student Film Festival; UTE-Union des Théâtres de l'Europe, Bobigny; CILECT Centre International de Liaison des Ecoles de Cinéma et de Télévision, Brussels; Reims Scènes d'Europe Festival Cultural Emergency Room Associazione “Il Chicchero”; Associazione Archeosofica; Centro Studi di Psicologia dell'Arte e Psicoterapie Espressive; Genia Ballet; Museo d’Arte per Bambini; LaLut Siena; Moviement HD; Oblivion Tango; Videodocumentazioni; Scuola di Musica Clara Schumann Compagnia Frosini/Timpano; Compagnia Ivaldi Mercuriati, Torino; Compagnia Teatrale Carrozzeria Orfeo, Mantova; Compagnia Virgilio Sieni, Firenze; Emergency; Loop Creazioni Multimediali, Bologna; Teatro Minimo, Bergamo A.A.D. African Artists for Development, Paris; Atelier für Ikonen und Kunsthandwerk, Lebring; Centrul de Resurse Pentru Comunitate, Cluj-Napoca; Das Fräulein Kompanie, Brussels; Repair Café Netherlands Foundation, Amsterdam; Sick! Festival, Brighton; Nowy Teatr, Warsaw; Water Tower Art Festival, Sofia; WildWuchs Festival, Basel Napkin Economics Abbazia di Spineto; Associazione Scenario; Atelier Vantaggio Donna; Monteverdi Tuscany; Teatro Povero di Monticchiello; Watch your Words Teatro Popolare Europeo, Torino; Centro di Cultura Contemporanea Strozzina (CCCS), Firenze; Città dell'arte-Fondazione Pistoletto, Biella; Lucca Comics and Games; OXFAM Italia, Arezzo/Firenze; Womenomics, Milano Société d'Aménagement de la Métropole Ouest Atlantique, Samoa; Association ARS CIENCIA, Santiago de Compostela; Nairucu Art Association, Nampula (Mozambique); ReKult, Amsterdam; Rimini Protokoll, Berlin; Stand-up Comedy, Mostar; Ecce - European centre for creative economy, Dortmund; Timerepublik, Lugano Play The City Ass. Culturale La Spennacchiera; Fondazione Accademia Musicale Chigiana; Fondazione Siena Jazz – Accademia Nazionale del Jazz; Geographike S.R.L.; MeettheKnobbers.com; RADIO SIENA Sound Machines – SPES, Ancona; Associazione Culturale La Leggera, Firenze; Grande Orchestra di Fiati “G. Ligonzo” Città di Conversano, Bari; Grande Orchestra di Fiati “Santa Cecilia” Città di Taranto A Cumpagnia, Corsica; Association Eth Ostau Comengés, Montréjeau; Banda de Música Maestro Tejera, Sevilla; Binaural – Associação Cultural de Nodar, S. Martinho das Moitas; Europeana Sounds; Réseau Tramontana, Lescurri The Space Between AresTeatro; Associazione Arte Continua; Associazione La Diana; Associazione Le Mura; Galleria Continua Accademia di Belle Arti Carrara; Associazione Culturale Castello di Rivoli – Museo d’Arte Contemporanea, Torino; Centro per l'arte contemporanea Luigi Pecci, Prato; Galleria Civica di Modena; MADRE - Museo d'Arte contemporanea DonnaREgina, Napoli; MLB Maria Livia Brunelli Art Gallery, Ferrara; ARKEN Museum of Modern Art, Ishøj; The Latvian Centre for Contemporary Art, Riga; Prinzessinnengarten, Berlin; S.M.A.K. - Municipal Museum of Contemporary Art, Gent; Ujazdowski Castle (Museum Of Modern Art/CSW), Warsaw; OKRA Landschapsarchitecten, Utrecht; Athens Biennale ParaSite Associazione culturale Culture Attive; Associazione Culturale TeatrO2; Dedagroup spa; IRiFoR Istituto per la Ricerca, la Formazione e la Riabilitazione; Ordine degli architetti di Siena; Radio 3 Network; Worlic srl Fondazione Wurmkos Onlus, Milano; ArtVmap srl – Walter Buonfino, Firenze/Milano; Atelier dall’Osso, Milano; Compagnia Rodisio, Como; Fondazione Cesare Serono, Roma; Fondazione Franca e Franco Basaglia, Venezia; Fondazione Palazzo Strozzi, Firenze; Impact Hub Firenze; PARASITE 2.0, Milano Aalto University School of Art, Design and Architecture, Helsinki; Eindhoven University of Technology; Fête des Lumières, Lyon; INDEX: Design to Improve Life, Copenhagen; Quorum Event Group, Lyon/Paris/Dubai; Bauhaus-Universität Weimar; Department of Architecture and 3D Design, School of Art, Design and Architecture of University of Huddersfield; European Foundation Centre, Bruxelles; Tartu Centre for Creative Industries; Citizens of the Elsewhere 29 5*--6'11/022$0%5*-%>'(/$&0#$0%N<O%$#%K9*+(0%+*#+0%7% GL LQGXUUH DOO¶HVSORUD]LRQH QHO ULGH¿QLUH OR VFRSR H "-$%0C$*(($,$%5*--'%29-(9/'%*%5*--'%2/*'($,$(B%#*--'%-0/0% /*-'?$0#*%20#%-'%,$('%5$%(9(($%$%"$0/#$.%*%5$%'22/*+2*/*% $<( #5B?2D9429( SCT( E9D3( D9B9?3( E625G3( ;3<<5( +$'%#*"-$%$#5$,$59$%23*%#*--'%20&9#$(B%-'%&0($,'?$0#*% '5%9#'%1$M%$#(*#+'%1'/(*2$1'?$0#*%29-(9/'-*%'(($,'< B?58A9?D5F2943(89E25<3C !"!' 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(9/'-&*#(*.%&'%K9*+(0%10/('%*#*/"$'%'%(9(($%1*/%;'/*% 5*-% 1/01/$0% &*"-$0% *% ',*/*% +922*++0c% K9$.% -',0/$'4 &0%$#+$*&*%1*/%&'#(*#*/*%,$,'%-'%#0+(/'%(/'5$?$0#*.% &'%'--0%+(*++0%(*&10%(9((0%7%,0-(0%'-%/$##0,'&*#(0c% GRIGLIA DELLE AZIONI Flagship Tematica dell’azione: Salute e Felicità PARASITE — Paving the Way — Architecture Without Buildings — Remain in Light Infective Roads evento Tematica dell’azione: (in)Giustizia Sociale Tematica dell’azione: Turismo smart — Azioni CULTURAL EMERGENCY ROOM — the Cultural Emergency Room — Face Our Ghosts — Beyond Mediterranean Still Dancing evento — On the ROAD — Travelling Arts — CulturalHotSpots — Festival of Storytelling — Heritage of Sorrow Gift of Life evento — To be or not to be — Hearts in tights — Living History The Space Between evento — GreenPlayGrounds — Documentary film — The Art is the Space COPYWRONG — Archive Fever — We, the Author — Re-Creative Europe — CopyWrong Festival — CPH We Are Leonardo evento —Skool Daze —Lab of Mistakes —Material Science — Collective Inventions Play the City evento — Play the Place —“That’s all Folk!” — S-Core — Silent Tales Citizens of the Elsewhere evento — Pollinating the city — Human Hotel — Museum of Tourism — Sentimental Siena — Tourism innovation FASE 1 FASE 2 86%20+g%23*%#'+2*%-'%+(/9((9/'%5*-%1/0"/'&&'P 403$"++*'C0#+*M')2*03*'C0#+* !"#$% 1/0"*((0% +$% '/($20-'%$#% 5$,*/+*% '?$0#$.%23*% (/'594 20#0%$-%1/0"/'&&'%29-(9/'-*%#*-%+90%$#+$*&*%4%*%$%1/04 "*(($.%$#%1'/($20-'/*%4%$#%$#(*/,*#($%29-(9/'-$%20#2/*($.%23*% $&1*"#'#0%(0('-&*#(*%-*%1*/+0#*%20&*%/#0.61"#.%1$9(4 (0+(0%23*%20&*%9#%19CC-$20%1'++$,0.%/*#5*#50-*%1'/(*% '(($,'%5*-%1/02*++0%5$%1/059?$0#*%2/*'($,'<%D0$%5$%)$*4 #'hOij%#0#%2/*5$'&0%+0-('#(0%#*--'%;0/?'%20#2*((9'-*%*% #*--6'&C$?$0#*%5$%9#%1/0"/'&&'.