Download - AMIA - Australian Mangoes

DECEMBER 2014 / VOLUME EIGHTEEN
MINISTER’S
VISIT
the Hon. Barnaby Joyce
visits the ‘Top End’
SU
The Wheel of Velocity keeps
on turning
M
IS M
SU E
E R
MANGO
MARKETING
AuStar
Guaranteed
Performance
CONTENTS
4 CEO & CHAIRMAN
REPORTS
Plant Growth Regulator
6 REGION UPDATES
9 INDUSTRY SNAPSHOT
Talking exports with the
Minister for Agriculture
The importance of Dry Matter
What causes green, ripe
mangoes
100% Performance
Guarantee
Mango exports set to double in
three years
PHA and EPR levies to remain
in place
Our Australian made Austar gets an
extra tray per tree for top growers like
Barry. We guarantee that Austar will
outperform any other growth regulator
on the market or we will credit you
25% of the purchase price*.
16 MANGOS AROUND THE
WORLD
Mango tariffs to China to be
eliminated
17 MANGO MARKETING
New post-harvest chemistry
now registered
EE
G
AR
HAL becomes Horticulture
Innovation Australia Limited
E
100%
U
24 RESEARCH & POLICY
RMA
FO
NC
Offer for a limited time
only, call Tyson on
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PE R
Wheel of Velocity
ANT
PAGE 17
THE WHEEL OF VELOCITY
Take a look at how our industry is working
together to protect and defend the
Australian Mango brand and its iconic status.
Ripening facility now available
in the NT
26 UPCOMING EVENTS
Cover image courtesy of ABC Darwin:
Minister for Agriculture, the Hon. Barnaby
Joyce, and Natasha Griggs, MP.
Publication design by Fresh Republic
www.freshrepublic.com.au
AMIA Contact Details
Office Address: Unit 2, The Fresh Centre, Brisbane Markets
Postal Address: PO Box 376, Brisbane Markets QLD 4106
Phone: 07 3278 3755 Fax: 07 3278 4761
Email: [email protected]
Australian Mangoes: www.mangoes.net.au AMIA: www.industry.mangoes.net.au
Mango Matters is published using mango grower levies which are matched by the
Australian Government through Horticulture Innovation Australia.
Disclaimer: This publication is produced upon the understanding that no responsibility is accepted by AMIA,
it’s Directors and Officers and the Editor for any opinions, claims, statements made and views expressed in any
edition of Mango Matters and associated material (for example Conference Proceedings, Industry Reports).
Readers should rely on their own inquiries when making decisions concerning their interests. All material in the
magazine is copyright. Reproduction in whole or part is not permitted without the written permission of the editor.
Call Tyson on 0400 200 180 or (08) 9388 4774
to get your AuStar this year
*Conditions apply, call or see website for details.
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MANGO MATTERS DECEMBER 2014
Made in Australia
ARE YOU A
MEMBER OF AMIA?
Become a member and support the
Australian mango industry. Without
the support of its members, AMIA is
limited in the important work it does
for you and the mango industry.
Please contact the AMIA office for
a membership application form, or
download a copy from our website:
industry.mangoes.net.au
SUMMER 2014 PAGE 3
CEO’S REPORT
CHAIRMAN’S
REPORT
Primary Industry and Fisheries, the Hon.
Willem Westra van Holthe to Katherine in
November. It was great to see the interest
and passion that both ministers have for
our industry. Minister Joyce announced
the Mango Export Plan 2014 – 2017 while
meeting with some of the local growers. He
has been a large supporter of the mango
industry and we are very thankful to have
him on our side.
MANGO QUALITY
Robert Gray
Chief Executive Officer, AMIA
Email: [email protected]
Mob: 0418 737 861
The AMIA team has been busy this past
few months and I have been delighted to
see the results of our planning during the
off-season come into effect.
EXPORTS
On 21st November, the mango industry
Export Plan was announced by the Federal
Minister for Agriculture, the Hon. Barnaby
Joyce. We have been working with players
from across the industry including growers
and exporters to develop the plan over
the last few months and look forward to
getting stuck into delivering our objectives
of increasing mango exports by 100% over
three years. We have submitted a funding
application to Horticulture Innovation
Limited to fund the export plan and are
awaiting approval.
This season, we have focused on mango
quality and harvest maturity. We have
purchased an NIR gun and made its use
available in the production regions. We
have also arranged a dry matter testing
service through the NT and QLD State
Government departments.
Since October we have been publishing
the results of in-market independent brix
testing of mangoes. This information was
requested by a number of people at our
pre-season workshops and has received
positive feedback. My team has been
working with growers to improve results
and therefore improve the quality of the
mangoes produced, sent to market and
eaten by our consumers around the
country.
A project aimed to improve mango quality
across the board has been initiated this
season and we look forward to sharing the
results with you when it is completed.
MANGO MARKETING
The mango marketing team have been
working hard to deliver the best results for
our investment through the press office
and social media and they have exceeded
our high expectations. They have been
Gavin Scurr
Chairman, AMIA
a resounding success with social media
abuzz and retailers screaming mangoes
from the rooftops. This will continue
throughout the season and we are already
seeing an effect on demand to keep
mangoes moving through the supply chain.
LEVY DISALLOWANCE
The PHA and EPPR levies that you voted
for are safe after the Levy Disallowance
Motion, raised by Senator David
Leyonhjelm, was withdrawn. The issue of
the levy disallowance has resulted in a
Senate inquiry into horticulture levies. This
inquiry is in motion and is expected to be
reported on in June 2015. We will keep you
updated on any news from the inquiry.
Email: [email protected]
Mob: 0407 714 549
The mango season is now in full swing and
it is great to see all of our plans coming to
life. I’d like to say well done to our Northern
Territory growers who have now completed
their harvest. It was great to see a renewed
focus on ensuring fruit was mature before
harvesting. Initial figures indicate it was a
strong season and I hope this continues
in the production regions that are currently
harvesting or yet to start.
The mango industry was honoured
to welcome the Federal Minister for
Agriculture, the Hon. Barnaby Joyce
and the Northern Territory Minister for
I have received overwhelmingly positive
feedback about our weekly industry update,
My Mango. This publication has exceeded
our expectations of bringing the industry
together and providing immeasurable
benefit to everyone from growers to
retailers.
MANGO MATTERS DECEMBER 2014
Three machines available
Vertical hedging to 9 metres
Flat topping to 5.3 metres
Skirting
Cuts 3.5 metres per pass
Experienced operators
Kerry Smerdon
From left: the Federal Minister for Agriculture, the Hon. Barnaby Joyce with the Northern Territory Minister for
Primary Industry and Fisheries, the Hon. Willem Westra van Holthe, and AMIA Chariman Gavin Scurr.
(Image courtesy of The Katherine Times)
I would like to take this opportunity to wish
you all a great Christmas and a safe and
prosperous New Year.
Pruning
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MY MANGO
I would also like to encourage all growers
to remain engaged with AMIA as we
progress through the season. Although
we have started the season positively we
need to ensure that we maintain the focus
on delivering our consumers quality fruit.
This is the only way that we will increase the
profitability of our farms.
Orchard
CROP FORECASTING
Our Crop Forecast has been sent out to
industry via My Mango weekly throughout
the season. The forecast has provided the
industry with visibility about the volume
and timing of the mango crop, and on the
whole has been tracking accurately. We
have received feedback from growers,
wholesalers and retailers alike that the
information provided has been invaluable.
Boyd Arthur has been an irreplaceable
member of the AMIA team and his work with
growers in the production regions has been
instrumental in the success of the forecast
this season.
The AMIA Board are in the process
of developing a business plan for the
organisation which will guide us in leading
this great industry forward. We have
been discussing funding sources and
membership options and will be looking to
all industry players to work with us to help
build a strong industry. AMIA represents
the entire mango industry and needs the
support from all sectors to be the best it
can be. When we come to you for support,
please dig deep to ensure our industry
continues to grow and develop, for the
benefit of us all.
MECHANICAL
NEW HAL
Horticulture Australia has been replaced
by Horticulture Innovation Limited to
become the control body of the horticulture
industry’s service and exports. By
November 2015 HIA Ltd will transition to
a grower owned body with levy payers as
registered voting members.
