Why Language is Significant Language is a key medium by which culture is transmitted Language reflects concepts and values (Wittgenstein: The limits of my language are the limits of my world) Language is linked to behavior Sometimes, language IS behavior Descriptions and Evaluations Descriptions often mask value judgments Some descriptions ARE evaluations masquerading as descriptions—esp. abusive or discrediting descriptions: fascist, old-fashioned, godless, “bleedingheart” Some words are both descriptive and evaluative: scientific, irrational, murder Connotations Words have both denotations (meaning) and connotations (associations) Consider the connotations of: atheist, conservative, poor, rural, educated Resignification as a means of enacting conceptual and social change Asymmetrical Descriptions Involves describing a feature in oneself and in others in ways that evaluate that feature differently based on connotations Faithful v. Fanatic Open-Minded v. Wishy-Washy Religion v. Sect v. Cult Appeal to Cultural Norms or Paradigms In psychology, a Paradigm is similar to a stereotype; a paradigm of ‘bird’ would be a concept of what an ideal bird is like To appeal to a cultural norm or paradigm is to use language that convinces by association, where those associations involve psychological paradigms or cultural practices Ex: Abortion stops a beating heart Ex: If guns are outlawed, only outlaws will have guns Hyperbole Deliberate exaggeration used to persuade or motivate without reasons In a way, a kind of fallacy of presumption: makes unwarranted assumptions about degree Can also be a fallacy of relevance: a kind of ad misericordiam Especially watch for “always” and “never” claims Hypostatizing Involves treating an abstraction or generality as if it were a concrete thing Examples: The American Way of Life, The Family, The Jews (see Lang’s essay), The West Watch for words that identify something whose meaning is vague or questionable: Freedom, Democracy, Love, God Often involves ignoring differences within groups: Liberals, Conservatives, The Religious Right, Islam, Christianity False Consensus We tend to systematically overestimate the degree to which others are in agreement with us This leads us to treat personal beliefs and experiences as if they were universal Watch for unwarranted “we” and “our” language Deceptive Euphemisms (or Deceptive Neologisms) Terminology used to misrepresent what is actually the case Often used to “sanitize” a practice Ex: Camus on execution Ex: Nazi language
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