3 McGregor DHL Business case 16-6-2014 – Freek Hoogedorp

McGregor - Schelte Halma, Supply Chain manager
DHL Global Forwarding - Freek Hoogendorp, Project manager
McGregor – DHL Global Forwarding
Inbound Logistics in de Fashion Branch
Agenda
1. Introductie McGregor
2. Introductie DHL Global Forwarding
3. Aanleiding
4. Doelstelling
5. Project plan, implementatie, waar loop je tegen aan
6. Afronding van implementatie
7. Is de doelstelling bereikt?
8. De toekomst
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McGregor - Schelte Halma, Supply Chain manager
DHL Global Forwarding - Freek Hoogendorp, Project manager
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McGregor - Schelte Halma, Supply Chain manager
DHL Global Forwarding - Freek Hoogendorp, Project manager
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DPDHL Overview
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Group Overview
Mail
Global Forwarding, Freight
Supply Chain
Express
• Delivers 70mn mail items to
more than 40mn house-holds in
Germany
• DHL Global Mail largest network
for mail distribution worldwide
• Global market leader in
airfreight and among top two
leading ocean freight services
• Specialist in industrial projects
and end to end transport
management solutions
• One of Europe’s leading road
freight forwarders
• 3,000 locations
• Strong customer base (>50% of
Forbes 500)
• Global market leader in contract
logistics with 8.5% global
market share
• ~23mn square metres of
warehouse space
• 2,500 logistics centers,
warehouses and terminals
• Leading provider
of corporate information
solutions worldwide
• Strong customer base built on
long-lasting partnerships
• Market leader in the international time-definite express
market in all regions outside the
Americas
• Presence in more than
220 countries and territories
• 32,300 service points
• 4,000 facilities
• 250 aircrafts
• 3 main global hubs
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Deutsche Post DHL – Corporate DHL Divisions
Express
Global Forwarding
Supply Chain
• Export services
• Air freight
• Import services
• Ocean freight
• End-to-end offering in contract
logistics and industry solutions
• Domestic services
• Industrial projects
Williams Lea
• Optional services
• Transport management
• Business process outsourcing
• Industry solutions
• Customs
• Brand Services Agency – Tag
• Small business solutions
Freight
• Full truckload
• Part truckload
• Less than truckload
• Intermodal transport
• Customs
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DHL GLOBAL FORWARDING – Sector Expertise
ENGINEERING &
MANUFACTURING
AUTOMOTIVE
CHEMICALS
CONSUMER
ENERGY
Proactive solutions
providing control to
respond quickly to
changing market
conditions
Secure, timely and cost
effective solutions that
bring value across the
chemical sector
supply chain
Improving your speed to
market, reducing damage
to products
Delivering to remote
locations, planning and
executing turnkey projects
regulatory compliant,
speeding up new
market entry
Managing complex and
far-reaching supply chains
while offering strong
operations, speed and
reliability
FINANCIAL
SERVICES
LIFE SCIENCES &
HEALTH CARE
PUBLIC SECTOR
RETAIL
TECHNOLOGY
Financial logistic solutions
with focus on security, high
speed communications
and proven reliability
Delivering pharmaceutical
products globally, through
a controlled transportation
network
Providing operational
excellence, security,
planning and timely
delivery of logistics
services
Simplify your supply
chain from design
concepts to consumers,
wherever your suppliers
and markets are
Providing highly
reliable, consistent, and
secure integrated
supply chain solutions
globally
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DHL Retail Sector
We are offering a totally integrated and tailor made supply chain solution including order
management, supplier compliance, origin consolidation and VAS, transportation management
and last mile delivery management.
Sub Sectors:
Fashion & Apparel: Textiles, Clothing, Footwear, Leather goods; Luxury Goods: Clothing,
Accessories, Luggage; GMSP1: Large retail stores; THRC2: Hotels, Restaurants, bars, canteens,
Other similar outlets; Specialty Retail: Concentrate on selling one merchandise category
KEY TRENDS
LOGISTICS IMPLICATIONS
• Largest consumption markets shifts to emerging markets
• Global retailers challenged by local infrastructural constraints
& local regulations in emerging markets
• Customers value choice of buying experience (multi-channel
sales)
• International sourcing continues to be dynamic in search of
lower cost, reliability, quality & speed to market
• Bulk ordering shifts to smaller orders & re-orders due to
uncertain demand & inventory reduction
• Information systems, a USP yesterday, are pre-requisite for
survival today
• Retailers using state of art supply chain as competitive
advantage (e.g. Zara, Amazon)
• Shorter Product Cycle with trend of moving
from 2–4 buying seasons a year to now 6–8
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• Increasing supply chain requirements of diverse sales
channels (from hyper-market to e-fulfillment)
• Shift in mft reliance on China to SEA or Indian Sub-continent;
and to locations closer to markets