Lately mangoes have generated a lot of
conversation in the markets, media and
meetings and for all the right reasons. I
would like to commend Robert Gray for
his determination to make sure mango
growers get the best deal from their levies.
His commitment to the industry is evident
and I think it is shown by the positive
messages I have been receiving from
across the industry about the work the
AMIA team have done this season. Unlike
previous seasons, the talk has been about
how all sectors of the industry have come
together and collaborated to make this
season special. I have heard only positive
feedback on the projects and activities
that have been taking place. This includes
the My Mango weekly email, independent
brix reporting in the wholesale markets,
crop forecasting, consumer marketing
and supply chain engagement. Well done
to Robert and his team for making these
activities the success they have been.
0438 930 268
2295 Old Gympie Road, Glasshouse Mountains Queensland 4518
Ahrs: 07 5493 0268
Fax: 07 5493 0924
Email: [email protected]
SUMMER 2014 PAGE 5
REGION UPDATES AND
BOARD MEMBER REPORTS
NORTHERN WESTERN
AUSTRALIA & NORTHERN
TERRITORY
Geoff Warnock
M: 0438 884 842
E: [email protected]
GENERAL: Considerable interest has been
shown in the Dry Matter testing and the
random Brix testing being carried out in the
other States and growers are keen to know
when it would be available in WA. Also
interesting to note that some of agents in
the markets are following the reports on the
Brix levels and are using them as a guide to
choose whose fruit they would endeavour
to handle.
SOUTHERN REGION: Fruit set is in
progress at present and properties that had
a good crop last year are seeing lighter
setting and the others that didn’t do so well
are experiencing a better out turn this year.
Indications are that the season will be a
little later starting due to the mild weather
being experienced at present, but we all
know that this could change.
MANGO MATTERS DECEMBER 2014
As the season wraps up in the NT most
farmers are now rushing to get their trees
pruned before the big wet. I hope these
farmers can now wind down, put up their
feet and relax. To all those farmers still
picking, I hope you have a fruitful season
ahead!
SOUTHERN WESTERN
AUSTRALIA, SOUTH
AUSTRALIA & VICTORIA
KUNUNURRA: Picking and packing in
the region is in full swing at the moment
but should to start to taper off from here
on, although some growers have only just
started to pick in the last couple of weeks.
The season is being drawn out due to the
number of flowerings and the fruit setting
at different stages. Overall it is quite an
improvement on the outcome of the last
season
CARNARVON: Reports are indicating that
this region will be looking to an average
sort of season. The main influence on this
outcome is the lack of water and the quality
of that available. Against these odds it
is hoped that there will be a reasonable
outcome of fruit and quality. Comments
have been received in respect to the
maturity and quality of some of the fruit
from other regions that has been seen in
the local shops in recent weeks.
industry. I would personally like to thank
Boyd Arthur for his continuous support of
growers in the different mango production
regions. He was the star of a weekly radio
interview on the NT Country Hour, which
I much enjoyed. I hope he carries it over
to QLD Country Hour to keep growers
informed during their season.
SOUTHERN QUEENSLAND
& NEW SOUTH WALES
FAR NORTH
QUEENSLAND
& NORTH QUEENSLAND
Han Shiong Siah
M: 0423 444 598
E: [email protected]
Another year and another season is over
for the Top End. I would like to congratulate
all the NT growers for surviving the season.
At this stage, the NT have produced
3,500,0 00 trays of mangoes, with the final
figures coming in. This season also broke
records; over 900,000 trays were shipped
to market in one week. It was a slow start to
the season, with prices holding up during
September and October and low quantities
of mangoes on the market. However the
price had to come down as the volumes
increased and unfortunately there was
some quality issues seen in the markets.
This season, it was great to see up-to-date
market reports, including market prices and
analysis of mangoes quality at the market
and farm gate distributed throughout the
Ian Pershouse
M: 0417 791 131
E: [email protected]
Brett Jackson
M: 0438 089 952
E: [email protected]
The mango season is upon us and it sure
has been a busy one.
Overall quality seems to have improved
across the board compared to last
year. However growers need to stay in
communication with the industry and
marketing channels to avoid sending class
2 fruit to an already saturated market.
It severely limits returns to growers and
affects the prices of the premium fruit.
It is great to see retailers really pushing
mangoes this season, and this is a direct
result of the hard work industry has put in to
include retailers and keep them informed of
what is happening with the crop.
Crops in Central and South Queensland
are looking good with most growers
expecting a similar harvest to last year.
With dry weather throughout the region
during autumn there has been very little
disease problems. There are isolated cases
of excessive fruit drop in some varieties
and some bleaching from the recent heat
wave. There have been reports of hail and
wind damage in some areas. Harvesting
time should be about normal with late
December in the northern part of our
region and a month later in the south. It’s
disappointing to see so much poor quality
fruit being dumped on the market with out
of grade fruit selling for well below cost of
production. Let’s hope we have a steady
supply and there is not too much overlap
between regions.
Ben Martin
M: 0400 125 928
E: [email protected]
The season is off to a slow start in North
Queensland, with most growers being
about two weeks late. A good portion of
the crop should come off in the first three
weeks of December. I urge all growers to
take up the offer of dry matter testing on
farm with Boyd Arthur. This is a very useful
tool to check where your maturity levels
are before picking. With the absence of
any rain thought the district it is important
to keep an eye on the soil moister levels.
With the hot, dry and dusty conditions that
the district is getting it is important to keep
an eye out for any pests that might come in
while picking as well. It is great to see the
promotions that have run throughout out
the season with mangoes being firmly on
everyone’s mind. The mango promotion
program managed by Treena Welch is
progressing well. The integration from
grower’s information on supply patterns
and the demands of major wholesalers
appear to be working effectively and I
expect to see positive results delivered from
this program.
SUMMER 2014 PAGE 7
REGION UPDATES AND BOARD
MEMBER REPORTS [CONT’D]
INDUSTRY SNAPSHOT
Talking exports with the Minister
for Agriculture
The work the marketing team has been
doing ahead of the season is now evident
in stores and you should see some great
mango displays in the supermarkets with
AMIA branding supporting this.
Kieren Brown
M: 0409 593 390
E: [email protected]
The season is well underway in the
Northern Territory and we are nearing the
start in far north Queensland. Volumes
for the FNQ region look promising with
indications that a strong flowering is
translating into a good crop. Quality is
still key to ensure that the consumer
experiences all varieties at their best
and keeps them shopping in the mango
category.
I attended the Northern Food Futures
conference in November in Darwin and
AMIA was well represented, with AMIA
Chairman Gavin Scurr and CEO Robert
Gray participating as panellists. The
cohesion between all northern regions
(QLD, NT and WA) was evident with a
clear purpose to support the growth in
agriculture. This should provide support
and sit alongside the AMIA Business Plan
which was further refined at a planning
session with the AMIA Board held just prior
to the conference.
Boyd Arthur has been doing a great job in
the field across the regions in supporting
growers with their decision to pick and
the harvest plans. I would encourage and
welcome feedback on how you think this
service could be improved for next year.
The FNQ region looks set for a start in
December and I will be in the region and
around the orchards during harvest so I’ll
hopefully see most of you then. Good look
for the season and have a great Christmas
break (if your crop allows you too!).
The Federal Minister for Agriculture, the Hon. Barnaby Joyce, was in
Katherine on Friday 21st November 2014 to unveil the Strategic Export Plan
for the Australian mango industry.
John Nucifora
M: 0418 193 885
E: [email protected]
The weather is starting to warm up and this
will speed the growth of the fruit. At this
stage, the Mareeba and Dimbulah regions
are travelling on time or slightly later than
past years and volumes seem to be a little
more than last year, however, I am not sure
exactly how the season will pan out.
AMIA Chief Executive Officer Robert Gray
invited Minister Joyce to meet with mango
growers and see mango operations in
the thick of the season first hand. Minister
Joyce was joined by the Northern Territory
Minister for Primary Industry and Fisheries,
the Hon. Willem Westra van Holthe.
Mareeba and Dimbulah generally have
good quality fruit and this season is starting
out with very clean fruit. I hope we all have
a profitable season.
