WE MAkE FASHion AnD bEAUTY FUn! We believe great style is for everyone. We take you on a fast and entertaining shopping trip through the hottest trends, newest beauty looks and latest celebrity styles. With inspiring choices at perfect prices, we make it easy for you to shop smart, feel good and look your best! ACCESSIBLE SHOPPABLE RELEVANT ediTOriAL oUR bEAUTY & FASHion OBSeSSiOn At StyleWatch, beauty and fashion are the two core categories that make up 93% of our editorial and surround your advertising with style % BEAUTY EDIT Allure StyleWatch Glamour Lucky InStyle Marie Claire Cosmopolitan Elle Harper’s Bazaar Vogue % FASHION EDIT Harper’s Bazaar StyleWatch Lucky InStyle Elle Vogue Marie Claire Glamour Allure Cosmopolitan Magazine Radar, January-December 2013 Editorial Subject to Change. CONTACT YOUR SALES REPRESENTATIVE FOR MORE DETAILS 51 21 19 19 17 17 15 10 7 4 77 72 68 60 55 55 51 41 25 22 ediTOriAL SUSAn kAUFMAn Editor, People StyleWatch Susan Kaufman was named the editor of People StyleWatch in November 2006, prior to the magazine’s launch in January 2007. She oversees all aspects of the celebrity fashion, beauty and shopping magazine, which now publishes 11 issues a year. Kaufman was named “Editor of the Year” by Advertising Age in the “Magazine A-List” issue (October, 2010). Under Kaufman’s leadership, People StyleWatch landed the #1 position as “Magazine of the Year” on Advertising Age’s 2010 Magazine A-List and was named the #8 position in 2008. In 2010, the magazine landed the #2 spot on AdWeek Media’s Hot List for the “10 Under 60” magazine category, and the #4 position in 2009. A highly-regarded expert on fashion trends and celebrity style, Kaufman regularly appears on TV programs such as Today, Weekend Today, The View and E!. She is frequently quoted in articles for the New York Times, USA Today, Women’s Wear Daily, the Wall Street Journal and the Los Angeles Times. Kaufman joined PEOPLE in 2002 as the magazine’s first-ever style director. Prior to joining Time Inc., she was fashion director at Mademoiselle magazine. She has also held executive fashion and beauty positions at Us Weekly and Glamour magazines. Kaufman is on the Board of Reach Out and Read, a literacy program. A graduate of Washington University with a B.A. Cum Laude in Art History, Kaufman also studied at universities in Perugia and Florence, Italy. She and her husband currently reside in Manhattan. ediTOriAL STEPHAniE SLADkUS Publisher, People StyleWatch Stephanie Sladkus was named publisher of People StyleWatch in October 2011. She is charged with overseeing the magazine’s business operations including advertising and marketing initiatives. Stephanie joined People StyleWatch in February 2010 as the magazine’s first associate publisher, and helped lead the sales team to a record-breaking year with a 54% increase in advertising. People StyleWatch landed the #1 position as “Magazine of the Year” on Advertising Age’s 2010 Magazine A-List (October, 2010), and ranked #1 by Media Industry News in 2011 for highest number of ad pages gained with monthly magazines (December, 2011). Prior to StyleWatch, Stephanie was the associate publisher at Lucky and ad director at Conde Nast’s Bridal Group. From 1999 to 2005, she worked at TEEN PEOPLE, most recently as eastern advertising director. She began her career in publishing at Marie Claire as an account executive. A graduate of University of Michigan with a B.A. in Organizational Behavior and Human Resource Management, Stephanie currently resides in New York City with her husband and two children. ediTOriAL 2015 ediT CALendAr FrACTiOnAL Ad CLOSe Ad CLOSe/ MATeriALS dUe On SALe dATe Spring Sneak Peek November 10, 2014 November 17, 2014 January 9, 2015 Mar Spring Fashion & Beauty Trends Spring Shopping Strategies December 15, 2014 December 22, 2014 February 13 Apr Spring Accessories Blowout Hair Color Spring Denim January 20 January 26 March 20 May Best of Beauty Swimsuits Sunglasses February 17 February 23 April 17 Jun Summer Fashion Summer Fun & Hot List Beauty Get Ready for Summer March 16 March 23 May 15 Jul Aug Sep Summer Hair Guide Sexy Summer Style Beat the Heat Beauty April 13 April 20 June 12 Play Up Your Shape Fall Fashion & Denim Sneak Peek May 11 May 18 July 10 Fall Fashion & Beauty Trends Fall Shopping Strategies June 22 June 29 August 14 Oct Nov Fall Accessories & Coats Blowout Breast Cancer Awareness Denim Awards July 20 July 27 September 18 August 17 August 24 October 16 September 21 September 28 November 13 iSSUe TheMe Feb Dec/Jan Best for Less Holiday Fashion & Hair Blowout Gift Guide FACTS & STATS A bRAnD in deMAnd StyleWatch is the #3 largest fashion magazine at newsstand and #19 of ALL magazines. RATE BASE 2015 COVER PRICE 825,000 $4.79 1H’14 NEWSSTAND Cosmopolitan 774,077 InStyle 376,858 StyleWatch 259,204 Glamour 245,472 Vogue 226,919 Elle 163,889 Marie Claire 143,482 Harper’s Bazaar 113,618 Allure 99,235 Lucky 84,255 AAM June 2014 Editorial Subject to