introducing urbanears plattan adv

FOR IMMEDIATE RELEASE SEPTEMBER 4TH 2014
INTRODUCING URBANEARS
PLATTAN ADV – A CLASSIC
REDEFINED FOR A NEW
GENERATION.
With the release of Plattan in 2009, Urbanears
changed the way the world saw headphones.
Elevating headphones from the realm of
chromed plastics to a colorful fashion accessory paved the way for a new generation of
electronics – a generation where form is just
as important as function.
Urbanears is changing the game once again
with a new release that takes a classic, reinvents it and pumps it full of innovative features
like a washable headband, 3D Hinge and an
interchangeable cable.
Plattan ADV will be available on November
18th at select Urbanears retailers worldwide,
and online at www.urbanears.com
FEATURES
3D Hinge (Patent pending,
SE 1450952-5)
Each model comes with a
new 3D hinge technology
that automatically adjusts to
the users’ ears and head for
a soft and comfortable fit.
After all, comfort is key.
Interchangeable cable
In favor of keeping your
options open, the Plattan
ADV comes with an interchangeable cable, allowing
you to choose to wear on
either the left or right side.
Washable headband
To keep your pair looking
box-fresh, simply snap off the
detachable fabric headband
and throw it in the wash.
Since Plattan ADV is part
of the family of Urbanears it
also comes with handy features such as the ZoundPlug,
collapsible structure, 3.5 mm
stereo plug, microphone and
remote.
DESIGN
Retaining Plattan’s original spirit of minimalism, the design of Plattan ADV is more modern, with a
slimmer, cleaner profile. Plattan ADV features a hinge that facilitates adaption to the users’ ears
and head. The headband is size adjustable as well, with a snap-in-place-construction to prevent it
from slipping. Designed to be even lighter than the original Plattan, Plattan ADV is super comfortable to wear even for hours on end.
SOUND
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Plattan ADV incorporates custom engineered 40mm neodymium speaker drivers with optimally
shaped thin PEN membranes (19um) and lightweight voice coils (78mg) for maximum performance
across the entire audio spectrum. If you’re a fan of real punchy bass, clean mid-range and detailed
and extended highs you’re in for a treat – Plattan ADV provides a sound richer than your dirty
grandpa.
The flexible hinge and soft ear cushions not only gives superb comfort but also an acoustically tight
fit that translates to good sound isolation. You will disturb less and be less disturbed. The soft tight
fit also helps to deliver a really deep bass, all the way down to 10Hz, with lots of power due to low
acoustic leakage.
The excellent dynamics between the high and low frequencies creates a balanced, open and clear
sound that improves the music listening experience weather you live for the emphatic beats in
heavy metal or sail to the sounds of smooth jazz.
RESOURCES
For high-resolution press images and resources
please visit www.urbanears.com/press/adv
PRICE
US market 60 USD
EU market 60 EUR
UK market 50 GBP
SE market 600 SEK
All other markets 70 USD
*Retail price may vary depending on country. Please
visit urbanears.com for current price information.
URBANEARS
Based in Stockholm, Sweden, Urbanears makes
headphones that fit your everyday life. Supplying
the perfect listening device for anyone with a pocket
full of music and a wish to make the most of it,
Urbanears models are designed to optimize sound
and captivate self-aware customers by matching
preferences in size, style, design, function and relation to music. Other companies may try to emulate
the brand, but Urbanears is the original in colorful
headphones.
MORE INFO
www.urbanears.com
www.facebook.com/urbanearsheadphones
www.twitter.com/urbanears
www.instagram.com/urbanears
PRESS CONTACT
FRANCE
North Communication
Vincent Maché
[email protected]
UNITED KINGDOM
Sane Communications
Natalie Ledwith
[email protected]
GERMANY
Silk Relations
Karina Klusen
[email protected]
UNITED STATES
Max Borges
Valerie Guerra
[email protected]
UNITED STATES
Bollare
Ashley Santucci
[email protected]
INTERNATIONAL AND
ALL OTHER PRESS
Paula Thelin
[email protected]

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