Resume - Ptype

Debbie Levitt 650.260.UXUI (8984) | [email protected] Daly City, CA Website: http://pty.pe LinkedIn: http://www.linkedin.com/in/debbielevitt Accomplishments •
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Interaction designer for web and mobile. Specialty is interactive clickable prototyping with Axure. Debbie is one of only three Axure‐recommended trainers in North America, one of ten on the whole planet. Brought UX to eBay item listings, which has consistently increased revenue an average of 30% while decreasing pre‐
sales questions an average of 50% for all eBay seller clients over the last ten years. Recommended in Seth Godin’s Bull Market book. Public Speaker on: User Experience, branding, marketing, customer support, online shopper behavior. Presented at eBay Conference (2004‐2008), eBay Developers Conference (2007‐2010) and PayPal X Innovate (2010). 15+ years of managing a distributed, international work force of artists, project managers, and developers. Contracts and Consulting Clients Sony, Wells Fargo, Bank Of The West, Kohl’s, ING Barings, Scholastic, TIAA‐CREF, Schering‐Plough, Stanford Healthcare, Miss America Organization, Cox, Sephora, Dolby, Kelly‐Moore Paints, Ameritas, JC Whitney Auto Parts, Fragrancenet, Mophie, Select Quote. Skills Web and Mobile, User Experience, Interaction Design, Interactive Clickable Prototyping, Wireframes, Responsive Design, Product Design, User Research, Personas, Scenarios, Use Cases, User Stories, Site Diagramming, Site Maps, User Testing, Content Analysis, Competitive Analysis, Information Architecture, Branding and Identity, Creative Briefs, Copy Writing and Editing, Flow Charts, Project Management, HTML, CSS, and a bizarre attention to detail. Main Software Axure; Adobe Illustrator, Photoshop, InDesign, Dreamweaver; Microsoft PowerPoint (and all of Office); Basecamp, Teamwork.com. Employment History Principal Interaction Designer, UX Constant Contact 
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Jan 2014 – Oct 2014 Interaction design for a variety of desktop web and mobile app projects. Worked in Axure mostly as well as Omnigraffle, Sketch, and Illustrator. Mentored four junior interaction and product designers with weekly 1:1 sessions. Ran the weekly meeting for all interaction designers. Taught Axure classes to the UX department. Created and delivered a presentation on Gestalt Theories of Perception. Assisted with recruiting and interviewing of potential teammates. Rewrote job descriptions. 4 days of SAFe Agile training. Worked in both waterfall and Agile environments. Page 1
Debbie Levitt
[updated 27 Dec 2014]
User Experience and Interaction Design Consultant Owner of Brass Flowers, Inc. d/b/a Ptype May 2009 — Present Ptype is my consultancy. Provide user experience, interaction design, branding, usability consulting, product/service ideas, and Axure training. Due to NDAs, the online portfolio is limited, but I show most of my work in one‐on‐one interviews. Razorfish (agency), San Francisco, CA Senior Information Architect for a Stanford Healthcare website project  Medium fidelity prototypes.  Competitive analysis. Dec 2014 – Present Creative Lift (agency), San Francisco, CA May 2013 – Present Various short projects requiring interaction design. I’m typically the UX Lead and/or only UX person on the project.  Medium fidelity prototypes for a lead generation piece for Select Quote.  UX research and writing for large website redo project for Ameritas. Tasks included competitive analysis, user interviews, personas, scenarios, wireframes, clickable interactive Axure prototypes, and user testing. Project ran through most of 2013.  Competitive and client UX analysis and suggestions for a Cox microsite.  UX analysis and suggestions for Soft Surroundings, an eCommerce site. Wireframes and Axure prototypes for proposed new layouts and interaction. Traction (agency), San Francisco, CA Feb 2013 – Present Various short projects requiring interaction design. I’m typically the UX Lead and/or only UX person on the project.  Reworking processes and building a medium fidelity Axure prototype for a healthcare startup.  Wireframes for desktop web with a mobile web responsive design layout for a Kelly‐Moore Paints microsite for their Color Studio Collection.  Wireframes and Axure prototypes for desktop web with a mobile web responsive design layout for Vino Volo’s new website.  Complex interactive prototype including advanced mathematical and Axure v7 features for user testing. Client was Zact, a mobile carrier private labeling Sprint’s service.  Wireframes and interaction design for desktop web with responsive tablet and phone layouts for a part of Dolby’s website. Sephora, San Francisco, CA Sep 2013 – Dec 2013 Training Sephora’s UX team on Axure v7 for web and mobile prototyping. Created Axure protoypes for user testing. Page 2
