CREATIVE ECONOMYTOURISM 4—5 Sept. 2014 Linz, Ars

© Andreas Kepplinger
CREATIVE ECONOMY
TOURISM
CREATIVE ECONOMY
4—5
Sept. 2014
Linz,
Ars Electronica
Center
© Michael Dean
© Andreas Kepplinger
© Lois Lammerhuber
TOURISM
© Severin Mayr
Workshop on Tourism
and the Creative Economy
Through the joint initiative “creative
region”, the City of Linz & Upper Austria
support growth and success in and beyond the
creative economy and position Linz and Upper
Austria as a creative place. The creative
region initiative implements projects and
services tailored to creative smes and their
culture and industry partners. A new report by the oecd Tourism Committee
highlights the opportunities and benefits from
linking tourism and creativity and the need
for active and coherent policies to achieve
this potential and link the various actors and
resources.
CREATIVE ECONOMY
TOURISM
TOURISM
Linz has developed in the recent years into an
important cultural and creative city. Interesting
buildings and institutions, such as the Ars
Electronica Center, LENTOS Kunstmuseum
Linz and Tabakfabrik, and significant
festivals, such as the Ars Electronica Festival,
nextcomic Festival, Crossing Europe Film
Festival and Klangwolke (Cloud of Sound),
create a lot of interaction between artists,
politics and society. Linz was European Capital
of Culture 2009 and is currently applying for
the title unesco Creative City of Media Arts,
to further strengthen its cultural identity and its
relevance in urban life, the local economy and in
social development.
Mature tourism destinations face increased
international competition from a growing
number of emerging destinations worldwide
and are challenged by more informed and
demanding tourists. Linking tourism with
the creative industries can give fresh impetus
to the design of tourism experiences and the
revitalisation of tourism products. It can add
atmosphere to destinations, improve place
image and enrich tourism communication and
marketing. The application of new technologies
plays a vital role.
In working more closely together, the
knowledge and experience of the different
creative sectors can bring valuable innovation
and creativity to tourism. At the same time the
tourism industry and the tourists are important
customers for creative goods and services, with
a high potential to open up new opportunities
e.g. for networking and export.
This event will bring together international
experts from tourism and the creative industries
and will give space for the presentation of trends
and the exchange of visions and new ideas. It
will enrich the international discussion and
contribute to the dissemination of the key policy
results of the oecd report Tourism and the
Creative Economy. The report will be launched
during the event.
CREATIVE ECONOMY
Linz, Austria
4–5 September
2014
4 Sept.
Thu.
5 Sept.
Fri.
19.00
Welcome reception at the Tabakfabrik –
Klub Kantine Linz. This will provide an ideal
venue for participants for casual networking.
09.00 — 09.30
Registration, information desk on the
groundfloor of the Ars Electronica Center.
Morning Session in Plenum, Sky Loft.
13.30 — 14.30
Dive In
Experience the unique media environment of
Ars Electronica’s “Deep Space” projection room.
Welcome by the City Councillor and
Honorary Councillor of Commerce,
Susanne Wegscheider.
Moderator:
Stuart Freeman
Christoph Kremer, Head of Museum
operations of Ars Electronica Center.
09.30 — 10.15
Opening/Welcome
14.30 — 16.00
Work Out – Interactive parallel workshops
Elisabeth Udolf-Strobl, Director General,
Tourism and Historic Objects, Federal Ministry
of Science, Research and Economy, Austria.
Elisabeth Manhal, Deputy, State Parliament
of Upper Austria.
Bernhard Baier, Deputy Mayor, City of Linz.
Sergio Arzeni, Director, oecd Centre for
Entrepreneurship, smes and Local Development.
Gerfried Stocker, Managing Director,
Ars Electronica Linz.