AMIA CEO Robert Gray thanked Minister
Joyce for his strong support for the mango
industry.
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“Minister Joyce and AMIA share a vision
of expanding the industry and increasing
grower returns. The export plan shows that
the industry is ready to capitalise on current
and future market opportunities for the
benefit of the whole industry and it is only
fitting that it is announced by the Federal
Minister for Agriculture,” he said.
The mango export plan aims to double
mango exports over the next three years.
It will drive profits for growers and identify
market access opportunities so efforts can
be directed to the most profitable markets.
The Hon. Barnaby Joyce with AMIA Chairman Gavin Scurr
meeting with Northern Territory mango growers.
“AMIA have been working closely with
Minister Joyce and the Department of
Agriculture to progress a work plan that
will facilitate exports of Australian mangoes
to the USA. We want to ensure that the
working arrangements are viable and
beneficial to the Australian mango industry
and are confident that Australian mangoes
will be traded to the USA this season.
We will continue to work closely with the
Department to expand international market
access for Australian mangoes,” Mr Gray
said
My Joyce was also instrumental in ensuring
the PHA and EPPR levies weren’t withdrawn
by the Senate and has been a strong voice
for the agricultural sector in the negotiations
for the free trade deals with Japan, Korea
and more recently China.
From left: Northern Territory Minister for Primary Industry and Fisheries, the Hon. Willem Westra van Holthe,
the Federal Minister for Agriculture, the Hon. Barnaby Joyce, and AMIA Chariman Gavin Scurr.
(Images courtesy of The Katherine Times)
MANGO MATTERS DECEMBER 2014
SUMMER 2014 PAGE 9
The importance of
Dry Matter
DRY MATTER—
WHAT YOU
NEED TO KNOW
A mature mango is one that
has completed its natural
growth and development.
A ripe mango is one that has
attained a final or desired
state, ready to be eaten.
Dry matter is not to be
confused with brix – dry
matter is measured when
the fruit is mature; whereas
Brix is measured when fruit
is ripe.
Measuring the Brix of a
mango assesses the flavour
of the fruit as it is ripening.
What is shown as dry matter
before the fruit ripens
becomes brix when it is ready
to eat – and the higher the
reading, the better the taste.
A broad spectrum
sanitation and water
treatment solution.
Dry matter is seen as the ‘building blocks’ for mango
flavour, and by measuring it, we are assessing the maturity
of a mango before it ripens.
Dry Matter is the total solids of a mango,
or the mass when all the fluids have been
removed and it is completely dry. The
greater the dry matter, the more ‘building
blocks’ the fruit has to develop high sugar
and that distinct Australian mango flavour.
Darwin and Katherine regions during their
harvest period. This service is now available
to mango growers in the Mareeba region
through the Queensland Department
Agriculture, Fisheries and Forestry and
AMIA.
The importance of dry matter should not
be underestimated. It has an enormous
impact on the eating quality of a mango.
Dry Matter continues to accumulate as a
mango develops to a point of maturity, so
fruit harvested before it is mature may not
have enough ‘building blocks’ to convert
into sugars and that full flavoured mango
that the Australian public love.
To have fruit tested for dry matter, growers
are required to select at least 10 pieces of
fruit off from the next section of their farm
to be harvested. To calculate dry matter,
a sample of mango flesh is weighed. It is
then placed in a drying oven and left for 1224 hours at approximately 60°c to removed
of all the water and weighed again. The
weight of the dry matter that remains
can be converted to a percentage of the
original wet weight, this is the dry matter
percentage (%dm). All results are emailed
straight to growers within 48 hours of fruit
sampling to direct growers on when, where
and how to pick from season to season.
AMIA Supply Development Manager Boyd
Arthur said that this season, the industry
focussed on dry matter because it is so
important to the taste of a mango. “Dry
Matter it contributes to a mangoes flavour,
which is what keeps our consumers coming
back for more throughout the season. This
is why we need to deliver the best tasting
mango possible. If we cannot deliver, they
will stop buying mangoes,” he said.
This season, AMIA worked with the
Northern Territory Department of Primary
Industries and Fisheries to provide a dry
matter testing services to growers in the
Are you receiving
My Mango?
My Mango is AMIA’s weekly industry update which is emailed
at noon every Monday throughout the season, updating
readers on the crop forecast, results of the independent inmarket brix testing, current marketing activities and wholesale
market prices. It is a one-stop
giving growers information to make informed decisions about
their fruit.
For use in
horticulture
including nurseries,
green houses and
PUTTING
A STOP
TO SPORES
packing sheds.
If you’re a grower in the Burdekin region,
please contact Boyd Arthur, AMIA Supply
Development Manager, to arrange to have
the dry matter of your fruit tested. Phone
Boyd on 0458 803 220 or email
[email protected].
For more information, contact
your local Nufarm distributor.
nufarm.com.au
Sporekill is a registered trademark of ICA and is used
under licence by Nufarm Australia Limited.
If you’re not receiving My Mango, you can either
subscribe on the mango industry website or
contact AMIA directly to make
sure you’re receiving this information.
MANGO MATTERS DECEMBER 2014
AUTUMN 2014 PAGE 11
What causes green, ripe mangoes?
Green ripe fruit is a major quality problem for mangoes because it reduces their saleability,
especially the Kensington Pride variety. Although green ripe fruit softens, the skin retains
a green colour or appears motley green/yellow in colour. This fruit is certainly not in
demand as consumers and retailers expect ripe Kensington Prides to have a yellow skin
colour, preferably with some pink or red blush. Green fruit will generally be left on the
retail shelf.
The change in skin colour from green to
yellow typically occurs during ripening.
It can be affected by both orchard
management and postharvest handling
practices. Research to investigate the
cause of green ripe fruit was done
back in the 1990’s and it is still very
applicable today. Researchers studied
several production factors that may have
contributed to the green skin colour. Below
were some of their findings:
FACTORS THAT CAUSE
GREEN FRUIT
Orchard management
• Nitrogen - Orchards receiving high
nitrogen applications often produce
fruit with greener skin colour when ripe.
Some nitrogen can be applied near
flowering without having a large effect
on skin colour.
• Water stress - Fruit from trees suffering
water stress had more green colour on
the skin at ripe
• Maturity – the amount of green colour
on the skin of ripe fruit was lower in
more mature fruit.
• Shade - in most instances, fruit that
gets less sun has more green colour
when ripe.
have more green colour. Therefore, it
is important that the ripening rooms
are well ventilated to prevent carbon
dioxide getting too high.
• Factors that cause stress to fruit can
increase the risk of green colour on
ripe fruit. For example, excessive heat
from disease control or disinfestation
treatments can increase the green skin
colour. Physical injury during harvesting
and handling can also cause localised
green areas on the ripe skin.
YELLOW SKIN COLOUR
CAN BE INCREASED BY:
Pre-harvest
• Avoid excessive nitrogen fertilisation
• Ensure that trees receive adequate
water
• Maintain an open tree canopy and
avoid crowding of trees to improve light
penetration
Postharvest
• Harvest only mature fruit, and delay
harvesting if green fruit is known to
be a problem. Shaded fruit can be
harvested later.
• Minimise the risk of fruit injury,
especially during de-sapping and heat
treatment.
• Ripen fruit at 18-22ºC with 10 ppm
ethylene for two-three days.
• Do not ripen at low temperatures and
do not use low temperatures with more
than 50 ppm ethylene
• If ripening has to be delayed, hold the
fruit at 10-13ºC, then ripen them under
ideal conditions.
• Make sure that the temperature inside
the pallet does not get too high during
ripening. Either air stack the lidded trays
or use a forced air ripening system.
This research was conducted by Dr. Peter
Hofman, Rowland Holmes and Scott
Ledger from the Agency for Food and
Fibre Sciences division of the Queensland
Department of Primary Industries in 1997
and revised in 2003. It has recently been
reviewed by the technical adviser of project
MG12001 – Mango Quality, Terry Campbell,
and will be the first topic discussed in our
upcoming Webinar series to be hosted by
mango technical experts.
What are your
thoughts on
green, ripe
mangoes?
Do you think some of your
fruit may be green ripe? Is it
affecting your returns? Or do
you just want more information?
