Mediarates (PDF, 1.3 MB)

International
Media Rates 2014
Conquer the German market –
using amz –
auto motor zubehör
and NKW PARTNER
e-mail: [email protected] I [email protected] I Internet: www.amz.de I www.nkwpartner.de
amz – auto motor zubehör
the specialist for multiple car brand repairs
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Dear Client,
We are writing to introduce you to the amz-magazine,
a trade journal which we are sure is right up your street.
amz – auto motor zubehör is aimed at garages,
manufacturers, distributors, wholesalers and retailers of
automotiveparts, accessories and car garage equipment.
Each issue of our magazine offers in-depth editorial
features forming an effective overview of the German
automotive market. For decades, amz provides our
readership with important information related to brandindependent repair services. In addition, we connect spare
part sales, independent part-traders and the automotive
industry.
amz.de
The magazines
dedicated to businesses
involved in the
supply and distribution of
n automotive parts
n accessories
n garage equipment
amz includes tips and reports for management, services
marketing and sales.
amz – auto motor zubehör boasts a circulation average of
26,862 (proven by an ivw issued Certificate of Circulation).
As the official journal of the GVA (Association of
Automotive Parts Traders), a member of FIGEFA
(International Federation of Automotive Aftermarket
Distributors), our contacts with the trade are many
and up-to-the-minute.
If you are interested in presenting your company and your
products in the amz – auto motor zubehör, or would like
to join the amz – auto motor zubehör readership, please
do not hesitate to get in touch at any time.
Best regards
for correspondence, editorial and
advertising materials contact:
Schlütersche Verlagsgesellschaft
mbH & Co. KG
International Department
Hans-Böckler-Allee 9
30173 Hannover - Germany
Christian Welc
Advertising manager
phone +49 (0)511 8550-2643
fax +49 (0)511 8550-2600
e-mail [email protected]
Gitta Lemke
Advertising sales
manager amz
phone +49 (0)511 8550-2648
fax +49 (0)511 8550-2600
e-mail [email protected]
e-mail: [email protected] I [email protected] I Internet: www.amz.de I www.nkwpartner.de
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If you like a specific offer, or have any
questions about advertising in this magazine,
do not hesitate to call our
international advertising department
on +49 (0)511/8550-2648 or
Fax +49 (0)511/8550-2600 or
e-mail: [email protected]
Special Positions:
Title-Story and wallpaper banner Magazine Covers:
(Bleed Size full page: 216 x 303 mm)
Mechanical Data
Trimmed Size Full Page: 210 x 297 mm
Bleed Size: trimmed size plus 3 mm
Bleed Size double page spread: 432 x 303 mm
Bleed Size full page: 216 x 303 mm
Please send all advertising material as datafiles.
Euro 11,845.–
Euro 7,500.–
Discounts:
(applies to orders within one year)
No. of issues: 2 issues 5 % 5 issues 10 % 10 issues 15 % Quantity:
2 pages 5 pages 8 pages 10 %
15 %
20 %
Internet: www.amz.de
Printing Process: offset printing
Printing Material: digital data for Apple Macintosh
Remote data transmission AMZ by e-mail:
[email protected]
Remote data transmission NKWpartner by e-mail:
[email protected]
Please also send a copy of your advertisement
and fileinformation (name of the file, which
customer, which magazine and issue, program, screen,
used founts, colours and your name and company)
by fax to: +49/511/8550–2401 or
e-mail: AnzeigenDaten–[email protected]
Remote data transmission up to 20 MB
(alternative on CD-ROM
Advertisement rates 2014
Details
Size mm type area
Mono Euro
4-Color Euro
2/1 page
404 x 272
11,800.–
13,990.–
1/1 page
188 x 272
5,385.–
6,550.–
2/3 page
188 x 180 • 124 x 272
3,585.–
4,550.–
1/2 page
188 x 134 • 92 x 272
2,715.–
3,500.–
1/3 page
188 x 88 • 60 x 272
1,800.–
2,335.–
1/4 page
188 x 65 • 92 x 134 • 44 x 272
1,365.–
1,780.–
1/8 page
188 x 31 • 92 x 65
680.–
910.–
Features and dates 2014
Issue
Advertising
placement deadline
Deadline for copy
to printers
Publication date
Main topics*
1/2
3
4
5
6
January 15
2014
February 11
2014
March 13
2014
April 8
2014
May 12
2014
January 21
2014
February 17
2014
March 19
2014
April 14
2014
May 16
2014
February 06
2014
March 5
2014
April 4
2014
May 5
2014
June 4
2014
Vehicle filters and Lubricants
Profit in the oil business
• New developments in the
