Performance Index Socials - DJ

Digital Performance Index
Facebook, Twitter, YouTube, Website, Rankingz and Value insights of the Top 100 DJ’s of the world
Report 17th of June 2014 by Denis Doeland (DDMCA) - Version 1.0
Notes / Disclaimer / Contact
Social media is now the most popular online activity, but how do you find valuable insights in all the user-generated content on review sites and blogs, millions of Facebook posts, and
billions of Tweets? DDMCA analyzes all social media conversations in real-time, including dozens of attributes like influence, sentiment, volume, and demographics. DDMCA then detects
actionable signals from the everyday noise and surfaces that information as it happens.
Social media analytics refers to the approach of collecting data from social media sites and blogs and evaluating that data to make business decisions. This process goes beyond the usual
monitoring or a basic analysis of retweets or "likes" to develop an in-depth idea of the social consumer. This is considered the basic foundation for enabling DJ’s to:
!
• Execute focused engagements like one-to-one and one-to-many
• Enhance social collaboration over a variety of business functions, such as customer service, marketing, support, sales of music, tickets or merchandise etc.
• Maximize the fan experience
!
Social media is a good medium to understand real-time fan choices, intentions and sentiments. The most prevalent application of social media analytics is to get to know the fan base on a
more emotional level to help better target customer service and marketing.
One of the best ways to help develop a social media strategy for is to assess what your competitors are doing. In this report the Digital Performance Index DDMCA is sharing some of the
insights through social media competitive analyses of the100 DJ’s of the DJ Mag Top 100 - 2013.
!
So, why is performing a social competitive analysis an essential part of your social media success? Because by analyzing the different competitors you can set realistic benchmarks for
based on what others in your industry are seeing in terms of fan growth and engagement. As mentioned, it also helps lay the framework for a successful social media strategy based on the
successes of others in your space.
!
Yours truly,
!
Denis Doeland
The base set of data for this report is the Top 100 DJs of 2013 which is the worlds leading DJ
Poll. It attracts over 350,000 votes a year and has over 10,000,000 people viewing the results
every year. The Poll was first introduced in 1995 and is now considered the benchmark for
both DJs and clubs who book them.
The content of this report has been carefully reviewed. DDMCA will not be
liable in respect of any business losses, including without limitation loss of
or damage to profits, income, revenue, business, contracts, commercial
opportunities or goodwill. Since fans in EDM culture have seen right through the publicity circus of what is now the DJ
Mag Top 100, it’s only a matter of time before someone comes out with a more credible
ranking system. Data from social media, the websites of DJ’s, search engines and more will
show a diﬀerent ranking.
This report is issued under Dutch copyright law and may not be
reproduced, distributed, transmitted, displayed, published or broadcast
without the prior written permission of DDMCA the owner of the issued
content. You may not alter or remove any trademark, copyright or other
notice from copies of the content without prior written permission.
!
!
In this report you will find extensive data of Facebook, YouTube, Rankingz, Websites and Financial
Value over the last 28 days of DJ’s from DJ Mag Top 100 - 2013 such as Armin van Buuren, Tiësto,
Afrojack, Nicky Romero, Hardwell, Blasterjaxx, David Guetta, Calvin Harris, Martin Garrix and many
more. Find out for yourself how they perform towards each other. Each index shows the current Top
20 of the specific social channel indexed by DDMCA.
!
!
DDMCA is currently working to refine the models based on data from
several social analytics from different social media channels. Questions how
to evaluate a DJ? Need a full report or benchmark for a DJ? An offer for a
full complete customized report can be required via the details on the right
side.
Denis Doeland
Management, Consultancy & Advies
!
P: +31 20 4272880
M: +31 6 13520250
E: [email protected]
L: linkedin.com/in/denisdoeland
T: @denisdoeland
W: denisdoeland.com
W: ddmca.com
(c) 2014 DDMCA / Denis Doeland | All rights reserved | contact: [email protected]
Key Findings
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Average Klout score of a DJ in the Top 20 is 82
Average RPA score of a DJ in the Top is 115 Average Facebook Page Performance of a DJ in the Top 20 is 61%
Average growth of a Facebook community of a DJ in the Top 20 is 1,7%
Average amount of posts sent by a DJ in the Top 20 is 1,7
Average Response Time on Facebook of a DJ in the Top 20 is 14,6 hrs
Average Twitter Profile Performance of a DJ in the Top is 98%
Average amount of tweets sent by a DJ in the Top is over 26.000
Average amount of subscribers to a DJ channel on YouTube is 1,3 Million
Average video views of all videos of a DJ in the Top 20 is 310 Million
Average views per video of a DJ in the Top 20 is over 5 Million
Denis Doeland
Average videos posted by a DJ in the Top 20 is 198
Management, Consultancy & Advies
!
