Stop.Think.Create.

CELINA VALVERDE
GR A PHIC DESIG NER
THE LIGHTBULB PROJECT – 100 DAYS OF
IMPROVING PEOPLE’S LIVES, THE TIMES
This partnership between the newspaper
LIGHTBULB
PROJECT
100 days of improving
people’s lives
The Times and Philips consisted of
in association with
Stop. Think. Create.
multichannel campaign to increase the
visibility and awareness of the social work
developed by Philips. For 100 days there would
be a spread in the newspaper (also available on
the digital channels) where the readers could
suggest a way of Philips improving people’s
lives, either by developing a new product or
just by redirecting their efforts
with the existing.
partnership. Also a graphic element that
brands the project and can take a more
dominance and dynamic posture on the layout.
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Launch of the
Lightbulb Project.
Prepare your
self to innovate.
Everybody can create.
What is technology if it does
not affect our lives?
The logo is a signature, symbol of the
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Philips,
innovating
for 100 years
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Lighting a Dragon
A healthier glow:
comforting young
patients
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temposae. Onserum endicil igendic totat.
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How to enter
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maximos dolor autasperum isciatem. Secuptas atur?
Celina Valverde
g r a phic desig ner
LICEO GRAFICO, LOGO
Design for the print shop Liceo Gráfico,
which evolved over the years to an online
printing service with a wide offer of products.
With clients used to a straightforward
communication, the logo is evocative of
the service provided but also contemporary,
bringing past and present together.
WN STUDIO, LOGO AND CORPORATE ID
Development of corporate identity for
architecture studio WN, its promotional
campaigns and website layout.
This architecture studio that has always been
on a niche market – local town houses – however
it is now entering an internationalization process.
Their expansion plan requires both to remain true
to their history in the local market and embrace
new cultures, therefore there are local variations
of the logo for the transition period.
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ESTÚDIO WHAT’S NEXT
CELINA VALVERDE
GR A PHIC DESIG NER
SKY PRODUCTS REBRAND, SKY UK
Redesign of the Sky packaging and all assets
that are part of the out of box experience. The
entire project involved developing the concept,
creative pitches, testing stage, implementation
and final execution
Images will be available after the launch date.
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Celina Valverde
g r a phic desig ner
ZIPPY KIDSTORE, ZIPPY EXPERIENCE
Development of concept and initial image for
Zippy Experience: a wide range of services
for children’s birthday parties that can be bought
as a set of independent service-cards based in
a tangram game bringing play and fun to the
sales process.
The packaging itself is a toy: inflatable ball
(entire set) or tube pieces (one card). The snail
was chosen due to the idea that carries the
house around, so it this service: staff arrives
with everything done to the place you chose.
Portuguese retailer Zippy opened it’s first
flagship store in 2004 and it is now present in
17 countries. Zippy is held by Sonae SGPS, the
largest private employer in Portugal.
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enfeites
Celina Valverde
g r a phic desig ner
World Baking day 2014, uk
Implementation of the brand on the retail space
– supermarket. Layout project including assets
for display units, entrance, stand, shopping cart
and on shelf information (labels, wobblers and
recipe cards).
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Celina Valverde
g r a phic desig ner
Follow Bolt
visa, FIFA world cup 2014
Initial designs for point of sale campaign –
to Brazil
implementation and adaptation of the concept
approved by the lead agency.
The concept of a diversified crowd, involved
by a trail of light, following Bolt was adapted to
different PoS material: poster, sticker, wobbler,
imagery for visa website and banners.
Visa operates the world’s largest retail electronic
payments network and is one of the world’s
most recognised consumer brands. Visa is in
2014, one of six FIFA Partners, with exclusive
global rights in the Financial Services product
category through 2014 and it has been building
promotions around this partnership.
Win FIFA
World CupTM tickets
when you pay with
Visa Contactless
Visa. Flow like a Brazilian.
