2015 AS Dealer - Platinum 2 - CFM Equipment Distributors

2015 REGISTRATION FOR AMERICAN STANDARD DEALER PROGRAM
PLATINUM
This agreement runs January 1, 2015 through December 31, 2015.
AGREEMENT for
This program provides our American Standard dealers the opportunity to establish their
pricing level based upon their Annual Commitment. Dealer agrees that American Standard
product will represent a minimum of 75% of residential replacement business.
(dealer company name), agreeing to
this projected commitment in the sum of
Program Fee: $375/month
Program Features:
•Customer Care Included
•Alliance-Green Power Membership Included
Financial Benefits:
•AccuComfort Q1 Promotion
•Comfort Plus consumer rebates OR financing promotions based on
manufacturer offer
•Comfort Plus 2 month extension
•Wells Fargo consumer financing discounts
•Internet Yellow Page listing with local book
$
estimated base sales volume
ANTICIPATED
ANNUAL PURCHASES
q $75,000 - 150,000
q $150,000 - 300,000
q >$300,000 and up
January 1 - December 31, 2015, CFM
Equipment Distributors, Inc., grants you
dealer pricing based on your purchase
commitment checked above, effective
January 1, 2015. CFM Equipment
Distributors, Inc. will bill dealer $350.00
per month to receive the benefits
(see reverse side) associated with this
Platinum Level American Standard
Dealership.
This agreement is for one (1) year and
can be canceled by either party after a
written 30 day notice.
•“Zero Point” commercial High Velocity financing
•4% co-op Digital Marketing 50/50 (through AdServices)
•3% co-op on pre-approved Angie’s List advertising 50/50
•3% co-op Neighborhood Marketing 50/50 (through Pretty Incredible)
•3% co-op on Signage 100% basis
•3% co-op on Lead Generation advertising 50/50 (excluding Yellow Pages books)
•2% co-op on AS Uniforms 50/50
•$500 NATE test fee reimbursement (2 x $250)
ACCEPTED BY:
Customer #:
Dealer/Contractor Signature
Date:
Dealer Company Name (please print)
•$500 Dues reimbursement for 300 Surveys submitted
•$1000 reimbursement on ASSET Training (1 per year)
•4 FREE passes to any CFM Training (any topic except ACT Group classes)
•$750 of credit for any approved Pretty Incredible marketing
(includes Neighborhood Marketing - mailers, door hangers, and dealer capabilities brochures)
•50% Discount on “B to B” Training
•$395 Set-up Fee for Profit Strategies Up-front Pricing Books (one time only)
•50% fee reimbursement on BSI Selling Book (2% co-op)
Additional benefits on next page
CFM Equipment Distributors, Inc.
Rod Toner, Vice President, Sales & Marketing
Date:
Territory Business Consultant Signature
Date:
All marketing must be pre-approved by CFM and American Standard.
PLATINUM
LEVEL
1644 Main Avenue, Suite 1 • Sacramento, CA 95838 • Phone: (916) 679-4000 • Fax: (916) 447-8798
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375/month
$
page 1
2015 REGISTRATION FOR AMERICAN STANDARD DEALER PROGRAM
Marketing Benefits:
•Exclusive Equipment Promotion Offerings
•Local Paid Search Program
•Customized Selling Brochures – PDF’s
PLATINUM
Program Fee:
$
375 per month
($300+ discount off of annual
ala carte pricing).
•Accu-Clean Inserts from AmStd
•Remote Call Forwarding Numbers
•National Brand Advertising
•AmStd Dealer Locator Priority Listing
•California Comfort Team Dealer Locator
•FREE American Standard Brochures (Home Show usage not included)
Other Benefits:
•60-day product exchange
•AS DealerNet
•Access to American Standard learning resources (Free NATE CEUs)
•Field tech help website access to trouble-shooting and installation videos
•Truck Purchase Program
•Verizon/Staples/Sprint Discounts
•Home Show Booth Usage
•Virtual Classroom Access
•American Standard Commercial Project Financing
•Additional Rooms at Alliance Events at 50/50 co-op
Requirements for Renewal:
•Surveys - Receive a minimum of 48 survey submissions, with at least 12
from new American Standard installations
•Continuing Education - The independent Customer Care dealer and its
employees responsible for sales, application, service or installation
must each attend a minimum of 8 hours of continuing education by
September 30, 2015
•NATE Certification - Recommend 50% of dealer technicians and installers
to be NATE Certified in 2015, to remain consistent with forecasted industry
trends for NATE requirements.
1644 Main Avenue, Suite 1 • Sacramento, CA 95838 • Phone: (916) 679-4000 • Fax: (916) 447-8798
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2015 CUSTOMER CARE PROGRAM
CUSTOMER CARE BENEFITS
Please ask your TM or reference our 2015 Customer Care Benefits Brochure for additional details on
the benefits listed below.