area of car filters
• Hints on the customer
dialogue regarding filter
exchange
• News and information from
manufacturers/vendors of fuel
and air filters
A/C service
• All about a/c service in the
shop
• A/C maintenance
• Cabin filter
• Tips for a/c service and
exchange of cabin filters
Washing and care
• Car and visual overhaul
• Prong fit and car care
• New care products
• Used-car overhaul for sales
promotion
• Car overhaul as additional
business
• Overview: vendors, services
and products
Shop systems and concepts
• Full Service and Parts Concepts for the Vehicle Business
• News in the area of shop
concept vendors
Overview:
• Activities, services, contents
• Voices from the system
headquarters
Accident damage processing
in the shop
• All about body and paint
• New paints, thinners and
materials
• Spray gun and paint
accessory
• Spot repair
• Smart repair
Electrical/electronical systems in modern cars
• New technology and electronical systems
• Electronics in aftersales
• Trends for maintenance and
Acquiring customers
repair
with A/C service
• Retrofitting of high tech
• Service promotions
accessories as additional
• Marketing hints from A/C
Tire service
business in the shop
experts
• Tips and tricks for concentri- • Multimedia accessories:
• Products for merchandising city improvement
Smartphones, Tablets & Co.,
Maintenance and inspection
• Using tire pressure control
mobile navigation
• Hints and Tricks on resetting Hints on parts and accessory systems in the shop
• Useful apps for the shop
service intervals
sales
• Devices and aids for tire
• Diagnostic systems for
Solution approaches for shop service
inspection
and service
• Software for maintenance
• Events, open house, custo- Accessory presentation
plans
mer promotions
• What to observe
• Bike trailers, trailer coupParts recycling and disposal
lings etc.
• Solution approaches for
the shop
• Overhaul after damage
by hail
• Tips for accident repairs and
processing of glass damages
• Repairing and replacing
wind shields
• Window repair after highway stone
• Hints on the glass business
in the shop
• Shop hands-on and equipment
• Hints on body repair
• New joining methods for
body repair
• Manual tools and devices
for body repair
• Service promotion: fit for
your holiday
• Safety promotions
Tips: More profit with filters
in the shop
• Information of big filter
vendors
• Fuel, oil and air filters in the
shop – overview
• Lubricant marketing in the
shop
• More profit with oil
exchange
Issue
Advertising
placement deadline
Deadline for copy
to printers
Publication date
Main topics*
A/C systems in the shop
• How to discover and avoid
compressor damages
• Selecting and using compressor oils
• Tools and devices for a/c
service
Additional business with
wheels and tires
• Trends in wheel and tire
business
• New Tires and light wheels
• Warehousing of customer
tires
All about brakes:
• Brake service in the shop
• Troubleshooting electrical
brake systems
• Exchanging brake fluid
7/8
9
10
11
12
July 14
2014
August 13
2014
September 19
2014
October 13
2014
November 12
2014
July 18
2014
August 19
2014
September 22
2014
October 17
2014
November 18
2014
August 5
2014
September 4
2014
October 9
2014
November 4
2014
December 04
2014
Automechanika preview
• New technology - components, news and highlights,
trends and outlook regarding
car technology and outlooks
• News from the area of car
technology and new repair
methods
Automechanika Main issue
• Reports, interviews, voices,
opinions, exhibitor information
• Special exhibition issue with
product preview
• Exhibitor services
• Product news, exhibition
plan
• All about the biggest vehicle
special interest exhibition
• Highlights, comments
• Product and vendor
overview
Winter Fit Promotions in
the Shop
• Exhibition news fort he
winter business in the shop
• In preparation of the winter
business in the shop
• Antifreeze
• Paint protection
• How to make Winter Fit a
success fort he shop
• Hints on the winter tire
business
• Diagnosis and repair oft he
cooling system
• Hints on selling products
and services in the shop
• Customer service promotions
Additional Vehicle Business
• Trends, market, products,
merchandising
• Accessory news
• Accessory marketing
• Suspension promotions as
service
• News from the area of
chassis technology
Engine overhaul as repair
alternative
• What is worth repairing,
what can overhaul shops do?