Bank Of The West, San Francisco, CA Apr 2013 One‐month contract as Sr Interaction Designer. Worked mostly on Axure prototypes of v 2.1 of their iPhone app. Comrade (agency), Oakland, CA Oct — Dec 2012 Mobile interaction design. Wireframing and clickable prototypes for TIAA‐CREF. Wells Fargo, San Francisco, CA Apr — Oct 2012 Part of the CX (Customer Experience) in Wells Fargo’s Internet Services Group. Main tasks include clickable prototype work for mobile apps, annotated wireframes, and process flows for a variety of banking products. Part of the UX team that designed the native iPad app Wells Fargo launched in December 2012. Also worked on an iPhone project for transferring money. Sony Mobile Communications, Redwood City, CA Jan — Apr 2012 Wireframes, annotated blueprint specification documents, clickable prototypes, and process flows for web, mobile (Android phones and tablets), mobile web with responsive design, and some gaming‐related products. As the only Interaction Designer in the UXC department, I was a utility player sent to be the UX and IxD person for various teams and projects around the Redwood Shores and San Jose offices. Debbie Levitt
[updated 27 Dec 2014]
Founder and CEO of As Was, Inc. Apr 1995 — Present As Was specializes in branding, marketing, design, and strategy for eCommerce and eBay sellers  Approach to websites and eCommerce has included UX principles since 1995.  As stated by eBay in April 2011, the typical eBay shopper stays on an item listing page for under 2 seconds. Our clients average a 30% increase in sales, and a 50% average decrease in pre‐sales questions. Recommendations and Testimonials “Debbie was able to come up with a very intuitive interaction design that solved the problem in a new and unique way that hasn't been done before. This implementation proved to be successful with users during initial research and is the interaction we will be implementing. She always looks for ways to improve products without getting too tied to her specific suggestions with an understanding of maintaining what is working. I highly recommend her for any interaction design and UX needs." Colby Nelson, Product Manager at Constant Contact “We hired Debbie to help us with some UX needs recently. She was awesome. She's an expert at Axure. Very thorough in her work. And a pleasure to work with. I hope to be able to work with her again.” Sean Millis, Director of Project Management, Traction “Debbie is fast, precise and brilliant. She provided great ideas on usability improvements to our website and software. Turnaround was superfast and it is a pleasure to work with her.” Startup Client “Debbie is enthusiastic, forward looking and a good interaction designer. Her will to contribute to the best end result and strive to always do best possible design is a major strength.” Martin Granstrom, Head of HID, Sony Mobile Communications “Debbie is a passionate interaction designer. Her deep knowledge and experience about Android platform helped us to speed up the UI design with new ideas. Also her deliverable is quick and accurate.” Satoshi Araki, UX Design Lead, Sony Electronics “Our client needed to get their whole design team proficient with Axure. Debbie worked with us to create a curriculum that benefitted both novices and the intermediate team members. Her conversational style and real world experience made the dense material fun and easy to absorb. Our client was thrilled and immediately started putting the lessons into practice.” Gail from Manifest Digital, who brought me in to train Kohl’s in Wisconsin “Debbie is fast, precise, and brilliant. She provided great ideas on usability improvements to our website and software. Turnaround was superfast and it is a pleasure to work with her.” Software company that had me do a UX Walkthrough assessment document Education •
Tufts University, Medford, MA. BA in Music, 1993 References Available Upon Request Page 3
Debbie Levitt
[updated 27 Dec 2014]

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