13-15 SEPTEMBER 2014 THE NEC BIRMINGHAM UK AUDIO AND LIGHTING TECHNOLOGY SHOW RUNNING ALONGSIDE BORN BORN OUT OUT OF OF in 2014, Launching inLaunching 2014, alongside thealongside the established BPM DJisshow, PRO is a established BPM DJ show, PRO a new exhibition focused on professional new exhibition focused on professional audio, lighting and video technology. audio, lighting and video technology. eventawill provideofa showcase of The event willThe provide showcase the latestasequipment the latest equipment well as a as well as a place for industry professionals. meeting placemeeting for industry professionals. is the natural progression for event organisers PRO is the naturalPRO progression for event organisers Marked Events. BPM launched Marked Events. BPM launched eight years ago, eight years ago, seizing a gap the market and filling a void on seizing a gap in the market andin filling a void on behalfFeedback of the DJ from sector. Feedback from exhibitors behalf of the DJ sector. exhibitors confirms current shows now confirms thatnow current showsthat aren't ticking the aren't ticking the boxesaudio for professional and lighting equipment boxes for professional and lightingaudio equipment manufacturers supplying small/medium sized venues manufacturers supplying small/medium sized venues and small/medium scale production companies. and small/medium scale production companies. The Marked Events team feel that a gap in the The Marked Events team feel that a gap in the market has now appeared within PRO sectors market has nowthe appeared within the PRO sectors and the time is right something new. andfor the time is right for something new. Just as was proved with it's time forBPM, an it's time for an Just asBPM, was proved with exciting new format, a central a exciting new location format, aand central location and a whole heap of modern, whole forward heap of thinking modern,ideas. forward thinking ideas. JOIN USJOIN ON OUR PRO JOURNEY ... US ON OUR PRO JOURNEY ... WHO IS WHO PRO FOR? BEWILL BE IS PROWHAT FOR? WILL WHAT EXHIBITED AT PRO?AT PR EXHIBITED q3TQHGUUKQPCNUQWPFCPFNKIJVKPIWUGTU q3TQHGUUKQPCNUQWPFCPFNKIJVKPIWUGTU q/CVGPKIJVXGPWGU q/CVGPKIJVXGPWGU q$WFKQUÉUVGOU q$WFKQUÉUVGOU q3TQFWEVKQPTGPVCNEQORCPKGU q3TQFWEVKQPTGPVCNEQORCPKGU q/KIJVKPIHKZVWTGUq/KIJVKPIHKZVWTGU q(XGPVEQORCPKGU q(XGPVEQORCPKGU q/CUGTUÉUVGOU q/CUGTUÉUVGOU q)TGGNCPEGVGEJPKEKCPU q)TGGNCPEGVGEJPKEKCPU q7TWUUKPICPFUVCIKPI q7TWUUKPICPFUVCIKPI q3ÉTQUCPFGHHGEVU q3ÉTQUCPFGHHGEVU WELCOME ELCOME TO TO PRO will run as show a co-located show ll run as a co-located alongside BPM. the shows de BPM. Together, the Together, shows will occupy three halls and an upy three halls and an impressive 15,000 ive 15,000 sq/m of spacesq/m of space within the UK’s number one exhibition he UK’s number one exhibition centre, The NEC in Birmingham. The NEC in Birmingham. dedicated entrance will ensure its visitors ed PRO A entrance willPRO ensure its visitors feel special and are treated al and are treated as our VIP guests.as our VIP guests. Tickets for PROfree willofbecharge available PRO will be available via free of charge via exhibiting companies and media outlets for all companies and media outlets for all industry professionals. ofessionals. Oncewill inside, the halls willlinked be conveniently linked de, the halls be conveniently allowing swift passage between wift passage between both shows. PRO both shows. PRO will sitand in its own space and include a number of s own space include a number of atures, learning spaces, networking areas networking areas exciting features, learning spaces, and a bar. have a different feel to BPM; less noisy PRO will have a different feel to BPM; less noisy J side –than in essence, more– ‘PRO’ – but more ‘PRO’ – but the DJ side in essence, he excitement and interactivity which retaining the excitementfor and interactivity for which becomeBPM well known. has become well known. KEYPRO FACTS KEY FACTS GPVNÉEQNQECVGFYKVJ%30 q&QPXGPKGPVNÉEQNQECVGFYKVJ%30 SOQHURCEGCETQUUJCNNUQHVJG1(& qUSOQHURCEGCETQUUJCNNUQHVJG1(& ÉU6CVWTFCÉVJl0QPFCÉVJ6GRVGODGT q7JTGG'CÉU6CVWTFCÉVJl0QPFCÉVJ6GRVGODGT HQEWUGFXKUKVQTU qHQEWUGFXKUKVQTU F352GPVTCPEG q'GFKECVGF352GPVTCPEG CPEGVQCNNKPFWUVTÉXKUKVQTU q)TGGGPVTCPEGVQCNNKPFWUVTÉXKUKVQTU TCPF1GVYQTMKPI+WD q7TCFG%CTCPF1GVYQTMKPI+WD FGFKECVGF352NGCTPKPIUGUUKQPU q2XGTFGFKECVGF352NGCTPKPIUGUUKQPU