Workshop 1
Creative experience as touristic destination
Seminar room
This workshop will deliver easy to understand
first-hand experience and information about
how to use creative new media technologies to
generate high-impact-attraction for cultural
heritage, entertainment, sports and scienceeducation. Meet the experts, discuss the
possibilities and information for your own ideas
and projects. Experts will cover the fields of
technical infrastructure, operation and visitor
management as well as content production.
Following the reception, participants will
have the opportunity to attend the opening
of the Ars Electronica Festival.
10.15 — 10.30
Tourism and the Creative Economy
Essentials from the oecd study on Tourism
and the Creative Economy.
Jane Stacey, Tourism Policy Analyst, oecd
Centre for Entrepreneurship, smes and Local
Development.
10.30 — 12.30
Creativity as Game Changer in Tourism?
Flash talks to provide inspiration for how
tourism and creativity can be integrated. Themes
include: Collaboration between tourism and
the creative sector. Joining forces instead of
mere co-existence. Experience and good practice
examples. Visions, ideas and new strategies.
CREATIVE ECONOMY
Speakers:
Dieter Hardt-Stremayr, Creative Austria,
Director, Graz Tourist Office, Austria.
Lianne Duif, Programme director, Jheronimus
Bosch 500 Foundation, Netherlands.
Christian Potiron, Deputy Programme
Director, European Capital of Culture
Pilsen 2015, Czech Republic.
Joelle Kapompole, Member of the Belgian
French-speaking Parliament
Martin Sturm, Director, OK – Offenes
Kulturhaus, Oberösterreichisches Kulturquartier,
Linz, Austria
Uta Hielscher, Founder Project “Kulturwald
& Konzerthaus Blaibach”, Germany
Julia Fallon, IPR & Policy Officer, Europeana
Foundation
12.30 — 13.30
Lunch
At the Sky Loft and Cubus Restaurant
at Ars Electronica Center.
TOURISM
Moderator:
Christopher Lindinger, Director of R&D
of Ars Electronica Futurelab.
Speakers:
Markus Beyr, Entrepreneur, creates big
Dome-Theater attractions all over the world.
Michael Badics, Director of Ars Electronica
Solutions, develops multimedia attractions and
information systems for museums, airports,
brand-lands and visitor centers all over the world.
Erich Pröll, nature-filmmaker
Workshop 2
Creating the environment for cooperation
Sky Loft
This workshop will identify and examine
policy measures to build institutional capacity
and networks to support creative tourism
development. Drawing on national, regional
and local examples from around the world, key
success factors for creative tourism development
and models for successful cooperation will be
examined. Participants will exchange ideas and
share experiences to identify future possibilities
for creative tourism and the policies, platforms
and networks needed to take advantage and
support these opportunities.
Moderators:
Patrick Bartos, Managing Director,
creative region Linz & Upper Austria.
Greg Richards, Expert to the oecd.
Speakers:
Stefan Heinisch, Tourism Board Bad
Kleinkirchheim
Georg Steiner, Tourism Director, Tourism
Office Linz
Lianne Duif, Programme director,
Jheronimus Bosch 500 Foundation, Netherlands
Martha Friel, Milan IULM University
16.00 — 16.30
Summing up and closing
Sky Loft
Reports of the Workshops
Christopher Lindinger, Patrick Bartos,
Greg Richards.
Opportunity to visit events, performances,
exhibitions of the Ars Electronica Festival.
Ars Electronica Festival: www.aec.at/c/en
(cont.)
Closing remarks
Alain Dupeyras, Head of Tourism Unit, oecd
Centre for Entrepreneurship, smes and Local
Development.
Elisabeth Udolf-Strobl, Director General,
Tourism and Historic Objects, Federal Ministry
of Science, Research and Economy, Austria.
Georg Steiner, Director, Tourism Office Linz.
20.30
The Klangwolke (“Cloud of Sound”)
A highlight of the festival along the banks
of the Danube at the Donaupark. While a
live performance takes place in front of the
Brucknerhaus, the music is streamed outdoors
into the surrounding area.