%&'%1/*+($'&0%'#23*% JUDQGH DWWHQ]LRQH DOOD VSHFL¿FD HVSUHVVLRQH DUWLVWLFD 5*--*% #0+(/*% $5**.% *% '-% 10(*#?$'-*% +*59(($,0% 5*$% #0+(/$% 1/0"*(($.% 23*% 3'##0% -0% +2010% 5$% '(($/'/*% -6$#(*/*++*% 5$% 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&*#(/*%$-%Y$/*((0/*%:/($+($20%&'#(*//B%1$*#'%'9(0#0&$'% *% 20&1-*('% /*+10#+'C$-$(B% #*--6'++$29/'/*% -'% K9'-$(B% 74 BUDGET PER LA CULTURA Bilancio annuale che la città ha destinato alla cultura (in euro) 2010 2011 2012 2013 2014 Bilancio annuale che la città ha destinato alla cultura (in % del bilancio annuale complessivo della città) 10,15% 10,88% 10,09% 6,28% 5,91% 10.093.580 8.780.158 7.050.753 6.177.696 5.698.267 '"&"& B*'/#":)'-*'$01/*()#"'("'.":6"3+*'+)8"(("'$03'("' *3C0#1)2*03*'#*:6)#-)3+*'*('86-:"+'$01/("..*;0' #"()+*;0' )(' !#0:"++0' 4)/*+)("' 56#0/")' -"(()' &XOWXUD RYYHUR VSHFL¿FDUH O HQWLWj GHL IRQGL -".+*3)+*')('!#0:"++0e SPESE TOTALI PREVENTIVATE (in euro) (in %) Spese totali preventivate 1.175.588.392 Spese operative 79.080.000 1.096.508.392 7% 93% 79.080.000 68.480.000 10.600.000 87% 13% Spese per capitale Entrate totali riportate nel budget Entrate provenienti dal settore pubblico Entrate provenienti dal settore privato ENTRATE PROVENIENTI DAL SETTORE PUBBLICO (in euro) (in %) Specificare: importo pianificato, garantito 19,2% 8,8% Pianificato 59,6% 3,7% 5,8% Garantito – decisione formalizzata entro il 30/09/2014 Governo Nazionale 13.180.000 Città 35 Comuni del territorio e circostanti 6.000.000 40.800.000 2.500.000 4.000.000 Altro 2.000.000 2,9% Pianificato TOTALE 68.480.000 100,0% Pianificato Regione EU Garantito – decisione formalizzata entro il 30/09/2014 Pianificato (Premio Mercouri) / garantito (altro) Pianificato 75 V'% 201*/(9/'% *20#0&$2'% +($&'('% 1*/% -'% 2'#5$5'(9/'% 5$% )$*#'hOij% '&&0#('% '% tj.ORO.OOO% Å% *% +'/B% '++$29/'('% 5'"-$%*#($%19CC-$2$%*%5'$%1'/(#*/%1/$,'($%'%+*"9$(0%5*--'% ,$((0/$'%5*-%($(0-0< ^'-$% /$+0/+*% #0#% 20&1/*#50#0% -'% +1*+'% '##9'-*% 5*+($4 QDWD DOOD FXOWXUD ¿QR DO /H DWWLYLWj H L SURJHWWL 5*--'%2'#5$5'(9/'%5$%)$*#'hOij%20$#,0-"0#0%$%20&9#$% 5*--'%1/0,$#2$'%#0#23E%'-(/*%2$((B%(0+2'#*%20&*%S$#2$.% "$0,'#50+$% 20+g% 5*-% +0+(*"#0% *20#0&$20% 5*--*% 20//$4 +10#5*#($%'&&$#$+(/'?$0#$%*%+01/'((9((0%5'--'%X*"$0#*.% 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+,$-9110%1*/%$-%2$2-0%10+(4hOij< /$;*/$&*#(0%'--'%('C*--'%+0((0+('#(*< SPESE OPERATIVE COMPLESSIVE (in euro) Totale Spese operative 79.080.000 Spese per il progetto 49.000.000 20.000.000 7.600.000 2.480.000 Marketing e Promozione Salari, spese generali, amministrazione Altro/Fondo di riserva (in %) 62% 25% 10% 3% 8e'4)("3-)#*0'/#";*.+0'/"#'"CC"++6)#"'("'./"."' 0/"#)+*;" V'% +1*+'% 7% /$1'/($('% 20#% "/'59'-$(B% #*"-$% '##$.% 20#2*#(/'#50+$% 1/$#2$1'-&*#(*% #*-% hOiR% *% hOij<% V'% "/'59'-$(B% 7% -*"'('% '--'% +(/9((9/'% &059-'/*% 5*$% 1/0"*(($% 23*% 5*,0#0% +,$-911'/+$% #*-% (*&10.% 20#% 9#'% ;'+*% 5$% ',,$0% ('-,0-('% $#(*#+'% $#% (*/&$#$% 5$% '(($,$(B%5$%1/0"*(('?$0#*%*+*29($,'%*%1/059?$0#*.%*% +1*++0%20#%9#%#9(/$(0%1/0"/'&&'%5$%;0/&'?$0#*%*% 5$% -'C0/'(0/$% 1/*1'/'(0/$<% V*% +1*+*% 5$% 1/0&0?$0#*% *% &'/k*($#"% '220&1'"#'#0% #0/&'-&*#(*% K9*+($% +,$-911$.% $#% K9'#(0% $% C95"*(% 5*$% 1/0"*(($% -*% 1/*,*50#0% +0-('#(0% $#% 1$220-'% 1'/(*<% V*% +1*+*% "*#*/'-$% *% 5$% 1*/+0#'-*% +0#0% 20#2*#(/'(*% #*-% hOiR%*%#*-%hOij<%D*"-$%'##$%1/*2*5*#($.%20&*%"$B% '#($2$1'(0.% "$023*/'##0% 9#% /90-0% &0-(0% '(($,0% $% ,0-0#('/$%*%$-%1*/+0#'-*%&*++0%'%5$+10+$?$0#*%5'--*% $+($(9?$0#$% +0+(*#$(/$2$% '((/',*/+0% $% 1/01/$% C95"*(% `-*% 59*% A#$,*/+$(B.% H'#2'% *% Q0#5'?$0#*% =0#(*% 5*$% >'+23$.% J'&*/'% 5$% J0&&*/2$0a.% 20+g% 20&*% $% ,0-0#('/$% 1/0,*#$*#($% 5'--'% +02$*(B% 2$,$-*% -02'-*% *% 5'% '-(/$% 1'*+$% *9/01*$<% V69($-$??0% 5$% 1/0;*++$0#$+($% +($1*#5$'($%+$%20#2*#(/*/B%1/$#2$1'-&*#(*%#*--'%;'+*% ;$#'-*%*%K9$#5$%1$M%2/$($2'%5*-%1/0"/'&&'.%'#23*%+*% +$%20#($#9*/B%'%;'/*%'&1$0%9+0%5$%,0-0#('/$%59/'#(*% (9((0%-6'##0%J8J.%20+g%20&*%#*--*%;'+$%+922*++$,*<% )0#0% 1/*,$+(*% /$-*,'#($% +1*+*% '#23*% #*-% hOhO% *% hOhi.% 1*/% "'/'#($/*% -'% 20#($#9$(B% *% +('C$-$(B% 5$% '-29#$%1/0"*(($< /$;*/$&*#(0%'--'%('C*--'%'%1'"$#'%+*"9*#(*< 77 CALENDARIO PREVISTO PER EFFETTUARE LE SPESE OPERATIVE Spese per il progetto (in euro) 2014 2015 2016 2017 2018 2019 2020 2021 TOTALE Spese per il progetto (in %) Marketing e Promozione (in euro) Marketing e Promozione (in %) Salari, spese generali, Salari, spese generali, Altro, fondo Altro, fondo amministrazione amministrazione di riserva di riserva (in euro) (in%) (in euro) (in %) Total (in euro) 343.000 0,7% 400.000 2,0% 228.000 3,0% 971.000 1.470.000 3,0% 1.400.000 7,0% 228.000 3,0% 3.098.000 2.940.000 6,0% 1.400.000 7,0% 760.000 10,0% 5.100.000 5.880.000 12,0% 2.800.000 14,0% 1.064.000 14,0% 9.744.000 12.887.000 26,3% 6.100.000 30,5% 1.976.000 26,0% 892.800 36,0% 21.855.800 17.640.000 36,0% 6.600.000 33,0% 2.508.000 33,0% 1.240.000 50,0% 27.988.000 6.468.000 13,2% 800.000 4,0% 608.000 8,0% 347.200 14,0% 8.223.200 1.372.000 2,8% 500.000 2,5% 228.000 3,0% 49.000.000 100,0% 20.000.000 100,0% 7.600.000 100,0% 2.100.000 2.480.000 100,0% 79.080.000 '"&"( B/"."'$01/("..*;"'*3'$03+0'$)/*+)("A ^/'% -*% +1*+*% $#% 20#(0% 2'1$('-*% +0#0% 20&1/*+$% "-$% $#,*+($&*#($% -*"'($% '% $#;/'+(/9((9/*% 1*/% '(($,$(B% FXOWXUDOL ULTXDOL¿FD]LRQH H 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70.422.946 FINANZIAMENTI DI NUOVE INFRASTRUTTURE A CARATTERE CULTURALE O MIGLIORAMENTO DI STRUTTURE ESISTENTI (inclusi musei, gallerie, teatri, cinema, sale da concerti, centri d'arte, ecc.) Museo della Biodiversità, Monticiano Potenziamento di 7 Musei della Fondazione Musei Senesi Recupero e restauro ex carcere e complesso di Santa Fina, San Gimignano Realizzazione Centro per l'ospitalità del Pellegrino presso il museo del Santa Maria della Scala e adeguamento del sistema antincendio, Siena Recupero del complesso del Santa Maria della Scala per realizzazione di centrali tecnologiche, Siena Edificio polifunzionale nell'area della stazione, Siena Ristrutturazione dell'ex orfanotrofio di San Marco per uso culturale, Siena Realizzazione Museo del Palio, Siena Interventi di manutenzione per la realizzazione di una sala Polifunzionale nell'edificio comunale in Piazza Chigi Saracini