Week 21: Style NEWS

week 21 / 21 May 2015
Style NEWS
How StyleHaul is entering its next phase
France
M6 Publicité launches
‘UP – Programmatic
by M6’
Germany
A second season of
Sing meinen Song –
Das Tauschkonzert
on Vox
Germany
Thomas Gottschalk
celebrates his birthday
on air
week 21 / 21 May 2015
Style NEWS
How StyleHaul is entering its next phase
France
M6 Publicité launches
‘UP – Programmatic
by M6’
Germany
A second season of
Sing meinen Song –
Das Tauschkonzert
on Vox
Germany
Thomas Gottschalk
celebrates his birthday
on air
Cover
Montage
Publisher
RTL Group
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L-1543 Luxembourg
Editor, Design, Production
RTL Group
Corporate Communications & Marketing
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ink
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Th
t
rin
backstage.rtlgroup.com
backstage.rtlgroup.fr
backstage.rtlgroup.de
QUICK VIEW
Riveting online beauty
StyleHaul
p.4–9
M6 Publicité goes
programmatic!
M6 Publicité
p.10
Congratulations,
Thomas Gottschalk
Lemon to strike back
RTL Television
FremantleMedia UK
p.11
p.12
A guided tour through
the corridors of power
Expanding its
geographical footprint
RTL-TVI
IP Network
p.14
p.13
Big Picture
p.15
SHORT
NEWS
p.16–17
Backstage interviewed
StyleHaul’s senior
management to lift the
lid on its upcoming
projects.
RIVETING
ONLINE
BEAUTY
North America – 21 May 2015
StyleHaul
4
Online video is at the heart of RTL Group’s
digital strategy. To this end, in December 2014
RTL Group increased its shareholding in the leading
beauty, fashion and women’s lifestyle multi-channel
network (MCN) StyleHaul to 94 per cent. StyleHaul’s
network comprises 6,000 online creators who share
their beauty, fashion and expertise tips with millions
of Youtube subscribers every day.
The company has recently announced a series of
new projects which will revolutionise the business
by introducing new technology, original content and
international expansion. At the same time, StyleHaul
made several new executive appointments which
will spearhead StyleHaul’s global expansion and
rebranding efforts: Philip Kitcher as Vice President
of Asia Pacific and Tracy Crane as Chief Marketing
Officer.
To unite its talents, the leading MCN recently
announced the launch of StyleHaul Society, an
exclusive new technology product that aims to
connect brands and creators globally across
multiple social platforms at scale. StyleHaul Society
is currently being tested with selected clients and
talents, and is scheduled to fully launch in summer
2015.
Olivier Delfosse, Chief Operating Officer at StyleHaul
Olivier Delfosse, Chief Operating Officer at
StyleHaul, explains: “StyleHaul Society is a
proprietary technology product created by StyleHaul
to connect brands to a larger section of our network of
6,000 creators. StyleHaul Society will be the internal
technology tool that StyleHaul uses to manage all
aspects of our business, from recruiting channels, to
building and monitoring sales campaigns to scaling
content across multiple platforms. This product was
specifically designed to capitalise on the strength
of engagement in the StyleHaul community and
translate it into larger sales opportunities to produce
more content at scale – both video and social.
Online video at the heart of RTL Group’s digital strategy
Q1/2015: RTL Group’s catch-up TV services,
websites and MCNs attracted a total of
18.7 billion
online video views
+160%
Year-on-year
(Q1/2014: 7.2 billion)
Following the most recent acquisitions of
Divimove and YoBoHo, RTL Group now generates
6.4 billion
online video views per month
Next >
Making RTL Group
the #2 player on Youtube
1
2
3
4
5
Online video is at the heart of RTL Group’s digital strategy
1
5
In addition, there will be an outward facing
dashboard for creators where they can receive
relevant information about their business and
content performance.”
STYLEHAUL IS...
