Inspiring Others: The Language of Leaders

Inspiring Others
The Language of Leadership
Language of Leadership
The Message Appeal - What’s said
Expressive Communication - How it’s said
The Setting - Where it’s said
The Messenger Credibility - Who says it
Language of Leadership
The Message Appeal - What’s said
Expressive Communication - How it’s said
The Setting - Where it’s said
The Messenger Credibility - Who says it
Key Components
Rhetorical Crafting – Use of symbolic
language to give emotional power to the
message
Framing – Defining the purpose of the
organization in a meaningful way
Rhetorical Crafting
Metaphors & Analogies
Symbols
Organizational Stories
Focus on Audience
Sounds




Repetition
Rhythm
Balance
Alliteration
Framing
Amplifying Values – Identification and elevation
of values basic to the mission
Belief Amplification – Ideas about which
factors support or impede the achievement of
those desired values




Mission Importance – why important?
Need for Mission – why arisen?
Antagonist of the Mission – who’s against us?
Efficacy of the Mission – why will we succeed?
“This conflict was begun on the timing and
terms of others; it will end in a way and at
an hour of our choosing.” alliteration, balance, rhythm
“Our responsibility to history is already
clear: to answer these attacks and rid the
world of evil.” values, mission, need, antagonists
“Today, we feel what Franklin Roosevelt
called, ‘the warm courage of national
unity’.'' metaphor, values
“They are the names of men and women who
began their day at a desk or in an airport, busy
with life. They are the names of people who
faced death and in their last moments called
home to say, Be brave and I love you. They are
the names of passengers who defied their
murderers and prevented the murder of others
on the ground. They are the names of men and
women who wore the uniform of the United
States and died at their posts. They are the
names of rescuers--the ones whom death found
running up the stairs and into the fires to help
others.” repetition, need, audience
“We see our national character in rescuers
working past exhaustion, in long lines of blood
donors …one man who could have saved
himself stayed until the end and at the side of his
quadriplegic friend. A beloved priest died giving
the last rites to a firefighter. Two office workers,
finding a disabled stranger, carried her down 68
floors to safety. A group of men drove through
the night from Dallas to Washington to bring skin
grafts for burned victims.” amplifying values, beliefs, stories
Winston Churchill
“ We shall not flag nor fail. We shall go on to the end. We
shall fight in France and on the seas and oceans; we
shall fight with growing confidence and growing strength
in the air. We shall defend our island whatever the cost
may be; we shall fight on beaches, landing grounds, in
fields, in streets and on the hills. We shall never
surrender and even if, which I do not for the moment
believe, this island or a large part of it were subjugated
and starving, then our empire beyond the seas, armed
and guarded by the British Fleet, will carry on the
struggle until in God's good time the New World with all
its power and might, sets forth to the liberation and
rescue of the Old.” efficacy
Videos: The Language of
Leadership
Martin Luther King, Jr.
Col. Joshua Chamberlain
Martin Luther King
Rhetorical Crafting
Metaphors & Analogies
Symbols
Organizational Stories
Focus on Audience
Sounds




Repetition
Rhythm
Balance
Alliteration
Col. Joshua Chamberlain
Framing
Amplifying Values
Belief Amplification




Mission Importance – why important?
Need for Mission – why arisen?
Antagonist of the Mission – who’s against us?
Efficacy of the Mission – why will we
succeed?
Application
Using these guidelines for framing and
rhetorical crafting, write a brief (1
minute speech) that you would give to
high school seniors on:
Why OSU Business School Matters?

Download Report