Manutenzione Palazzo Comunale, Siena Impianto aria condizionata presso il Teatro dei Rozzi, Siena Interventi di manutenzione straordinaria Palazzo Patrizi, Siena Restauro parapetti laterali Cappella di Piazza del Campo TOTALE RIQUALIFICAZIONE URBANA (rinnovamento di piazze, giardini, strade, sviluppo di spazi pubblici, ecc.) Recupero e valorizzazione Parco della fortezza 15° secolo, Poggibonsi Recupero e valorizzazione delle Mura della città Pista ciclabile Strada Fiume - Stazione, Siena Interventi edilizia residenziale e opere di urbanizzazione, San Miniato, Siena Lastricatura e illuminazione Centro Storico e altri interventi, Siena Messa a norma parapetti esterni Fortezza Medici, Siena Strade e mobilità, Siena Mantenimento Parchi Abbattimento barriere architettoniche, Siena TOTALE INFRASTRUTTURE (investimenti per metropolitana,m stazioni ferroviarie, cantieri navali, strade, aeroporti, ecc.) RIQUALIFICAZIONE URBANA (rinnovamento di piazze, giardini, strade, sviluppo di spazi pubblici ecc.) INFRASTRUTTURE (investimenti per metropolitana, stazioni ferroviarie, cantieri navali, strade, aeroporti, ecc.) 22.049.000 1.004.036.446 AMMONTARE PIANIFICATO o GARANTITO FONTE 4.682.946 Garantito Gov. regionale, Provincia, privato 500.000 Garantito Privato 30.300.000 Garantito 13.3M Pianificato 17 M Gov. regionale, Provincia, privato 2.000.000 Garantito 0.7 M Pianificato 1.3 M Gov. regionale, Provincia, privato 26.500.000 Pianificato Gov. regionale, Provincia, privato 2.500.000 Pianificato Pianificato 1.25 M Garantito 0.15 M Gov. locale 300.000 Pianificato Gov. locale 250.000 Pianificato Gov. locale 1.200.000 90.000 610.000 90.000 70.422.946 Pianificato 0.5 M; Garantito 0.7 M Gov. locale Pianificato Pianificato 0.41 M; Garantito 0.2 M Gov. locale Gov. locale Pianificato Gov. locale 1.400.000 AMMONTARE 7.255.000 8.000.000 800.000 375.000 1.363.00 200.000 3.133.000 133.000 790.000 22.049.000 Gov. locale PIANIFICATO o GARANTITO FONTE Garantito Gov. regionale/locale/privato Garantito 1.6 M; Pianificato 6.4 M Gov. nazionale Gov. locale Pianificato Pianificato 0.41 M; Garantito 0.2 M Gov. regionale/locale/privato Pianificato Gov. locale Garantito Gov. locale Pianificato 1.3 M; Garantito 1.8 M Pianificato 0.04 M; Garantito 0.09 M Garantito Gov. Nazionale/regionale/locale/privato Gov. locale Gov. locale Garantito 0.08 M; Pianificato 0.29 M AMMONTARE PIANIFICATO o GARANTITO FONTE 580.700.000 Garantito Gov. nazionale 5.641.213,95 96.611.232 326.000 608.000 Area parcheggio San Francesco, Siena Interventi di miglioramento ambientale spazi verde pubblico, Siena 150.000 40.000,000 Raddoppio binario Siena-Empoli 280.000.000 Nuova pista atterraggio all'aeroporto di Firenze TOTALE 1.004.036.446 Garantito Garantito Pianificato Gov. nazionale Gov. regionale, privato Garantito Privato Lavori di costruzione, superstrada Grosseto-Siena-Fano, parte del Corridoio europeo Balcani-Spagna Miglioramento raccordo Siena-Firenze Interventi per la viabilità nei Comuni della Provincia Nuovi parcheggi, Siena Garantito Pianificato Garantito Gov. locale Gov. locale Gov. nazionale Gov. 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20#,*#?$0#'-*.%10$23E%"*#*/'-&*#(*%+0#0%$-%J0&9#*% *5% *,*#(9'-&*#(*% -'% >/0,$#2$'% '% ;0/#$/*% -*% /$+0/+*% #*--*%1/$&*%;'+$<%D*-%#0+(/0%2'+0.%(9((',$'.%10$23E%-'% X*"$0#*%,*5*%%)$*#'hOij%20&*%-6$#$?$'($,'%+(/'(*"$2'% ' 4#0R-C63-*3:P% 1/0"*(($% 20&*% J01db/0#"% 0% FKLDYHHSRLFKpLÀXVVLGLFDVVDUHJLRQDOLSHUPHWWRQR 81 XQD GHVWLQD]LRQH VLJQL¿FDWLYD GL ULVRUVH QHOOD IDVH $#$?$'-*.% 'CC$'&0% 01('(0% 1*/% K9*+('% +0-9?$0#*% '-(*/#'($,'%*%'CC$'&0%20#2*#(/'(0%-*%/$+0/+*%20&9#'-$% *% 1/0,$#2$'-$% #*--'% ;'+*% 5$% 1/059?$0#*% 2/92$'-*.% SURVVLPD DOO¶DQQR &(& ,O ¿QDQ]LDPHQWR GHOOD IDVH $#$?$'-*%7%9-(*/$0/&*#(*%'++$29/'(0%5'--'%H'#2'%=0#(*% 5*$%>'+23$%5$%)$*#'.%23*%20#($#9*/B%20-%+90%+0+(*"#0% ¿QDQ]LDULRDIDYRUHGL6LHQDFRPHJLjDYYHQXWR 59/'#(*%-'%;'+*%5$%+*-*?$0#*%5*--'%20&1*($?$0#*%J8J.% *% $#0-(/*% 5'--'% Q0#5'?$0#*% 5*-% =0#(*% 5*$% >'+23$% 5$% )$*#'%*%5'%8+(/'%+1'.%23*%3'##0%20#;*/$(0%'%-0/0%,0-('% 1'/(*% 5*--*% /$+0/+*% 1*/% -*% '(($,$(B% 5$% 2'#5$5'(9/'% #*-% >*/%$%1/0"*(($%20#%$&1'((0%'%-9#"0%(*/&$#*%1/*,*5$'&0% GLUDFFRJOLHUH¿QDQ]LDPHQWLSULYDWLDQFKHQHJOLDQQL +922*++$,$%'--'%J8J<%^9((',$'.%$%20#(/$C9($%5*--'%2$((B.% TXHOOL GHL FRPXQL GHOOD SURYLQFLD H L ¿QDQ]LDPHQWL 1/$,'($% +0#0% (9(($% 20#2*#(/'($% +01/'((9((0% #*-% 1*/$050% hOit4ij< ENTRATE DESTINATE ALLA COPERTURA DELLE SPESE OPERATIVE EU (in euro) 2014 2015 2016 2017 2018 2019 2020 2021 T0TALE Governo Nazionale (in euro) 125.000 Città (in euro) Regione 35 Comuni del territorio provinciale (in euro) e limitrofi (in euro) Sponsor (in euro) 800.000 200.000 Altro (in euro) TOTALE (in euro) 1.000.000 180.000 40.000 2.800.000 106.000 200.000 3.326.000 180.000 160.000 4.000.000 106.000 200.000 4.771.000 200.000 2.000.000 1.680.000 1.120.000 4.000.000 742.000 200.000 9.942.000 1.500.000 3.505.000 1.740.000 1.160.000 10.800.000 2.756.000 400.000 21.861.000 400.000 4.800.000 1.800.000 1.200.000 13.200.000 5.736.000 400.000 27.536.000 275.000 2.875.000 240.000 280,000 4.000.000 424.000 400.000 8.494.000 180.000 40.000 1.200.000 530.000 200.000 2.150.000 6.000.000 4.000.000 40.800.000 10.600.000 2.000.000 79.080.000 2.500.000 13.180.000 ENTRATE DESTINATE ALLA COPERTURA DELLE SPESE IN CONTO CAPITALE EU (in euro) 2014 2015 2016 2017 2018 2019 2020 TOTAL Governo Nazionale (in euro) Città (in euro) Provincia e 35 Comuni del territorio provinciale Regione (in euro) Sponsors (in euro) Altro (in euro) TOTALE (in euro) 154.562.490 3.697.000 2.621.650 50.577.365 8.733.599 220.172.104 148.490.476 11.517.000 5.700.000 15.458.495 5.492.599 181.658.570 159.090.476 10.090.000 3.600.000 14.331.670 4.141.000 191.253.146 121.957.143 5.000.000 3.600.000 10.085.000 3.641.000 144.283.143 124.757.143 5.000.000 3.600.000 1.460.000 600.000 135.417.143 102.457.143 5.000.000 3.600.000 1.460.000 600.000 113.117.143 103.607.143 914.922.014 105.607.143 2.000.000 40.304.000 24.721.650 93.352.530 23.208.198 1.096.508.392 82 8e'53+#)+"'-".+*3)+"')(()'$0/"#+6#)'-"(("'./"."' *3'$03+0'$)/*+)(" >*/% K9'#(0% 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-'% 20+(/9?