AGS Acquires War Blackjack Inc., July 2014

Date:
July 21, 2014
Subject:
AGS Acquires Casino War Blackjack, Inc.
It is with great excitement that we write this letter to inform you that effective July
18th, 2014, American Gaming Systems ("AGS") purchased Casino War Blackjack, Inc.
and its portfolio of table games, most notably War Blackjack. This acquisition marks
AGS’s official entry into the table games business and we couldn’t be more confident
in the quality of War Blackjack to kick off our inauguration.
Awarded “Best New Table Game of 2013” by Casino Journal at the Ravings Consulting
Table Game Conference last fall, War Blackjack is in approximately 30 casinos across
7 jurisdictions since its official launch in December 2013. The game’s remarkable
momentum continues as player demand for a unique and exciting blackjack experience
intensifies, resulting in a healthy pipeline of installations lined up in various markets.
What Chang es ?
Very little. There are no changes to your current contract. Pending jurisdictional
approval, we will begin repapering contracts over the next few months.
We look forward to leveraging our resources in sales and marketing to provide you
with superior game support and service, and to use our existing channels to introduce
the game to a larger audience.
Who ’s M y Po i nt o f Co nt ac t ?
Please feel free to email Landon Jones, [email protected], Sales Executive, or call his
cellphone at (702) 275-1646. Landon has several years’ experience in the table
games business and can answer any of your inquiries regarding the game.
For any marketing support please contact Lesley Hodges, [email protected],
Assistant Director of Marketing.
H o w Can I Learn M o re A b o ut War B l ac k jac k ?
You can visit the War Blackjack website by clicking here to learn “Where to Play” and
“How to Play”; you can even play for fun online.
Why A GS ?
Having over 10 years of experience designing and manufacturing gaming machines for
casinos, AGS is a proven and reputable supplier with marked success in the Class II
Native American market. With over 8,500 gaming machines in 184 gaming facilities
across 19 U.S. states, we believe our top titles are among the highest grossing titles
in our customers' properties. In addition to electronic gaming machines, our product
portfolio includes server-based systems, back-office systems and most recently,
branded live felt table games.
Our current strategy is to leverage our unique strengths and experience by branching
into new markets and new product categories. Our recent acquisition of Colossal
Gaming, an innovative content studio, and today’s announcement regarding War
Blackjack are great examples of this.
The dynamics of the table game business are changing: customers desire and deserve
greater focus, more attentiveness, and a true strategic partner relationship from
suppliers. We believe the AGS value proposition perfectly aligns with what customers
are looking for. We are nimble, we are dedicated, and we are passionate. We have
seasoned table games professionals on our team. We’re ready to redefine your
expectations of game quality and the caliber of the sales relationship in the pit and,
with War Blackjack, we’re confident that we couldn’t have picked a more perfect
game to accomplish this.
Thank you for your business and we look forward to growing our relationship with
you.
Respectfully,
David Lopez
David Lopez
Chief Executive Officer
AGS

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