We create clarity, - Alto Social Analytics

We create clarity,
out of the chaos of social noise.
Alto-Analytics.com
Over
1.5 billion
social media users.
500 million
tweets on Twitter every day.
Millions
of online conversations are happening at any one time.
Alto Social Analytics is a premium
service for monitoring social media
and online news. We index
news and conversations in over
53 languages, 125 countries and
millions of domains worldwide.
We bring actionable business intelligence to
digital media, helping global brands to monitor,
understand and respond to customers in new
and different ways.
Alto helps you draw clear insights, and to
make informed decisions from the millions
of online digital conversations every day.
Social media
is ‘word-of-mouth’ on the internet.
It takes place continually on popular
services like Facebook, Twitter and
YouTube, as well as through millions
of blogs, forums, news, and other social
sites that exist around the world.
Social media is now part of the fabric of
people’s lives. It’s an extension of how they
feel, what they think and what they believe.
Its influence is second only to the advice
of closest friends.
And it’s trusted. Over 70% of consumers
globally consider social comments and
news as one of the most trusted sources
of brand information.
(Source: Nielsen Global Trust in Advertising Survey).
This is a fantastic resource for marketers
and communicators to draw from,
particularly large consumer brands.
Simple
and powerful.
Alto has created some
amazingly simple and
powerful semantic tools
to filter and sift big data.
This allows you to extract
the precise context and
understanding you need.
Any time, anywhere.
Using any standard web browser from your laptop,
tablet or smartphone, you can use Alto Analyzer to focus
in on specific issues with pinpoint accuracy; providing
real-time, demographic and geographic information of
how people respond to information. All this allows you to:
identify and participate in the most pertinent
social conversations
identify key influencers
analyze sentiment
get clear on your competitive standing
manage public relations and situations
identify opportunities
engage with customers in the way that makes
sense to them
Three reasons why Alto is the leading social
media and news analytics service:
1. Clear Insights
2. Real-Time
3. Easy
We start with the questions that your business needs answers
for. Then, we develop the semantic criteria together with you,
and apply them to the whole universe of big data in order to
yield only the relevant, high quality information you need.
Online social interaction moves faster than
the speed of the click of a mouse.
If you know how to search in Google, you’ll
know how to use our tools. It’s that easy.
There are times when you’ll need a quick
impression on what’s going on right now,
and to respond instantly. That’s why all our
analysis is available to you as it happens;
Data and insights are available in simple
Dedicated servers for each client deliver our superior clarity
of data. We trace, track and interpret to deliver
the highest possible standard of sentiment,
relevance, clarity and context.
Our Natural Language Processing algorithms cover
53 languages in combination with 10 million geographic names
across the globe. By cross-referencing these with more than
30 million sites in over 125 countries we drill down to the finest
granular levels of language and geography.
By employing people as well as computers, we continually
analyse the results to ensure accuracy and clarity.
The result of our diligent data processing are highly focused,
relevant insights for your business - and all available in real-time.
you can actually watch issues
initiate, gain momentum or
dissipate, moment by moment.
Alto’s technology is designed and scaled to provide
real-time access to all the information, no matter
how big the data.
We also provide real-time dashboards and alerts
through email and other messaging systems so
that you’ll always catch an issue trending, whether
it’s through high volumes of traffic or highly
influential users being involved.
graphic displays on our easy to use
dashboard. You can get access from your
smartphone, tablet or desktop. You can easily
determine patterns on a macro scale, and
zoom into the data at an individual level.
It’s completely intuitive, and we can easily
integrate our dashboard and data into any
existing third party CRM or ERP system.
The Alto Product Suite
Our proprietary
analytics platform
is regarded as one
of the world’s best
tools for searching,
monitoring and
analyzing social media
and online news.
Our team of analysts
supply actionable
interpretation,
based on real-time
monitoring and
quality insights.
If you want the
best advice on how
to apply and integrate
the knowledge,
you’ll find it here.
We provide you with
people to support
your business with
design and execution
of your social
media strategies.
Our clients regard our cloud-based tracking platform
as the world’s leading tool for searching, monitoring
and analyzing social media and online news.
We index news and conversations in over 53 languages, 125 countries and
millions of domains worldwide.
Our expert analysts work with you to identify where to start looking,
and will build a custom suite of intelligent semantic rules to help you find
the exact needles you want to extract from the haystack of big data sources.
Our Natural Language Processing takes full advantage of the ‘semantic web’
to pull a clean signal from the mass of noise in the online world, and deliver
the metrics, reports and insight that you need.
The rules can be changed as often as you want to reflect your changing priorities.
Alto uses secure high-performance cloud-based technology for all our clients
and our platform processes all information in real-time. You can therefore access
all the information you need, at any time, on any device with a web interface.
You view your data in real-time through our secure website and there
are no limitations on the number of searches, data retrievals or amount
of data retention.
We offer interpretation and research in addition
to real-time monitoring.
If you’d like to get a summary of what people are saying about your business and
how they’re feeling about your brand, we will prepare reports detailing initiators,
key trends, influential users and viral topics that are driving the discussion.
Finding out where conversations start and who drives them, is a vital tool
for truly understanding how people think about your product or business.
We offer five options to help you get a clear view about
what’s going on:
1. Daily Reports – Brief one-page summaries of what people are
saying about your brand and your competitors.
2. Weekly Reports – Comprehensive reports of the past seven days.
3. Monthly Reports – More strategic views on the ebb and flow of
relevant discussions over time.
4. Brand Health Analysis – Finding out where a brand, product
or business stands by examining opinions shared in the online world.
5. Ad Hoc Reports – To find out something very specific, test a hunch,
understand a competitor’s success, or gather opinions from a
particular group.
By conducting a detailed analysis using both qualitative and quantitative
research we can uncover key insights about your customers. Our team
of analysts will interpret the data and prepare a focused report, suggesting
concrete actions to improve brand perception along with possible routes
to engage key brand influencers.
Our consulting service provides trained
analytical teams to manage social media on
your behalf, either remotely or onsite, until
your organization is ready to do so itself.
If you need advice on your social media strategy and how to execute it,
we will put together a group of specialists to design, install and integrate
the required business process in a seamless workflow.
Whether it’s the design and roll-out of a new product, integrating social
media into existing CRM workflows and systems, or defining internal
communications policies on social media for employees, we will help you
through the process.
Some of
Our Clients
Talk
to Us
Alto is helping more and more brands to communicate
effectively with customers through social media.
Alto works with brands and
organizations around the
world. We support our clients
from a growing number of
regional offices.
Europe
Calle Miguel Yuste, 29
Madrid 28037
Spain
[email protected]
Americas
245 Town Park Drive
Kennesaw, GA, 30144
USA
[email protected]
Asia-Pacific & Africa
Corniche Road, Al Hitmi Village
P.O. Box 207034
Doha
Qatar
[email protected]
Alto is 100% independent.
Alto-Analytics.com

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