$0#*% 5$% #90,*% $#;/'+(/9((9/*P% K9*--*% *+$+(*#($% /$+9-('#0% SHUIHWWDPHQWH LGRQHH DG RVSLWDUH LO ÀXVVR H[WUD GL ,$+$('(0/$% 59/'#(*% $-% hOij<% F#0-(/*.% -*% +$+(*&'?$0#$% /$;*/$&*#(0%'--'%('C*--'%'%1'"$#'%+*"9*#(* '-(*/#'($,*% 10(/'##0% 20+($(9$/*% -'% #0/&'% 59/'#(*% -6'##0%5$%2'#5$5'(9/'.%10$23E%'-&*#0%$-%iOn%5*--*% ;'&$"-$*%+*#*+$%+'/B%$#2*#($,'(0%'5%0;;/$/*%0+1$('-$(B% #*--'% 1/01/$'% /*+$5*#?'% '5% '-29#*% ($10-0"$*% +02$'-$% 5$%(9/$+($c J0#%$-%1/0"*((0%^9+2'#d%$#%e09/%H'(3/00&.%)$*#'% ,90-*% $##0,'/*% -'% /*-'?$0#*% (/'% (9/$+&0% *% 29-(9/'% SCOPO DEL PROGETTO DESCRIZIONE CALENDARIO RESTAURO E VALORIZZAZIONE DEL COMPLESSO MUSEALE DI SANTA MARIA DELLA SCALA Ospedale storico della città e attualmente complesso museale e centro culturale, il Santa Maria della Scala è un edificio poli-funzionale, spazio destinato a mostre e perfomance, museo, archivio, sala di lettura, laboratorio di design, ecc. Entro il 2019 è prevista una nuova serie di lavori che includeranno: il trasferimento della Pinacoteca Nazionale all’interno dell’edificio; opere di arredamento e decorazione d’interni e design digitale; recupero di nuovi spazi e sviluppo di una piattaforma digitale per soluzioni di realtà aumentata. Nel 2019 diventerà il luogo centrale della nostra progettazione come spazio multi-funzionale di eccellenza nel panorama europeo. 2014 - 2022 RIQUALIFICAZIONE E VALORIZZAZIONE DELLE MURA Il progetto, realizzato dall'Ufficio Provinciale del Ministero dei Beni e delle Attività Culturali e del Turismo, rientra perfettamente nella filosofia del programma CEC e prevede: ripristino del sistema murario della città (comprese le strutture fortificate, come porte e torri); recupero dei giardini; riutilizzo degli spazi all'interno delle mura come luoghi destinati alla cultura e al turismo; sostegno alle industrie creative e ai progetti di realtà aumentata. 2015-2020 SPAZI VERDI INFRA- MURARI L’azione GreenPlayGrounds all'interno del progetto The Space Between prevede come priorità il riutilizzo a fini sociali dei giardini urbani: questi luoghi caratteristici del centro storico diventeranno spazi comuni per la cultura, lo sport e pratiche di giardinaggio urbano. 2014 - 2022 ACCESSIBILITÀ PER PERSONE CON DISABILITÀ La specifica conformazione collinare dell’area senese non facilita l’accesso per le persone con disabilità fisiche: “accessibilità” è la parola chiave del progetto ParaSite, in particolare l’azione Paving the Way prevede dei workshop per la realizzazione di protesi urbane esteticamente attraenti che possano favorire l'accessibilità delle persone che soffrono di disabilità fisiche. Rappresenta anche una priorità per i futuri progetti promossi dall'Amministrazione, tra cui uno studio di fattibilità per il miglioramento dell'accessibilità presso le fermate dell’autobus. 2014-2019 RIUTILIZZO E RICONFIGURAZIONE DEGLI EDIFICI Architecture Without Building è il nome di una specifica azione all’interno del progetto ParaSite, che mette al centro il riutilizzo culturale degli edifici esistenti: luoghi abbandonati, come i padiglioni degli ospedali da trasformare in centri culturali, rispettandone al contempo la storia e l’identità. 2014 - 2023 AUTOSTRADA E-78 GROSSETO-FANO Questo collegamento a quattro corsie tra Siena e Grosseto è attualmente in costruzione, e, una volta completato, faciliterà il transito dal Tirreno verso la costa adriatica. 2014-2019 VIA CASSIA La strada Monsindoli-Monteroni collegherà la E-78 con la SR2 oltrepassando Siena. Il 25% dei lavori è già avviato, il resto sarà ultimato entro il 2019. 2014-2018 SR 429 (VALDELSA) Questo raccordo collega la Valdelsa senese con il Valdarno, facilitando la mobilità tra Siena e Pisa. 2014 FERROVIA SIENA-EMPOLI Il binario a percorrenza unica tra Siena e Firenze (Certaldo-Granaiolo) si trasformerà in doppio binario per consentire un incremento della velocità di percorrenza tra Siena e il resto d’Italia. Entro 2019 VIA FRANCIGENA Entro il 2014 l’antica strada di pellegrinaggio soddisferà completamente le norme di sicurezza nel suo tratto senese. Entro 2014 AEROPORTO DI FIRENZE Sono stati recentemente stanziati 280 milioni di euro dal Governo per la costruzione di una seconda pista di atterraggio. 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"'/'#($+20#0% $-% GHOOD5HSXEEOLFDGL&URD]LD7DPDUD3HULVLþSHUIDUVu +0+(*"#0%'--6*20#0&$'%-02'-*%20#%-'%2/*'?$0#*%5$%10+($% 23*%K9'#(0%*&*/+0%5'$%-',0/$%10++'%*++*/*%(/'+;*/$(0%'--*% 5$%-',0/0.%-6'((/'?$0#*%5$%$#,*+($&*#($%*%$-%&$"-$0/'&*#(0% 2$((B%20$#,0-(*%#*--'%20&1*($?$0#*%2/0'('%5*-%hOhO< GHOELODQFLRGHPRJUD¿FR5HVWDXQDTXHVWLRQHDSHUWDVH F-%K9'5/0%23*%7%*&*/+0%7%1$9((0+(0%23$'/0<%F#%(9(($%$%2'+$% 2$_%19_%*++*/*%/*'-$??'(0%1/*+*/,'#50%'--0%+(*++0%(*&10% 96 POLITICA FINANZA ECONOMIA SOCIETA’ CULTURA PUNTI DI FORZA PUNTI DI DEBOLEZZA PARAMETRI DI SUCCESSO Dal punto di vista politico, l’elemento di forza del progetto è dato dalla mancanza di una qualsiasi tendenza alla negazione della situazione attuale. La comunità è ben consapevole della criticità del momento, e tutte le principali questioni sono evidenziate e ampiamente discusse. È presente anche la consapevolezza che la competizione CEC sia un'occasione fondamentale per far ripartire la città, una di quelle che non si presentano molto spesso. La grave crisi ha distrutto la fiducia della comunità verso la politica. Inoltre, è in corso un acceso dibattito tra maggioranza e opposizione per riconquistare la fiducia degli elettori. Il livello del conflitto è alto, e le soluzioni e le iniziative condivise sono fragili e soggette a possibili manipolazioni politiche. Il principale parametro di successo è l’ampiezza e la forza del sostegno alla candidatura da parte dell’intero panorama politico della città, come base per la futura stabilità politica del progetto. Tutte le parti dovrebbero convenire che la candidatura debba essere tenuta fuori delle dispute politiche, venendo perciò considerata e difesa come una risorsa di tutta la comunità. La Regione Toscana ha accordato un forte sostegno finanziario a Siena2019, includendola all’interno degli strumenti di programmazione regionale e riconoscendone il valore di laboratorio per l'innovazione. Siena esercita un forte fascino e può potenzialmente divenire un obiettivo d’investimento da parte dei