...the largest fashion and beauty multi-channel
network on Youtube and is the leading online global
community of women who are passionate about
style. The company has offices in Los Angeles,
Chicago, San Francisco, New York, Singapore and
London, and is home to some of the world’s most
popular and influential digital fashion stars such
as Zoella, iJustine, Dulce Candy, Pixiwoo, and Its
My Raye Raye. StyleHaul dominates this category,
with the majority of Youtube’s top style creators
being part of the StyleHaul network.
Mia Goldwyn, Chief Content Officer at StyleHaul
On the series side, StyleHaul recently revealed its
first scripted series called Vanity. Mia Goldwyn,
Chief Content Officer at StyleHaul, describes how
the idea came along: “We have been fans of Bernie
Su, Emmy-Award winning creator of Vanity, for a long
time at StyleHaul. We believe that he has a unique
and engaging approach to storytelling that resonates
with millennial audiences across multiple platforms.
He created Vanity exclusively for StyleHaul and
our partner, Maybelline, has been involved in the
creative process since the show’s genesis. We all
collaborated on the concept, which has created a
one-of-a-kind experience that fans can only find on
StyleHaul that brings together traditional elements
with digital within the style categories.”
Speaking about the production details, Mia Goldwyn
says: “Vanity is envisioned as 12 11-minute episodes
that fit the consumption patterns of Youtube viewers,
while also allowing StyleHaul to create six half-hour
episodes for ancillary distribution. Vanity is currently
in production, which consists of 12 shooting days
of a script that is 156 pages in total; production is
scheduled to wrap in May 2015.” The storyline
follows Lily (Alex Frnka) as she infiltrates the world
of high fashion in an attempt to discover how her
mother (Denise Richards) died. “The show has a
‘Gossip Girl’ and ‘Devil Wears Prada’ feel to it. There
is a plot twist at the end that sets up the show for
future seasons, similar to how TV series often end
on what we call cliffhangers,” says Mia Goldwyn.
Stephanie Horbaczewski,
Co-Founder and CEO of StyleHaul
Stephanie Horbaczewski is the Co-Founder and
CEO of StyleHaul, which first opened its doors in
2011. Under her leadership StyleHaul has grown
to more than 70 employees, over 6,000 content
creators in 62 countries and 1.2 billion video views
per month.
StyleHaul has also disclosed that it is working with
Sean Avery and James Cox on a new series inspired
by a true story. “The series follows eight kids from the
underground scenes of New York City as they use
Instagram to successfully launch a clothing line. The
story speaks to the importance of social media in
driving influence and creativity,” says Goldwyn. “We
have a script and are currently evaluating bringing on
the appropriate producing and distribution partners.”
Next >
6
Earlier in 2015, the leading beauty MCN also
partnered with Samuel Goldwyn Films to acquire
the North American rights to the documentary
Fresh Dressed, a mass appeal production in
partnership with CNN Films. The feature-length
documentary, which premiered at the Sundance
Film Festival, highlights the uniqueness of New
York’s hip-hop culture and offers a glimpse inside
the complex relationship between fashion and
hip-hop
that
brought
baggy
pants
and
graffiti-drenched jackets from the street to the
catwalk and Middle American shopping malls.
StyleHaul’s Chief Content Officer explains
the strategic objective behind this acquisition:
“Fresh Dressed explores the evolution of street style
through the lens of hip-hop. The film is directed
by Sacha Jenkins and stars A-list celebrities such
as Kanye West, Pharrell Williams, and Sean
‘Diddy’ Combs. We felt that this story aligns with
our audience who are at the forefront of what is
considered ‘fresh’ in fashion today. This is a unique
distribution opportunity. In partnership with Goldwyn
Films, Fresh Dressed has both a theatrical release
(i.e. in cinemas) and a digital release (transactional
window) on the video platform Vimeo in June 2015.
We are also providing a unique value proposition to
our network of talent to participate in this story by
creating content relevant to the film,” Mia Goldwyn
continues.