18.30
Enjoy the Inspiration
Participants will be invited to attend the
“Prix Ars Electronica” (Award for Media Arts)
Gala at Brucknerhaus, Linz.
CREATIVE ECONOMY
6 Sept.
Sat.
TOURISM
5 Sept.
Fri.
21.00
Dinner-Buffet
At Brucknerhaus.
Useful links and information
About Ars Electronica: www.aec.at/news/en
Ars Electronica Festival:www.aec.at/c/en
creative region: www.creativeregion.org/en
Linz Tourism: www.linztourismus.at/en
Tabakfabrik Linz: www.tabakfabrik-linz.at
Contacts
Tourism Office of Linz:
[email protected]
Ars Electronica: [email protected]
Federal Ministry of Science, Research
and Economy: [email protected]
OECD: [email protected]
Registration
To participate in the conference, please
submit your registration in writing at:
www.reglist24.com/oecd
For registration queries, please contact:
Tourismusverband Linz
Adalbert-Stifter-Platz 2, 4020 Linz /Austria
Sandra Blöchl, Tel.: +43 732 7070 2938,
[email protected]
Ars Electronica Linz GmbH
Ars-Electronica-Straße 1, 4040 Linz /Austria
Michaela Wimplinger, Tel.: +43 732 7272 10,
[email protected]
Venues
Ars Electronica Linz
Ars-Electronica-Straße 1, 4040 Linz /Austria
+43 732 7272 0 / www.aec.at
Tabakfabrik Linz
Peter-Behrens-Platz 15, 4020 Linz /Austria
+ 43 732 / 77 22 72 / www.tabakfabrik-linz.at
Arrival from Linz Airport
The Blue Danube Airport is located at the gates
of the city, just 20 minutes away from the centre.
The airport bus No. 601 links the Linz inner city
with the airport. Journey time: 19 minutes.
More information: +43 7221 600 1101 or 1151
www.linz-airport.com/www/cm/en
Arrival from Vienna Airport
When you arrive at the Vienna airport, you
need to take the shuttle airport bus to the
station „Wien Westbahnhof“, which is a 45
minutes travel and leaves twice an hour at the
Vienna airport bus terminal. From the Station
„Wien Westbahnhof“ please take a connecting
train to Linz(approx. 1,5 hours)
Useful information for airport shuttle:
www.viennaairport.com/en/passengers/arrival_
parking/bus_connections
www.oebb.at/en
Car or bus
To use your navigation device to get to the Ars
Electronica Center, enter one of the following as
your destination address: Ars-Electronica-Straße 1,
4040 Linz or Hauptstraße 2 –4, 4040 Linz.
Free parking is available at the Urfahraner Markt
or fee-based in the parking garage of the new
town hall.
Information on Ars Electronica
Ars Electronica made its debut on September 18,
1979. This festival of art, technology and society
spotlighted the emerging Digital Revolution.
Within a few years, Ars Electronica developed
into one of the world’s foremost media art
festivals. And its growing success was paralleled
by the expansion of its annual lineup of events.
For more than three decades now, this world
renowned event has provided an annual setting
for artistic and scientific encounters with social
and cultural phenomena that are the upshot of
technological change. Symposia, exhibitions,
performances and interventions carry these
inquiries beyond the confines of conventional
conference spaces and cultural venues and take
them out into the public sphere and throughout
the cityscape.
But the attractiveness of Ars Electronica isn’t
attributable solely to participation by renowned
scientists and artists from all over the world,
or to remarkable venues. Above all, it’s the
international audience that makes the biggest
contribution to the festival spirit: the colorful
mix of old friends and new faces who conjure up
extraordinary circumstances a “fruitful state of
emergency” every September in Linz.
Motorway
(A1) from Munich – Salzburg, Vienna – Budapest
(A8) from Passau – Regensburg
(A7) from Prague
Room reservation
Please make your reservation yourself. Online
booking is possible on the following website:
www.linztourismus.at/en/buchen
The schedule is subject to change.

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