privati nei settori creativi e della cultura. Il bilancio della città è stato colpito dalla crisi e la spesa per il settore culturale è diminuita. Il Comune garantirà la sua quota di bilancio, ma l’apporto di finanziamento pubblico principale ricade sulle spalle della Regione. L’ampia copertura mediatica negativa data alla crisi finanziaria di Siena potrebbe scoraggiare alcuni investitori privati italiani. Tutte le amministrazioni coinvolte dovranno rispettare pienamente gli impegni assunti, fornendo le risorse stanziate nella quantità concordata e con la tempistica stabilita. Sul versante privato, il parametro di successo è dato dal raggiungimento dell'obiettivo di 10.600.000 di euro provenienti da partenariati con privati e sponsorizzazioni. Nonostante la crisi, l'economia locale mostra delle capacità di adattamento inaspettate, soprattutto in termini di creazione di giovani start-up innovative, spesso avviate da laureati dell'Università di Siena (prima nella classifica nazionale). Siena, come marchio territoriale, gode di ampia visibilità a livello mondiale e questo apre enormi opportunità per la nascita di nuove imprese all’interno dei settori con più alto valore aggiunto: ad esempio l’artigianato smart, il design, l’enogastronomia, e i contenuti digitali. Le facili sovvenzioni elargite da parte del Monte dei Paschi, basate su valutazioni approssimative in termini di qualità e sostenibilità delle iniziative proposte, hanno indebolito la cultura del rischio di impresa. La nuova spinta imprenditoriale ha bisogno di essere sostenuta da tutti gli attori locali (credito, amministrazioni, servizi locali, utilities, ecc.), che però sono lenti ad adattarsi alla nuova situazione e ad agire come facilitatori dell'innovazione. Consolidare la nuova generazione di imprenditori creativi come nuova forza trainante dell'economia locale, ben collegata con il panorama europeo e con gli investitori internazionali. Un fattore chiave di successo è quello di far sì che il settore del turismo si muova verso segmenti di mercato ad alto valore aggiunto e tempi di permanenza più lunghi, piuttosto che verso quelli del classico turismo mordi e fuggi. Il territorio senese può contare su eccezionali livelli d’impegno civico e di volontariato - non solo per gli standard italiani, ma anche per quelli europei. Il sistema delle Contrade è un caso unico di coesione sociale, con una partecipazione dal basso e un auto-finanziamento volontario collettivo che vanno avanti da secoli. Questa è una base importante per il coinvolgimento della comunità e per forme avanzate di partecipazione attiva dei cittadini, che possono ispirare altre città in Europa. La profonda cultura di partecipazione della comunità senese è sopravvissuta così a lungo anche grazie a un forte atteggiamento di autodifesa verso tutte le forme di manipolazione esterna. In caso siano percepite minacce, la comunità senese si reclude psicologicamente dentro le mura della città. Se il cambiamento sociale non è compreso e fatto proprio dalla comunità, c’è il rischio che sia respinto. È in gioco un tema molto delicato che riguarda la credibilità e l’affidabilità. Un’effettiva assimilazione dello spirito e degli obiettivi di lungo termine del progetto all’interno della narrazione del sentimento più profondo della comunità. Un conseguente elevato livello di impegno comunitario e di identificazione con il progetto. La candidatura deve catturare l'immaginazione collettiva. È diventata oggetto dell’operetta annuale dei Goliardi, ed è stata citata ironicamente nella parata della vittoria della Contrada del Drago nel Palio di luglio 2014. Un buon punto di partenza. Con riferimento alle sue istituzioni musicali e ai suoi musei, Siena ha una reputazione di livello mondiale. San Gimignano e Montepulciano ospitano, rispettivamente, una galleria d'arte contemporanea e un festival musicale entrambi di fama internazionale. Siena attrae abitualmente i migliori artisti e professionisti culturali ed è quindi, nonostante le sue piccole dimensioni, un luogo molto credibile per realizzare un programma culturale che comporti una visibilità di livello mondiale come la CEC. Siena tende ad essere vittima del conservatorismo culturale verso le espressioni dell’arte contemporanea. La memoria storica e la prospettiva di lungo termine, tipica della comunità senese, si traducono in diffidenza e scetticismo verso le tendenze culturali più attuali, se queste non riescano a trovare un modo per dialogare con la comunità attraverso un approccio diretto e partecipativo. Una grande sfida, non priva di potenziali gratificazioni, per realizzare veri progetti culturali che partono dal basso. Fare di Siena una culla per la cultura contemporanea sperimentale come espressione di un approccio ampiamente partecipativo e radicato nella comunità. Un’appassionante esempio di Patrimonio 3.0: inclusivo, di mentalità aperta, audace, pur radicato nella sua narrazione storica di lungo periodo. Essere in grado di attrarre in modo permanente o semi-permanente talenti creativi provenienti da tutta Europa e dal mondo, divenendo un importante centro di formazione culturale e artistica. 97 MULTI CULTURALISMO ACCESSIBILITA’ CREAZIONE DI RETI ‘CLIMA’ AMBIENTALE PUNTI DI FORZA PUNTI DI DEBOLEZZA PARAMETRI DI SUCCESSO Siena è aperta agli scambi culturali. L'Università per Stranieri è la porta principale a livello nazionale per i cittadini stranieri che vogliono studiare e/o stabilirsi in Italia. Nella provincia di Siena è stato appena aperto un grande centro culturale islamico. Siena ospita anche molti programmi internazionali estivi, tra cui uno realizzato dall’Università di Harvard. Le comunità di immigrati sostengono attivamente la candidatura. La coesione all’interno della comunità senese può essere un ostacolo per la piena integrazione degli stranieri. Le comunità di immigrati si sono inserite nella sfera sociale della città e sono rispettate, ma l’integrazione potrebbe essere più completa. Il passaggio dalla coesistenza pacifica al dialogo culturale attivo è ancora in divenire, e questo può potenzialmente entrare in contrasto con la volontà senese di difendere l'identità locale. Nascita di iniziative provenienti dalla società civile