AMIA will be holding a webinar in the coming
week to discuss this topic in detail, and we
want you to be involved.
The webinar will be the first of a series to be
held over the next few months to bring mango
technical advice to your door step, ask
you what you think and answer any of your
questions.
You can be involved in webinars by logging
on ‘live’ and interacting with the speaker,
or by watching it at a later time when its
convenient.
Webinars are just another way AMIA will let
mango growers know what is happening in
the industry and it is an opportunity to discuss
current industry issues, without having to wait
until the next field day in your area.
MANGO MATTERS DECEMBER 2014
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Postharvest practices
• Temperatures and Ethylene treatment
during ripening have a large effect on
the amount of green on ripe fruit. The
optimum range for the development
of yellow colour is 18-22°C. If fruit
ripens at temperatures above 22°C
or at temperatures below 18ºC, the
amount of green on the skin can be
higher. Three days exposure to 10
ppm ethylene gives less green colour
than one day. However, ethylene
concentrations higher than about 100
ppm can increase green colour if fruit is
held at low temperatures (10-13°C).
• Ripening mangoes produces large
amounts of carbon dioxide. Ripening
rooms containing a lot of ripening
fruit can result in the carbon dioxide
concentrations reaching 4% or higher
if there is poor ventilation in the rooms.
Fruit ripened in 5% carbon dioxide can
MANGO BOXES
PLIX TRAYS
BUBBLE WRAP
FRUIT SOCKS
CORNER ANGLES
PALLETS
TAPE
STRETCH WRAP
STRAPPING
& MORE
JOIN OUR WEBINAR
DISCUSSION ON
GREEN, RIPE MANGOES
NT Packaging
Berrimah
08 8947 1977
WHEN:
Friday, 19th December 2014
Humpty Doo
08 8988 1053
TO REGISTER:
vsit www.industry.mangoes.
net.au/webinar
Visy Boxes & More
Register your interest in
AMIA’s webinar or contact us
so we can make sure you’re
kept up-to-date.
Mareeba
07 4092 1322
Bowen
07 4785 2399
Ayr
07 4783 6778
1800 622 626 | www.visyboxesandmore.com.au
SUMMER 2014 PAGE 13
Mango exports set to double in
three years
PHA and EPPR levies to remain
in place
The new Mango Export Plan 2014 – 2017 was unveiled by the Federal Minister
for Agriculture, the Hon. Barnaby Joyce in Katherine in November. The Plan
aims to double mango exports by the 2016 / 2017 mango season and to make
the plan work, the entire industry needs to collaborate to make the most
impact on international markets.
The industry heaved a sigh of relief after a motion to disallow the Plant
Health Australia (PHA) and Emergency Plant Pest Response (EPPR) levies
was withdrawn from the Senate on the 24th September. AMIA CEO Robert
Gray was instrumental in gathering Senate support for the industries who
would be affected if the levies were withdrawn.
The new Mango Export Plan 2014 – 2017
was unveiled by the Federal Minister for
Agriculture, the Hon. Barnaby Joyce in
Katherine in November. The Plan aims to
double mango exports by the 2016 / 2017
mango season and to make the plan work,
the entire industry needs to collaborate
to make the most impact on international
markets.
The mango industry’s new strategic plan
aims to increase profit to growers by 20%
over the next five years, and increasing
exports will play a crucial role. The export
plan is focussed on what will bring the most
benefit to mango growers and the industry
as a whole.
Australia currently exports between 4,000
and 5,000 tonnes of mangoes, and under
the new export plan this will increase to
between 8,000 to 10,000 tonnes by the
2016 / 2017 mango season.
The Export Plan focusses on four key areas:
• Supply Chain Collaboration: Support
the development of export markets
by facilitating collaboration between
exporters and other stakeholders.
• Develop a Protocol Strategy: Collate
information concerning protocols for
all countries into a single definitive
document
• Supply Quantity Strategy: Engage
growers to ensure there is an adequate
supply of mangoes available for export
markets throughout the season.
• Assessment and Review of Market
Attractiveness by Country: Using
cost-benefit analysis, measure the
attractiveness by country to provide
clarity for potential opportunities.
A funding application for the Export
Plan has been submitted to Horticulture
Innovation Australia which will unlock the
potential of export markets.
The Export Plan was developed by AMIA
with the assistance of mango growers
and exporters, and the Northern Territory
Department of Primary Industry and
Fisheries, the Queensland Department of
Agriculture, Forestry and Fisheries, Trade
& Investment Queensland and the Western
Australia Department of Agriculture and
Food. AMIA will be calling these players to
back this plan to ensure its success.
The PHA and EPPR levies were approved
by mango growers in 2011 and this
decision was signed off by the Federal
Department of Agriculture and came into
effect on 1st July 2014. The PHA levy will
fund AMIA’s membership with Plant Health
Australia, which gives the industry a ‘seat at
the table’ when managing and eradicating
exotic pests and diseases. The EPPR levy
provides funds to allow industry to be better
prepared to manage and eradicate exotic
plant pests and diseases
AMIA CEO Robert Gray highlighted the
many benefits of having the PHA and EPPR
levies.
“Right now in the Northern Territory,
watermelon growers have been ordered to
destroy their crops due to the outbreak of
Cucumber Green Mottle Mosaic Virus. A
quarantine zone has been declared around
Katherine and Lambells Lagoon and it
could be in place for up to two years,” he
said.
“
We believe mango levies are essential to the future of
the industry and R&D projects funded by the levy system
provide immeasurable benefit to our levy payers.
- Robert Gray, AMIA CEO
“We support any measures that will make
the levy system more effective and deliver
greater returns for our growers. We believe
mango levies are essential to the future
of the industry and R&D projects funded
by the levy system provide immeasurable
benefit to our levy payers. Without them, the
aim of increasing profits to growers by 20%
over five years would not be possible,” Mr
Gray said.
AMIA have submitted a submission to the
inquiry. To view the submission, please visit
the AMIA website. For more information on
the Sector inquiry, please phone 02 6277
3511, email [email protected] , or visit:
www.aph.gov.au/Parliamentary_Business/
Committees/Senate/Rural_and_Regional_
Affairs_and_Transport/Agriculture_levies.
The Northern Territory Department of
Primary Industries and Fisheries declared
the quarantine zones and are managing
the outbreak. Financial compensation
could be available to growers affected by
the outbreak. However, this is not the case
with affected watermelon growers as the
watermelon industry is not a signatory to
the EPPR Deed.
“Being a signatory to the EPPR Deed
provides us with a level of comfort, that if
our grower’s orchards were affected by an
exotic pest or disease, we are in a much
better position to push for compensation
for the affected growers. As we are also a
member of PHA, we would be in a position
to actively discuss how to best manage or
eradicate an incursion of an exotic pest or
disease,” Mr Gray said.
As a result of the motion that was
withdrawn from the Senate, a review of
agricultural levies was referred to the
Rural and Regional Affairs and Transport
References Committee for inquiry. The
Senate review, entitled ‘Industry structures
and systems governing the imposition
of and disbursement of marketing and
research and development (R&D) levies in
the agricultural sector’ is due to report back
in June 2015.
MANGO MATTERS DECEMBER 2014
SUMMER 2014 PAGE 15
MANGOES AROUND
THE WORLD
MANGO MARKETING
Mango tariffs to China to be eliminated
Wheel of Velocity
Tariffs on mangoes imported into China will be eliminated over four years under the ChinaAustralia Free Trade Agreement, which is due to be signed in 2015.
The 2014/2015 mango season is now in full swing and up and down the supply chain,
people are engaged in the Australian Mango Marketing Plan. Illustrated by the Wheel
of Velocity, the strategy is gaining traction across the country. The four spokes of the
wheel are interdependent and together they work to protect and defend the Australian
Mango brand and its iconic status.
A Declaration of Intent for the Free Trade
Agreement was signed by Australian
Trade Minister Andrew Robb and Chinese
Commerce Minister Gao Hucheng
in November 2014. A treaty approval
processes will now be undertaken
for signature in 2015. In this deal, all
horticulture products will have tariffs
eliminated, with a majority to be phased
out over four years. Currently, the Chinese
impose about a 20 per cent import tariff on
mangoes.
