THE NEW POINT OF VIEW – VIEW Premium Selection convinces as the Successful Kick-Off to the 16 Spring.Summer Season + VIEW presents 300 collections in Munich for the Premium segment + This first presentation date is exclusive for the sector + Convincing extension to the denim and sportswear range + Premium brands confirm the quality of visitors Two intensive and inspiring days at the trade fair once again mark a very successful start to the 16 Spring.Summer season. With a portfolio of some 300 selected suppliers the last edition of VIEW Premium Selection presented the first collection developments and innovations for fabrics, additionals as well as denim and sportswear. Represented here were the leading international weaving mills and manufacturers showcasing their innovations for the first time at VIEW and once again attracting renowned ready-to-wear manufacturers and brands to Munich. The importance of the preview trade show as the first date for the sector confirms how perfectly timed the event is. The unique collection line-up serves designers and buyers as key guidance and a source of inspiration for the first material and colour trends for the new season setting the basis for the design of the new collections. The on-going appeal of VIEW for internationally established brands was once again confirmed by the very high quality visitor structure. At this second show at the MVG Museum it was now even possible to slightly build on the significant rise in visitor numbers from last July. The names attending included purchasing teams and designers from Tommy Hilfiger, Calvin Klein, Lagerfeld, Baldessarini, Windsor, Hugo Boss, Marc Cain, Drykorn, Akris, Riani, René Lezard, MAC and LaLa Berlin alongside Alberto, Gardeur, Marc O’Polo, s.Oliver, Comma and Brax among others. “We are represented at VIEW with a team of eleven people from almost all product lines as this show offers the perfect start to the new season. The first impressions and inspirations gained here mean we can get started with many ideas early on. The primary focus at this stage is on new fabrics and developments as well as colour trends that we see here in pre-collections and which provide us with a common thread running through the collections. Here we do not expect any finished collections but seek current developments that we can incorporate when developing prototypes. This then means at MUNICH FABRIC START we are already able to finalise and go into the duplication phase,” says Jochen Vits, Purchasing Manager at Brax. For the first time at this early date design studios presented their innovations in the print and pattern segment and rounded off the portfolio in a creative setting. This season’s extended range of denim and sportswear collections went down especially well. “We are very surprised at how effective the trade show presence is for us here. The most important criterion for us was the quality of visitors – which more than convinced us on both days of the show. The unique location also makes the event something special,” said Norbert Hinderberger from Candiani SpA summing up exhibitor mood. The very positive mood and great response to the development and approach of VIEW as a preview event to MUNICH FABRIC START meant exhibitors are more than satisfied. “We have managed to double and broaden the portfolio in a very short space of time in order to serve different product groups. We are delighted about the great response to this complementary concept and see great potential for the long-term establishment and further development of VIEW as a complement to MUNICH FABRIC START. We will continue to nurture VIEW in our tried and trusted way and as well as we can – we love VIEW,” says Wolfgang Klinder. Trends Spring.Summer 16 With fabrics a special „Touch & Feel“ is still very much in focus with very soft finishes. The first material trends are already emerging. Jacquards are a major theme in almost all collections and feature in suitably creative interpretations, from abstract and geometric patterns and floral designs to ethno-inspired patterns and minimal designs. The denim and sportswear segment clearly reflects the widely varying desires of designers. From super soft in pale tones through to dry and sturdy in raw indigo. Added to this are highly varied lightweight fabrics for jackets and blazers. And once again lots of jersey for a sporty twist for ready-to-wear. For more voluminous looks there is a wide array of bonded materials with interesting material patching. The colour scheme ranges from white, beige, grey and natural backgrounds and pastels through to bold sportswear tones. Orange, pink and yellow neon feature regularly in patterns and repeats. Continuing to convince are blue and indigo tones, also in faded looks. For further information on the trends please see VIEW FABRIC REPORT on the following pages. Expected at the forthcoming MUNICH FABRIC START from 2 - 4 February 2015 will be some 950 international exhibitors presenting a varied portfolio for the 16 Spring.Summer season in fully booked exhibition halls ahead of the international fabric fairs. The BLUEZONE – running on 2 and 3 February and featuring some 80 exhibitors, including the leading European denim weaving mills and finishing operations alongside strong new exhibitors – is also fully booked. This means it has never been so well attended. All other information on VIEW as well as the forthcoming MUNICH FABRIC START can be found online at: www.viewmunich.com and www.munichfabricstart. com. The next VIEW Premium Selection to kick off the 16/17 Autumn.Winter season will be held at Munich’s MVG Museum on 14 and 15 July 2015. 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S U M M E R 16 02 + 03 FEBRUARY 2015 M U N I C H FA B R I C S TA RT. COM I N T E R N AT I O N A L D E N I M T R A D E FA I R
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