che coinvolgano residenti e immigrati in forme innovative di contaminazione interculturale e di scoperta reciproca. La candidatura coinvolge direttamente le comunità di immigrati nella co-progettazione di una parte sostanziale del programma artistico, e si propone di operare come soggetto guida nella successiva fase di sviluppo per un dialogo all'interno della città che sia veramente multiculturale. Per gli standard europei, Siena è una città relativamente raggiungibile, come testimoniano gli 8 milioni di ospiti che la visitano ogni anno. Guidando per circa 100 minuti si percorre la distanza che la separa da due aeroporti internazionali, dalla linea ferroviaria nazionale ad alta velocità – rendendo la città accessibile sia da Milano sia da Roma - così come dalla principale autostrada Italiana. L’aeroporto intercontinentale di Roma è raggiungibile con circa 160 minuti di auto. Siena è accessibile anche ai pedoni e ai ciclisti. La qualità dei collegamenti stradali e ferroviari locali deve essere migliorata. Il mezzo di collegamento più utilizzato con Roma e Firenze è l'autobus. I collegamenti stradali sono spesso in manutenzione e non soddisfano gli standard per un'autostrada ad alto scorrimento. I tempi di connessione sono aggravati dalla congestione della strada di accesso alle stazioni degli autobus di Firenze e Roma. I collegamenti ferroviari sono obsoleti e lenti. I collegamenti diretti in autobus con gli aeroporti principali devono essere intensificati. Deve essere drasticamente migliorata la qualità dei collegamenti stradali e su rotaia verso i principali centri aeroportuali e ferroviari. La mancanza di un aeroporto rende Siena sostenibile dal punto di vista ambientale, ma la strada di collegamento deve essere potenziata per raggiungere un livello da autostrada ad alto scorrimento. Il collegamento ferroviario deve essere modernizzato con il completamento dei doppi binari e del controllo elettronico, in modo da ridurre i tempi di viaggio. Un successo della candidatura potrebbe essere la spinta cruciale per motivare l'amministrazione regionale ad attuare questi miglioramenti strutturali. Siena ha una lunga esperienza di collaborazione in rete, unita a una positiva collaborazione in progetti realizzati con molte città europee. Inoltre, ha in essere importanti accordi di gemellaggio con città che in precedenza hanno rivestito il ruolo di CEC, come Weimar e Avignone, che sono state coinvolte nella candidatura. La visibilità mondiale di Siena permette di realizzare nuove iniziative di cooperazione, anche con città di paesi non europei come la Cina, la Corea del Sud, l’India e i Paesi del Golfo. Negli ultimi 15 anni, le dinamiche perverse determinate dalle eccessive e facili sovvenzioni della Banca MPS e della Fondazione hanno alimentato un atteggiamento di autosufficienza, con la conseguenza di considerare le relazioni internazionali più come una vetrina e un canale di pubbliche relazioni che come un modo concreto per attrarre talenti e risorse. La diplomazia politica e culturale della città deve essere riattivata, e nuove figure professionali devono essere formate. Siena deve inserirsi all’interno di alleanze chiave per partecipare ai programmi dell'UE su temi quali la cultura e la salute; il patrimonio digitale; il dialogo multiculturale; le mete turistiche smart. Bisogna sviluppare una cooperazione a livello europeo e mondiale con città con caratteristiche strategicamente complementari. I temi della candidatura sono l’asse portante per costruire tali reti, con un forte impatto di lungo termine sull'economia della città. La comunità considera la candidatura l'opportunità principale per riprendersi dalla crisi, e per creare un nuovo futuro di opportunità per le prossime generazioni. La candidatura, a livello locale, ha ricevuto un ampio sostegno da parte di tutti i soggetti interessati, ed ha richiamato un alto livello di volontariato e di impegno cittadino. Lo scetticismo iniziale per le reali possibilità di una città colpita da scandali e oggetto di attenzioni negative si è gradualmente trasformato in speranza ed entusiasmo. Un elevato livello di energia civica viene costantemente riversato sulle iniziative prodotte dalla candidatura. Uno dei tratti distintivi del carattere senese è la passione per le cose ben fatte e ordinate, come dimostra la pulizia di Piazza del Campo subito dopo il termine del Palio, a cui hanno partecipato decine di migliaia di persone. Questo spiega la passione senese per la polemica sui minimi dettagli, una sorta di combustibile che scalda la discussione collettiva attorno alla candidatura. La conseguenza, a causa delle polemiche che qui sono un segno di impegno civico, è che l'immagine esterna del ‘clima’ emotivo della città risulta spesso peggiore di quanto sia in realtà. Attraverso la competizione CEC l’intento è di incanalare l'energia civica della città in un atteggiamento propositivo e ottimista, orientato alla ricostruzione economica della città. Spiegare il ruolo del contributo delle istituzioni e dei partner europei nel dare il via ad una nuova stagione di sviluppo della città, instillando nella comunità una matura consapevolezza, per gli anni a venire, del valore aggiunto apportato dal 'pensare europeo'. Raccontare storie di successo della comunità senese in cui i rinnovati legami con l’Europa resi possibili dalla CEC hanno fatto la differenza per la città. 98 -6'9(*#($2$(B% 5*--'% 29-(9/'% +*#*+*.% (/'&$(*% $-% 1'++'""$0% '% 9#% &05*--0% 5$% (9/$+&0% +&'/(% 2'/'((*/$??'(0% 5'% (*&1$% 5$% 1*/&'#*#?'% 1$M% -9#"3$% *% 5'% 9#'% +1*+'% 1/0% 2'1$(*% &'""$0/*%/$+1*((0%'%K9*--'%'((9'-*< 20#2/*('%1*/%+91*/'/*%5',,*/0%-'%2/$+$<%8%1*/23E%+'11$'&0% GLSRWHUPRVWUDUHHQRQYHGLDPRO¶RUDGLIDUOR¿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k#0f% 30f% *% 5*--'% UHWHHXURSHDDJJUHJDWD¿QRDTXHVWRPRPHQWR D*--0% +2*#'/$0% 1$M% ;',0/*,0-*.% )$*#'% 10(/*CC*% '#20/'% '+1$/'/*% '-% /90-0% 5$% 10-0% +(/'(*"$20% '% -$,*--0% -02'-*% `1$9((0+(0% 23*% $#(*/#'?$0#'-*a% 1*/% -0% +,$-9110% 5$% 20#(*#9($% 2/*'($,$% *% 1*/% $-% 1'(/$&0#$0% 5$"$('-*.% "/'?$*% '--6*22*--*#?'% *% '-% 5$#'&$+&0% 5*--*% 59*% 9#$,*/+$(B.% VRSUDWWXWWRFRQULIHULPHQWRDGDOFXQHSDUWLGHOÀDJVKLS b*%:/*% V*0#'/50% r% "/'?