AMIA CEO Robert Gray said that with the
elimination of tariffs, mango growers and
exporters will see significantly improved
opportunities for export growth.
“This is a successful outcome that could
unlock substantial benefits for the entire
industry. The opportunities for mango
growers and exporters will be significant.
The Chinese market is enormous. It is
the world’s second largest economy
and with the change in consumer eating
habits, their purchasing potential is
massive, if improvements can be made
to the quarantine restrictions to increase
efficiencies and product quality,” he said.
A strategy of AMIA’s new export plan is to
double mango exports in three years and
this will be achieved in-part by improving
access protocols to current markets.
Mango access to China is currently
restricted by disinfestation requirements.
Australia now has free trade deals with its
three largest export markets; China, Korea
and Japan, who account for more than 61
per cent of Australian exported goods.
FORECASTING
Every year there’s a mango season and yet no two seasons
are ever the same. The wheel’s first spoke relates to
forecasting with the aim of giving everyone in the
supply chain full visibility of the crop timing, volume
and flow across all growing regions and all
varieties. The forecast is refreshed and
published weekly in My Mango, an email
bulletin initiated by AMIA. The aim is to
keep everyone stepping to the beat
of the crop, to keep mangoes
moving and keep them fresh.
QUALITY
Quality is the second spoke and is critical to
gaining velocity and momentum. There are two
moments of truth for any mango consumer, the
first is when they see the mango and the second
is when they eat it. To deliver an all-round
memorable experience we’re focusing
grower’s efforts to pick mangoes at the
right maturity; we’re providing best
practice guides and workshops for
ripeners and service providers;
and we’re working with retailers
on quality assessment and
the store management of
mangoes to optimise the
quality of fruit on display.
ENGAGEMENT
CONSUMER
The final spoke of the wheel is
focused on the driving consumer
demand. Much has happened in this
area. We heralded the start of the season
with the Sydney and Brisbane Auctions and our
annual Mess-tival event was held on December
7th on Australian iconic Bondi Beach with huge
amplification via our social media channels. From
the start to the end of the mango season we need to
remain top of consumer’s hearts and minds which is
why we have our Always On press office and social media
campaigns.
MANGO MATTERS DECEMBER 2014
The third spoke is centred on
industry wide engagement. The
marketing plan has been shared in
face-to-face workshops with growers
in all regions, with wholesalers along the
eastern seaboard and with retailers across
the country. My Mango continues to strengthen
industry engagement and has been welcomed and
embraced by all stakeholders as the key communication
for forecasting, quality, market pricing and guiding people’s
decisions. At the beginning of the season retailers did an
excellent job of tweaking their plans and pushing back
launch dates to align with the crop timing and volumes.
And as the volumes peaked we’ve watched excited
consumers across the country enticed by large,
luscious displays at value prices they can’t resist!
SUMMER 2014 PAGE 17
FO
RE
CA
TY
LI
A
ER
M
U
CO
N
S
T
EN
EM
CO
N
S
KATHERINE / MATARANKA
BURDEKIN / BOWEN
The Darwin region has almost completed
its harvest for 2014 and is on target to
produce the estimated 2.1 million trays.
The Katherine / Mataranka region is nearing
the completion of its harvest for 2014.
Harvest started in mid - late October and
is expected to continue until early - mid
December. The region is estimated to have
produced 1.6 million trays.
At this stage, it is expected that 1.5 million
trays of mangoes will be produced in the
Burdekin / Bowen region. The region has
experienced more fruit drop than expected
and crop volumes are slightly lower than
last year. Harvest in this region began
in mid-November and will finish midDecember.
KUNUNURRA
The Kununurra region is expected to
produce 180,000 trays this season. The
original forecast of 300,000 was revised
after late fruit drop. The region is nearing
completion of its harvest for the year with
volumes at 100,000 trays in late November.
2014/2015 FORECAST — DISPATCH TO THE MARKETS
To grow and market mangoes that meet
and exceed the expectations of our
consumers, we need to know exactly what
it is our consumers want.
MAREEBA/DIMBULAH
The Mareeba/Dimbulah region is expected
to produce 2.8 million trays this season,
slightly lower than last year. Growers in
the region are in the midst of preparing for
harvest, which will begin in mid-December.
Late varieties UPDATED
through this1regions
are likely
DECEMBER
2014
to extend through February.
DARWIN - SEASON TRAY VOLUME ESTIMATE: 2.1 MILLION
WEEK BEG
KP
8
SEP
15
SEP
22
SEP
29
SEP
6
OCT
13
OCT
20
OCT
5%
5%
5%
5%
10%
15%
20%
15%
10%
10%
20%
20%
30%
25%
5%
R2E2
CALYPSO
VOLUME*
17.5K
12K
17.5K
23K
27
OCT
3
NOV
10
NOV
17
NOV
10%
10%
10%
20%
20%
25%
5%
55K
213K
384K
398K
654K
100K
51.2K
24
NOV
1
DEC
8
DEC
15
DEC
22
DEC
29
DEC
5
JAN
12
JAN
19
JAN
26
JAN
2
FEB
9
FEB
16
FEB
23
FEB
50.5K
KATHERINE/MATARANKA - SEASON TRAY VOLUME ESTIMATE: 1.5 MILLION
WEEK BEG
8
SEP
15
SEP
22
SEP
29
SEP
6
OCT
13
OCT
KP
20
OCT
27
OCT
3
NOV
10
NOV
17
NOV
5%
10%
20%
30%
20%
15%
5%
15%
25%
40%
15%
5%
20%
30%
20%
10%
25%
25%
25%
25%
235K
373K
437K
252K
3
NOV
10
NOV
17
NOV
24
NOV
R2E2
5%
CALYPSO
HONEY GOLD
VOLUME*
47K
79K
123K
24
NOV
1
DEC
8
DEC
15
DEC
22
DEC
29
DEC
5
JAN
12
JAN
19
JAN
26
JAN
2
FEB
9
FEB
16
FEB
EN
GA
G
DARWIN
The season started in September and
flowed through to mid-late November, with
the different micro climates in the region
affecting the timing of the different varieties.
We saw maturity levels taking longer than
expected to develop, possibly due to cooler
conditions in August, and this slightly
delayed the timing.
QU
QUALITY EXPECTATIONS
EN
GA
G
ER
M
U
CROP FORECAST 2014 / 2015
G
IN
ST
T
EN
EM
FO
RE
CA
QU
TY
LI
A
G
IN
ST
23
FEB
In the winter edition of Mango Matters, we
told you that we would be reviewing the
industry quality standards with the aim of
ensuring they meet consumer expectations.
A key part of this is to conduct consumer
research to gain a greater understanding
of their preferences and quality thresholds
for mango flavour – meaning, what they
like when it comes to taste. This work is
being undertaken by Dr Robert Henriod,
experienced mango researcher with the
Queensland Department of Agriculture,
Forestry and Fisheries.
Robert’s consumer research will focus on
Kensington Pride and R2E2 mangoes from
four mango growing regions at a range of
maturity levels. Fruit will be assessed once
reaching an ‘eating ripe’ stage, when it will
be divided in half, with one half being used
for a consumer taste panel and the other
for physico-chemical analyses.
The eating quality of the mangoes will
be judged by a taste panel of regular
mango consumers. Panellists will be asked
to taste a 2-3cm piece of fruit of each
combination of maturity and region, then
rate the perceived flavour between totally
unacceptable to exceeds expectations. For
each piece of fruit sampled in the consumer
taste test, a corresponding sample from
the same fruit will be assessed for brix,
titratable acidity, flesh colour and firmness.
A panellist tasting and rating the perceived
flavour of mangoes
This research will give the industry broader
insight into our consumers. It will be the
building blocks for future research and
creating quality standards for the Australian
mango industry.
While this research is happening the
technical adviser to project MG12007 –
Mango Quality, Terry Campbell, will be
developing four quality packages to help
the industry meet consumer expectations.
Results will be discussed at the 10th
Australian Mango Conference in May 2015
where new industry wide retail standards
will be presented for adoption by the whole
industry.
For more information on the Mango Quality
Standards project (MG14504), please
contact AMIA.
