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UNIQLO MEETS CORTEO
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UNIQLO MEETS CORTEO
Client:UNIQLO
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The Brief:
Cirque du Soleil, a touring circus group that has dazzled over 80 million spectators in 200 cities on five
continents, and UNIQLO have come together to collaborate in a new way. Through this joint effort, UNIQLO
aims to expand its brand awareness globally.
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The launch and execution:
We documented performers, who sported UNIQLO fashions, during training sessions of "Corteo,"
Cirque du Soleil's touring production in Ottawa,Miami. These offstage shots lead to a sensational event in Tokyo.
UNIQLO, Corteo, and invited users were united in a physical and spiritual sense.
The campaign culminated in the upload of event shots onto the site, allowing users to share the experience.
The Result:
- Increased product sales:
This year’s spring sales of quilting parkas (December 2008 - January 2009)
marked 169% increase in sales figure from the last year's
(December 2007 - January 2008), 417.000 to 705.000.
- Featured on TV programs, in blogs, and magazines.
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