P: +31 20 4272880
Average site performance of a site of a DJ in the Top 20 is 5,3
M: +31 6 13520250
E: [email protected]
L: linkedin.com/in/denisdoeland
Average value of a DJ in the Top 20 is 38 Million Euro
T: @denisdoeland
W: denisdoeland.com
W: ddmca.com
(c) 2014 DDMCA / Denis Doeland | All rights reserved | contact: [email protected]
Rankingz Performance Index - Top 20
DJ
Avg Position
Avg RPA Score
Avg Klout Score
Avg Presence Rank
Avg Activity Rank
Avg Engagement Rank
Avg Facebook Fans
Avg Twitter Followers
1
David Guetta
1
182
88
1
15
3
53.374.474
14.794.054
2
Tiesto
2
132
88
3
5
4
17.703.776
2.835.279
3
Skrillex
3
131
88
3
14
104
17.195.468
3.567.439
4
Avicii
5
117
82
7
24
39
15.191.895
1.379.862
5
Calvin Harris
5
117
88
6
34
94
7.890.734
4.233.376
6
Deadmau5
5
119
88
6
26
5
9.012.039
2.814.324
7
Armin Van Buuren
7
115
87
10
11
2
7.986.325
1.176.626
8
Hardwell
8
113
84
10
16
112
5.689.234
1.497.287
9
Steve Aoki
9
111
86
10
18
131
5.559.784
2.006.840
10
Afrojack
10
111
86
11
14
20
6.063.023
1.181.007
11
Martin Garrix
11
109
79
15
33
103
6.176.985
752.346
12
Nicky Romero
13
107
83
14
24
111
4.706.435
1.155.594
13
Swedish House Mafia
13
106
83
7
63
24
8.089.386
1.871.835
14
Dimitri Vegas & Like Mike
14
106
82
20
27
121
4.845.221
597.487
15
Nero
15
104
81
38
68
126
1.634.337
366.480
16
Sasha
15
105
83
81
37
28
498.953
147.391
17
Paul Van Dyk
18
102
85
16
44
7
3.677.177
1.165.956
18
Zedd
18
103
79
16
55
297
4.179.639
1.064.684
19
Dillon Francis
20
102
86
63
25
109
572.442
337.548
20
Diplo
20
102
82
30
27
110
1.098.090
1.199.078
Average
11
115
84
18
29
78
9.057.271
2.207.225
Data: DJ Mag Top 100 - 2013 / Rankingz - 28 days from the 17th of June 2014
(c) 2014 DDMCA / Denis Doeland | All rights reserved | contact: [email protected]
Facebook Performance Index - Top 20
DJ
Page Performance
Fans
Avg. Growth
Talking about
Engagement
Post Interaction
Service Level
Response Time
Posts per Day
1
Dillon Francis
100%
596.023
1,7%
95.194
2,8%
2,2%
14%
2.3 h
1,3
2
Martin Garrix
88%
6.583.368
2,7%
625.957
1,3%
1,2%
-
-
1,1
3
R3hab
80%
2.315.907
2,2%
145.545
1,3%
0,9%
4%
4.1 h
1,5
4
Blasterjaxx
78%
939.491
2,7%
88.367
1,0%
1,0%
17%
11 h
1
5
DJ Feel
72%
25.172
1,8%
1.957
1,3%
0,6%
40%
-
2,1
6
Nicky Romero
67%
4.843.471
1,2%
650.313
1,7%
0,9%
12%
0.4 h
1,8
7
Dannic
66%
622.370
1,6%
40.226
1,3%
0,5%
-
-
2,6
8
Tenashar
62%
789.751
3,4%
41.786
0,5%
1,6%
-
-
0,3
9
Dimitri Vegas & Like Mike
59%
5.065.014
1,8%
316.604
0,9%
0,6%
-
-
1,5
10
Hardwell
53%
5.831.846
1,0%
350.503
1,2%
0,5%
-
-
2,2
11
Zatox
52%
288.745
1,4%
25.499
0,8%
0,5%
11%
0.7 h
1,7
12
Frontliner
52%
212.296
0,8%
24.749
1,4%
0,9%
1%
47 h
1,7
13
Da Tweekaz
52%
128.349
0,9%
7.426
1,4%
0,7%
25%
28 h
2,1
14
Andrew Rayel
51%
316.325
1,0%
17.934
1,1%
0,4%
6%
0.3 h
3,1
15
W&W
50%
1.877.879
2,2%
84.261
0,5%
0,8%
11%
64 h
0,6
16
Showtek
49%
1.620.984
1,8%
70.651
0,6%
0,4%
12%
1.9 h
1,6
17
Afrojack
47%
6.267.758
1,3%
268.717
0,8%
0,3%
-
-
2,4
18
Aly & Fila
46%
934.240
1,8%
36.577
0,5%
0,2%
8%
1.0 h
3,3
19
Steve Aoki
45%
5.699.995
1,0%
384.364
0,9%
0,9%
-
-
1
20
Ran-D
44%
165.212
1,3%
6.027
0,7%
0,3%
0%
-
1,9
Average
61%
2.256.210
1,7%
164.133
1,1%
0,8%
12,4%
14.6 h!