CORRELATION BETWEEN DRY MATTER AND BRIX WHEN A MANGO IS AT THE EAT RIPE STAGE
KUNUNURRA - SEASON TRAY VOLUME ESTIMATE: 180,000
WEEK BEG
8
SEP
15
SEP
22
SEP
29
SEP
6
OCT
13
OCT
20
OCT
27
OCT
1
DEC
KP
10%
20%
30%
30%
10%
R2E2
10%
20%
25%
25%
20%
8
DEC
15
DEC
22
DEC
29
DEC
5
JAN
12
JAN
19
JAN
26
JAN
2
FEB
9
FEB
16
FEB
23
FEB
22
DEC
29
DEC
5
JAN
12
JAN
19
JAN
26
JAN
2
FEB
9
FEB
16
FEB
23
FEB
10%
5
JAN
12
JAN
19
JAN
26
JAN
2
FEB
9
FEB
16
FEB
23
FEB
10%
25%
30%
20%
15%
15%
20%
25%
20%
20%
30K
35K
32K
10
NOV
17
NOV
24
NOV
1
DEC
8
DEC
15
DEC
5%
15%
35%
20%
15%
5%
15%
25%
25%
15%
10%
5%
20%
20%
20%
20%
20%
1
DEC
8
DEC
15
DEC
22
DEC
29
DEC
5%
5%
10%
15%
35%
20%
10%
5%
10%
20%
30%
20%
20%
35%
25%
10%
5%
10%
10%
20%
25%
25%
VOLUME*
12.5K
33.5K
15K
20K
BRIX (°)
CALYPSO
HONEY GOLD
BURDEKIN/BOWEN - SEASON TRAY VOLUME ESTIMATE: 1.5 MILLION
WEEK BEG
8
SEP
15
SEP
22
SEP
29
SEP
6
OCT
13
OCT
20
OCT
27
OCT
3
NOV
KP
R2E2
HONEY GOLD
VOLUME*
20K
61.8K
17
NOV
24
NOV
MAREEBA/DIMBULAH - SEASON TRAY VOLUME ESTIMATE: 2.8 MILLION
WEEK BEG
8
SEP
15
SEP
22
SEP
29
SEP
6
OCT
13
OCT
20
OCT
KP
27
OCT
3
NOV
10
NOV
R2E2
CALYPSO
HONEY GOLD
KEITT
5%
DRY MATTER CONTENT (%)
15%
10%
5%
15%
30%
30%
20%
Early results from the consumer taste panel of Katherine Kensington Prides show a strong relationship between Dry Matter and Brix
when a mango is at the eat ripe stage. A seen in the graph, early results show that for fruit to have a brix of 14%, it needs to have a
dry matter of 15%. Look out for the Autumn Mango Matters when we will give you more information.
VOLUME*
*weekly volume of trays despatched from the region across all varieties
SUMMER 2014 PAGE 19
QU
TY
LI
A
FO
RE
CA
G
IN
ST
SPECIAL
EN
GA
G
ER
M
U
RETAILER ENGAGEMENT
Fresh M
T
EN
EM
CO
N
S
COLES
Breathing life into our marketing plan
only happens through industry-wide
engagement. It happens when everyone
knows the plan, shares the vision, sees
the opportunity, understands their role
and plays their part with unwavering
commitment.
Across the country growers, wholesalers,
ripeners and retailers have been engaged
through a campaign of workshops,
training programs, presentations and
personal visits that bring the plan to
life and continue to position Australian
Mangoes as the iconic summer fruit for all
Australians.
Y
BUW
HARRIS FARMS
NO
GUIDE TO
MANGOES
Kensington Pride Mango
Calypso Mango
R2E2 Mango
Known by mango lovers as the Bowen Mango.
A juicy golden flesh bursting with sweet tangy flavour.
A smooth texture and smaller seed there’s
more deliciously sweet mango to enjoy.
Larger in size and firm to touch. This rounder
mango has a sweet mild flavour.
NAT Item code 409610002C01 Remove from show 26/11/14
409610_IS_Mangoes_BL_Sml_v2.indd 2
2/10/2014 4:37 pm
by large, prominent displays at front of
stores; great use of point of sale material
heralding key messages of ‘New Season’
and ‘Know Your Mango’ and advertising
focused on the seasonality, versatility
and utter yumminess of mangoes.
There’s been coverage across TV,
radio, magazines, press, on-line and in
catalogues and pricing activity has been
aligned to crop volumes, screaming
‘good value’.
Mango season is not a sprint it’s a
marathon and from the first mango to
the last, we need to give our retailers the
stamina to go the distance. Providing
them with clear visibility of crop flow
and volumes and supplying quality fruit
that has good colour and that delicious
mango flavour gives them the fuel
they need to drive sales velocity and
momentum.
Some of our growers got to see all the
action first hand when they were engaged
in the inaugural Annual Grower Market
Tour held in Sydney from 6th December
to 8th December. The tour provided
rich learnings and insights into shopper
behaviour and just what it takes to ripen,
wholesale and retail a great mango
experience.
As the season started and rapidly
peaked we’ve seen excellent retailer
engagement. This has been illustrated
ALDI
WOOLWORTHS
ALDI GROCERIES
It's Australian
Stone Fruit
Season
Feast on the succulent and sweet Flavours oF summer. whether it’s golden
peaches, juicy mangoes or sweet nectarines, these homegrown Fruit Favourites
are only in season For a Few months a year.
Available every day
4
Best in SEASON
MEET THE MANGO MAN
Make the most of summer’s freshest produce from the
j
pe
sweetest strawberries to the juiciest
peaches
F
$ 99
dish. Try them sliced, griddled and served
on crostini with mozzarella and a little basil.
For a pudding idea, poach them in sweet
white wine with a vanilla pod.
APRICOTS
As part of the almond family, apricots lend
themselves to many a savoury dish, including
joining its nutty brethren in curries and
tagines. For a showstopper of a dessert,
make an apricot tarte tatin.
MANGOES
These plump little ﬂavour bombs are one
Perfect with cream (see our roulade recipe
on page 27), but they also lend themselves to
savoury dishes. For instance, whip up a quick
mango salsa to bring some fruity zing to
tiger prawns or barbecued chicken.
fold themper
into
kgsome whipped cream and
crushed meringue with lemon curd for a
berry nice mess indeed.
STRAWBERRIES
BLUEBERRIES
4
of the delights of summer and incredibly
$
versatile99
too. Enjoy them just as they are or
or the past ﬁve years, ALDI has
been sourcing its Kensington
Pride mangoes from Berry Creek
Orchards, a 400-acre farm in Berry
Springs, Northern Territory.
From late September until March,
farmer Wayne Quach produces
180,000 trays of mangoes from his
23,000 trees. The Darwin area in
which the farm sits is traditionally the
earliest production area in Australia,
meaning ALDI customers get their
hands on those juicy fruits as soon as
they’re ripe and ready. But how does
Wayne guarantee he gets goodquality mangoes every time? “On the
farm, we soil and sap test every
hes
peac
RASPBERRIES
Sweet and gently tart, raspberries
are one
to March
Season: October
Australian
of chocolate’s favourite partners. Try it in
a decadentfor
brownie
or makeglaze
a raspberry
for your
a Summer
Perfect
coulis and ripple through vanilla ice cream.
l
Christmas ham, or adding a wonderfu
flavour to a pavlova.
NECTARINES
As equally at–home
plates and
ed, juicy
unblemish
forsavoury
BUYING Lookwith
drinks as sweet dishes. Make a simple startersize.
for their
heavy
that
peaches
by
adding them
to feel
a plate
of prosciutto and
green leaves or create a puree to make a
luxuriously sweet champagne cocktail.
Everyone loves strawberries, and for good
reason, too. A stalwart of cheesecakes, tarts,
chocolate fondues and, of course, jam, but why
not give them an outing in a crumble? Give it a
nutty topping too for an extra bit of crunch.
With their soft fuzzy skin and ripe, juicy ﬂesh,
peaches bring a touch of sweetness to any
nectarines
month to ensure the trees have the
correct nutrient levels so that we
produce the sweetest and best
quality mango in the region,” explains
Wayne. “In every aspect of our
business we try to be sustainable as
this not only helps us to develop our
orchard and deliver the best fruit but
also, ultimately, helps to support the
local community.”