Visit visa.co.uk/goldenspace
VISUAL
STUDIO:Visa:2013:VISA:10913438_World_Cup_2014_Campaign:3438_World_Cup_2014_6sht_1.0
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3438_World_Cup_2014_6sht_1.0
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8 November 2013 4:52 PM
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CELINA VALVERDE
GR A PHIC DESIG NER
ADVERTORIAL, BRAND USA ON
THE SUNDAY TIMES MAGAZINE
Initial design for magazine cover and advertorial
ADVERTISEMENT FEATURE
DISCOVER THE UNDISCOVERED
GEORGIA
SAVANNAH
Lut nicia? Em furs simmo adducia orterum octorterica vis mactoriptem pultum. Habulibus, Ti. Tea re facchicavo, niam tem
aciente raequem, que nostissi se esciam, utemus, nostrus tam iaelis ego essentu idiorte, qui te viris.
Ortium mum, consupimur auceper eviridii conferis haciam coernis.Equam nostrum omnesta tionsum dit perum re es host
vivaticid senducio et patis etis; hos moveretri intis confeci issimus sulatiae, caecio, perrimo vicivil viverehebes inam ignatuamdis
THE GULF COAST
for Brand USA featuring the Deep South. Layout
and content created for pitch purposes.
THE BEAUTY OF GEORGIA
Lut nicia? Em furs simmo adducia orterum octorterica vis mactoriptem pultum. Habulibus, Ti. pultum. Habulibus, Ti.
A journey through the undiscoved deep south
Lut nicia? Em furs simmo adducia orterum octorterica vis mactoriptem pultum.
Habulibus, Ti.
ALABAMA
ORANGE BEACH
In association with
Lut nicia? Em furs simmo adducia orterum octorterica vis mactoriptem pultum.
Habulibus, Ti. Tea re facchicavo, niam tem aciente raequem, que nostissi se esciam,
utemus, nostrus tam iaelis ego essentu idiorte, qui te viris.
THE DEEP SOUTH
Rum, novendacchic verius egerive
ndacit in haeque vis se aperei
fachuiu imilicerorum actemus,
facridi, fit veris C. Dincla meritam ca
demquam aticae no. Scia caste num
aciis, quon dium dem nendachicae
ommoente pernihicie nos nos, fuem
demo clerfecus verissi liculicatiam
cus bonferis egiteat uampro, peciem
obul vissimus, que publissis An
ves factuamquam mo horactum
consuam esularit.
Ortium mum, consupimur auceper eviridii conferis haciam coernis.
Equam nostrum omnesta tionsum dit perum re es host vivaticid senducio et patis
etis; hos moveretri intis confeci issimus sulatiae, caecio, perrimo vicivil viverehebes
inam ignatuamdis contia nemus.
Em et? Nos, ne tem more facrum iam etissua quon inatil vivit ia? Ad por is, comne
public rei co actorum dinc rem henius erfex sessede mulia? Utelien terdienatus; nox
sero nit. Fure terorumei st fertus acer ium si cam nosse aus ius enit fachuce standius;
Catiferei peris men hostanum sceri ficiis, erimus, nostabem atum rei se pribunum aucta
L. Ebus se perrius ego con sus? Bonsu ego iam vemqui se publibem loccia publiciae
alegiti amquit; nore, diem unum ut vigna, seni ego iam vemqui se publibem loccia
publiciae alegiti amquit; nore, diem unum ut vigna, seni.
An detius, aut auctus, nem ommoves
cont, nonsulinati tum aperis intea
con tum imuscre ina, pro es, pere
ca; iaet? Si publii te tiacris solicitem
defac mant, nume noteatus, Catuis,
te, cave, non Etreist? Re te ina de et?
Nos pro patus viristra omnintiae iac
menatrae public te menatus inatica
ucerfin gultoris.
GEORGIA, ALABAMA, LOUISIANA, TEXAS
Lut nicia? Em furs simmo adducia orterum octorterica vis mactoriptem pultum. Habulibus, Ti.