Finally, StyleHaul also announced its partnership
with Amazon by extending its stories on its platform.
Hip hop with style
d
Watch the trailer of Fresh Dressew-York’s
Ne
of
s
to discover the uniquenes
hip-hop fashion culture
Next >
7
RUNNING SHOWS ON STYLEHAUL
Web Therapy, a comedy series from Lisa
Kudrow and Dan Bucatinsky, has found a new
digital home on the StyleHaul Youtube portal.
The sixth season of webisodes debuted in
September 2014 with Youtube superstar and
StyleHaul partner Caspar Lee guest-starring
alongside Project Runway judge and Marie
Claire creative director, Nina Garcia. Previous
Web Therapy seasons, which initially aired
on CBS corporation’s premium TV network
Showtime, are also available for viewing on
StyleHaul.
The Crew is a new original talk show from
StyleHaul and FremantleMedia featuring
Youtube heartthrobs Alfie Deyes, Caspar Lee,
Jim Chapman and Marcus Butler, along with
special guest appearances from popular
StyleHaul stars. Filmed in front of a live audience
and tackling everything from fashion and beauty
routines to roommates and first dates, the show
covers all things Girl with a Guy’s perspective.
The production was done by FremantleMedia
North America’s digital content studio Tiny Riot.
8
A GOLDEN NEWCOMER
On 5 May 2015, StyleHaul made its debut to the Newfronts stage by hosting Stylefronts.
100 VIPs, including brand and agency partners and clients, StyleHaul talents across its
network, representatives from RTL Group, Bertelsmann, BroadbandTV, FremantleMedia,
as well as Youtube executives and key press from media outlets such as The Wall Street
Journal, Ad Week, and Media Post attended the StyleHaul presentation.
In addition to StyleHaul Co-Founder and CEO Stephanie Horbaczewski the speakers
were Mia Goldwyn, Chief Content Officer of StyleHaul, Sacha Jenkins, Director of
Fresh Dressed, Peter Goldwyn, of Samuel Goldwyn Films, and several StyleHaul creators
including Dulce Candy, Blogilates, Hello KatyXO, Adelaine Morin and Megan Hearts
Makeup.
The Digital Content Newfronts is a high-profile online media event that is organised by
the Interactive Advertising Bureau (IAB) with founding partners AOL, Digitas LBI, Hulu,
Microsoft, Yahoo and Youtube. It offers digital media companies a stage to present their
features to advertisers. It took place from 27 April to 7 May 2015 in New York City.
9
M6 PUBLICITÉ GOES PROGRAMMATIC!
M6 Publicité
The advertising arm of Groupe M6 is now
offering exclusive access to its premium video
inventory through a universal programme
service called ‘UP - Programmatic by M6’.
France – 18 May 2015
Based on supply-side platform (SSP) technology by Stickyads.tv, this
innovative service enables advertisers to make real-time purchases of
premium contexts in a way that offers brand safety, while their ads are
shown on the screen of their choice, regardless of which platform they
selected for their purchases.
Thanks to UP - Programmatic by M6, brands can now gain access at
any time to premium locations on Groupe M6 video contents, especially
on 6play. 6play is the ideal premium showcase for brands’ media
exposure thanks to high-quality contents, a sophisticated modern
design as well as its Optiexpo function that guarantees ad visibility
whilst programmes are being watched.
As a result, brands can benefit from all the combined advantages of
programmatic purchases and premium context. This new product is
compatible with all types of screen (PCs, mobile phones, tablets and
IPTV), all Internet access providers and all trading desks.
10
CONGRATULATIONS, THOMAS GOTTSCHALK
RTL Television
Thomas Gottschalk is one of Germany’s
great entertainers. Though he started in
radio, he quickly found his way into television.
