PRESS RELEASE Minodes launches as first comprehensive

Minodes launches as first comprehensive platform for in-store analytics and marketing for
European retailers
Offline analytics and marketing start-up receives seven-digit euro financing round led by Project A
Ventures and Berlin Technologie Holding
Berlin, 03/27/2014 – Minodes, a startup led by former Rocket Internet, McKinsey and OC&C executives,
emerges from stealth with today’s announcement of its offline analytics, marketing and in-store optimisation
platform that is available to retailers and location owners. The company also announced completion of an
undisclosed 7-digit Series A round of financing led by Project A Ventures and Berlin Technologie Holding
together with other investors.
Minodes offers a comprehensive SaaS platform that enables retailers to maximize the potential of their
locations. “We want to help our clients to fully understand their customers, drive sales and take retail
experiences to the next level. So we go beyond a ‘Google Analytics for Offline’ and offer a product which
delivers answers that are always actionable and tailored to the client’s industry,” says founder Christian
Eggert who was previously responsible for global venture development and mobile strategy at Rocket
Internet where he launched multiple startups. Alexander Koeth (formerly OC&C) and CEO Tim Wegner
(formerly McKinsey) complement the founding team. Both previously worked in senior positions consulting
leading retail clients all over Europe.
The startup unites in-store analytics, marketing campaigns and direct marketing services and aims to be the
single partner for the retail’s future. The platform consists of complementary services that build on each
other. Through the base layer, which is labeled ‘Answers’, retailers are able to measure customer in-store
behavior to get actionable data and recommendations. With help of ‘Campaigns’ they can understand the
impact and efficiency of marketing campaigns while the ‘Interactions’ module enables them to create mobile
proximity marketing experiences with iBeacon technology. To enable Minodes’ services, the startup uses its
hardware to gather anonymized WiFi data amongst other data sources.
The solution is already in use at the leading retailers in Germany across different segments, including
consumer electronics, beauty products, home accessories, fashion, DIY, as well as shopping malls and
automotive. “Minodes’ mission to combine the best from both traditional retail and the data-driven online
world showed great success and value to existing customers,” says Joern-Carlos Kuntze, Managing Partner
at BTH. „We are excited to be on this journey together with an outstanding team and to support with
investment and operational know how,” adds Mark Hartmann, Venture Partner at Project A Ventures.
About Minodes: Minodes is a venture-backed technology startup based in Berlin. Our product
fundamentally transforms the way of customer interaction in brick-and-mortar stores. We provide retailers
with innovative SaaS solutions aiming to enhance every aspect of their customers’ in-store experience and
drive sales. To learn more about Minodes, visit
About Project A Ventures: Project A Ventures is a VC and company builder focusing on transactional and
innovative business models in the Internet space as well as on Adtech.
About Berlin Technologie Holding: Berlin Technologie Holding (BTH) is a VC focused on growth capital
and special opportunity situations in technology and technology-enabled businesses with Headquarters in
Alexander Koeth
[email protected]
+49 160 935 966 55