Engine overhaul shops
Additional business through
specialization
• Vintage car restoration
• Changeover for auto gas
• Changeover for handicapped
people
• Service vehicles for craftsmen
• Changeover for alternative
propulsion
• Additional business though
vintage car restoration
• Essen MotorShow preview
• News, trends, information
from the exhibitors
Special: Automotive sup• Tuning as additional
pliers in focus
business
• Technical highlights, news
• Development in the parts
and trends from the supplier/
market
producer industry in OEM and All about the vehicle battery • Merchandising in the parts
aftermarket
• Hints on the battery
business
• New products, services and business
• Targeted customer marservice offers for the car shop • New vehicle batteries
keting
• Checking and charging
batteries safely
Winter business
• Useful accessories
• Service promotions
• Products and presentations
Automechanika review
• Selling winter equipment,
specialization
• Winter business in the shop
with batteries, antifreeze, etc.
Investment preview for vehicle business and parts sales
Recurring topics: Diagnostic technology, product news for the shop professional, diesel technology, hints on maintenance and repair
* Please submit your editorial material 5 weeks ahead of the advertising deadline.
Investment preview for
vehicle business and parts
sales
• Tips on planning, constructing and preparing of the
vehicle business
• Changeover of shop and
parts warehouse
• Ecologic and economic
construction
• Saving electricity, water and
heating
• Business and shop planning
• From planning to realization
in shop, parts storage and
modern shop equipment
Banking and insurance
• Financing construction
projects, shop orders and
used cars
• Insurance fort he vehicle
business
Trends in the parts market
• Parts presentation for aftermarket and modern shop
• Investment preview in the
parts market
• Trends for parts and accessory business
NKW PARTNER
the specialist for Truck Garages
NKW PARTNER is similiar in structure to amz – auto motor
zubehör.
It is aimed at truck garages, manufacturers, distributors,
wholesalers and retailers of truck parts, accessories and truck
garage equipment.
NKW PARTNER reports on new repair trends with inclusion
of marketing tips and points out new trends that can lead
toadditional revenue in the truck parts market.
NKW PARTNER is issued four times a year, with a circulation
of 22,106 copies (including Austria) in association with the
GVA (Association of Automotive Parts Traders) commercial
vehicle group and the trailer and parts traders of the GVA
membership.
NKW PARTNER is the trade magazine, that reports on the
German truck service market in its entire spectrum
Special positions:
Title: Magazine covers: nkwpartner.de
Euro 7,050.– (180 x 180 mm)
Euro 6,400.–
(Bleed Size full page 216 x 303 mm)
Discounts: (applies to orders within one year)
Also distributed
in Austria with over 2000 copies
No. of issues: 5 % 2 issues 4 issues 10 % Quantity:
2 pages 10 %
4 pages 15 %
The technical data and the address are the same as for the
amz – auto motor zubehör.
e-mail: [email protected]
Internet: www.nkwpartner.de
Advertisement rates 2014
Details
Size mm type area
Mono Euro
4-Color Euro
2/1 page
404 x 272
9,430.–
11,000.–
1/1 page
188 x 272
4,260.–
5,075.–
2/3 page
188 x 180 • 124 x 272
2,835.–
3,500.–
1/2 page
188 x 134 • 92 x 272
2,160.–
2,725.–
1/3 page
188 x 88 • 60 x 272
1,445.–
1,835.–
1/4 page
188 x 65 • 92 x 134 • 44 x 272
1,080.–
1,390.–
1/8 page
188 x 31 • 92 x 65
540.–
705.–
e-mail: [email protected] I [email protected] I Internet: www.amz.de I www.nkwpartner.de
Features and dates 2014
Issue
1
2
3
4
Advertising
placement deadline
February 14
2014
May 20
2014
August 15
2014
October 28
2014
eadline for copy to
D
printers
February 19
2014
May 23
2014
August 20
2014
October 31
2014
Publication date
March 06
2014
June 10
2014
September 5
2014
November 18
2014
Filter special
Current filter technology,
compartment, air, fuel,
carbamide and oil filters,
filter modules, diesel particle
filter (DPF)
Engine repair
Engine works in the shop.