On May 18, he turned 65 – reason enough
for RTL Television to throw him a big
birthday party: Herbstblond – Gottschalks
große Geburtstagsparty, broadcast live on
18 May 2015 at 20:15.
© RTL / Andreas Friese
Germany – 18 May 2015
Thomas Gottschalk at his big birthday party on RTL Television
“Everyone wants to live to be a hundred, but no one likes to turn sixtyfive,” comments Thomas Gottschalk, who presented his own birthday
show. The German comedian Otto Waalkes and presenters Hugo Egon
Balder and Barbara Schöneberger joined him to ensure that things did
not get boring for Gottschalk on his birthday, and designer Guido Maria
Kretschmer took a good hard look at the host’s wardrobe. Because if
there’s one thing Gottschalk is known for, it’s his rather eccentric style
of dress.
In addition, a number of special surprises awaited the birthday boy,
and his fellow TV celebrity Günther Jauch had also been at Berlin’s
Admiralspalast to celebrate an unforgettable birthday party with
Thomas Gottschalk.
11
LEMON TO STRIKE BACK
FremantleMedia UK
ITV 2 has announced the recommission of
The Keith Lemon Sketch Show, produced by
Talkback, a FremantleMedia UK label.
United Kingdom – 20 May 2015
CREATING A BUZZ
Watch the sketch Big Fat Gypsy
Kardashians, in which Keith Lemon plays
a moustachioed Kim Kardashian which
has been released as a sneak peak
ahead of his brand new series, attracting
over 7.2 million views on Facebook.
The Keith Lemon Sketch Show
Recently announced as a nominee at the Broadcast Digital Awards
2015 in the category of Best Scripted Programme, the first season
of The Keith Lemon Sketch Show launched in February 2015 and
was ITV2’s highest rated series launch in two years with one million
viewers and a 5.7 per cent share – making it the most watched digital
programme of the day.
The second series will see the return of the hugely popular Big Fat
Gypsy Kardashians, David Dickinson, Hollywilloughby and the Urban
Fox, whilst also introducing us to a whole host of brand new and
exciting characters. There will also be an abundance of high profile
special guests to add to the list of celebrity cameos from series one
which included Paddy McGuinness, Carrie Fisher, Jonathan Ross,
Fearne Cotton, Phillip Schofield, Louis Walsh, Verne Troyer, Ashley
Roberts, Dermot O’Leary and Keith’s very own mum, Pat.
Keith Lemon says: “So chuffed to be doing a second series of me
sketch show. It is a nice fing to say you have got a sore throat from
laughing at work. Hope it is not too warm whilst we are filming, that fox
suit can get pretty hot! Feels like ya balls are in a cuppa tea!”
Leon Wilson, Managing Director, Talkback and Executive Producer,
The Keith Lemon Sketch Show, says: “The appetite for Keith’s sketch
show has been huge so we are really excited to see it return to ITV 2
for another series.”
ITV’s Commissioning Editor, Comedy Entertainment, Claire Zolkwer
adds: “To pick a favourite The Keith Lemon’s Sketch Show character
would be like asking to choose a favourite child... There really is
something for everyone to love in it.”
12
EXPANDING ITS GEOGRAPHICAL FOOTPRINT
IP Network
IP Network appoints Map Media Asia as
exclusive representative for IP Network in Asia.
Luxembourg – 21 May 2015
Map Media Asia, a media company owned by former General Manager
of IP Network UK Mark Pimbley, has recently opened a new office
in Bangkok. Under the new partnership with IP Network, Map Media
Asia will represent IP Network’s entire portfolio of over 50 TV channels,
20 radio stations and more than 200 dedicated web platforms in
12 countries. This includes all of RTL Group’s leading channels
in Europe: RTL Television in Germany, M6 in France, RTL 4 in the
Netherlands and RTL-TVI in Belgium. The company also represents
ITV in Britain, VTM in northern Belgium and La 7 in Italy.
During more than ten years at the helm of IP Network UK, Pimbley
gained extensive expert knowledge of the European media market.