1,74
Data: DJ Mag Top 100 - 2013 / Facebook Fanpages / Fanpage Karma - 28 days from the 17th of June 2014
(c) 2014 DDMCA / Denis Doeland | All rights reserved | contact: [email protected]
Twitter Performance Index - Top 20
DJ
Performance
Followers
Average Growth
FF-Rate
Tweets
Tweets/day
RT/day
Conversations
1
Steve Angello
100%
1.091.699
1,37%
2.040,60
28.327
23,0
655,9
52%
2
Martin Garrix
100%
796.766
12,15%
1.123,80
12.980
6,4
1.976,8
57%
3
Zedd
100%
1.091.147
4,57%
7.473,60
23.165
5,6
1.550,0
56%
4
Laidback Luke
100%
613.608
0,04%
1.388,30
154.060
90,1
136,2
76%
5
Dash Berlin
100%
350.075
1,81%
104,80
13.680
27,1
365,0
25%
6
Krewella
100%
369.534
3,55%
121,80
13.303
3,2
198,9
69%
7
Nicky Romero
100%
1.180.583
4,15%
1.974,20
31.092
14,0
2.280,2
52%
8
Porter Robinson
99%
325.364
0,04%
795,50
13.908
9,3
601,5
50%
9
Skrillex
99%
3.602.119
0,07%
4.672,00
11.806
3,7
1.517,1
35%
10
Afrojack
99%
1.207.259
4,29%
1.944,10
18.527
11,6
1.297,6
15%
11
R3HAB
97%
510.990
0,11%
579,40
21.667
6,2
251,6
46%
12
Kaskade
97%
641.319
0,07%
1.135,10
20.742
22,1
765,5
10%
13
Armin van Buuren
97%
1.181.321
0,80%
3.309,00
9.911
4,6
536,6
33%
14
W&W
96%
314.746
0,22%
1.284,70
6.409
3,3
194,4
64%
15
Dillon Francis
96%
345.451
0,13%
347,90
41.277
8,3
670,6
45%
16
Deadmau5
95%
2.832.572
0,05%
31.473,00
20.767
7,9
461,3
40%
17
Paul van Dyk
95%
1.171.799
0,97%
2.951,60
8.840
15,1
265,8
36%
18
Diplo
95%
1.206.971
0,07%
285,00
53.670
10,4
952,4
11%
19
Axwell
95%
1.017.791
0,08%
12.116,60
4.154
9,4
317,4
26%
20
Dj Chuckie
94%
544.799
0,03%
573,50
29.830
8,4
141,2
40%
Average
98%
1.019.796
1,73%
3.784,73
26.906
14,5
756,8
42%
Data: DJ Mag Top 100 - 2013 / Twitter Profiles / Fanpage Karma - 28 days from the 17th of June 2014
(c) 2014 DDMCA / Denis Doeland | All rights reserved | contact: [email protected]
YouTube Performance Index - Top 20
DJ
Videos
Video Views
New Video
Views
Views per
Video
Likes
New Likes
Dislikes
New Dislikes
Comments
New
Comments
Subscribers
New
Subscribers
Channel
Views
New Channel
Views
67
1.889.684.529
5.025.393
28.164.733
6.706.143
20.294
271.424
1.321
96%
954.662
1.053
5.426.713
-8.846
1.887.037.132
7.082.311
117
1.564.383.902
2.356.665
13.361.261
8.693.595
13.249
339.231
474
96%
2.794.145
1.214
8.031.902
-20.394
1.563.267.589
3.315.203
29
743.891.439
4.899.727
25.563.426
3.219.339
16.678
91.816
589
97%
269.122
676
2.218.508
8.298
741.339.345
5.990.891
352
493.612.788
3.256.786
1.401.865
1.852.579
12.546
59.074
1.674
97%
156.037
1.337
1.427.366
-5.411
493.456.399
416.256
Like-Share
1
David Guetta
2
