2014 summer edition

2014
summer
edition
welcome
introduction
kleine fabriek
amsterdam international children’s trade fair
Twice a year international children’s fashion and
accessories professionals gather in Amsterdam
for kleine fabriek. A mix of selected international
brands and young designer labels present a high
quality selection for visiting buyers, with all kinds
of brands from mid-priced to high-priced articles.
Kleine fabriek offers a unique combination of
fashion (clothing, underwear, swimwear, shoes,
socks, hats, bags) and objects (toys, interior
accessories, furniture, bed linen). The carefully
selected range of mid-range and high-end labels
is typical for the show.
The selection of labels clearly reflects the
current and trendsetting fashion scene in all its
manifestations. Always with a strong focus on
quality, creativity and innovation. That is what
kleine fabriek represents. In order to warrant
consistent quality of the brands offered, kleine
fabriek maintains an application and admission
process for all brands signing up.
“By attending kleine fabriek, participants
and visitors can tune-in for two days
on the developments in the whole industry”
FACTS
next edition: 6 & 7 july 2014
biannual trade fair
unique combination of fashion and
home & gift products
children’s fashion, shoes and
accessories, interior, objects and
toys
national and international visitors
from over 35 countries
almost 350 brands from over
25 different countries
14.000 sqm trade floor with
4.500 sqm stands
79% of visitors is owner, head of
buyers, or leads the company
honourable speakers to inform and
inspire the industry
areas &
stands
Kleine fabriek offers a segmentation that is
differentiated by lifestyle, image and distribution.
Every area has its own stand design and look
& feel. By incorporating the following areas and
platforms, kleine fabriek creates more clarity for
visitors, exhibitors and press.
AREAS
PLATFORMS
fame
block
game on
Our savviest zone for the high-end,
destination, flagship and curated stores
kind of junior fashion labels.
our main area for the coolest of fast moving
teen fashion, casual and denim brands. the brand new platform for the street style
champions in junior sports apparel and
footwear.
object
peek
the area for brands that jazz up juniors’ entire
‘kit and caboodle’, from play to props and
interior, everything other than the wardrobe. our smart starters platform, either for first time
try outs or small start-up brands. No stand is
too small to make a great first impression!
KF ONLINE
www.kleinefabriek.nl
www.facebook.com/kleinefabriek
www.twitter.com/kleinefabriek
www.instagram.com/kleinefabriek
www.pinterest.com/kleinefabriek
media
welcome
Kleine fabriek and participating brands
are promoted internationally;
- website kleine fabriek
- magazine for kf visitors
- social media: facebook, twitter,
instagram and pinterest
- regular newsletters to all potential
visitors and exhibitors
- press releases
- press invitations for national and
international journalists
- personal invitations for noted boutiques
and stores from all over Europe
Kleine fabriek cooperates with the leading national
and international media, such as Kid’s Wear, Vogue
Bambini, Collezioni Bambini, Luna, Milk, Milk B, Milk
Decoration, Naif Magazine, CBW, Ninsmoda, WGSN,
Papier Mache, KidX, Kids Magazine, FashionUnited,
Textilia, Bengels, Babywereld, K-Boetiek, Kindermode,
Jij & je Kinderen, Ouders van nu and Kek Mama.
And the kleine fabriek experience continues online.
We cooperate with national and international blogs
such as Prêt à Pregnant and Prêt à Mama, Kindermodeblog, Kid’s Wear Department, Pirouette blog,
Urban Moms, Just by Manon, Mother book, City Mom
and more.
stands
Kleine fabriek offers two concepts:
all-in concept and space only.
all-in concept
Kleine fabriek offers participants complete stands
including walls, racks, furniture, lighting and the
brand name on the stand. Stands are offered in
a wide variety of sizes. Space, visibility and the
overall feeling are taken into consideration when
designing the layout of the fair.
space only
Exhibitors can also order space only at kleine
fabriek, so without walls, furniture and racks.
This as opposed to the all-in concept. In this way,
kleine fabriek offers exhibitors the possibility to
create their own environment and presentation to
visitors. How to do so is free for the exhibitor, within
certain conditions. It can range for example from
a product presentation, an own stand construction
or a performance. You can create your own world.
all-in
concept
space
only
including
- amount of sqm on fair floor
as indicated
- standard lighting
- stand cleaning
- lunch for 2 persons or more
depending on stand size
- brand name and contact details on website, listed 3 weeks before, up
until 4 months after fair
- brand name and contact
details in magazine
- national and international
promotion
- exhibitor passes
- free wifi
- electricity (300W)
- brand name on stand
- walls
- shelves & bars
- table & chairs
including
- amount of sqm on fair floor
as indicated
- standard lighting
- stand cleaning
- lunch for 2 persons or more
depending on stand size
- brand name and contact details
on website, listed 3 weeks before, up until 4 months after fair
- brand name and contact
details in magazine
- national and international
promotion
- exhibitor passes
- free wifi
prices
- 10 sqm € 2.795,- 15 sqm € 3.685,- 20 sqm € 4.595,- 30 sqm € 6.495,- 40 sqm € 8.580,- 50 sqm € 10.495,- 60 sqm € 12.495,Kleine fabriek does not charge
any additional marketing or
registration fees.
prices
- 20 sqm € 4.000,- (€ 200,-/sqm)
- 30 sqm € 6.000,- (€ 200,-/sqm)
- 40 sqm € 7.600,- (€ 190,-/sqm)
- 50 sqm € 9.500,- (€ 190,-/sqm)
- 60 sqm € 11.400,- (€ 190,-/sqm)
- 70 sqm € 12.950,- (€ 185,-/sqm)
- 80 sqm € 14.800,- (€ 185,-/sqm)
- 90 sqm € 16.200,- (€ 180,-/sqm)
- 100 sqm € 18.000 (€ 180,-/sqm)
- >110 sqm € 175,-/sqm
Kleine fabriek does not charge
any additional marketing or
registration fees.
welcome
contact
If you are interested in exhibiting at
kleine fabriek, you can contact our sales
manager:
Mylène Fluri
+31 (0)20 4421960
[email protected]
www.kleinefabriek.nl
For any other inquiries, you can contact
our office on + 31 (0)20 4421960 or
send an e-mail to [email protected].
APPLICATION
PROCEDURE
Available space is allocated to
those brands that:
1. match the concept of kleine fabriek
through type of product, quality, style
and individuality, and
2. add to the existing mix of labels.
Kleine fabriek is part of Modefabriek BV.
Modefabriek BV, located in Amsterdam,
organises Modefabriek and kleine
fabriek. These high quality business to
business events, where business meets
creativity, are the biggest fashion fairs in
the Netherlands and are well-known for
their unique design. Every year, a total
number of 50.000 international professionals visits our fairs.
♥ amsterdam
Amsterdam is known for its pioneering approach
towards forward-thinking concept stores, especially in
the children’s wear market. It also serves as a fashion
hub in line with Milan, Paris and London. Travelling
to kleine fabriek is convenient: Schiphol International
Airport is only 10 minutes away from the event
locationand (international) trains stop close by.

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