And when it comes to his mango
stash, how does Wayne serve them
at Christmas? “My family and I love
nothing better for Christmas Day than
serving slices of fresh mango with
vanilla ice cream, or tossing chunks of
mango through a prawn salad.”
STUFFED FIGS
Serves 4 • Prep time 5 mins • Cook time 10 mins
Australian Season: October to March
Try stewed nectarines for use in crumbles
and sauces, or as a roasted dessert.
Shopping List
8 ﬁgs 8 tsp blue cheese runny honey
(for drizzling) rocket leaves (optional)
BUYING – Look for plump, firm and
brightly coloured nectarines that
give a little when squeezed.
Method
STEP�� Preheat the oven to 200°C, fan forced
180°C. Cut the ﬁgs into quarters, leaving the base
intact. Stuﬀ each ﬁg with a teaspoonful of blue
cheese and arrange on a greased oven tray. Bake
for 10 minutes, or until softened and golden.
2
STEP��Remove from the oven and drizzle with
the honey. Transfer to a serving plate topped with
rocket, if desired. Enjoy immediately.
$ 99
each
� The Perfect Aussie Christmas
8
ALDI Groceries
Prices are correct at time of printing and are subject to change.
17-16_STP_VIC_W46_CR_08-09.indd All Pages
MANGO MATTERS DECEMBER 2014
• SIGHT Ripe mangoes have a full
colour that turns from green to a
rosy orange blush. Avoid mangoes
that are completely green, as they
may never ripen.
• TOUCH A ripe mango skin gives a
little when pressed softly, but should
never be too mushy. Steer clear of very
soft (overripened) or bruised mango.
• SCENT A ripe and ready mango
will exude a fragrant, tropical and
deliciously sweet aroma.
NEW SEASON
MANGOES
STRAWBERRIES
Perfect au naturel, cherries are
Pe
a real gem of an ingredient
mangoes
Celebrate Summer with a fresh and fruity smoothie!
Milk u 1/2 cup Brooklea
INGREDIENTS u 1 mango u 400ml Farmdale Skim
Meal u 1 tablespoon
Lite Natural Yogurt u 2 tablespoons White Mill Almond
Bramwell Honey
blender with skim milk,
METHOD u Peel and chop mango and place in a
and a few
low-fat natural yogurt, almond meal, Manuka honey
2 glasses
ice cubes u Blend until smooth u Divide between
HOW TO CHOOSE
A RIPE MANGO
A very cherry
C
CHRISTMAS
Australian Season: September to early January
or on top
Best eaten fresh on their own or in Christmas Day salad, trifle
and turkey.
of the pavlova. Mango chutney is also great with cold meats
Use your nose – A ripe and ready mango will exude a fragrant,
tropical and deliciously sweet aroma.
from green
Use your sight – Ripe mangoes have a full colour that turns
to a rosy orange blush. Never buy mangoes that are completely
green, as they may never ripen.
Use your touch – Stay away from a very soft (over-ripened)
or bruised mango. Ripe mango skin gives a little when
pressed softly, but should never be too mushy.
mango, almond & honey
breakfast smoothies
IGA
Mango farmer Wayne Quach from Berry Creek Orchards in the
Northern Territory tells us the secret to fresh and juicyy mangos
mang
ngos
os
per kg
PEACHES
see in
now
store ne
o
for st
and
fruits
es!
mango
angoes
4
$ 99
Fresh
Flowers
Petal power
Brighten up your home with a
display of colourful blooms from
ALDI’s range of fresh cut ﬂowers.
See instore for details.
P
FLI
WWW�ALDI�COM�AU/CHRISTMAS
Flip the catalogue for this week’s Special Buys™
Sweet,
Swe chubby cherries
are the best thing about
the summer harvest and
you can use them in so
many
man recipes. Use them to
give
giv retro favourite Black
Forest
gateaux an outing,
For
stud
stu them in a gooey
brownie or – our favourite
– give them the starring
role in a clafoutis.
All products are available in store now while stocks last, unless speciﬁed. While stocks last - please note, stocks are limited and may vary between stores.
Prices are correct at time of printing and are subject to change.
9
29/10/14 3:33 PM
The Perfect Aussie Christmas �
Point of Sale Kit
On show from 20/10/14 – 17/12/14
If you haven’t received your POS by the 20th of October 2014 please complete the ‘Pegasus POS
Discrepancy Orders - (For campaign and promotional POS) Feedback Form in CoreComms.
Allocation Table
SUMMER 2014 PAGE 21
FO
RE
CA
QU
TY
LI
A
G
IN
ST
WE’RE ALWAYS ON...
EN
GA
G
T
EN
EM
ER
M
U
CONSUMER MARKETING
Press Office
CO
N
S
Social Media
We have ignited our Facebook community with our Always
On campaign and we are 522% up on engagement and 528% up
on reach when compared to last year – an amazing result. Our
‘It’s Harvest Time, Eat Your Heart Out’ post has been our most
successful post, reaching 52,384 people and receiving 2,686
engagements.
YEAR ON YEAR
(OCT 2013 V OCT 2014)
522%
528%
ENGAGEMENT
likes, shares,
comments on
our posts
how many
people we reach
with our posts’
REACH
To put our results into perspective the industry average organic
reach on a Facebook page is 2% and we’re at 7.1%.
The Aussie Mango Facebook page is keeping the Australian
Mango community highly engaged by using weekly content
themes that are mango centric. ‘Mango Monday’ is a full day
dedicated to fun mango facts that keep people consistently
surprised and delighted about all things mango. One post asked
the community to guess what type of Aussie Mango is grown on
the tree shown in the image. The post reached 11,400 people
and received 1,246 engagements.
Our Thursday encapsulates the popular social media trend
of ‘Throw Back Thursday’. The Aussie Mangoes ‘Throw Back
Thursday’ is popular as our community loves that feeling of
nostalgia and reminiscing about the good old days when they
enjoyed their mangoes over summer.
“Mango Monday”
“Throwback Thursday”
This season got off to a racing start thanks to our press office who secured 170
pieces of coverage in September and October. This equates to a PR Value of over
$2.8m. The press office will continue to work on a range of activities to ensure
coverage continues throughout the season.
FIRST-TRAY MANGO AUCTIONS
GROWER PROFILING
The Sydney and Brisbane First-Tray Mango Auctions kicked-off
the mango season, achieving amazing national coverage across
TV, print, radio and online. The annual auctions, and the resulting
coverage, is an important event in the mango calendar as they let
consumers know the season is almost here. This year there was
over 100 pieces of nationwide coverage telling consumers to get
ready for mango season.
A big thank you to all our growers who have taken time to help us
generate profiling coverage. Six pieces of coverage have appeared
in the media so far and another two confirmed over the coming
weeks – some great results.
MEDIA FARM VISITS
In November influential foodie Instagramer IEatMelbourne (image
below), who has 14,000 followers, visited the Fealy’s family farm,
Blue Sky Produce, in Mareeba. He posted several images from his
time on the farm, which resulted in over 1,000 engagements with
his food-loving followers.
The Aussie Mangoes Instagram account launched
in September and one of the ways we’re engaging is
through storytelling. Aussie Mangoes share content that
Australian mango farmers have uploaded to the channel
using our #LovinSummer #LovinMangoes hashtags.
The Instagram channel has generated 147 user posts
that have all included the #LovinMangoes hashtags and
generated a potential reach of 17,000.
Help us grow this channel even further. Get snapping
and tagging @AussieMangoes #LovinSummer
#LovinMangoes .
Posted by @grovesgrowntropicalfruit
Posted by @hanshiong
(Article above appeared in QLD Regional newspaper)
PRODUCT PLACEMENT
Product placement is all about getting mangoes on TV, radio,
websites and YouTube and is one of the most effective ways to
show the versatility and flavour of mangoes to get people craving
them.
Mangoes have appeared on Foxtel’s LifestyleFOOD channel and
its accompanying website where up to 2.5 million people have
seen the mango promotion Try It, Rate It. They also featured on
One Pot Chef’s YouTube channel (image below), he made a mango
cheesecake video for his 200,000 subscribers.