Skrillex
3
Calvin Harris
4
Tiësto
5
Daft Punk
14
265.672.341
351.617
18.956.471
1.503.415
1.399
47.280
45
97%
195.970
84
1.673.645
-1.021
265.390.600
628.696
6
Hardwell
267
221.551.453
8.978.708
828.010
1.750.736
78.010
37.958
1.572
98%
355.595
20.011
1.592.842
50.478
221.078.729
8.832.306
7
Zedd
17
196.639.240
572.601
11.546.662
1.438.372
2.692
30.267
64
98%
129.706
92
851.417
795
196.293.254
965.643
8
Armin van Buuren
563
101.890.181
742.385
228.482
745.658
6.274
17.629
130
98%
100.881
995
941.646
-2.880
128.635.320
301.862
9
Swedish House Maﬃa
120
109.577.929
12.914
913.042
398.481
17
13.211
2
97%
63.834
0
339.840
-1.697
109.564.980
20.770
10
Deadmau5
193
95.875.998
53.387
497.274
711.826
498
19.691
16
97%
304.557
96
751.198
-2.063
95.973.891
67.570
11
Nicky Romero
225
75.196.940
3.125.777
333.800
506.735
19.161
9.684
509
98%
62.193
1.423
804.859
18.943
75.104.895
3.186.563
12
Dimitri Vegas & Like Mike
128
74.020.721
317.357
577.153
584.964
2.024
12.744
61
98%
81.438
167
655.583
516
73.875.626
418.860
13
Steve Aoki
521
59.566.105
131.382
114.219
585.667
1.091
14.424
31
98%
65.317
50
1.041.780
48
59.507.855
180.805
14
Headhunterz
172
54.264.472
32.173
315.356
444.897
170
17.185
11
96%
144.002
19
297.882
-1.357
54.241.204
56.499
15
Above & Beyond
363
53.834.293
63.623
148.293
370.639
519
7.766
15
98%
59.971
47
253.831
-1.288
53.830.277
84.948
16
Fedde Le Grand
326
52.452.020
19.375
160.836
263.374
88
4.244
0
98%
29.710
6
203.923
-1.182
52.432.508
32.316
17
Knife Party
30
49.383.783
73.850
1.644.426
345.450
459
7.381
10
98%
76.921
45
388.957
-184
49.332.766
112.583
18
Dada Life
183
48.285.168
21.545
263.778
308.600
115
8.205
2
97%
49.039
17
179.150
-656
48.271.318
36.481
19
Dash Berlin
144
35.587.169
93.462
246.837
253.095
1.396
4.457
28
98%
26.556
98
266.848
-792
35.544.594
111.980
20
Afrojack
133
28.440.805
79.225
213.503
204.824
1.007
5.443
12
97%
32.809
47
476.889
-959
28.395.893
82.245
Average
198
310.690.564
1.510.398
5.273.971
1.544.419
8.884
50.956
328
97%
297.623
1.374
1.391.239
1.517
311.628.709
1.596.239
Data: DJ Mag Top 100 - 2013 / YouTube Channels / Fanpage Karma - 28 days from the 17th of June 2014
(c) 2014 DDMCA / Denis Doeland | All rights reserved | contact: [email protected]
Website Performance Index - Top 20
DJ
Overall
Accessibility
Content
Marketing
Technology
1
Nervo
7,3
7,1
4,6
8,0
7,7
2
Above and Beyond
7,1
6,9
7,0
8,0
5,3
3
Dash Berlin
7,0
7,5
7,6
7,3
6,1
4
Steve Aoki
7,0
8,0
7,1
6,4
6,9
5
Axwell
6,8
7,8
6,8
7,6
5,6
6
Hardwell
6,7
6,1
7,0
7,1
5,0
7
Afrojack
6,6
7,4
5,5