Change. CONTACT YOUR SALES REPRESENTATIVE FOR MORE DETAILS FACTS & STATS oUR COnSUMer: Young, Affluent and Passionate about Style MEDIAN AGE: 31.4 MEDIAN HHI: $70,070 EMPLOYED: 71% SINGLE: 61% FEMALE: 97% TOTAL AUDIENCE: 5.8 MILLION STYLEWATCH ATTRACTS THE YOUNGEST AUDIENCE IN THE BEAUTY-FASHION CATEGORY MEDIAN AGE StyleWatch Cosmopolitan Lucky Allure Elle InStyle Vogue Glamour Marie Claire Harper’s Bazaar Spring 2014 MRI, StyleWatch Prototype, People 18-34 + Lucky Editorial Subject to Change. CONTACT YOUR SALES REPRESENTATIVE FOR MORE DETAILS 31.4 35.1 36.5 36.6 37.1 37.6 38.5 39.0 39.7 48.4 FACTS & STATS WE Move Merchandise StyleWatch readers are shopping our pages and driving sales for our featured brands. We did see an increase in sales in the month that we ran Lines We Love. STYLEWATCH had one of the performing sales codes that we’ve ever offered!” —Parker, LINE WE LOVE, April 2013 People StyleWatch is our favorite shopping magazine! The page brought new customers and increased traffic to our ecomm site.” —Nanette Lepore, LINE WE LOVE, March 2013 My clients saw a VERY high return from StyleWatch. They have gained more long term customers and they saw the buzz not only for a month but for many months afterward.” —AleneToo.com, SUPEREASY SHOPPING, April LINE WE LOVE, April 2013 Editorial Subject to Change. CONTACT YOUR SALES REPRESENTATIVE FOR MORE DETAILS BUZZWOrThY PreSS NY POST August 12, 2013 Everything is user friendly... you’ll find something to buy or learn in the pages.” —New York Post, August 12, 2013 THE DAILY FRONT ROW September 9, 2013 Susan Kaufman has banked on the girl next door— and she’s got the shoppingobsessed readers to back it up.” —The Daily Front Row, September 9, 2013 HUFFINGTON POST October 14, 2013 StyleWatch’s Style Hunters program is a great example of taking your existing relationships to the next level… the fans who love your brand become mini-celebrities in their own right and can move the sales needle.” —Huffington Post, October 14, 2013 Editorial Subject to Change. CONTACT YOUR SALES REPRESENTATIVE FOR MORE DETAILS ’15 OPPORTUNITIES in-book & ONLINE PROMOTIONS TRENDWATCH Monthly in-book and online promotional page showcasing the best advertiser products, events and special offers – now shoppable through ShopAdvisor! Opportunity: 1/9 page unit with image, URL and 25 words of copy +5 shoppable products online. STYLE FINDS Seasonal, trend-focused special section and online shopping boutique hosted by a StyleWatch Style Hunter. Includes advertiser products with her blogger’s favorite tips and tricks for the season - instantly shoppable online! Opportunity: Quarter page unit featuring product image, URL and copy as edited by host blogger – 10 shoppable products online. PEOPLESTYLEWATCH.COM AD TILE UNIT Reach 500,000 style-obsessed women with a high impact ad placement on PeopleStyleWatch.com’s news channel, the premier source for news on the latest celeb styles and exclusive deals for our readers. A LISTERS E-BLAST Connect with StyleWatch A-Listers, a panel of 13,000+ fashion and beauty enthusiasts who are always on the hunt for the hottest trends of the season. #SHOPSTYLEWATCH INSTAGRAM Celeb Stylist Joiee Thorpe styles your product for posting on the @peoplestylewatchmag Instagram feed – directly shoppable through LiketoKnow:It in 2015! Editorial Subject to Change. CONTACT YOUR SALES REPRESENTATIVE FOR MORE DETAILS ’15 OPPOrTUniTieS TAILORED SOLUTIONS StyleWatch Tailored Solutions offers custom, creative & current 360° marketing programs for our advertising partners. • High quality custom advertorials • Custom content development • Original video production • Social media campaigns • Retail events • And more Editorial Subject to Change. CONTACT YOUR SALES REPRESENTATIVE FOR MORE DETAILS ’15 OPPOrTUniTieS STYLEWATCH ON-THE-GO TABLET EDITION StyleWatch is available on all major tablet devices SMARTPHONE EDITION StyleWatch is now available on smartphones—customized for viewing on smaller screens Circulation includes the print and digital editions of the Magazine. Qualified full-run advertisements will run in both editions. See MAGAZINE ADVERTISING TERMS AND CONDITIONS for additional information including opt-out and upgrade options Editorial Subject to Change. CONTACT YOUR SALES REPRESENTATIVE FOR MORE DETAILS ’15 OPPORTUNITIES RESEARCH OPPORTUNITIES A-LISTERS CONSUMER PANEL Tap into the insights of over 13,000 passionate readers. Custom research methods include: • Consumer behavior studies • Category, brand & product studies • Creative execution testing • Product trials • Reader engagement • Targeted by demo & region MRI STARCH Available to all advertisers running 1/3 page or larger. All 11 issues of StyleWatch measured In addition to effectiveness data for your ads, StyleWatch offers custom survey questions for more in-depth ad insights. Editorial Subject to Change. CONTACT YOUR SALES REPRESENTATIVE FOR MORE DETAILS
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