time value-dependant repairs: Overhaul and exchange
VMI engine repairers:
Specialists and partners
sealing technology, news
from the engine components
market
Main topics*
Lubricants special
Which oil for which engine?
Special oils for non-standard
applications
A/C special
Profitable a/c service: Service
concepts and marketing aids,
diagnostics and repair,
market overview, a/c service
devices,
a/c for drive and standstill,
retrofitting
Drive technology
Clutch: Technology, parts,
hints on diagnosis and overhaul, special tools
Gear: maintenance, overhaul
and exchange
Frame, body and paint
Measurement and correction,
measuring and adjusting the
chassis,
overhaul + paint job:
Methods and possibilities,
current equipment
Shop equipment
Washing and cleaning
Work safety and workwear
Exhibitions
Vehicle diagnosis
Exhibition specials
Market overview diagnostics
Automechanika Frankfurt
IAA Nutzfahrzeuge Hannover devices and test equipment,
hints on troubleshooting
and diagnostics, training and
Brake service
ongoing education
Current brake technology,
maintenance,
repair and diagnostics, brake Diesel service
Current injection technocheck, equipment,
logy, troubleshooting and
wear/spare parts, friction
diagnostics,
Shop concepts
pads
maintenance, repair and
Full and detail concepts:
overhaul, spare and replaceVendors, modules, perforAxle service
ment parts
mance, requirements.
Current axle technology,
maintenance, service, repair,
Exhaust technology
Parts catalogues
spare parts
Exhaust examination (AU),
Who offers what?
exhaust conditioning sysHydraulic systems
Drive and power train
Maintenance, repair and ret- tems,
Maintenance and overhaul,
rofit, non-standard solutions, diesel particle filters: retrofit
and cleaning, diagnostics and
troubleshooting and diagspare parts
troubleshooting, spare parts
nostics, service concepts
Load-securing
Suspension Technology
Trailer couplings and
Current systems and proNew suspension systems, air
towing devices
ducts, training, information
suspension and shock absorMaintenance, service and
bers, spare parts market,
repair, product news
Turbo charger
Product news, troubleshoo- suspension components,
troubleshooting, mainteTire service
ting and diagnostics,
nance and repair
Tire technology + remoulhints for the shop, spare
ding,
parts
Construction and
successful tire service: Balanmodernization
cing, mounting, repair,
Lifting technology
Green construction: Energy
current tire service devices
Current hoisting platforms,
hoisting devices for the shop technology, shop doors,
lighting systems,
Data processing and IT
and
shop heating, shop floors,
in the shop
pit jacks, accessories
exhaust evacuation systems
DMS systems, shop software,
information systems and
Environment and disposal
repair data
Current laws, disposal concepts, products for disposal
Accessories/retrofit
and
comfort and safety systems, environment technology,
air conditioning, lighting,
wastewater treatment
driver seats
Winter Service
Shop
Batteries: Technology,
Pressurized air in the shop
maintenance, charging and
testing,
replacement offer, park
heating: care, maintenance,
retrofit,
snow chains and winter tires,
winter equipment
Reifen 2014, Essen (preview) Reifen 2014, Essen (review)
AMITEC, Leipzig (preview)
AMITEC, Leipzig (review)
Automechanika / IAA
Nutzfahrzeuge (preview)
Automechanika / IAA
Nutzfahrzeuge (review)
* Please submit your editorial material at least 5 weeks ahead of the advertising deadline.
e-mail: [email protected] I [email protected] I Internet: www.amz.de I www.nkwpartner.de