1.
2.
3.
4.
5.
6.
Unlimited Customer Satisfaction Survey Submissions
$500 Rebate from CFM for submitting 300 surveys
Product Exclusivity
Automated Survey Process for PCC & Extended Warranty Install Customers
Electronic Survey Option
American Standard Interactive Sales Tool (ASIST)
Lead Generation Tools
7. Dealer Locator Identification
8. NEW! “Home Advisor” Lead Generation Opportunity
9. Internet Yellow Page listing with local book
10.Remote Call Forwarding
11.$750 of credit for any approved Neighborhood Marketing from Pretty Incredible.
12.AccuClean™ Insert in Service Surveys
13.LeadSave
Business Support
14.Consumer Financing Discount
15.Special Consumer Promotion Opportunities
16.Customer Care Conference
17.Dealer Marketing Tools
18.NATE Incentives
19.Ford Purchase Program
20.Chrysler Purchase Program
21.General Motors Purchase Program
22.Distributor Solutions Inc.
23.60 Day Product Exchange
24.Customer Care Parts Concession Program
25.Verizon/Staples/Sprint Discounts
26.Dealer Welcome Kit
NOTE: By signing this Agreement, a Customer Care dealer acknowledges and agrees to the following terms and conditions of the RCF program and agrees to advise its employees of call recordings.
I am indicating my consent on behalf of my business to allow CallSource to record inbound calls for quality and training purposes. Only those calls to specially assigned ad-tracking telephone numbers
may be recorded. Calls from current or prospective customers may be recorded. I further agree that, to the extent a proposal or sale is presented by my business as a result of calls generated through this
program, such proposal or sale will include only American Standard Heating and Air Conditioning equipment, unless American Standard Heating and Air Conditioning does not offer the required equipment.
I understand that failure to adhere to this requirement will subject my business to possible removal from the program by American Standard Heating and Air Conditioning. I am an authorized representative
of my business and acknowledge that it is my responsibility to notify each present and future employee that calls may be recorded and obtain their written consent to the extent they may participate in such
calls. My company hereby agrees to indemnify and hold harmless American Standard Heating and Air Conditioning from any and all liability arising as a result of any failure to follow these procedures with my
employees. E
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CFM Equipment Distributors, Inc. • 1644 Main Avenue, Suite 1 • Sacramento, CA 95838
Phone: (916) 679-4000 • Fax: (916) 679-4075 • Web: www.cfmequip.com
SURVEY ONLY - DEALER MUST ENROLL IN SURVEY ONLY TO QUALIFY FOR CUSTOMER CARE
Eligibility begins when the Dealer receives a minimum of twelve (12) survey responses, with at least six (6)
from new installations of American Standard Heating & Air Conditioning products AND
•Maintains an average Customer Satisfaction Survey Score of 90% or higher
•Maintains a Customer Referral (Recommendation) Rate of 90% or higher
1) Unlimited Number of Surveys. Participating dealers may submit an unlimited number of survey requests
and are encouraged to submit survey requests for all their American Standard Heating & Air Conditioning new
installation customers and all service customers. Customer satisfaction survey reports will be available to the
dealer and distributor through ASDealerNet.
2) Customer Satisfaction Survey Brochures. Each participating dealer will receive 100 customer satisfaction
survey brochures at no charge.
3) AccuClean™ Insert in Service Surveys. AccuClean envelope stuffers will be included with all customer
satisfaction surveys mailed out for service jobs. Homeowners will be introduced to the product and then
encouraged to contact their dealer for more details. This free direct mail advertising should generate valuable
leads for both Customer Care and Survey-Only dealers.
2015 PROGRAM FEES
Survey Only. $600 for a full year
This fee will be credited towards Customer Care program fees when the dealer converts based on eligibility.
Customer Care. $1800 for a full year
This is a full year commitment and cannot be credited for midyear cancellation.
CFM Equipment Distributors. CFM believes in the success of its service based Dealers. CFM will credit
$500 of your Customer Care program fees when 300 or more surveys are submitted during the calendar year.
Sign up online at www.asdealernet.com
Your TM will help walk you through the sign up process.
I acknowledge that this is for a full year commitment and cannot be cancelled for any reason.
Program fees will be collected through your CFM open account.
Company Name
Account #
Contact Name
Signature
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Date
TBC Signature
CFM Equipment Distributors, Inc. • 1644 Main Avenue, Suite 1 • Sacramento, CA 95838
Phone: (916) 679-4000 • Fax: (916) 679-4075 • Web: www.cfmequip.com
Date

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