Profile: Suban Walia, is the General Manger, Customer Marketing for PepsiCo. He is responsible for the development and execution of customer and channel specific marketing plans for the foods business of PepsiCo. He also leads PEP (PepsiCo Exclusive Parivar) which is the biggest CRM loyalty program for the organization for wholesale and rural channels. Prior to leading the company’s trade marketing initiatives, Suban was a Brand Manager for 7UP, the 2nd largest carbonated soft drink for PepsiCo. He has also handled strategy and key account management roles with the organization. An IIM Lucknow alumnus with 8 years of cross-functional experience across FMCG and Technology sectors, his current interests include brand strategy, digital marketing and marketing consulting. He is passionate about technology and marketing. His hobbies include motorcycling, trekking, photography and music.
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