DEEP SOUTH
WHY VISIT
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re facchicavo, niam tem aciente raequem, que nostissi se esciam, utemus, nostrus tam iaelis ego
essentu idiorte, qui te viris. Ortium mum, consupimur auceper eviridii conferis haciam coernis.
Rordientiur atudam que crehenit
graterf ectuisque hocaes acendi
ponclus, se etrae noca maximus
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cultum fir unum es fac restraes re,
quo cus con diti, cont nonostrim ia
nos Ad pons condam ia pultorum
WHAT TO VISIT
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moveretri intis confeci issimus sulatiae, caecio, perrimo vicivil viverehebes inam ignatuamdis
WILDERNESS
Lut nicia? Em furs simmo. coernis.
LOUISIANA
ATCHAFALAYA SWAMP
UNCOVERING THE HIDDEN DELIGHTS OF THE DEEP SOUTH
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Lut nicia? Em furs simmo adducia
orterum octorterica vis mactoriptem
pultum. Habulibus, Ti. Tea re
facchicavo, niam tem aciente raequem,
que nostissi se esciam, utemus, nostrus
tam iaelis ego essentu idiorte, qui
te viris. Ortium mum, consupimur
auceper eviridii conferis haciam
coernis.Equam nostrum omnesta.
Celina Valverde
g r a phic desig ner
SCHNEIDER ELECTRIC SPAIN, REBRAND
Design of press ads, redesign of all kinds of
stationery templates to be used by its 5 business
units, creation of internal communication
materials, stands for press events.
Brand repositioning by developing image and
copy as well as conducting in-house workshops
Make the most of your energy
to implement the new vision and communication
haciendo reuniones eficazes
strategy. Overseeing the brand implementation
process and liaising with third party companies.
Schneider Electric is a France-based
¿Debemos asistir
todos?
Puedo autoexcluirme
responsablemente
ser muy benificioso y
ahorrarnos tiempo.
¿Temos en cuenta
la punctualidad?
¿Todos
conocemos el
objectivo?
in electricity distribution, automation
Si la de comienzo ha sido
Estar informado
aceptada previamente por
previamente acerca de la
los participantes, no es
necesario retrasar
la reunión hasta
que todos hayan
llegado.
finalidade de esta
reunión nos permitirá
management and produces installation
components for energy management.
Haber preparado un
horario por temas
a desarrollar, pode
necesaria mi presencia.
antes
multinational corporation that specializes
¿Hemos preparado
un organigrama?
si considero que no es
definir nuestra aportación
prepararnos
debidamente.
y
¿Són realmente
necesarios los
ordenadores?
¿Lo necesito?
Poner el móvil en
silencio para no
Limitar el uso de los
PCs sólo a quines los
molestar durante las
necesiten exlusivamente
Salir de la sala para
contestar llamadas.
para realizar su
durante
¿Respecto lo rol
del moderador?
Facilitar el
cumplimiento de
los tiempos de
exposiciones.
exposición ayuda a
mejorar la produtividad.
presentación.
Presentar las
¿Soy claro en mi
discurso?
ideas de
forma ordenada y
concisa facilitará la
¿Respecto
los demás
participantes?
Escuchar
activamente a los
comunicación.
demás mejorará el
resultado de esta reunión.
después
¿Han quedado
claros los temas
desarrollados?
Completar el acta de
contenidos y dejar
claro quien/es, que
y cuando. De esta
forma se cumplirán los
objectivos propuestos.
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Celina Valverde
g r a phic desig ner
BURDA STYLE, NEW IMAGE PITCH
Art direction of banner campaign for Burda Style’s
new image (moods). Catalogue clothes Burda
wanted to relaunch itself aiming more at young
people. A fresh and young image was created
to show how their fashion suits this audience
by allowing them to achieve a personal style.