6,6
7,0
8
Armin van Buuren
6,5
5,4
7,4
7,7
4,8
9
David Guetta
5,8
4,6
6,8
6,2
4,6
10
Tiesto
5,4
2,7
6,8
5,9
4,9
11
Dimitri Vegas & Like Mike
5,2
6,9
3,4
7,0
4,7
12
Calvin Harris
5,0
3,1
3,3
6,1
5,4
13
Alesso
4,9
3,5
2,9
5,6
6,3
14
Avicii
4,9
5,7
3,6
6,5
4,8
15
Deadmau5
4,8
5,2
7,0
6,5
2,3
16
W&W
3,6
4,9
6,3
6,7
2,8
17
Sebastian Ingrosso
3,4
1,5
0,0
5,0
4,1
18
Nicky Romero
3,4
6,4
5,2
6,0
3,7
19
Aly & Fila
2,9
3,3
2,4
2,6
2,0
20
Skrillex
2,0
1,0
1,9
2,7
2,8
Average
5,3
5,3
5,1
6,3
4,8
Data: DJ Mag Top 100 - 2013 / Websites of DJ’s / Sitebeam - 28 days from the 17th of June 2014
(c) 2014 DDMCA / Denis Doeland | All rights reserved | contact: [email protected]
Value Performance Index - Top 20
DJ
Total Value
Basic Value
Interest Value
Average Overlap
Churn rate
€ 224.158.764,21
€ 43.186.352,80
€ 180.972.411,41
37%
15%
1
David Guetta
2
Avicii
€ 78.999.950,33
€ 15.220.104,10
€ 63.779.846,23
37%
15%
3
Tiësto
€ 70.567.956,87
€ 13.595.599,05
€ 56.972.357,82
37%
15%
4
Calvin Harris
€ 54.522.373,21
€ 10.504.262,25
€ 44.018.110,96
37%
15%
5
Deadmau5
€ 40.174.079,16
€ 7.739.924,70
€ 32.434.154,46
37%
15%
6
Steve Aoki
€ 36.344.135,59
€ 7.002.049,05
€ 29.342.086,54
37%
15%
7
Skrillex
€ 36.344.135,59
€ 7.002.049,05
€ 29.342.086,54
37%
15%
8
Armin van Buuren
€ 32.243.948,65
€ 6.212.108,40
€ 26.031.840,25
37%
15%
9
Hardwell
€ 30.059.369,97
€ 5.791.228,20
€ 24.268.141,77
37%
15%
10
Nicky Romero
€ 29.786.489,30
€ 5.738.655,10
€ 24.047.834,20
37%
15%
11
Afrojack
€ 26.645.240,22
€ 5.133.463,10
€ 21.511.777,12
37%
15%
12
Dimitri Vegas & Like Mike
€ 20.818.380,77
€ 4.010.862,30
€ 16.807.518,47
37%
15%
13
Axwell
€ 17.734.897,80
€ 3.416.799,50
€ 14.318.098,30
37%
15%
14
Sebastian Ingrosso
€ 17.456.910,20
€ 3.363.242,50
€ 14.093.667,70
37%
15%
15
Nervo
€ 12.049.287,43
€ 2.321.411,70
€ 9.727.875,73
37%
15%
16
Alesso
€ 11.538.112,46
€ 2.222.928,90
€ 9.315.183,56
37%
15%
17
Dash Berlin
€ 11.434.518,90
€ 2.202.970,60
€ 9.231.548,30
37%
15%
18
Above & Beyond
€ 8.521.526,99
€ 1.641.754,55
€ 6.879.772,44
37%
15%
19
W&W
€ 7.597.690,66
€ 1.463.768,55
€ 6.133.922,11
37%
15%
20
Aly & Fila
€ 3.395.473,02
€ 654.170,70
€ 2.741.302,32
37%
15%
Average
€ 38.519.662,07
€ 7.421.185,26
€ 31.098.476,81
37%
15%
Data: DJ Mag Top 100 - 2013 / Facebook / Twitter / YouTube / Instagram / Soundcloud - 28 days from the 19th of June 2014
(c) 2014 DDMCA / Denis Doeland | All rights reserved | contact: [email protected]
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(c) 2014 DDMCA / Denis Doeland | All rights reserved | contact: [email protected]