• Shorter lead time, smaller buffer stock leading to higher
demands on supply chain performance
• IT system that talks to retailers’ entire supply chain system
(order to cash) is critical to bus. success
• Supply chain becomes core to bus. strategy/vision. Logistics
is a business led decision
• Supply chain & order manag. process more dynamic &
demanding with higher fluctuations in forecasting
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DHL Retail Sector: Value Proposition
Expertise
Industry Expertise
and Know-How
Global Network,
Local Presence
Reliability and Regulatory
Compliance
Innovation and
Customization
A Global Expert Community
dedicated to serving you with
industry competence
A network that covers where
your suppliers and customers
are – today and tomorrow
A wide range of services that
is managed to consistently
meet the highest performance
standards in the industry
Solutions that fulfill your
business demands across all
channels and all segments of
your Supply Chain
• Worldwide community of over
200 retail specialists
• Customs and regulatory
specialists available for advice
especially in emerging and high
growth consumer markets
• Competence in Supply Chain
Consulting and Network Design
• Sub-sector focus on Fashion &
Apparel and Luxury Goods
• Owned offices in over 150
countries covering more than
810 terminals & warehouses
• Over 3 million square foot of
facilities for VAS and
consolidation at key sourcing
areas
• Regional hubs in major
gateways such as Panama,
Singapore, Hong Kong &
Shanghai
• Investments in emerging
production areas and consumer
markets
• Retail Competency Centers to
manage the end-to-end flows of
product and information down
to PO/item level
• Continual development of
visibility and exception
management solutions down to
item level from factory to
consumer
• First Choice - six sigma
approach to performance
measurement and
improvement
• Suite of transportation services
to provide flexibility in transit
times to meet retail demands
• Tailor made Textainer for
handling GOH shipped by LCL
or Air
• Regional distribution services
Door-to-More™ - direct to
store/consumers
• International Supply Chain
(ISC) provide supply chain
management and origin
services tailored to retail
business
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Overview DHL services for Fashion
• Tellen
• Sorteren
• Picking
• Packing
• Labeling
• Tagging
• De-stitching
• Stitching
• Kwaliteitsinspectie
• Distributie
• Warehouse Management
• Transporteren per luchtvracht, zeevracht of per truck, en ophalen
en afleveren van zendingen bij de eindgebruiker of een distributie
punt
• DHL International Supply Chain Management
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China Hub and Distribution Solution for Fashion
1) PO
ABC Garment Company
7) POD sent to ABC
2.1) Import Customs
Clearance
1) Pre-alert
3) Cargo Arrival
Confirmation
4) Delivery Order
DC
5) Cargo Dispatching
Overseas
Suppliers
2.2) cargo Arrival
2) cargo pick up and arrival
Chinese
Suppliers
2) cargo pick up and arrival
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•
Tally
•
Sorting
•
Picking
•
Packing
•
Labeling
•
Tagging
•
De-stitching
•
Stitching
•
Quality Inspection
•
Distribution
6) POD Signed
Local Shop
5) Cargo Dispatching
6) POD Signed
Local Buyer
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Aanleiding McGregor
Inbound logistiek niet meer efficiënt:
 Spreadsheet niet stabiel genoeg
 Planning niet betrouwbaar genoeg
 Te weinig mogelijkheden om door te groeien met meer gebruikers
 Wens om planning exception based te maken
 Geen basis om een grotere stappen te maken
 Betere aansluiting nodig met badge planning
 Consolideren van shipments
 Noodzaak om alle stakeholders beter te informeren,
 Beter zicht op de kosten
 Betere invoice matching
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Doelstelling
Creëren van een stabiel platform met multi-user mogelijkheden,
zoals:
 Web based tool, voor iedereen toegankelijk, zonder lastige
computer configuraties
 Real time informatie beschikbaar
 Koppeling aan bestaand ERP systeem
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DHL INTERNATIONAL SUPPLY CHAIN
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DHL INTERNATIONAL SUPPLY CHAIN
Solution that links the origin supply chain with the destination market requirements, resulting in a
more cost effective and efficient supply chain with complete visibility and control through a single
point of contact. DHL INTERNATIONAL SUPPLY CHAIN includes origin, freight and destination
management services across all modes.
 Dedicated account management en ontwikkelingsresources, 1 contact
punt binnen de organisatie.
 Verantwoordelijk voor het ontwerp, implementatie en management.
 Meer dan over 3 miljoen square feet warehouse op sleutelposities in
de wereld. B.V. China met consolidatie services, value add en regionale
hub services.
 Services zijn verbonden en gekoppeld door 1 sterke IT visibility oplossing
(GT Nexus Platform) zorgdragend voor purchase order, leverancier, carrier
en bestemmingsmanagement met volledige rapportage.
 Supply chain service level agreement, en Supply chain key performance
indicators
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Voordelen voor McGregor

