BASIC SPACE The dFm - Basic Space media kit 2014 1 MISS ION ST A T E ME N T Basic Space was launched in an effort to celebrate the creative entrepreneurs of various relevant industries. Each featured guest curates content that is unique to his or her experience, which allows for readers to get an inside look at both their profession/career as well as their lives. As a weekly newsletter, Basic Space is ideal for those who are busy, yet interested in learning about new things through the lens of a trusted source. The dFm - Basic Space media kit 2014 2 U P COMIN G F E A T U R E S Month of July 2014 CAMERON PARKINS & COLIN STUTZ SCOTT SASSO (Co-Founders of Hit City USA) (Founder and Creative Director of 10.Deep) NICOLE HANRIOT PAUL QUI (Founder and Creative Director of Beach Riot) (James Beard Award / Top Chef Winner) The dFm - Basic Space media kit 2014 3 A U D IE N CE & R E A C H Basic Space subscribers are 21 - 40 year old cultural influencers with diverse interests and strong opinions READERSHIP: EDUCATION: 48 % 52 % 87 % Female Male College educated The dFm - Basic Space media kit 2014 MEDIAN AGE: REACH: 29.2 120,000+ 4 RATES & AD SPECS Sole Presenter ( 1 large ad + 2 small ads ) Single Banner ( 1 large ad ) Open Rate 2x(10%) 4x(20%) $2,500 $2,250 $2,000 $1,000 $900 $800 *Placements TBD in accordance with content Large Ad - W: 600px X H:220px File type: PNG or JPG Color profile: RGB Resolution: 72 DPI+ Small Ad - W: 600px X H: 75px The dFm - Basic Space media kit 2014 5 CON T A C TS J ESSE LEE jesse@thedfm .com P: (213) 228-1955 M: (847) 858-2290 LI NDA KOVACS linda @thedfm .com P: (213) 228-1955 M: (408)506-6026 The dFm - Basic Space media kit 2014 6
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