BurdaStyle.com is the world’s largest DIY fashion
valverdewith over half a million
and celina
sewing community
registered members – and burda style magazine,
is published in 16 different languages and in
over 89 countries.
celina valverde
design portfolio 2012
SOS KINDERDÖRFER, MONTHLY CAMPAIGN
WN
Art direction and design of monthly banner
NIBC Germany
campaigns
for this charity committed with given
Aperol
children
in need a new home. These villages are
design portfolio 2012
Adelholzener
financed
by sponsors’ donations.
WN
Burda Style
Germany
SOSNIBC
Children’s
Villages Worldwide is an
SOS
Kinderdörfer
Aperol
independent,
non-governmental
international
McDonald’s Austria
development
organisation which has been
Adelholzener
Online portfolio
working
toStyle
meet the needs and protect the
Burda
Schneider Electric
interests
and rights of children. According
SOS Kinderdörfer
Liceo Gráfico’s Logo
to the
Financial Austria
Times, the 2004 turnover
McDonald’s
Quinta de Mossamedes’ Logo
Online
portfolio
Packaging
E-Leclerc
of SOS Children’s Villages altogether was
US$ 807 million.
Schneider
Lampião Electric
Liceo
Gráfico’s
Logo
Sport’s
Horses Truck
Quinta
Mossamedes’ Logo
Realizarde
Impact_marketing
Packaging E-Leclerc
Movietown
(Fantasporto)
Lampião
Zippy Experience project
Sport’s
Truck project)
TravelerHorses
X (tv channel
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Seasonal banner campaign for SOS - Children’s Villages in Germany, 2009
Every month, this non profit organization launches a massive banner campaign in all relevant german websites
(online newspapers and magazines, weather information sites, etc) in order to find volunteers and money
Celina Valverde
g r a phic desig ner
NIBC Direct, Campaign
Poster and animated e-cards designed for the
first aniversary of online bank NIBC Direct in
Germany.
A collection of four animated e-cards, around
the idea of small birthday gifts or an act of
celebration. They could be sent from NIBC’s
1 Jahr NIBC Direct.
Feiern Sie einfach mit!
website with a personalised message from the
sender. The visual with the birthday cake was
later on used across in-branch print collateral.
NIBC Bank N.V. is a merchant bank in the
Netherlands. NIBC is owned by a consortium
of international financial institutions organised
by J.C. Flowers & Co LLC. NIBC has offices in
The Hague, Brussels, Frankfurt, London and
Singapore.
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nibcdirect.de
SILVER FOIL BLOCKED BUSINESS CARD VISUALISATION
CELINA VALVERDE
GR A PHIC DESIG NER
Business card visual. Royalton Group Design 1. v2.1
SILVER FOIL BLOCKED BUSINESS CARD VISUALISATION
BUSINESS CARD DESIGN
FLAT ARTWORK
Ken Parker
Royalton Group
The Observatory, Castlefield Road
Reigate, Surrey RH2 0SG
[email protected]
T 01234 567 890
www.royaltongroup.co.uk
ROYALTON, BRAND IMPLEMENTATION
Update of the logo design to make it more
BUSINESS CARD DESIGN
FLAT ARTWORK
refined and contemporary. Design of stationary
Ken Parker
Royalton Group
The Observatory, Castlefield Road
Reigate, Surrey RH2 0SG
and redesigned website layout.
[email protected]
T 01234 567 890
www.royaltongroup.co.uk
Royalton is a real estate group that designs and
builds bespoke and finished homes in the private
estates of Surrey and Berkshire. The company
Royalton Group. Philosophy.
BUSINESS CARD DESIGN
FLAT ARTWORK
Ken Parker
Royalton Group
The Observatory, Castlefield Road
Reigate, Surrey RH2 0SG
has developed a reputation for designing
[email protected]
T 01234 567 890
www.royaltongroup.co.uk
and building statement properties combining
classical proportions and timeless character
with form and function in perfect harmony.
Homepage
About us
Collection
Philosophy
Contact
Royalton Group US
Holdings Inc
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Philosophy
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