Reduceren van de cycle tijd

Creëren van voorspelbare en betrouwbare transit tijden, alleen bezig zijn
met de uitzonderingen

Terugbrengen van het aantal zendingen door meer orders per
zending/containers te verschepen

Verplaatsen van arbeidsintensieve werkzaamheden naar de herkomst

Verbeteren van de distributie, planning en efficiency

Reduceren van de ‘inventory carrying costs’

Besparing op de kosten per SKU/ order item

Verbeteren van de voorraad doorstroming, en op voorraad status

Reduceren van de arbeidskosten

Verbeteren van de container belading

Verbeteren van de leveranciers performance

Kostprijs per stuk voor transport kosten kunnen berekenen

Betrouwbaar IT infrastructuur

Geen investering in IT systemen, web-based tool

Betrouwbare financiële en liquiditeits planning
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Project plan - implementatie
Task Description
Due Date
MILESTONE: 1st Draft of SOP Complete
9-mrt-12
MILESTONE: Updated project plan completed and approved
16-mrt-12
MILESTONE: 2nd draft of SOP Completed
30-mrt-12
MILESTONE: GTN Data Entry Instructions Complete
6-apr-12
MILESTONE: GT Nexus User Set-Up and Configuration Complete
13-apr-12
MILESTONE: Invoicing process agreed and signed off
13-apr-12
MILESTONE: Full GT Nexus System Configuration Complete
20-apr-12
MILESTONE: All Open Purchase Orders in GT Nexus
20-apr-12
MILESTONE: GT Nexus User Training Complete
20-apr-12
MILESTONE: Operational Reports / Saved View s Created in GTN
20-apr-12
MILESTONE: Vendors fully briefed
20-apr-12
MILESTONE: Final version of SOP issued
20-apr-12
MILESTONE: Go Live w ith vendor bookings
25-apr-12
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Date
%
Complete Complete
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Verleden, heden en de toekomst
Waar komen we vandaan, waar staan we nu, en waar
gaan we naar toe
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Verleden
 Op basis van een enorm spreadsheet werd de planning gedaan
met 1x per week updates
 Geen controle over de vendors
 Te laat of te vroeg leveringscontrole geheel manueel
 Geen real-time order informatie beschikbaar
 Te weinig invloed op aanlevering procedure vendors
 Geheel manuele invoer en controle
 Geen rapportage mogelijkheden anders dan uit Excel
 Cash flow planning van het manuele spreadsheet
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Heden
 Real time visibility van de orders
 Goed, gedetailleerd en onderbouwd KPI rapport, met inzichten die we voorheen niet
konden krijgen.
 EDI interface met het systeem voor uitwisseling van gegevens,
 Real-time informatie, performance rapportage
 Stuks prijs, per product voor de transport kosten, en luchtvracht- en zeevrachtkosten
 Invloed in vendors performance en controle
 Controle van de betalingen van de facturen aan de leveranciers via het systeem, en
direct invloed op de cash flow
 Pro actiever betrokken zijn van McGregor Logistieke afdeling bij het verschepen en
betrokken bij de planning, het systeem helpt McGregor, niet meer zelf een database
bouwen maar data aanvullen
 Actief bezig met het beladen van de container, om de container efficiency te verhogen
 Road en Air freight op tijd inzichtelijk , binnen 24 uur info beschikbaar
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Toekomst
 Inbound en outbound koppelen aan integrale planning