$*% '--'% +9'% +2'-'% /*"$0#'-*.% *% "/'?$*%'-%;'((0%23*%-*%2*-*C/'?$0#$%5$%V*0#'/50%#*-%hOij% +$%+,0-"*/*CC*/0%$#%0"#$%2'+0%r%'#23*%+*%/*'-$+($2'&*#(*% )$*#'% "$023*/*CC*% 9#% /90-0% &*#0% 2*#(/'-*% '-% -0/0% $#(*/#0<%I9*+(0%20#+*#($/*CC*%5$%+'-,'"9'/5'/*%'-29#*% 1'/(#*/+3$1% 9#$,*/+$('/$*% 20&*% K9*--'% ',,$'('% 20#% -'% Z'/,'/5%A#$,*/+$(d%"/'?$*%'--'%)9&&*/%)2300-%(*#9('+$% GXUDQWH L PHVL GL OXJOLR H DJRVWR DVSLUDQGR D 20--'C0/'?$0#$% #*-% 2'&10% 5*--*% Y$"$('-% Z9&'#$($*+% *% 5*--6*20#0&$'%2/*'($,'.%23*%',/*CC*/0%'#20/'%9#%+*#+0% '-%5$%;90/$%5*-%20#(*+(0%5*--'%2'#5$5'(9/'<%^'-$%$#$?$'($,*% 10(/*CC*/0% ;',0/$/*% -'% /$1/*+'% 5*--6*20#0&$'% -02'-*% 5$% )$*#'.% 0/$*#('#50-'% 1$M% 5*2$+'&*#(*% ,*/+0% $-% +*((0/*% 29-(9/'-*% *% 2/*'($,0.% &'% 1/0C'C$-&*#(*% #0#% $#% &$+9/'% VXI¿FLHQWH D VRVWHQHUH O¶LQQRYD]LRQH VRFLDOH EDVDWD +9-% 1'(/$&0#$0.% $#% 1'/($20-'/*% #*$% +*((0/$% ;0/(*&*#(*% $##0,'($,$% 20&*% -'% 29-(9/'.% -'% +'-9(*% *% -'% ;*-$2$(B.% 0% O¶DFFHVVLELOLWj GHO SDWULPRQLR ¿VLFR H GLJLWDOH /D &'#2'('% ,$((0/$'% 5*-% ($(0-0% 10/(*/*CC*% '--'% 1*/5$('% 5*--'%&'""$0/%1'/(*%5*-%,'-0/*%'""$9#(0%5*--'%+(/'(*"$'% 5$% 2'#5$5'(9/'% $#% (*/&$#$% 5$% $##0,'?$0#*% 29-(9/'-*.% 5$% +1*/$&*#('?$0#*% *% 5$% 1'/(*2$1'?$0#*% $#2-9+$,'.% *% -*% 1/0+1*(($,*%;9(9/*%5$%9#'%5*--*%'/**%*9/01**%1$M%/$223*% 5$% 1'(/$&0#$0% ('#"$C$-*% *% $#('#"$C$-*% +'/*CC*/0% 20+g% +*/$'&*#(*%&$#'22$'(*<% 3RWUHPRVRSUDYYLYHUHDOODVFRQ¿WWD")RUVHVu6LHQD *+$+(*/B% '#20/'<% >0(/*&0% ,*/'&*#(*% /$#'+2*/*% 20&*% 9#% 10-0% 20#(*&10/'#*0% 5*--'% 29-(9/'% *9/01*'T% Q0/+*% #0%4%)$*#'%1/0C'C$-&*#(*%5$,*#(*/B%9#%1'/20%(*&'($20.% *%-'%+9'%1'/(*%+(0/$2'%9#%2*#(/0%20&&*/2$'-*%(9/$+($20<% I9*+(0% 7% $-% &0($,0% 1*/% 29$% +$'&0% 20+g% 5*(*/&$#'($% '% ,$#2*/*%K9*+('%20&1*($?$0#*%4%1*/23E%+$'&0%'%9#%C$,$0.% *% +'11$'&0% 23*% K9*+('% 7% -'% #0+(/'% 9#$2'% 10++$C$-$(B% 99 J$% ,90-*% 1020% 1*/% ;'/% +0//$5*/*% $-% #0+(/0% 1'(/$&0#$0<% >'(/$&0#$0%N<O%,90-%5$/*%23*%#*--'%;*+('%2$%+*$%'#23*%(9<% A#% 1*??0% 5$% K9*-% +0//$+0% 7% (90.% *% 1'/-'% 5$% (*.% 5*--'% (9'% 20&9#$(B.%*%5*--689/01'< 4("+'D8#)%)1'/"#'B*"3)=>?@ 100 TIMELINE 21 6 eventi Aprile 07 1 evento 51 Dicembre 49 50 23/30 48 22 02 dal 01 per 2 mesi 17 16 16 dal 04 per 4/7 mesi 3eventi Novembre 47 dal 31 per 2 mesi 46 10/21 05/13 4 eventi 03/12 dal 20 per 9 mesi dal 20 per 1 mese 26 27/01 4 eventi Maggio 21/31 19 18 20 44 45 Ottobre 14 15 dal 13 per 2 mesi 13 dal 05 per 9 mesi dal 03 per 2 mesi 6 eventi 01/11 20 Marzo dal 07 Giugno dal 01 per 2 mesi Settembre 4 eventi 12 22 21 43 42 41 40 39 10 11 25 24 23 26 6 eventi fdal 25 per 2 settimane dal 04 per 20 giorni 07 17/21 2 eventi 03/12 15 27 38 09 dal 10 per 2 mesi 4 eventi 01/11 Febbraio 29 28 13/17 20 28/06 15 21 26/27 29/03 37 06 07 08 Agosto 36 26/29 35 dal 06 per 4 mesi 4 eventi Luglio 33 32 31 30 dal 03 per 2 mesi dal 04 per 2 mesi 34 04 05 dal 08 per 2 mesi dal 07 per 1 anno 06 5 eventi Gennaio 2019 01 02 03 LISTA DEGLI EVENTI: 01 "A River of People" 02 "Apertura del Café EUself " 03 "Storytelling nelle aree verdi " "Inizio installazione di Roberto Paci Dalò nel Panopticon - Ex-ospedale psichiatrico San Nicolò, Siena" 05 "Istallazioni poesia di strada" 04 06 07 "Apertura della prima Biennale of Satire - Spinoza.it " "Inizio dell’istallazione sui sogni della gente di Emilio Fantin Santa Maria della Scala, Siena" "Remain in Light, installazione di opere d’arte - Apertura " 09 "Presentazione della piattaforma metaLAB" 10 "Prima teatrale Teatropersona” 08 11 "SienaBruxelles - apertura della mostra a Siena" 12 "@contagio - connettrere giovani scrittori e lettori" 13 "Compagnia Rodisio Siena19 Young Capital Theatre per bambini e ragazzi" 27 "La Corsia Infinita/Mi hanno addormentata - di Antonio Latella Teatro sulle fiabe europee" 28 "Cerimonia di apertura della Biennale of Material Science" 14 "Apertura mostra visuale My Own Private Tuscany " 15 "Performance di Salvatore Sciarrino negli aeroporti europei" 16 "Tony Clifton Circus + Feriae Matricularum 29 "Allestimento di Walter Buonfino e Street Theatre per bambini e studenti" ArtVmap in Piazza del Campo" 17 "La Compagnia Virgilio Sieni si esibisce al Santa Maria della Scala" 42 "Linguistic Landscapes Festival of (oral) Storytelling" 43 "Time Capsules Opening and Celebrations" 44 "The humoristic collective play" 45 "Sagra a Siena in cui si beve camomilla con musicisti gitani" "Raduno dei lavoratori della conoscenza europei" "Centre For Performing Heritage Workshop e conferenza" 30 "Evento di metà anno Hug the City" 46 31 "Light Cinema in Piazza del Campo" 47 18 "Culture Attive Interferenze - workshop per ragazzi con artisti" 32 "Quicksilver - presentazione di Masgalano" 33 19 "Mostra 1348.La Peste, SMS " 34 "Palio" "Interventi di street Art dentro e fuori le muradella città" 20 "Daniel Buren dipinge l’ex IDIT Torre dei pomodori" 35 "The Ars Electronica Future Lab Game of Spaxtels" 21 "Performance Playing Devotion a Siena" 36 "Wolfgang Laib - Duccio" 22 "Festeggiamenti di Santa Caterina" 37 "Line up Performance Jazz Orchestras" 23 "Tone Town Tuning - Boom Box Car Contest" 38 "Jango Edwards utopian Master Classes " 24 "Erasmus Reloaded" 39 "Palio" 25 "Prima teatrale di Viktor Bodó" 40 "Blast Theory - Your Body is a Vehicle" 26 "Stefano Bollani Piano pianissimo " 41 "The CopyWrong Festival" 48 49 50 51 "30° anniversario della caduta del Muro di Berlino" "Performance per il giorno di S. 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Pa t ri m o n io fi s ic o , intangi b i le e d ig it a le = ov za 10.600.000 ! 13.180.000 ! 6.000.000 ! 2.500.000 ! 4.000.000 ! i UE o div og nu ez Settore Privato Governo Nazionale Città EU 35 Comuni del territorio provinciale e limitrofi Regione Altro Re t nti e de gra za Mi lez ll u la be ll FLUSSI IN ENTRATA 40.800.000 ! S e n so d 'a p p a rt enenza ( i n c lu s i v o) Pu n to d i At (no tiva n un zion a e Si ltro Wo ena info r k 201 (po sh poin 9 o liti t) pe ca, Co spe co r m -de ienz un sig iali ità n, ed ecc .) ive rs ità Contributi attivi ( p a rt e na ri a t i ) orie id e r e st Co n d i v IL MODELLO DI BUSINESS DI SIENA2019 1 2 3 4 5 6 7 8 9 10 11 12 13 Orgoglio e spirito auto-critico Vita sociale più intensa Posti di lavoro più numerosi e migliori Nuove idee e connessioni Laboratori: luoghi per la sperimentazione Hub creativo e banco di prova Comunità di imprenditori sociali impegnati Potere della comunità Progetti per gruppi target Progetti del programma (micro BM) Esperienza inaspettata (un'altra città di patrimonio) Ispirazione, ovunque e in qualsiasi momento Connessione a persone e idee concrete Cittadini senesi e persone che vivono in un raggio di 300 km Esempio di eroe locale RTO CON GL I RAPPO K A ST EHOLDER Attori culturali UE ,"+$0$2"%&/"&#,)3%($0/%! Europeana /"&'!