Privé The facts

Platform
• Privé magazine
• Privé glossy
• Privé page in
De Telegraaf
• Prive.nl
• Privé replica app
• Privé social
Core values
All the personal,
emotional news about
famous people.
• Revealing
• Exclusive
• Latest news
• Complete story
• Exceptional details
Information and
reservations
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Privé
The facts
Privé is the brand where Dutch entertainment lovers find their daily helping of
the latest tidbits about national and international stars. The secret to its success
is the extensive network of the editorial team, who go to great lengths to ensure
that readers and visitors have the very latest showbiz news 24 ours a day. 24/7
on Prive.nl, daily in De Telegraaf newspaper and weekly in Privé magazine.
manager:
+31 88 824 0234
[email protected]
www.tmg.nl/prive
PRIVÉ MAGAZINE
The gossip authority of the Netherlands: no other magazine makes headlines as often as Privé. That’s
because Privé reveals stories every week that elude other media. With nearly 1,4 million readers a
week, it primarily reaches women aged 35 and older.
Specifications
Reach1,365,000
Rate 1/1 page
€ 10,720
Publication days
Weekly on Wednesday
Size 240 mm wide x 285 mm high
Scope
72 pages
Print
Full Colour
• For more information about advertising options and rates and the reader profile,
please visit www.tmg.nl/prive-magazine.
Source: NOM PrintMonitor 2013-I/2013-II
EVERYWHERE PRIVÉ,
ALWAYS A GOOD STORY
EVERY WEEK A MAGAZINE, EVERY DAY DE TELEGRAAF, EVERY MOMENT ON PRIVE.NL
In the park PIPPA
PRIVÉ ADVERTORIALS
Advertorials are advertising pages that are similar in format and content to the editorial pages of Privé
magazine. They are informative, and clearly stated as coming from the advertiser. Readers perceive it as an
editorial article, not as an advertisement. Advertorial layout is always done by the customer and can be a
regular advertorial, a promotional page, located in the middle of the puzzle page, on the medical page, or
on the shopping page.
Specifications
Rate
regular spread or full page + € 3,000
Size
2/1 spread ad or 1/1 page
PRIVÉ PLUS PROPOSITIONS
In addition to regular advertising, there are also options for purchasing plus propositions. These extra
options offer surprising possibilities for highlighting your product. Possibilities include sealing in a flyer or
brochure or binding in a response card or pinfeed card.
Specifications
Rate
€ 75 per 1,000
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Privé
,,Privé always ensures excitement, revelations, surprises. But one of its biggest
surprises may well be its readership. Dutch celebrities often let me know about
the responses they received after an article, telling me that they think: ‘Really?
you read Privé? I never would have guessed! Privé really gets everywhere, and
reaches everyone.”
Evert Santegoeds Editor in Chief
EVERYWHERE PRIVÉ,
ALWAYS A GOOD STORY
EVERY WEEK A MAGAZINE, EVERY DAY DE TELEGRAAF, EVERY MOMENT ON PRIVE.NL
Wake up with Wendy
PRIVÉ GLOSSY
Besides the regular weekly Privé, four extra must-have editions are published every
year. These specials have a glossy cover, are sold in stores for six weeks, and are
each dedicated to a single topic. Featuring exclusive reports and mostly unique,
gorgeous photos. The content and the affordable price ensures that the Privé glossy
gets lots of individual sales.
Specifications
Circulation50,000
Rate 1/1 page
€ 4,500
Publication days
4 x yearly
Size
230 mm wide x 285 mm high
Scope
84 pages
Print
Full Colour
• For more information about advertising options and rates and the editorial schedule,
please visit www.tmg.nl/prive-glossy.
PRIVÉ PAGE IN THE NEWSPAPER
The Privé page has been one of the most popular features in De Telegraaf for
years. Every publication day, frequently as the opening the second section, the
page features in-depth interviews with stars from the Netherlands and abroad.
Specifications
Reach1,811,000
Rate 1/4 page IM
€ 28,807 (factor 2)
Publication day
Monday-Saturday in De Telegraaf
SizeBroadsheet
Scope
1 page
Print
Spot Colour or Full Colour
• For more information about advertising options and rates and the reader profile,
please visit www.tmg.nl/prive-pagina.
Source: NOM PrintMonitor 2013-I/2013-II
EVERYWHERE PRIVÉ,
ALWAYS A GOOD STORY
EVERY WEEK A MAGAZINE, EVERY DAY DE TELEGRAAF, EVERY MOMENT ON PRIVE.NL
On the couch with BEYONCÉ
PRIVE.NL
Prive.nl is the definitive online source where Dutch entertainment lovers find their daily helping of the latest provocative tidbits.
It’s also where many Dutch celebrities tell their own side of the story, often broadcast directly from the studio. Prive.nl is a gem of
audience accessibility where the Netherlands goes looking for a moment of digital distraction. 24 hours a day, brought to you by
the best entertainment editorial team in the Netherlands.
Specifications
Unique visitors
1,941,000
Pageviews33,415,000
Rate
€ 17 CPM (medium rectangle)
• For more information about advertising options and rates,
please visit www.tmg.nl/prive-website.
Source: STIR, May 2013
PRIVÉ PREMIUM tailor made en custom design
Prive.nl also has special advertising opportunities. These options allow you ti use Prive.nl even more
effectively, allowing us to offer additional features that supplement the standard IAB sizes. For example;
advertorials, take-overs and specials.
Specifications
Rate
Social Expandable € 27
Video 2 halfpage € 42
Devil Ad
€ 48
Billboard XL
€ 54
PRIVÉ TV
Prive.nl has its own TV section. Dailey, Privé brings the latest videos about celebrities. In addition, the clothing
of the stars are discussed weekly on the red carpet by our Dutch stylist Janice in the section Bubbles. You can
also find the latest interviews with the Dutch celebrities and live concerts.
Specifications
Rate
EVERYWHERE PRIVÉ,
OVERAL
ALWAYS PRIVÉ,
A GOOD STORY
ALTIJD
EEN
GOED
EVERY
WEEK A MAGAZINE,
EVERY DAY
DE TELEGRAAF,VERHAAL
EVERY MOMENT ON PRIVE.NL
€ 2.000 (video-advertorial per week)
On the couch with BEYONCÉ
PRIVÉ REPLICA APP
Privé is also available on the iPad as an e-magazine. The latest issue
of Privé is available every Wednesday at 09:00, ensuring that Privé is
always within easy reach, no matter where readers are. The Privé app
has been available in the App store since August 2013.
Specifications
Downloads26,000
• For more information about advertising options and rates,
please visit www.tmg.nl/prive-app
PRIVÉ SOCIAL
On our social media, visitors are involved in Prive.nl; they can take a
peek behind the scenes at the Privé, editorial offices, participate in
discussions with our editors.
Specifications
Twitter4,300
Facebook1,400
• For more information about advertising options and rates,
please visit www.tmg.nl/prive-social.
EVERYWHERE PRIVÉ,
ALWAYS A GOOD STORY
EVERY WEEK A MAGAZINE, EVERY DAY DE TELEGRAAF, EVERY MOMENT ON PRIVE.NL

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