 WMS systeem koppelen aan het order systeem, en het McGregor systeem (done)
 Slimme koppeling van het DHL systeem en de badge planning in het systeem van
McGregor
 Nog verder terugbrengen van transport kosten door betere planning
 Quality check/control op origin
 Labeling, tagging op origin, snake loading, shop ready distribution.
 Laden op planning Waalwijk van de container op Origin.
 Ready in store packaging op Origin
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Landed Cost Example
Weekly Number of Units Shipped and Cost per Unit
Cost/Unit
120000
€ 0,45
€ 0,40
€ 0,35
€ 0,30
€ 0,25
€ 0,20
€ 0,15
€ 0,10
€ 0,05
€-
100000
60000
40000
20000
0
1
2
3
4
Arrival week
5
Weekly Number of Cartons Shipped and Cost per Carton
Cartons
Cost/Carton
5000
€ 9,00
€ 8,00
€ 7,00
€ 6,00
€ 5,00
€ 4,00
€ 3,00
€ 2,00
€ 1,00
€-
Cartons
4000
3000
2000
1000
0
1
2
3
4
EUR per carton
Units
80000
Voorbeeld van landed
costs
EUR per unit
Units
5
Arrival week
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Container Utilisation Example
Last 12 Months Performance
20’ Container Utilisation Last 12 Months
Average Utilisation
Average of Target industry
YTD, 20' container fill
stands at 21.9 CBMs Vs.
a target of 18
30,0
25,0
Avg CBMs
21,8
22,4
20,0
40’ HC Container Utilisation Last 12 Months
15,0
10,0
Average Utilisation
5,0
70,0
0,0
CY-CY
65,0
CFS-CY
40’ Container Utilisation Last 12 Months
Average Utilisation
Average of Target fill
YTD, 40' HC container fill
stands at 57.9 CBMs Vs.
a target of 56
Avg CBMs
Average of Target industry
60,0
50,0
40,0
30,0
20,0
10,0
0,0
Average of Target fill
Average of Target industry
Avg CBMs
YTD, 40' container fill
stands at 44.1 CBMs Vs.
a target of 35
Average of Target fill
60,0
58,1
57,6
CY-CY
CFS-CY
55,0
50,0
45,0
40,0
44,9
42,1
CY-CY
CFS-CY
McGregor KPI Pack | March 2013
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Modal Breakdown Analysis Example
CY vs. CFS
% of Volume Shipped by Service Mode in February
LCL
28%
CFS-CY
36%
45% of total February
volume was shipped on
a CY-CY basis.
CY-CY
36%
% of Volume Shipped by Service Mode (Last 12 Months)
% of total CBMs
This means that a
majority of stock shipped
was either CFS (43%) or
LCL (12%) which is
higher than the YTD
average (32%
combined).
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
LCL
CFS-CY
CY-CY
McGregor KPI Pack | March 2013
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Scope en afsluiting
1.
2.
3.
4.
Aanleiding
Doelstelling
Project plan
Implementatie, waar loop je tegen aan; dedicated account management,
lange termijn zaken in de gaten houden.
5. Afronding van implementatie, wanneer is de implementatie klaar, blijft work
in progress
6. Is de doelstelling bereikt? Ja die is bereikt
7. De toekomst: zie voorafgaande slides
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Lessens learned and do’s / don’ts
 Neem de tijd voor een goede implementatie
 Commitment vanuit beide partijen is een absolute must
 Implementatie op herkomst, en een goede introductie van het concept helpt voor een
goed begrip bij de leveranciers, en alle andere steakholders
 Probeer gedurende de uitrol vast te houden aan het oorspronkelijke plan, maar blijf ook
flexibel
 Gefaseerde uitrol werkt beter dan een complete ‘big bang’ uitrol




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