With this new deal Pimbley will help Asian advertisers develop their
media communications and brand building in Europe by providing
them with broadcast and online solutions.
Mark Pimbley, CEO of Map Media Asia
13
A GUIDED TOUR THROUGH
THE CORRIDORS OF POWER
RTL-TVI
A year after the legislative elections, the
RTL-TVI magazine, Tout s’explique, takes
viewers along the corridors of power for a
special show.
Belgium – 21 May 2015
RTL-TVI presenter Thomas Van Hamme (right) and Charles Michel, the Belgian Prime Minister
Over the course of this programme to be broadcast on 21 May 2015,
RTL-TVI presenter Thomas Van Hamme follows the Belgian Prime
Minister, Charles Michel, for one day. Field visits, the Council of
Ministers, and meetings with close collaborators: Van Hamme was
able to go behind the scenes of Belgian political life.
Also on the menu, a very private visit to the Walloon Parliament with
its President André Antoine as a guide. Minister for Mobility, Jacqueline
Galant, also opened the doors to her offices and spoke about her
collaborators and their roles. Finally, the journalist wormed his way
into the offices of the Socialist Party and reveals how the parties are
structured and what is their influence in the political world.
14
Successful start into
the second round
of Goosebumps
The second season of Vox’s Sing meinen Song – Das
Tauschkonzert started on 19 May at 20:15. Once again,
Xavier Naidoo invited some fellow musicians to South
Africa this year, and seven of them took up his invitation.
Besides Yvonne Catterfeld, Christian Stürmer, Andreas Bourani,
Pur vocalist Harmut Engler and Daniel Wirtz, he is joined by
Sebastian Krumbiegel and Tobias Künzel, a.k.a. the pop duo ‘Die
Prinzen’. An average of 11.7 per cent of 14-to-59-year-olds were
watching the start of the second season – the best rating since
launch.
SHORT NEWS
1/2
And the winner is…
FremantleMedia North America
Watch here American Idol crowning 29-year-old rocker Nick Fradiani
during a star-studded season finale held on 13 May 2015. The 14th
version winner released his coronation single Beautiful Life, which
will be the theme song of the upcoming Women’s World Cup.
North America – 18 May 2015
Recognising journalistic talent
RTL Belgium
RTL Belgium’s presenter Frederic Moray was honoured with the
award ‘Prix de la Presse Belfius’ in the radio category. The award
was granted as a recognition of his reports dedicated to the Walloons
who fought for Germany willingly or by force.
Belgium – 18 May 2015
Even more content
Mediengruppe RTL Deutschland
Mediengruppe RTL Deutschland extends its co-operation with
BBC Worldwide for Clipfish. As of now, almost 100 programme hours
of action, comedy, drama, science fiction and crime contents will be
available free of charge.
Germany – 19 May 2015
Alone in the world
M6
In The Island – a new programme started on 19 May 2015 on M6 –
13 ordinary men try to survive for a month, while lost in the Pacific on
a remote island 8,000 km from France.
France – 19 May 2015
16
SHORT NEWS
2/2
Torn between two worlds
Vox
Vox set off on a very special course of time travel: at 20:15 on 20
May 2015, the channel started airing the award-winning Highland
saga Outlander, whisking audiences off into a world of centuries past.
Germany – 20 May 2015
Creative leaders
StyleHaul / BroadbandTV
CEO of StyleHaul Stephanie Horbaczewski and CEO of
BroadbandTV Shahrzad Rafati were included in the list of ‘The Most
Creative People in Business 1000’ compiled by Fast Company.
North America – 21 May 2015
Only for Web
RTL II
RTL II is producing its first series exclusively for the Web. Soapstar
– Eine Luftpumpe will nach oben is a comedy series and the full
season is now available on rtl2.de, rtl2now.de as well as on the new
Youtube channel Soapstar.
Germany – 21 May 2015
17
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