INFLUENCER
DROPS
Throughout the season,
we send mangoes
to key ‘influencers’
in the media to raise
awareness of the
season and create
conversation on social
media.
Through this activity
mangoes appeared on
the cover of Delicious
Magazine.
MANGO MATTERS DECEMBER 2014
SUMMER 2014 PAGE 23
New post-harvest chemistry
now registered
RESEARCH & POLICY
Australian mango growers now have an additional tool for post-harvest
fruit protection with a new chemistry group recently registered for use
in Australian mango crops. AMIA held a minor use permit for several
years and are pleased to see Scholar now registered.
HAL becomes Horticulture
Innovation Australia Limited
Horticulture Innovation Australia Ltd (HIA Ltd) has replaced Horticulture
Australia Limited (HAL) to become the control body of the horticulture
industry’s service and exports.
The new board was welcomed by the
Federal Minister for Agriculture on 7
October 2014, the company came
into effect on 4 November 2014 and
the Statutory Funding Agreement and
Constitution was announced on the 25th
November 2014. By November 2015 HIA
Ltd will transition to grower owned body
with levy payers as registered voting
members.
The current government matched funding
for industry R&D levy funds, up to 0.5%
of the Gross Value of Product (GVP) each
industry, will remain in place while a new
advisory mechanisms will be created
to replace the current Industry Advisory
Committee Structure.
by ‘strategic co-investments’ where
contributions from industry, government,
commercial and academia may be eligible
for matched funding if they are invested in
nominated strategic fund from Pool 2.
The structure of HIA Ltd will incorporate two
R&D investment pools – one for industry
specific levy funds, entitled Pool 1, and the
other for strategic, medium to long term coinvestments, entitled Pool 2. The matched
Voluntary Contribution (VC) funding will
no longer exist, but will be replaced
HIA Ltd was created following the recent
review of HAL by ACIL Allen Consulting.
For more information on the review,
please visit: www.acilallen.com.au.
SCHOLAR® is the first post-harvest
development in the mango industry for
several years, and while it has been
available for use under permit, registration
by the APVMA gives growers confidence in
securing a new Mode of Action (MoA).
Syngenta Solutions Development Lead,
Shaun Hood, said that growers should
look to incorporate SCHOLAR as part of an
Integrated Resistance Management (IRM)
program.
“While SCHOLAR is a new MoA, it has a
single site mode of action and resistance
management practices are essential to
ensure its longevity,” Shaun said.
SCHOLAR is a protectant, contact
fungicide with anti-sporulation activity that
stops the spread of disease within a tray or
bin of fruit by controlling the development
of the disease spores at an early stage.
It offers post-harvest disease control of
Anthracnose, Stem End Rot and Dendritic
Spot.
Fludioxonil, the active constituent
of SCHOLAR, works to inhibit spore
germination and the growth of germ tubes
and mycelia on the fruit surface.
SCHOLAR contains 230g/L Fludioxonil,
is a part of fungicide Group 12 and is
formulated as a Suspension Concentrate
(SC).
For more information about us please go
to www.syngenta.com.au
Due to the wide range of treatment
systems used in packhouses, the recharge
doses needed may vary. Individual
Ripening facility
now available in
the NT
A new fruit ripening facility has opened
in the NT. The facility is operated by the
Northern Territory Department of Primary
Industries and Fisheries and it is located at
the Coastal Plains Research Farm.
The ripening rooms were set up prior to the NT mango
season and replicates facilities that are based in
Maroochydore and operated by the Queensland Department
of Agriculture, Forestry and Fisheries. It contains two cool
rooms with equipment that can remotely monitor and
control the levels of carbon dioxide, ethylene, humidity and
temperature.
The facility is a welcome tool to mango growers as it will aid
research into mango quality. This season, the facility was
used in the project looking at Resin Canal Discolouration to
assess fruit under a range of treatments that replicate supply
chain conditions.
For more information, please contact the NT DPIF at
www.nt.gov.au/dpif , or phone 08 8999 2006.
MANGO MATTERS DECEMBER 2014
system recharge requirements should be
determined by analytical testing of the
solution depletion rate.
Planting
Mango
Trees?
Order
Grafted Trees
NOW
Birdwood Nursery is a
specialist Fruit Tree nursery,
supplying wholesale quantities of
the highest quality fruit trees to commercial
growers and retail nurseries throughout Australia.
≥ Highest quality trees guaranteed
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≥ Specialist large order supplier
≥ Approved propagator of most cultivars
≥ Efficient palletised transport
≥ Despatch to all mainland states
Fully accredited worlds best practice growing facilities.
BIRDWOOD NURSERY
Phone
07 5442 1611
E. [email protected]
Est.1978
www.birdwoodnursery.com.au
SUMMER 2014 PAGE 25
Celebrate, Collaborate & Create
Darwin, 26-28 May 2015.
For more information, visit
www.industry.mangoes.net.au/
events/10th-australian-mangoconference
MESS-TIVAL
The Australian Mangoes
Mess-tival event was held at the
iconic Bondi Beach on December
7th. Look out for all the action
from the day in the Autumn
edition of Mango Matters but if
you can’t wait till then jump onto
the @AussieMangoes Instagram
or Facebook pages to see the
day’s activities.
FOR SALE
BY TENDER
4011 • Facsimile: (08) 8984 4954
m.au • Website: www.lmpa.com.au
8421, Winnellie NT 0821
usiness Services
MANGO MATTERS DECEMBER 2014
SUMMER 2014 PAGE 27
PINE CREEK MANGO PLANTATION HAS AN EXCELLENT WATER SUPPLY
GUARANTEED NO FLOODS AND NO DROUGHTS
ting, Purchasing, Sales & Valuation Services
INE
43
US
S
YEARS
SERVICEOF
IN
THE NT
B
The vendor reserves the right to sell the property prior to closing date of tender.
THE HIGHEST OR LOWEST TENDER NOT NECESSARILY ACCEPTED
It’s results that count...43 years says it all! Call David & Barbara Loveridge
For the Overview and Tender Documentation.
I
d Real Estate, Business Agents & Auctioneers)
Marketing Consultants, Licensed Real Estate, Business Agents & Auctioneers
Phone: (08) 8984 4011
Email: [email protected]
Web: WWW.LMPA.COM.AU
“The Retreat”, 105 Pheasant Drive, McMinns Lagoon - Darwin NT
L.M.P.A. Business Services
L.M.P.A. Business Services: For Total Business Sales Solutions. It’s Results that Count!
Fruiting & Kensington PRIDE Mango
Plantations in Australia
• 95.82Ha ± Freehold Land
• 6246 KP Mango trees ±
• Homestead & Infrastructure, Vehicles, Plant &
Equipment as well as Processing Plant are all in
very good Order & Condition
• One of the best and Profitable & Earliest
Summary
Check out the video on youtube!
youtube.com/watch?v=kpBWGNx83ss
Tender Closing Date: 25th June 2015, @ 2 pm Darwin Time
THE PROFITABLE PINE CREEK MANGO BUSINESS.
. P. A .
XI International Mango
Symposium, Darwin
.M
28 September to
2 October, 2015
L
10th Australian Mango
Conference, Darwin
S E RV
S
26-28 May, 2015
Be part of the Federal and Territory Government’s joint initiative, to further develop
Northern Australia.... We at L.M.P.A. Business Services recommend your investment in
Registrations are now open for the
10th Australian Mango Conference
S
CE
DATES TO
REMEMBER
Pine Creek – A Major Mango Plantation
In Australia’s Northern Territory
10TH
AUSTRALIAN
MANGO
CONFERENCE
Advanced post-harvest
disease protection.
Scholar is the post-harvest fungicide with out of the box thinking.
Featuring a new active ingredient, anti-sporulation technology
and broad-spectrum activity, Scholar covers more post-harvest
diseases to protect your fruit and your reputation.
Talk to your local distributor today about Syngenta’s solutions.
For further information please call the Syngenta Technical Product Advice Line on 1800 067 108 or visit our website at www.syngenta.com.
au. The information contained in this document is believed to be accurate. No responsibility is accepted in respect of this information, save
those non-excludable conditions implied by any Federal or State legislation or law of a Territory. ® Registered trademark of a Syngenta Group
Company. AD13/425