OQCTGCq$WFKQFGOQCTGC YOU Exhibitin commun as repre compan awarene products for colle research In the digit pivotal role purchasing to try out p decisions. H images and passing thr REAC AND BPM alrea only set to excellent c and interna travelling f simple jour 18 CO REPR Austria / C France / G Ireland / It 1GVJGTNCPF .QTGC6R %CUGFQP%3 YOUR AUDIENCE Exhibiting at PRO will provide a unique platform for communicating with thousands of professional users as well as representatives from hundreds of retailers, live production companies and installers. It’s a fantastic place to raise brand awareness, demonstrate a range of equipment, or launch new products. The event will also provide exhibitors with a platform for collecting valuable end-user feedback to help with market research and future product development. In the digital age, exhibitions such as BPM & PRO have moved into a new pivotal role within the marketing mix. With a huge increase in online purchasing, PRO will provide a unique opportunity for professional-users to try out products for themselves in order to make informed buying decisions. However, the reach of the event is far wider; viral videos, images and blogs originating from PRO will traverse the globe, passing through social networks to reach a vast audience. REACHING FAR AND WIDE* BPM already has an international flavour and this is only set to grow with the launch of PRO. The NEC’s excellent central location, onsite main-line rail station and international airport mean wherever you are travelling from, getting to PRO is a smooth and simple journey… 18 COUNTRIES REPRESENTED* Austria / Czech Republic / Estonia France / German / India / Indonesia Ireland / Italy / Lithuania / Malta 1GVJGTNCPFU1QTYCÉ6QWVJ .QTGC6RCKP6YGFGP86$ %CUGFQP%30 PARTNERS PARTNERS A substantial A and varied and varied substantial marketing campaign forcampaign PRO will for PRO will marketing ensure the event attracts a large ensure the event attracts a large and targeted audience. Key partners and targeted audience. Key partners are already inare place who in willplace workwho will work already with Marked Events to reach a to reach a with Marked Events wide range ofwide potential rangevisitors of potential visitors using regular using full page advertising, regular full page advertising, editorial, website promotions editorial, websiteand promotions and email campaigns. Further print email campaigns. Further print advertising will then be carried outbe carried out advertising will then in other titles,inaugmented news other titles,by augmented by news pieces and competitions. pieces and competitions. An extensive online alsocampaign add to will also add to Ancampaign extensive will online the printed advertising and editorial, including the printed advertising and editorial, including advertising on many related websites banner advertisingbanner on many related websites regulardatabase emails to(which PRO’s database (which and regular emailsand to PRO’s is currently being built up to include thousands is currently being built up to include thousands of relevant of relevant professionals) andprofessionals) various otherand various other lists. forged PRO has already forged strong related lists. PROrelated has already strong a wide variety of portal relationships with relationships a wide varietywith of portal websites websites and bloggers whoand will bloggers regularlywho will regularly update their followers with news regarding update their followers with news regarding the event. the event. All advertising of this traditional advertising and editorial All of this traditional and editorial coverage will be further coverage will be further complemented bycomplemented by varied and innovativeand virala campaigns and a varied and innovative viral campaigns strong presence on social strong presence on social networking sites, networking sites, including Facebook and Twitter. including Facebook and Twitter. 13-15 ORGANISEDORGANISED BY BY MARKED EVENTS LTD MARKED EVENTS LTD www.visitpro.co.uk www.visitpro.co.uk MORE INFORMATION ORE FOR INFORMATION CONTACT: CONTACT: LINDSAY MURRAY MARK WALSH AY MURRAY MARK WALSH E: [email protected] E: [email protected] [email protected] E: [email protected] T: 01772 733 353 01772 733 353 2 733 353 T: 01772 733T:353 RUNNING ALONGSIDE NG ALONGSIDE AU TE WWW.VISITBPM.CO.UK WWW.VISITBPM.CO.UK