%)1"$-% )0$!% Investitori privati Samsung Business angels LA N Cittadini europei ARR AZ IO Il Fresco (Luca Virgili) NE FA LA DI FF Policy maker ER EN ZA ')-)0" Gruppi target con specifici bisogni o problemi Istituzioni europee, nazionali e regionali dia zio pub blic le a Sien oa sc ia t o ri ) li e lo c a li mba a r o la ( A a le loc ita s ig ran ad gt rm lin fo el ta yt at or ci Pi n s t ati co tem Me Spa Pa ss a p n a z io n a Avamposti in Europa in cui i progetti hanno luogo UE, me dia STRUTTURA DEI COSTI Spese per il progetto Marketing e Promozione Salari, spese generali, amministrazione Altro – fondo di riserva 49.000.000 ! 20.000.000 ! 7.600.000 ! 2.480.000 ! 112 Comitato dei Sostenitori Presidente, Bruno Valentini, Sindaco di Siena Vice-Presidente Massimo Vedovelli, Assessore alla Cultura del Comune di Siena Comune di Siena Prefettura di Siena Amministrazione Provinciale di Siena Università di Siena Università per Stranieri di Siena Soprintendenza per i Beni Storico Artistici ed Etnoantropologici di Siena e Grosseto Soprintendenza per i Beni Architettonici e Paesaggistici di Siena e Grosseto Banca Monte dei Paschi di Siena Fondazione Monte dei Paschi di Siena Magistrato delle Contrade di Siena Arcidiocesi di Siena, Colle di Val d'Elsa e Montalcino Regione Toscana Camera di Commercio, Industria e Agricoltura di Siena Direzione Regionale per i Beni Culturali e Paesaggistici della Toscana Soprintendenza per i Beni Archeologici della Toscana Archivio di Stato di Siena Tesoriere del Comitato dei Sostenitori Roberto Dragoni Direttore di Candidatura Pier Luigi Sacco Unità Operativa Anna Carli Coordinatrice Carlo Alberto Infantino Relazioni Internazionali Serena Andrei Area Organizzativa e Progetti con le Scuole Chiara Artini Web Manager Silvia Cambiaggi Multimedia Serena Curti Coordinamento Dossier di candidatura Serena Listanti Comunicazione e Pubbliche Relazioni Giulia Mantenuto Gestione Eventi Christian Posani Scena Alternativa e Programma Volontari Francesco Sferra Coordinamento Dati e Ricerca Guido Leoncini Area Partecipazione Susanna Bruni Area Partecipazione Marcello Flores d'Arcais Consulente Culturale Fabio Gabbrielli Consulente Culturale Colin van Heezik Chief Editor Credits Massimo Bindi Campaigner Maurizio Ciampolini: Ufficio Stampa Nazionale e Internazionale DeRev SrL Social Media Management Team Artistico Angelo Romagnoli Coordinatore programma Artistico, Coordinatore Arti Performative Carolin Angerbauer Coordinatore Arti Visive Michele Campanini Arte e Salute Mirco Gigliotti Sviluppo Comunità Locali Mariana Denisa Grapa Mediatore Culturale Stefano Jacoviello Coordinatore Progetti Musicali Luca Rinaldi Tradizione Locale ed Innovazione Beatrice Sordini Accessibilità e Spazio Pubblico Elsa Soro Turismo Culturale Nicola Tripet Education e nuove tecnologie Francesco Zucconi Co-creation e Nuovi Media Han Bakker, Consulente artistico Grazie al Comitato Locale, Comitato Scientifico e Comitato Internazionale V?5F23c Consiglio Comunale e Giunta Comunale Dirigenti e Funzionari della Regione Toscana, del Comune e della Provincia di Siena Presidente, Direttore e personale della Biblioteca Comunale degli Intronati I 35 comuni della provincia di Siena e il Comune di Vinci Mauro Agnesoni Carlo Aldinucci Alessandra Aloe Giorgio Angelini APEA SrL Associazione Guide Turistiche di Siena Maria Baglieri Alberto Balistreri Cinzia Bandinelli Debora Barbagli Luciano Benedetti Marilena Bianchi-Streit Giulietta Bonechi Laura Bonelli Simone Borghesi 113 Michela Bracciali Elisa Bruttini Caterina Cataldo Lorella Cateni Centro Guide Siena Gabriele Chianese Antonio Cinotti Marilisa Cuccia Giacchino Cusati Paola D'Orsi Vincenzo Del Regno Vittorio Della Torre Luigi Maria Di Corato Shan Dong Michelina Eremita Federica Fanetti Agnese Fattorini Fondazione Accademia Chigiana Fondazione Siena Jazz Giovanna Fortunato Maria Rosanna Fossati Rita Frangipane Alessandro Frati Margherita Gamberini Riccardo Giacopelli Nora Giordano Glum Communication Don Enrico Grassini Giovanni Gravina Miriam Grottanelli De Santi IgerSiena Istituto Superiore di Studi Musicale 'Rinaldo Franci' Francesco Landi Carlotta Lorenzetti Lorenza Lucchi Basili Samuele Mancini Giuseppe Mancuso Andrea Marrucci Luca Melloni Giandomenico Minà Farro Santisteban Mygdalia Stefano Naldini Lisa Nonken Ordine dei Farmacisti della Provincia di Siena Laura Panzani Daniela Peccianti Walter Peruzzi Roberto Pianigiani Marta Zura Puntaroni Giambruno Ravenni Cesare Rinaldi Maria Donata Rinaldi Erika Rizza Giacomo Rosati Ildikò Sagodi Marco Saletti Claudia Sensini Roberta Serafinelli Siena Foto Club Sonar Live Tommaso Stufano Gianni Toma Irene Travaglini Guglielmo Turbanti Ufficio Scolastico Territoriale Unicoop Firenze S. C. R. L. Va+aM design Rolando Valentini Fabrizio Valleggi Alessandra Vedovini Giovanna Vestri Massimo Vita Veronika Wobbe Alessia Zombardo i ragazzi e gli insegnanti degli Istituti scolastici provinciali, i cittadini senesi, le associazioni culturali, di categoria, per la disabilità, la Consulta Provinciale del volontariato, le associazioni di volontariato, gli esercenti commerciali, le Istituzioni, le aziende locali, i Consorzi, tutti i volontari, tutti i partner dei nostri progetti, e tutti coloro che hanno contribuito con idee, tempo ed energie a realizzare il progetto. PARTNER Estra Spa, Taxi Siena C.O.T.A.S, Tiemme Spa, Vernice Progetti Culturali S.r.l. !9<9@694 )$*#'hOij%J$((B%2'#5$5'('%J'1$('-*%89/01*'%5*--'% J9-(9/'%hOij 6HOH]LRQH¿QDOH6HWWHPEUH 3URGX]LRQH*UD¿FD0DWWHR' $PDQ]R5REHUWR w$??'% 6WDPSD7LSRJUD¿D/ ,PSURQWDVUO Q0(0P%J'/-0%S$"#$ 3HURJQLHYHQWXDOHQHFHVVLWjLOWHVWRXI¿FLDOHqTXHOOR *3'(*3:6)'*3:("."A
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